What Sea Pact does

Sea Pact is a non-profit coalition founded in 2013 that convenes North American seafood companies to advance pre-competitive ocean sustainability. The organization operates as a virtual entity, administered through fiscal sponsor Multiplier (a 501(c)(3)), and has grown to 13 member companies as of early 2026. Its core work centers on collaborative initiatives such as electronic monitoring deployment, bycatch reduction, and the development of standardized Seafood Equality and Environmental Defense (SEED) Key Performance Indicators (KPIs) and Key Data Elements (KDEs) used to aggregate ESG reporting across member supply chains. The organization sits within a broader network of seafood sustainability initiatives, having joined a meta-coalition with SeaBOS, the Global Tuna Alliance, GDST, and GSSI in 2022, and signed an MOU with Seafood Legacy in June 2022 to extend collaborative work into Japan.

Sea Pact's revenue model combines membership dues from its 13 member companies with tiered supporter sponsorships structured as Gold ($10,000+), Silver ($5,000-$9,999), and Bronze ($1,000-$4,999) contributions, supplemented by grants from bodies such as the National Fish and Wildlife Foundation. Over its 11-year history, the coalition has raised more than $1.25M and disbursed over $700K to grantees. In 2025, Sea Pact transitioned from a traditional grantmaking model to a collaborative operating model in which member resources are channeled directly into joint sustainability projects, and it published its inaugural 5-year strategic plan for 2025-2030 in March 2026. The operation is intentionally lean, with a 1-10 employee footprint and no physical office.

Name

Sea Pact

Legal name

Sea Pact

Website

https://seapact.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Pact is a non-profit coalition founded in 2013 that convenes 13 North American seafood companies to advance pre-competitive ocean sustainability through collaborative projects, standardized SEED KPIs, and electronic monitoring initiatives.

Ownership category

akta.pro rank

Product category

Seafood Industry Sustainability Coalition

NAICS

Aquaculture (11251)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Oceans, Coastal & Marine Resource Management (BPADALAI), Seafood & Aquaculture Certification Services (MSC/ASC/BAP) (AFALAMAL)

Keywords

• Seafood sustainability coalition
• Fishery improvement projects
• Sustainable supply chain
• Aquaculture advocacy
• Responsible seafood sourcing

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Sea Pact member companies pay dues to participate in the coalition. Membership benefits include access to collaborative sustainability initiatives, grant funding programs (historical), alignment with other companies' sustainability efforts, and industry leadership opportunities.
2. Supporter Sponsorships: Industry stakeholders outside the membership (retailers, cold storage providers, technology companies, etc.) can become Gold ($10,000+), Silver ($5,000-$9,999), or Bronze ($1,000-$4,999) Supporters. Supporters receive acknowledgment on the website, quarterly newsletters, social media exposure, and access to supporter update meetings.
3. Project Grants & Donations: Sea Pact historically received and distributed charitable grants for sustainability projects in fisheries and aquaculture globally, acting as a pass-through under its 501(c)(3) status through fiscal sponsor Multiplier. Sea Pact has raised over $1.25 million in total funds, with over $700,000 provided in direct support to grantees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sea Pact is a nonprofit coalition of 13 leading North American seafood companies that collaborates on sustainability, social responsibility, and traceability initiatives across the global seafood supply chain. The coalition enables member companies to collectively engage in Fishery Improvement Projects (FIPs), electronic monitoring pilots, and aquaculture advocacy through shared funding, working groups, and board-level governance. Sea Pact also operates a tiered supporter sponsorship program (Gold, Silver, Bronze) for industry stakeholders and distributes charitable grants through fiscal sponsor Multiplier.

Product overview

Sea Pact is a non-profit industry coalition of leading North American seafood companies, not a product company with commercial offerings. The organization facilitates collaboration through its member coalition program, previously operated a grant funding program supporting over 40 sustainability projects across 13 countries, and recently launched a five-year strategic plan (2025-2030) focused on wild sector sustainability, social responsibility, and North American aquaculture. Sea Pact does not offer products or services in the traditional commercial sense.

Differentiator

Problem solved

Functional benefit

Products and services

• Coalition Membership Program Coalition membership program for leading North American seafood companies to participate in shared sustainability initiatives, working groups, board governance, and collaborative action on traceability, electronic monitoring, aquaculture, and social responsibility projects.
• Supporter Sponsorship Program

Quantifiable outcome

• Supported 40+ unique projects in 13 countries over 11 years, with over $700,000 in direct grant funding and over $1.25 million total raised
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered supporting, core and major.

• PeppersupportingGTM or Marketing Partner · 1 January 2025Pepper is a Sea Pact Gold Supporter that co-hosted the 'Better Food Future: A Night at the New England Aquarium' event at Seafood Expo North America 2025. Pepper provides social and sustainability impact tracking services.
• The Nature Conservancy (TNC)coreStrategic or Co-development Partner · 1 January 2024TNC leads the electronic monitoring and first-mile traceability pilot in the Costa Rican longline tuna fishery. Several Sea Pact members identified Costa Rica as a key sourcing region and work closely with TNC to shape the EM system from a market perspective. TNC's Alvaro Teran serves as Senior Advisor for the Large-Scale Fisheries Program and leads the pilot.
• WholechainmajorTechnology or Integration · 1 January 2024Wholechain is the traceability platform integrated into the Costa Rica tuna EM pilot, linking vessel-level data to supply chain systems and enhancing transparency for FSMA 204 and global import regulation compliance. Wholechain co-hosted the 'Better Food Future' event with Sea Pact at Seafood Expo North America 2025.
• Integrated MonitoringmajorTechnology or Integration · 1 January 2024Integrated Monitoring is the EM technology provider for the Costa Rica tuna pilot, providing the electronic monitoring systems that integrate with RFID tagging to create catch-to-consumer records.
• Kvarøy ArcticsupportingGTM or Marketing Partner · 1 January 2024Kvarøy Arctic is a Sea Pact Gold Supporter and sponsor of the 'Better Food Future' event at Seafood Expo North America 2025. They produce responsibly farmed Atlantic salmon and are recognized for their sustainability commitments.
• Longo'ssupportingGTM or Marketing Partner · 1 January 2024Longo's is a Sea Pact Gold Supporter that provided additional funding for the Ocean Era/Onda PDMA (Partially-Deconstructed MacroAlgae) research project. Longo's is a Canadian grocery retailer with a focus on seafood sustainability.
• Seafood LegacymajorStrategic or Co-development Partner · 7 June 2022Sea Pact and Seafood Legacy signed an MOU to support the design and development of a pre-competitive collaboration for Japan's seafood industry. Sea Pact shares its model and lessons learned to help Japanese industry partners establish a responsible seafood roundtable similar to Sea Pact. This reflects Sea Pact's goal to establish similar collaborations with stakeholders in other markets.
• Meta-coalition (SeaBOS, GTA, GDST, GSSI)majorStrategic or Co-development Partner · 1 January 2022Sea Pact joined four other seafood industry collaborations (SeaBOS, Global Tuna Alliance, GDST, and GSSI) as a meta-coalition to support fisher safety initiatives, calling for a global mechanism to report fatalities at sea and design effective safety solutions. Together these groups represent over 150 companies across the seafood value chain.
• MultipliercoreOthersMultiplier is Sea Pact's fiscal sponsor, providing 501(c)(3) non-profit status that enables Sea Pact to act as a nonprofit organization, distribute and receive charitable donations, and manage grant and contract funding. Multiplier is a well-respected home for planet-saving impact initiatives.
• FishWisecoreStrategic or Co-development PartnerFishWise advises Sea Pact on sustainability improvement projects and social responsibility strategic priority. They use direct supply chain engagement, collective industry engagement, and governance reform to transform seafood supply chains. FishWise led Sea Pact's social responsibility working group and developed its social responsibility action plan.
• Sustainable Fisheries Partnership (SFP)coreStrategic or Co-development PartnerSFP advises Sea Pact on improvement projects and how to best utilize resources to promote positive environmental and social gains. SFP leverages the power of retailers and seafood buyers to protect the environment and rebuild depleted fish stocks. SFP is one of the founding NGOs that helped establish Sea Pact in 2013.
• Ocean Outcomes (O2)coreStrategic or Co-development PartnerOcean Outcomes is one of Sea Pact's three NGO advisors. They work with local communities, fisheries, and the seafood industry to improve environmental, social, and economic sustainability of fisheries through science-based improvement initiatives including assessments, FIPs, and traceability programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marine Stewardship Council (MSC): MSC is the leading global standard-setter for sustainable wild-capture fisheries certification. Sea Pact's fishery improvement work complements MSC certification, and they share ecosystem stakeholders, though MSC operates as a much larger standards body rather than a member coalition.
• Global Sustainable Seafood Initiative (GSSI): GSSI is a multi-stakeholder initiative benchmarking seafood certification schemes globally. As a meta-coalition partner of Sea Pact, it shares industry-coalition DNA but operates more broadly as a standards-alignment body rather than a member-driven action coalition.
• Aquaculture Stewardship Council (ASC): ASC is the leading global certification body for responsible aquaculture. Sea Pact's Responsible Aquaculture priority area directly intersects with ASC's mission, making ASC a comparable incumbent in adjacent certification and aquaculture improvement work.

Direct peers

• Ocean Outcomes (O2): Ocean Outcomes is a third NGO advisor to Sea Pact, leading fishery improvement projects and traceability initiatives. It shares Sea Pact's mission of pre-competitive supply-chain improvement and is a direct operational peer in FIP/traceability work.
• FishWise: FishWise is an NGO advisor to Sea Pact that drives social responsibility and sustainable seafood work across supply chains. It is a directly adjacent peer operating on overlapping priorities (social responsibility, traceability) and the same NGO/coalition ecosystem.
• Global Tuna Alliance: The Global Tuna Alliance is an international group of retailers, suppliers, and NGOs working to improve tuna sustainability. Sea Pact co-funds GTA initiatives (e.g., Japan engagement) and is a fellow meta-coalition member, making it a direct peer in pre-competitive seafood sustainability coordination.
• Sustainable Fisheries Partnership: SFP is a founding NGO advisor to Sea Pact and a leading NGO focused on fisheries improvement projects and supply-chain engagement. It is comparable as a peer operating in the same fisheries improvement and buyer-engagement space, though as an NGO rather than a member coalition.
• SeaBOS: SeaBOS is a leadership initiative uniting the world's largest seafood companies around ocean stewardship and science-based targets. It is a directly comparable pre-competitive industry coalition operating at a larger, more global scale than Sea Pact, with overlapping agenda on sustainability and traceability.
• Global Dialogue on Seafood Traceability (GDST): GDST develops common language and standards for seafood traceability across the industry. Sea Pact actively participates in GDST and pursues related traceability objectives, making it a directly comparable peer in pre-competitive seafood traceability infrastructure.

Regional players

• Seafood Legacy: Seafood Legacy is a Japanese sustainable seafood organization that signed an MOU with Sea Pact to design a Japan pre-competitive collaboration. It is a regional peer with a directly comparable coalition-building mission in Asia rather than North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeaPact
• LinkedInlinkedin.com/company/sea-pact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Pact