Marie Blachere
Marie Blachère is a privately-held French bakery chain founded in 2004, operating 600+ storefronts across France, Belgium, Luxembourg, Portugal, the United States, and Martinique through corporate and franchise/tenant-manager models, selling freshly baked bread, viennoiseries, snacks, and desserts directly to mass-market consumers.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Marie Blachere does
Marie Blachère is a French-headquartered bakery retail chain founded in 2004 by Bernard Blachère and his daughter Marie in Salon de Provence, operating more than 600 storefronts across France plus international markets in Belgium, Luxembourg, Portugal, the United States, and Martinique. The company sells bread, viennoiseries, snacks, pizzas, crocs, paninis, wraps, salads, plated hot dishes, tarts, and individual desserts directly to consumers through physical stores, with all bread produced on-site daily through on-premises kneading, shaping, and baking to satisfy French 'boulangerie' legal designation — supported by centralized production of complex products delivered frozen to stores for in-store finishing. The offer is anchored by a permanent 3+1 buy promotion, evening discounts of up to 50% in the last 30 minutes before close, and dedicated day-old product zones, supported by 100% French wheat flour for baguettes, 100% cage-free eggs since 2021, elimination of plastic bags since 2020, and reusable non-woven bags launched in June 2023.
The business operates through a hybrid corporate-direct and franchise/tenant-manager (franchisé/locataire gérant) model, with the parent Groupe Blachère controlling multiple wholly-owned operating entities — Holding Bernard Blachère (the primary holding, RCS Tarascon 378 159 818), Boulangeries BG, Côté Boulange, and adjacent subsidiaries Café de Marie, Provenc'Halles, and Mangeons Bio — all headquartered at 615 Avenue de la Chaffine, 13160 Châteaurenard, France. The franchise model recruits operators to open new bakeries under the Marie Blachère brand, while corporate entities operate stores directly and license recipes, quality standards, and brand assets. No e-commerce channel is used for product delivery; in-store orders for special requests are handled directly. Marketing is conducted through a multichannel presence (website, Facebook, Instagram, YouTube, TikTok, Pinterest, LinkedIn, email newsletter), with quality controls performed in approved French laboratories.
The company is private, family-owned and family-controlled through Holding Bernard Blachère with no disclosed private equity, venture capital, or institutional investor involvement. Marc Beridon serves as Directeur marketing and Director of Publication. The company has no public API, no native AI/ML capability disclosed, and operates a traditional retail bakery model with no disclosed revenue figure or headcount trend beyond a 101-250 corporate employee signal.
Marie Blachere firmographics
Firmographics- Name
- Marie Blachere
- Legal name
- Holding Bernard Blachère
- Website
- https://marieblachere.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Marie Blachère is a privately-held French bakery chain founded in 2004, operating 600+ storefronts across France, Belgium, Luxembourg, Portugal, the United States, and Martinique through corporate and franchise/tenant-manager models, selling freshly baked bread, viennoiseries, snacks, and desserts directly to mass-market consumers.
- Ownership category
- akta.pro rank
Marie Blachere industry classification
Industry- Product category
- Retail Bakery
- NAICS
- Retail Bakeries (311811), Commercial Bakeries (311812), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Frozen & Par-Baked Bakery Production (THAFAFAK)
Keywords
Where Marie Blachere is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Marie Blachere business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail bakery sales: Revenue generated from direct sales of freshly baked goods, pastries, snacks, and other bakery products to consumers at physical storefronts across France and international locations.
- Franchise fees and royalties: Income from franchise and tenant-manager (locataire gérant) agreements with independent operators who open boulangeries under the Marie Blachere brand. Franchisees pay fees to join the network and ongoing royalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 3+1 Permanent offer — buy 3 products, get the 4th free |
| Transaction based/ take rate | Pay-as-you-go | Evening discount — up to 50% off during last 30 minutes |
| Transaction based/ take rate | Pay-as-you-go | Day-old product sale zone |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Marie Blachere product offering
Product offeringCore offering
Marie Blachère operates a chain of over 600 artisan bakeries producing and selling freshly baked bread (kneaded, shaped, and baked on-site daily), viennoiseries, pastries, tarts, desserts, and a wide range of snack products including sandwiches, pizzas, burgers, wraps, crocs, paninis, and salads. The business operates through a franchise and tenant-manager model with stores across France and international markets, complemented by permanent promotions such as the 3+1 offer and evening discounts to reduce food waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Pains (Breads) Artisan breads including baguette Marie Blachère, pain de campagne, pain de mie, and pain burger. All breads are kneaded, shaped, and baked on-site daily using 100% French wheat flour for baguettes.
- Viennoiseries French viennoiserie pastries including croissants, pains au chocolat, pains aux raisins, and beignets, baked fresh on-site daily.
- Snacking (Sandwichs, Burgers, Pizzas, Croc's, Wraps, Salades) Ready-to-eat savory snacks including sandwiches, burgers/tacos/hot dogs, pizzas (including XXL), croc's, paninis, salads, wraps, and hot dishes for quick meal consumption.
- Tarterie (Tartes, Gâteaux, Clafoutis) Tarts, fine tarts, cakes, and clafoutis offered as dessert options, with monthly featured items such as 'Tarte de la semaine'.
- Desserts individuels Individual portion desserts such as brownies, cookies, tuiles, tartes miel-amandes, rochers coco, fondants chocolat, and éclairs.
- Plaques Larger-format baked goods sold by the tray/plaque for sharing, events, or family consumption.
- Sacs Intissés Marie Blachère (Reusable Non-Woven Bags) Reusable non-woven bags sold as part of Marie Blachère's CSR commitments, replacing plastic bags (eliminated since 2020) and supplementing 100% recycled paper bags.
Quantifiable outcome
- Quality products controlled in approved French laboratories
- +6 more outcomes
Companies that use Marie Blachere
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Marie Blachere technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Marie Blachere partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- GoodaysminorGoodays provides the customer review and feedback widget used across Marie Blachere bakery locations. Customers can submit reviews through the Goodays platform (app.goodays.co) for individual stores.
- Goodays (review collection)minorGoodays platform enables the collection and display of customer reviews and ratings for Marie Blachere locations, supporting reputation management and customer feedback.
- Manger-BougerminorManger-Bouger is a French government nutrition program. Marie Blachere participates by providing nutritional information and promoting balanced dietary choices, with a link to Manger-Bouger.fr on the store finder and website footer.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Marie Blachere competitors and assessment
Company assessmentDirect peers
- Brioche Dorée: Brioche Dorée (Le Duff Group) is a French bakery-pastry and quick-service chain with hundreds of locations across France and internationally. It is the most directly comparable franchised bakery-snacking chain to Marie Blachère, with a similarly broad menu of bread, viennoiseries, sandwiches, salads, and hot meals sold at the counter.
- Boulangerie Louise: Boulangerie Louise is a French artisan bakery chain with multiple locations emphasizing traditional in-store baking and a wide range of breads, pastries, and snacking items. It is a direct multi-store French bakery competitor with a comparable value-oriented positioning.
- La Mie Câline: La Mie Câline is a French franchised bakery chain with hundreds of locations across France. Its in-store production, bread-plus-snacking offering, and franchise-led growth model closely mirror Marie Blachère's approach and target a similar everyday-consumer price-point segment.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Marie Blachere social profiles
Digital presenceMarie Blachere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marie Blachere leadership team
Management profileNumber of profiles
Profiles3 records
Marie Blachere subsidiaries and ownership
Company hierarchySubsidiaries7 records
Marie Blachere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marie Blachere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marie Blachere
What does Marie Blachere do?
Marie Blachère operates a chain of over 600 artisan bakeries producing and selling freshly baked bread (kneaded, shaped, and baked on-site daily), viennoiseries, pastries, tarts, desserts, and a wide range of snack products including sandwiches, pizzas, burgers, wraps, crocs, paninis, and salads. The business operates through a franchise and tenant-manager model with stores across France and international markets, complemented by permanent promotions such as the 3+1 offer and evening discounts to reduce food waste.
Is Marie Blachere a public or private company?
Marie Blachere is a private company. It is classified as family owned and is currently operating.
When was Marie Blachere founded?
Marie Blachere was founded in 2004. It employs 101 to 250 people.
Where is Marie Blachere based?
Marie Blachere is headquartered in New York, United States, in the North America region.
How does Marie Blachere make money?
Two revenue lines are on record. Retail bakery sales are the primary driver. The others are franchise fees and royalties.
Who are Marie Blachere's main competitors?
Direct peers on record are Brioche Dorée, Boulangerie Louise and La Mie Câline. Paul (Groupe Holder) is listed as a peer.
Does Marie Blachere have an API?
No public API is recorded for Marie Blachere.
What industry is Marie Blachere in?
Marie Blachere's product category is Retail Bakery. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.