La Mie Câline

What La Mie Câline does

La Mie Câline is a French bakery-pâtisserie and fast-casual franchise chain founded in 1985 in Saint-Jean-de-Monts, Vendée, and operated through its parent company SAS Monts Fournil (share capital €1,129,600, RCS La Roche-sur-Yon). The company serves individual consumers and corporate catering clients across France through a network of more than 240 franchise locations, employing approximately 2,670 collaborators and serving roughly 38 million customers annually. Its product range spans fresh sandwiches (including the proprietary Déjeunette and Câlinis formats), salads, hot dishes (quiches, paninis, burgers, croques), sweet treats anchored by the trademarked Cookiz® cookie family (Original, Super, Mini, Master), artisan breads made from organic or CRC-certified flours, and beverages.

The business model is a hybrid of franchise licensing, direct-to-consumer retail, and centralised supply. Monts Fournil operates the central production facility that supplies bakery, viennoiserie, and pâtisserie to franchise stores, which finish products in terminal-cooking ovens. Revenue streams include franchise fees and royalties, central supply to franchisees, in-store retail across 240+ addresses, Click & Collect orders via click.lamiecaline.com, third-party delivery aggregator commissions, and a Traiteur & Réception catering service. Customer acquisition combines physical store density, digital ordering, a loyalty programme, and a national basketball sponsorship programme covering 40+ amateur clubs in partnership with Fondation du Sport Français and equipment supplier Peak.

The company operates exclusively in France with no disclosed international footprint. Leadership is held by Mme Sylvia TOUBOULIC BARRETEAU as Présidente of SAS Monts Fournil. In February 2025 the DGCCRF imposed a €200,000 transactional fine on Monts Fournil for misleading French-origin and free-range egg sourcing claims, a reputational event that has not materially impaired operations. Recent strategic activity is concentrated in product innovation rather than M&A or geographic expansion.

Name

La Mie Câline

Legal name

SAS Monts Fournil

Website

https://lamiecaline.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

La Mie Câline is a French bakery-pâtisserie and fast-casual franchise founded in 1985, operating 240+ stores across France via parent SAS Monts Fournil. It serves individual consumers and corporate catering clients with sandwiches, salads, hot dishes, artisan breads, and the trademarked Cookiz® cookie range.

Ownership category

akta.pro rank

Product category

Quick-Service Bakery and Café Franchise

NAICS

Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Sandwiches & Subs QSR (THAFAAAD)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Franchise bakery chain
• Fast casual dining
• Bakery pastries
• Sandwich café
• Quick service restaurant

Headquarters

HQ city

Saint-jean-de-monts

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise fees and royalties: La Mie Câline generates revenue by recruiting and supporting franchisees who pay fees and royalties for the right to operate under the brand, use proprietary products, and benefit from central supply and marketing.
2. Direct retail sales at franchise stores: Revenue from sales of sandwiches, salads, baked goods (croissants, cookiz, pastries, cakes), hot meals, drinks, and catering/traiteur orders at the 240+ store locations.
3. Central production and supply: Monts Fournil, the parent company, operates a production facility supplying bakery, viennoiserie and pâtisserie products to the store network.
4. Click & Collect and delivery commissions: Online ordering platform (click.lamiecaline.com) and delivery aggregator partnerships drive incremental revenue through order processing and commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

La Mie Câline is a French bakery-pâtisserie and fast-casual restaurant franchise network operating 240+ locations across France. The company sells freshly prepared sandwiches, salads, hot dishes (paninis/Câlinis, quiches, croques, burgers), sweet treats (croissants, pastries, signature Cookiz cookies), artisan breads, beverages, and event catering through franchise stores, supported by central production at the Monts Fournil facility.

Product overview

La Mie Câline operates as a fast-casual dining and bakery franchise network with over 240 locations in France. The product portfolio centers on fresh sandwiches, salads, hot dishes (quiches, paninis, burgers), and an extensive sweet treats lineup anchored by the signature Cookiz® cookie brand. Additional offerings include artisan breads made from organic or CRC-certified flours, catering services for events, and hot/cold beverages. The company also provides digital services including Click & Collect ordering and a loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Cookiz: Iconic square cookie product, a signature item of the La Mie Câline brand, available in multiple variations including Original, Super Cookiz, and Mini Cookiz.
• Master Cookiz
• Câlinis

Products and services

• Nos Sandwichs Fresh sandwiches for lunch or dinner, featuring various bread types including baguettes, ciabattas, and proprietary Déjeunette format.
• Nos Salades Fresh salads including César, Poke Bowl, Mexican Bowl, and Falafel Tabouleh options.
• Nos Douceurs Sweet treats including croissants, éclairs, tarts, donuts, and Cookiz cookies for breakfast, dessert, or snacking.
• Nos Pains Artisan breads made from organic or CRC-certified flours, including complete, traditional, and grain varieties.
• Nos Plats Chauds Hot dishes including quiches, croques, burgers, and Câlinis (paninis), renewed throughout the year.
• Traiteur & Réception Catering service for events and receptions, handling bulk orders for corporate and private occasions.
• Nos Boissons Hot and cold beverages including chocolate, fruit drinks, and energizing options.
• Cookiz Signature cookie brand of La Mie Câline, available in Original, Super, Mini, and Master formats.
• Master Cookiz Premium oversized round cookie product line launched nationally on 8 April 2026 with four gourmet recipes.
• Le Click & Collect Online ordering service allowing customers to order ahead and collect products at their local franchise store.
• Programme de Fidélité (Carte La Mie Câline) Loyalty programme rewarding repeat purchases with a physical and digital loyalty card.
• La Mie Câline Franchise (Restauration Rapide) Franchise business opportunity for entrepreneurs to operate bakery-pâtisserie-café locations under the La Mie Câline brand.

Quantifiable outcome

• 38 million customers served annually across 240+ locations
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fondation du Sport FrançaiscoreStrategic or Co-development PartnerLa Mie Câline partners with the Fondation du Sport Français for its national basketball sponsorship programme. Each franchise store sponsors a local amateur basketball club with a complete personalised kit (jersey set). This is a core CSR and community engagement initiative for the brand.
• Peak (sports equipment brand)minorChannel Partner/ Reseller/ DistributorEquipment supplier for the basketball club sponsorship programme. Peak provides sports kits for the amateur basketball clubs sponsored by each La Mie Câline store.
• Delivery aggregatorsminorChannel Partner/ Reseller/ DistributorThird-party food delivery platform partners enable home delivery of La Mie Câline products. Referenced as 'Nos agrégateurs' on the website.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Class'Croute: French sandwich/salad chain with company-owned and franchise locations focused on lunch, catering and delivery. Comparable on the lunch-led daypart, B2B catering offering, and multi-channel (in-store, delivery, Click & Collect) GTM.
• Paul: Iconic French bakery-café chain (Groupe Holder) producing viennoiserie, breads, sandwiches and pastries through company-owned and franchise locations in France. Comparable on signature viennoiserie heritage, bakery-café format, and brand-led premium positioning.
• Marie Blachère: French boulangerie-pâtisserie franchise with a dense network of 700+ stores across France offering bread, viennoiserie, sandwiches and savouries. Directly comparable to La Mie Câline on franchise model, French regional footprint, and bakery-led assortment.
• Brioche Dorée: Operated by Groupe Le Duff, Brioche Dorée is one of France's largest bakery-café franchise networks serving sandwiches, viennoiserie, salads and coffee. Closely comparable to La Mie Câline in franchise model, product mix, and French footprint.
• La Maison du Pain: French bakery-pâtisserie chain with franchise and company stores offering sandwiches, salads, viennoiserie and bread. Closely comparable franchise-style operation and product mix targeting breakfast and lunch occasions.
• Boulangerie Ange: French bakery franchise with several hundred locations offering bread, pastries, sandwiches and quick meals. Comparable in franchise-driven expansion, mid-market price positioning, and bakery-café product range.

Emerging players

• Pret a Manger: International sandwich/salad/coffee chain with growing French presence. Comparable on the quick-lunch, sandwich-and-coffee proposition for urban professionals, though its product range does not include traditional French viennoiserie.

Others

• Picard: French frozen-food specialist with strong nationwide retail density and food-quality reputation. Not a direct competitor but an adjacent branded food retailer that competes for French household food occasions and share-of-wallet.

Broad incumbents

• Le Duff / Groupe Le Duff: Parent group of Brioche Dorée, Délice de France and other bakery-café brands. Relevant as the multi-brand incumbent competitor whose scale, supplier relationships, and international footprint set the competitive ceiling for La Mie Câline.
• Subway: Global sandwich QSR franchise operating in France via master franchisees. Overlaps with La Mie Câline's sandwich-led, on-the-go meal occasion but at much larger global scale and without the bakery/viennoiserie heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lamiecaline
• YouTubeyoutube.com/user/lamiecalinefrance
• Facebookfacebook.com/lamiecalinefrance
• LinkedInfr.linkedin.com/company/la-mie-caline
• Instagraminstagram.com/lamiecaline
• TikToktiktok.com/@lamiecaline_officiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mie Câline