Simply Organic

What Simply Organic does

Simply Organic is an organic spice, seasoning, and flavor brand owned by Frontier Cooperative, a consumer-owned cooperative established in 1976 and headquartered in Norway, Iowa. The brand sells USDA-certified organic spices, seasoning mixes, extracts (notably Pure Madagascar Vanilla), simmer sauces, and culinary crisps through its own e-commerce storefront, physical retail partners, and international distribution channels including iHerb and Food Export USA programs. Its product portfolio spans price points from approximately $2.39 for seasoning packets to $39.99 for 8 oz vanilla extract, with offerings segmented into bottled spices, mixes and packets, extracts and flavors, simmer sauces, and bundled gift sets. The primary customer segment is health-conscious home cooks, with secondary segments including consumers with dietary restrictions (gluten-free certified seasoning packets) and premium/baking enthusiasts.

The company's underlying production infrastructure includes proprietary steam pasteurization (a non-chemical food safety treatment owned by parent Frontier Co-op), climate-controlled storage, microanalysis, organoleptic testing, HPLC testing, and microbiological testing. Products carry multiple stacked certifications including USDA Organic (Quality Assurance International), Kosher (Kosher Supervision of America), Gluten-Free (Gluten-Free Certification Organization), Non-GMO Project verified, Non-ETO, and Non-Irradiated, all of which create meaningful barriers to entry. Brand recognition is evidenced by Cook's Illustrated naming its Pure Madagascar Vanilla Extract the #1 Vanilla Extract in 2018 and Epicurious voting its Ceylon Cinnamon 'BEST' in 2018.

Revenue is generated through direct-to-consumer e-commerce sales (with free shipping above $39), physical retail store distribution via a store locator, and recently expanded international channels. The brand is participating in Food Export USA's Focused Trade Mission to the Middle East (Jeddah, Saudi Arabia, November 2025) to access GCC markets. Frontier Cooperative also operates sister brands Aura Cacia (aromatherapy), Plant Boss (gardening), and Co-op Market (retail), providing ecosystem context. Simply Organic's Giving Fund exceeded $1 million in cumulative grants by 2025, funding food insecurity initiatives across the US and Canada, which doubles as a brand-building ESG narrative.

Name

Simply Organic

Legal name

Frontier Cooperative

Website

https://simplyorganic.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Organic is a brand of Frontier Cooperative that produces and sells USDA-certified organic spices, seasonings, extracts, simmer sauces, and seasoning mixes to health-conscious home cooks via DTC e-commerce, retail partners, and international distributors.

Ownership category

akta.pro rank

Product category

Organic Spices and Seasonings

NAICS

Spice and Extract Manufacturing (311942)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ground & Powdered Spices (AFAJANAB)

akta.pro secondary industries

Spice Blends & Seasoning Mixes (Dry Rubs, Marinade Mixes) (AFAJANAD), Clean-Label/Natural Flavor Solutions (Natural WONF, Natural Identical where applicable) (AFAJADAL), Flavorings & Extracts (Natural & Artificial) (CRADAOAA)

Keywords

• Organic spices
• Seasoning blends
• Vanilla extracts
• Cooking sauces
• Certified organic foods

Headquarters

HQ city

Norway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Simply Organic generates revenue through direct-to-consumer sales via its e-commerce website (simplyorganic.com) and retail store distribution. Products include bottled spices, seasonings, extracts, vanilla products, simmer sauces, and seasoning mixes sold at various price points ranging from $2.39 to $39.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Simply Organic produces and sells certified organic spices, seasonings, extracts, flavors, simmer sauces, and pre-mixed seasoning blends. The portfolio includes single-origin spices, ground herbs, Madagascar vanilla extract, Indian-style seasoning mixes, and ready-to-use simmer sauces sold direct-to-consumer via its e-commerce site and through physical retail stores.

Product overview

Simply Organic is a specialty organic food brand owned by Frontier Cooperative, offering a comprehensive portfolio of certified organic spices, seasonings, extracts, and flavorings. The product portfolio includes bottled spices and seasonings (Ceylon Cinnamon, Garlic Powder, Onion Powder, Smoked Paprika, Chili Powder, Black Pepper, Single Origin spices, Finishing Salts, Umami Blends, Rotisserie Style Seasonings, Culinary Crisps), extracts and flavors (Pure Madagascar Vanilla Extract in 2oz/4oz/8oz, Vanilla Bean Paste, Non-Alcoholic Vanilla Flavoring, Almond Extract), mixes and packets (taco seasonings, chili seasonings, dip mixes, gravy mixes, salad dressings, Indian-style seasonings, grilling rubs, air fryer seasonings), simmer sauces (enchilada, fajita, taco), and bundled gift sets. All products are USDA Certified Organic by Quality Assurance International (QAI), many are Kosher Certified by Kosher Supervision of America (KSA), and select products are Gluten-Free Certified by the Gluten-Free Certification Organization (GFCO). The company emphasizes non-GMO, non-irradiated, and non-ETO treated ingredients, with a commitment to steam pasteurization instead of chemical treatments.

Differentiator

Problem solved

Functional benefit

Brands

• Simply Organic: Primary brand offering organic spices, seasonings, extracts, flavors, and simmer sauces.

Products and services

• Bottled Spices and Seasonings Core line of organic spices and seasoning blends sold in clear glass bottles, including Ceylon Cinnamon, Garlic Powder, Onion Powder, Smoked Paprika, Chili Powder, Black Pepper, Allspice, Cumin, Paprika, and Italian Seasoning. Targeted at home cooks.
• Extracts and Flavors Organic vanilla and almond extracts and flavorings including Pure Madagascar Vanilla Extract (2oz, 4oz, 8oz), Vanilla Bean Paste (2oz, 4oz), Non-Alcoholic Vanilla Flavoring (2oz, 4oz), and Almond Extract. Targeted at bakers and home cooks.
• Mixes and Packets Pre-mixed organic seasoning packets and blends including Southwest Seasonings, Air Fryer/Oven Seasonings, Grilling Rubs and Marinades, Chili Seasonings, Salad Dressings, Dip Mixes, Gravy and Sauce Mixes, and Indian Style Seasonings. Targeted at home cooks seeking convenience.
• Simmer Sauces Ready-to-use organic cooking sauces including Red Enchilada, Southwest Taco, Classic Fajita, and Mild Taco simmer sauces in 8 fl. oz. formats. Targeted at home cooks seeking quick meal preparation.
• Single Origin Spices Premium organic spices sourced from specific geographic origins, highlighting terroir and provenance. Targeted at premium/baking enthusiasts seeking traceable sourcing.
• Finishing Salts Specialty organic salt products used to finish dishes with enhanced flavor and texture. Targeted at home cooks and food enthusiasts.
• Culinary Crisps Crispy vegetable-based organic seasoning toppings in varieties like Spicy Chili, Garlic Herb, and Savory Maple. Targeted at home cooks seeking garnish and texture.
• Rotisserie Style Seasonings Organic seasoning blends inspired by rotisserie chicken flavors, including Original and Jerk varieties. Targeted at home cooks preparing poultry and grilled dishes.
• Sets and Gift Collections Bundled product sets and gift collections featuring multiple organic spices, seasonings, or themed combinations such as the Apple Cider Moscow Mule Cinnamon Set. Targeted at gift purchasers and home cooks.
• Global Flavors Curated organic spice and seasoning collections inspired by international cuisines including Indian, Southwest, and other regional styles. Targeted at home cooks exploring global cuisines.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Food Export USA (Midwest and Northeast)coreGTM or Marketing Partner · 1 November 2025Food Export-Midwest and Food Export-Northeast organize Focused Trade Missions to international markets. Simply Organic Maple participated in the mission to Jeddah, Saudi Arabia (November 18-20, 2025), aiming to strengthen U.S.-GCC trade relationships and expand access to American specialty and premium food products in the region through one-on-one business matchmaking sessions.
• Quality Assurance International (QAI)coreOthersQuality Assurance International is Frontier Co-op's organic certifier, verifying that products meet strict USDA organic standards through annual on-site inspections.
• Kosher Supervision of America (KSA)coreOthersKosher Supervision of America is the Rabbinic agency that certifies Frontier Co-op products as kosher compliant, inspecting ingredients, facilities, and processing.
• Gluten-Free Certification Organization (GFCO)minorOthersGFCO certifies Simply Organic seasoning packet items as gluten-free, with products bearing the gluten-free certification logo.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Penzeys Spices: Direct-to-consumer specialty spice retailer with a broad catalog of herbs, seasonings, and baking spices; closest comparable in business model (catalog-led, customer-obsessed) and category breadth.
• J.R. Watkins: Heritage brand selling spices, extracts, and flavorings with a natural-leaning positioning; comparable in extracts/spice mix breadth and small-batch premium branding.
• The Spice House: Specialty spice retailer selling gourmet spices, blends, and seasonings through e-commerce and brick-and-mortar; comparable premium positioning and curated catalog mix.
• Morton & Bassett: Family-owned organic-focused spice and seasoning brand with glass-bottle packaging and direct-to-consumer distribution; the closest all-organic specialty competitor to Simply Organic.

Emerging players

• Burlap & Barrel: Single-origin spice startup built on direct trade and transparent sourcing; competes for the same clean-label, premium organic consumer with a more limited but highly curated assortment.
• Diaspora Co. Single-origin spice startup sourcing directly from South Asian farms with transparency and quality positioning; targets the same premium organic consumer segment as Simply Organic.

Others

• Aura Cacia: Sister brand under Frontier Cooperative focused on aromatherapy and essential oils; demonstrates the parent cooperative's broader clean-label consumer brand portfolio.
• Frontier Cooperative: Parent cooperative that owns and operates Simply Organic; provides shared manufacturing, sourcing, QA, and distribution infrastructure underpinning the brand.

Broad incumbents

• McCormick & Company: The largest global spice and seasoning manufacturer with broad mainstream and organic lines; competes directly with Simply Organic across retail categories but as part of a much wider portfolio.
• Badia Spices: Family-owned spice and seasoning brand with broad retail distribution and growing organic range; competes on mainstream spice shelves against Simply Organic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SimplyOrgFoods
• Facebookfacebook.com/simplyorganicfoods

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments10 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Organic