Seattle Fish Company

Name

Seattle Fish Company

Legal name

Seattle Fish Company

Website

https://seattlefish.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

101–250 employees

Short description

Seattle Fish Company is a wholesale seafood distributor founded in 1918, serving 1,400+ foodservice operators, retailers, and distributors across the Rocky Mountain region from its Denver headquarters, with a proprietary digital ordering platform and integrated multi-protein sourcing via sister companies.

Ownership category

akta.pro rank

Product category

Wholesale Seafood Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Wholesale-Groceries & Related Products (5140), Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro industry

PRIMARYAFAIADAD

Seafood Wholesale (Fresh & Frozen)

Agriculture & Food Production/Food Distribution & Wholesale/Meat, Poultry & Seafood Wholesale

SECONDARYAFAIAHAF

Frozen Meat, Poultry & Seafood Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Frozen & Refrigerated Foods Wholesale

SECONDARYAFANADAM

Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Seafood Processing (Finfish & Shellfish; Wild-Caught & Aquaculture)

SECONDARYCRADADAG

Frozen Seafood Meals & Value-Added Seafood

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Frozen & Prepared Meals

Keywords

• Seafood distribution
• Wholesale seafood
• Fresh fish supply
• Sustainable seafood
• Foodservice supply

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Seafood Distribution: Seattle Fish Company generates revenue through wholesale distribution of premium seafood and gourmet provisions to professional foodservice operators, retailers, and distributors across the Rocky Mountain region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Seattle Fish Company is a wholesale seafood distributor that sources, processes, and distributes premium fresh fish, shellfish, specialty seafood, value-added kitchen-ready items, and gourmet provisions to professional foodservice operators, retailers, and distributors in the Rocky Mountain region. The company operates an SQF-certified processing facility with disciplined cold-chain management, and supports customers through dedicated sales representatives and a proprietary mobile and desktop ordering platform.

Product overview

Seattle Fish Company is a premium seafood distributor serving the Rocky Mountain region since 1918, offering a complete seafood portfolio through both physical distribution and digital ordering platforms. The product portfolio centers on Fresh Fish Programs (Loch Duart Scottish Salmon, Skuna Bay Salmon, Loch Etive Steelhead Trout, Colorado Hybrid Striped Bass) and Shellfish & Specialty Seafood Programs (SFC-branded Sea Scallops, East Coast and Pacific oysters, Gullo Spanish Octopus), supported by exclusive SFC Signature Programs for differentiation. Value-added offerings include portion-controlled Kitchen-Ready items and Gourmet Provisions (Jumpin' Good Goat Dairy, The Spice Guy x SFC, Bee Squared honey, MSC-certified American Tuna). Meat and poultry products are available through the sister company Lombardi Brothers Meats. Customers access the portfolio via the Seattle Fish Co. App (mobile for iOS/Android and desktop platform), enabling online ordering with custom order guides, rotating promotions, and seasonal selections.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Fish Programs Premium fresh fish offerings including Loch Duart Scottish Salmon, Skuna Bay Salmon, Loch Etive Steelhead Trout, and Colorado Hybrid Striped Bass, sourced with traceability for restaurants, hotels, and specialty markets.
• Shellfish & Specialty Seafood Programs Curated shellfish programs featuring SFC-branded Sea Scallops, East Coast and Pacific oysters, and Gullo Spanish Octopus for consistency and standout raw-bar experiences.
• SFC Exclusives & Specialty Items Exclusive partnerships and signature programs providing differentiated quality and unique species with transparency and traceability to help partners stand out.
• Value-Added & Kitchen-Ready Time-saving, portion-controlled, prepared seafood items and chef-supporting solutions for professional kitchens when speed and consistency matter.
• Gourmet Provisions Specialty supporting ingredients including Jumpin' Good Goat Dairy, The Spice Guy x SFC spice blends, Bee Squared honey, and MSC-certified American Tuna.
• Sustainable Selections Seafood products selected to support responsible fisheries, traceability, and long-term availability, including MSC-certified and Sea Pact-affiliated offerings.
• Seattle Fish Co. Mobile Ordering App Mobile application for iOS and Android providing fast, reliable access to the full product catalog, custom order guides, rotating promotions, seasonal selections, and monthly specials for professional foodservice buyers.
• Seattle Fish Co. Desktop Ordering Platform Web-based ordering platform accessible at seattlefishco.pepr.app, offering the full catalog and custom order guides for professional foodservice buyers.

Quantifiable outcome

• 10+ million pounds of seafood processed annually
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sea PactcoreStrategic or Co-development PartnerFounding member of Sea Pact, an industry initiative promoting responsible seafood sourcing practices and sustainability across the supply chain.
• Durham Meat & SeafoodcoreChannel Partner/ Reseller/ DistributorPart of the broader Durham Meat & Seafood network, enabling multi-protein sourcing consolidation for customers through seamless access to premium meat offerings via sister company Lombardi Brothers Meats.
• Lombardi Brothers MeatscoreChannel Partner/ Reseller/ DistributorSister company providing seamless access to premium meat offerings through shared ordering platform and integrated operations.
• Loch Duart Scottish SalmonminorStrategic or Co-development PartnerExclusive supplier partnership for premium Scottish salmon in fresh fish programs.
• Skuna Bay SalmonminorStrategic or Co-development PartnerExclusive supplier partnership for premium salmon in fresh fish programs.
• Loch Etive Steelhead TroutminorStrategic or Co-development PartnerSupplier partnership for premium steelhead trout in fresh fish programs.
• Jumpin' Good Goat DairyminorStrategic or Co-development PartnerRegional partner providing gourmet provisions including goat dairy products.
• The Spice Guy x SFCminorStrategic or Co-development PartnerExclusive spice blend partnership creating SFC-branded seasoning products.
• Bee Squared HoneyminorStrategic or Co-development PartnerRegional partner providing specialty honey products for gourmet provisions.
• MSC-Certified American TunaminorStrategic or Co-development PartnerSupplier partnership for MSC-certified American Tuna in sustainable seafood portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fortune Fish & Gourmet: Premium regional seafood and gourmet foods distributor serving restaurants and retailers across the Midwest, with a comparable product mix of fresh fish, shellfish, and specialty provisions and an analogous multi-protein consolidation model.
• Imperial Seafood Co. Regional foodservice seafood distributor serving restaurants, hotels, and country clubs with fresh, frozen, and specialty seafood, sharing a similar sales-led GTM with direct customer relationships and cold-chain delivery.
• Santa Monica Seafood: West Coast-based premium seafood distributor serving foodservice operators and retailers with fresh and frozen seafood, comparable in product breadth, sustainability focus, and direct-to-chef sales model.
• Browne Trading Company: Specialty seafood supplier focused on premium, traceable, and sustainable seafood for chefs and retailers, with an overlapping portfolio of exclusive species and value-added offerings similar to Seattle Fish's SFC signature programs.
• True World Foods: Nationwide seafood distributor with strong foodservice focus and a broad assortment of fresh, frozen, and sushi-grade seafood, directly comparable in target customer base and product mix.
• Inland Seafood: Atlanta-based regional seafood distributor with comparable product breadth and foodservice customer base, offering fresh, frozen, and value-added seafood to restaurants and retailers across the Southeast.
• North Coast Seafood: New England-based premium seafood distributor serving chefs, retailers, and foodservice operators with a similar mix of fresh finfish, shellfish, and specialty items, emphasizing traceability and responsible sourcing.

Broad incumbents

• Sysco Corporation: Largest U.S. broadline foodservice distributor with a national seafood program; competes broadly with Seattle Fish for restaurant and hospitality accounts and represents both a customer channel (via seafood procurement) and a competitive threat.
• US Foods: Major U.S. broadline foodservice distributor with extensive fresh and frozen seafood offerings, frequently competing with regional premium distributors for independent restaurant and hotel accounts.

Emerging players

• Lobster Place: New York-based specialty seafood supplier with a direct-to-chef wholesale business and growing value-added/prepared offerings, representing a comparable premium positioning with narrower geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seattlefishco
• Facebookfacebook.com/seattlefishco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Fish Company