Wellmore
Wellmore is a luxury senior living operator under Maxwell Group Inc., running three continuing care communities in South Carolina that offer Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehab services to seniors and their families.
- Company typePrivate
- Founded2015
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Wellmore does
Wellmore is a luxury senior living operator and brand under Maxwell Group Inc., running three continuing care retirement communities in South Carolina: Wellmore of Daniel Island (Charleston, opened 2019), Wellmore of Lexington (opened 2017), and Wellmore of Tega Cay (opened 2015). The company serves seniors across the full care continuum, offering Independent Living, Independent Living Plus, Assisted Living, Memory Care (through its nationally recognized Reflections program), Skilled Nursing, Short-Term Rehabilitation, and Respite Care. Wellmore differentiates through all-inclusive pricing in assisted living and memory care (one monthly rate per apartment size with no hidden fees), a 'Weller Life' person-centered care philosophy, award-winning specialty programs including the WAVES aquatic therapy program for Alzheimer's/dementia, and resort-style amenities such as a $3 million heated indoor therapy pool at Tega Cay.
The company is sales-led and distribution-heavy, relying on dedicated concierge and sales teams at each community, a content-rich website with transparent pricing tools, and industry association memberships (Argentum, ASHA) for credibility. Technology stack is conventional healthcare/senior living IT (electronic systems for work orders, medical records, scheduling, HR, dining, and wellness tracking) layered with sustainability initiatives (LED lighting, HE appliances, eco-friendly chemicals, recycling); there is no disclosed AI/ML, proprietary platform, or partner-facing API. Revenue is generated primarily through recurring monthly rentals for IL/AL/MC, daily rentals for Skilled Nursing and Short-Term Rehab (Medicare Part A accepted for eligible stays), and a one-time non-refundable community entry fee. The company employs 51-100 staff, donates over $1 million annually through charitable programs including the Living Well Foundation 501(c)(3), and has maintained Great Place to Work certification across all three communities for six consecutive years (2020-2025).
Wellmore firmographics
Firmographics- Name
- Wellmore
- Legal name
- Wellmore
- Website
- https://well-more.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wellmore is a luxury senior living operator under Maxwell Group Inc., running three continuing care communities in South Carolina that offer Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehab services to seniors and their families.
- Ownership category
- akta.pro rank
Wellmore industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Luxury / High-End Assisted Living Communities (HLADABAD)
- akta.pro secondary industries
- Luxury/Resort-Style Independent Living Communities (HLADAAAC), Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Dementia & Alzheimer’s Respite Care (HSABAGAF), Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Wellmore is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wellmore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Monthly Rental - Independent Living Plus, Assisted Living, Memory Care: Wellmore operates as a rental community with all-inclusive monthly pricing for Assisted Living and Memory Care services. The monthly rate is determined by the size of the apartment/suite chosen. This includes the cost of care, three meals daily, wellness programs, social events, utilities, maintenance, housekeeping, laundry, transportation services, and access to community amenities.
- Daily Rental - Skilled Nursing and Short-Term Rehab: Skilled Nursing and Short-Term Rehab services are priced as daily rentals. Medicare Part A is accepted for eligible short-term rehab or skilled nursing stays when Medicare requirements are met.
- Community Entry Fee: A one-time non-refundable community entry fee is required with payment of the first month's service fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All-Inclusive Assisted Living and Memory Care - Monthly rental based on apartment size |
| Usage-based | Pay-as-you-go | Skilled Nursing and Short-Term Rehab - Daily rental rates |
| One time/ perpetual license | Pay-as-you-go | Community Entry Fee - One-time non-refundable fee |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wellmore product offering
Product offeringCore offering
Wellmore provides luxury, all-inclusive senior living care across a full continuum of services — Independent Living Plus, Assisted Living, Memory Care, Skilled Nursing, Short-Term Rehabilitation, and Respite Care — across three Continuing Care Retirement Communities in Charleston, Lexington, and Tega Cay, South Carolina. Residents pay a single monthly fee (priced by apartment size) covering care, meals, wellness programs, utilities, housekeeping, laundry, and transportation, while skilled nursing and rehabilitation are priced as daily rentals with Medicare Part A accepted for eligible stays.
Product overview
Wellmore is a luxury senior living and care services provider operating three continuing care retirement communities (CCRCs) in South Carolina: Wellmore of Daniel Island (Charleston), Wellmore of Lexington, and Wellmore of Tega Cay. The company offers a comprehensive continuum of care under its Weller Life brand philosophy, including Independent Living, Independent Living Plus, Assisted Living, Memory Care (Reflections), Skilled Nursing, Rehabilitation (Short-Term Rehab), and Respite Care. All-inclusive pricing in assisted living and memory care means a single rate covers all care services. The organization also provides wellness programs including the award-winning WAVES aquatic therapy program, employee development through the Elevate Scholarship Program, and community engagement via the Silver Pen Writing Competition. Wellmore is managed by Maxwell Group and accepts Medicare for eligible short-term rehabilitation stays.
Differentiator
Problem solved
Functional benefit
Brands
- Weller Life: The company's signature lifestyle philosophy and care model emphasizing person-centered, dignity-focused care for seniors.
- Living Well Foundation
- Elevate Scholarship Program
- Silver Pen Writing Competition
- WAVES Aquatic Program
- Reflections
Products and services
- Independent Living Self-sufficient senior living with maintenance-free apartments (studio to two-bedroom) for active older adults who want social engagement, dining, amenities, and the security of higher care levels available on the same campus.
- Independent Living Plus Enhanced independent living offering with additional support services and amenities beyond standard Independent Living, available at the Charleston (Daniel Island) and Tega Cay communities.
- Assisted Living Personalized assistance with daily activities — bathing, dressing, medication management, and mobility — delivered in a luxury, all-inclusive setting with 24/7 licensed nursing, concierge service, three daily meals, and full social and wellness programming. Priced as a single monthly rate determined by apartment size, with no hidden or additional fees.
- Memory Care (Reflections Program) Specialized, person-centered memory care for residents with Alzheimer's disease and other dementias, delivered through the nationally recognized Reflections program with structured routines, secured environments, family support, and the award-winning WAVES aquatic therapy program.
- Skilled Nursing 24/7 licensed nursing care with registered nurse oversight, medication management, wound care, chronic disease management, and access to physical, occupational, and speech therapy in a spa-like setting. Priced as daily rentals.
- Short-Term Rehabilitation Inpatient post-acute rehabilitation including physical, occupational, and speech-language therapy, accepting Medicare Part A for eligible qualifying stays. Features a $3 million private wellness center with heated indoor therapy pool at the Tega Cay community. Priced as daily rentals.
- Respite Care Short-term temporary care stays for seniors whose primary caregivers need a break or trial period, providing the same care services, dining, amenities, and social engagement as permanent residency.
Quantifiable outcome
- Great Place to Work certified for 6 consecutive years (2020-2025)
- +4 more outcomes
Companies that use Wellmore
Customer profileSegments6 records
Ideal customer profiles4 records
Wellmore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wellmore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Maxwell GroupcoreMaxwell Group is the parent company that manages Wellmore. The company operates under Maxwell Group Inc., which also includes Senior Living Communities, Live Long Well Care, and The Weller Life Communities. David Dunn, promoted to Vice President of Operations, oversees operations across the properties.
- ArgentumcoreArgentum (formerly Assisted Living Federation of America) is the largest national trade association exclusively dedicated to professionally-managed, resident-centered senior living communities. Wellmore is a member. Argentum member programs promote business and operational excellence through education, research, publications, and professional networking.
- American Seniors Housing Association (ASHA)minorASHA members are executives involved in the operation, development and finance of senior housing including independent living, assisted living, and continuing care retirement communities. Wellmore is a member.
- Living Well FoundationminorLiving Well Foundation is Wellmore's own nonprofit 501(c)(3) corporation organized exclusively for charitable and educational purposes. The foundation fosters supportive senior living communities by improving circumstances impacting health and well-being of residents, employees, and future employees, and supporting nursing students. It provides emergency financial assistance, scholarships, and a first-time home buyers program.
- Alzheimer's AssociationminorWellmore is a national team of the Walk to End Alzheimer's and commits over $100,000 annually in donations to fight Alzheimer's and dementia. The company supports the organization's mission to end Alzheimer's while providing award-winning memory care services through the Reflections program.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Wellmore competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, memory care, and skilled nursing across 40+ states. Comparable as a multi-product continuum-of-care provider, though at much greater scale and a broader price-point mix than Wellmore's luxury positioning.
- Five Star Senior Living: National senior living and rehabilitation provider operating independent living, assisted living, memory care, and skilled nursing communities. Comparable in breadth of services (including SNF/rehab) though with a broader price-point spectrum than Wellmore.
Direct peers
- Atria Senior Living: National luxury and upscale senior living operator offering independent living, assisted living, and memory care in resort-style settings. Directly comparable to Wellmore's luxury positioning, all-inclusive amenity model, and multi-tier care services in similar suburban/Sun Belt markets.
- Sunrise Senior Living: Operator of premium assisted living and memory care communities with a strong emphasis on quality of care and personalized programming. Highly comparable to Wellmore's Reflections memory care and Weller Life philosophy of dignified, person-centered care.
- Belmont Village Senior Living: Upscale senior living operator offering independent living, assisted living, and award-winning memory care programs in a hospitality-driven setting. Comparable to Wellmore on luxury positioning, branded memory care programming, and urban/suburban Sun Belt locations.
- The Arbor Company: Family-founded operator of luxury independent living, assisted living, and memory care communities across the U.S. Southeast and Mid-Atlantic. Directly comparable to Wellmore on luxury positioning, resort-style amenities, and Southeast geographic overlap.
- Pegasus Senior Living: Operator of independent living, assisted living, and memory care communities with a focus on hospitality and lifestyle programming. Comparable to Wellmore's luxury positioning, all-inclusive amenity model, and tiered care service structure.
- Senior Lifestyle: Mid-to-upscale senior living operator with independent living, assisted living, memory care, and skilled nursing across multiple U.S. states. Comparable to Wellmore on full continuum-of-care model and resort-style amenity positioning.
- Kisco Senior Living: Operator of upscale independent living, assisted living, and memory care communities with a hospitality-driven culture. Comparable to Wellmore on luxury positioning, wellness programming focus, and branded lifestyle philosophy.
Regional players
- Sonata Senior Living: Florida-focused operator of assisted living and memory care communities with luxury amenities and dedicated programming. Comparable to Wellmore on service mix and upscale positioning, though operating in a different geography (Florida vs. South Carolina).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Wellmore social profiles
Digital presenceWellmore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellmore leadership team
Management profileNumber of profiles
Profiles3 records
Wellmore subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wellmore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellmore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellmore
What does Wellmore do?
Wellmore provides luxury, all-inclusive senior living care across a full continuum of services — Independent Living Plus, Assisted Living, Memory Care, Skilled Nursing, Short-Term Rehabilitation, and Respite Care — across three Continuing Care Retirement Communities in Charleston, Lexington, and Tega Cay, South Carolina. Residents pay a single monthly fee (priced by apartment size) covering care, meals, wellness programs, utilities, housekeeping, laundry, and transportation, while skilled nursing and rehabilitation are priced as daily rentals with Medicare Part A accepted for eligible stays.
Is Wellmore a public or private company?
Wellmore is a private company. It is classified as corporate owned and is currently operating.
When was Wellmore founded?
Wellmore was founded in 2015. It employs 51 to 100 people.
Where is Wellmore based?
Wellmore is headquartered in Charlotte, United States, in the North America region.
How does Wellmore make money?
Three revenue lines are on record. Monthly Rental - Independent Living Plus, Assisted Living, Memory Care is the primary driver. The others are daily Rental - Skilled Nursing and Short-Term Rehab and community Entry Fee.
Who are Wellmore's main competitors?
Broad incumbents on record are Brookdale Senior Living and Five Star Senior Living. Direct peers are Atria Senior Living, Sunrise Senior Living, Belmont Village Senior Living, The Arbor Company, Pegasus Senior Living, Senior Lifestyle and Kisco Senior Living. Sonata Senior Living is listed as a regional player.
Does Wellmore have an API?
No public API is recorded for Wellmore.
What industry is Wellmore in?
Wellmore's product category is Senior Living Services. Its primary akta.pro industry code is HLADABAD, Luxury / High-End Assisted Living Communities, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 623312 and its SIC code is 8050.