APSU
APSU is a privately held UK infrastructure and managed services firm founded in 1989 in Cirencester, serving clients with 101–250 employees. It raised approximately $11.2M from BGF in 2014 to support growth.
- Company typePrivate
- Founded1989
- HeadquartersCirencester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What APSU does
APSU is a privately held UK infrastructure and managed services company headquartered in Cirencester, founded in 1989. The firm operates with a headcount in the 101–250 range and is led by founder and CEO Steve Morris, with Gerard Burke as COO and Steve Ellis as Managing Director. According to firmographic descriptors, APSU delivers infrastructure and managed services to its client base, though the company does not publish product, service, or segment detail in the available source material.
In October 2014, APSU raised approximately $11.2 million in growth capital from Business Growth Fund (BGF), a single-investor round that signals an earlier growth-stage orientation for the business. No subsequent funding rounds, acquisitions, product launches, or partnerships beyond a minor domain registration arrangement with UK2 (UK2.NET) are recorded. The company's apsu.com web property currently resolves to a UK2 holding page rather than an active corporate site, and the input data contains no disclosed pricing, customer references, technology stack, certifications, or revenue figures.
Given the absence of granular operating data, APSU's precise service mix, revenue model, and go-to-market approach cannot be substantiated beyond the high-level categorization of "Infrastructure and Managed Services." The combination of a 35+ year operating history, mid-sized UK headcount, and a 2014 growth-capital round positions APSU as an established mid-market UK IT services firm, but the lack of current disclosure material is a material limitation for any investor diligence.
APSU firmographics
Firmographics- Name
- APSU
- Website
- https://apsu.com
- Company type
- Private
- Founded year
- 1989
- Headcount range
- 101–250 employees
- Short description
- APSU is a privately held UK infrastructure and managed services firm founded in 1989 in Cirencester, serving clients with 101–250 employees. It raised approximately $11.2M from BGF in 2014 to support growth.
- Ownership category
- akta.pro rank
APSU industry classification
Industry- Product category
- Managed IT Infrastructure Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Application Performance Engineering & Observability (APM) (BPAEAFAK)
Keywords
Where APSU is headquartered
LocationHeadquarters
- HQ city
- Cirencester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
APSU business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
APSU product offering
Product offeringCore offering
APSU is classified as an infrastructure and managed services company. Its actual product and service portfolio is not detailed in the available source data, as the company's website (apsu.com) currently displays a domain holding page registered through UK2 hosting services rather than substantive business content.
Product overview
UK2 offers a comprehensive web hosting and online presence platform comprising domain registration services (Domain Names, Domain Transfers), website creation tools (eCommerce Websites, Website Builder), and hosting infrastructure (Web Hosting, WordPress Hosting, VPS, SSD VPS, Dedicated Servers). The platform operates as a unified service portfolio where domain services connect to website building tools, which in turn connect to various hosting tiers from shared to dedicated solutions. Additional security and optimization add-ons include Sitelock malware protection, Website SEO Guru, and Cloudflare CDN integration.
Differentiator
Problem solved
Functional benefit
Companies that use APSU
Customer profileIdeal customer profiles1 record
APSU technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
APSU partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
APSU competitors and assessment
Company assessmentBroad incumbents
- Computacenter: Large UK-headquartered IT infrastructure services provider offering managed services, workplace, and enterprise technology services — overlapping with APSU's Infrastructure & Managed Services proposition but at significantly larger scale and international footprint.
- CGI Group: Global IT and managed services consultancy with a large UK presence delivering infrastructure and application managed services across enterprise clients, comparable at the services-model and customer-segment level.
- Kyndryl: Global managed-infrastructure services provider spun out of IBM, offering enterprise-grade managed services for hybrid and multi-cloud environments; overlaps with APSU's managed-infrastructure proposition.
- Bechtle: European IT services and managed services provider with broad infrastructure and managed-services capabilities, comparable on offering and category while operating at substantially larger scale.
Direct peers
- Rackspace Technology: Globally recognized managed cloud and infrastructure services provider offering managed-hosting, cloud-native, and managed-services capabilities similar to APSU's stated Infrastructure & Managed Services focus.
- Bytes Technology: UK-focused IT services and managed services vendor with similar customer profile (UK mid-market and enterprise) and overlapping managed-services portfolio. Closely comparable on geography and service mix.
- Softcat: UK-based IT infrastructure and managed services provider serving mid-market and enterprise customers with similar procurement, deployment, and managed-service offerings. Compares directly on geography and core proposition.
Others
- Fotech Solutions: Adjacent UK infrastructure/technology services supplier that operates in overlapping channel and customer ecosystems, useful as a UK IT services comparable rather than a direct managed-services competitor.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
APSU social profiles
Digital presenceAPSU financial estimates
Financial estimateRevenue estimate
Valuation estimate
APSU leadership team
Management profileNumber of profiles
Profiles3 records
APSU funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APSU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APSU
What does APSU do?
APSU is classified as an infrastructure and managed services company. Its actual product and service portfolio is not detailed in the available source data, as the company's website (apsu.com) currently displays a domain holding page registered through UK2 hosting services rather than substantive business content.
Is APSU a public or private company?
APSU is a private company. It is classified as venture growth investor backed.
When was APSU founded?
APSU was founded in 1989. It employs 101 to 250 people.
Where is APSU based?
APSU is headquartered in Cirencester, United Kingdom, in the Europe region.
Who are APSU's main competitors?
Broad incumbents on record are Computacenter, CGI Group, Kyndryl and Bechtle. Direct peers are Rackspace Technology, Bytes Technology and Softcat. Fotech Solutions is listed as an others.
Does APSU have an API?
No public API is recorded for APSU.
What industry is APSU in?
APSU's product category is Managed IT Infrastructure Services. Its primary akta.pro industry code is BPAEAFAK, Application Performance Engineering & Observability (APM). Its NAICS code is 518210 and its SIC code is 8744.