ASR Solutions

What ASR Solutions does

ASR Solutions, LLC is a privately held, Abingdon, Maryland-based professional services firm founded in 2005 by Tom Trzeciak and Scott Applefeld, both of whom previously held operational and technical roles inside the transportation industry. The company provides consulting, custom software development, and integration services to enterprise trucking, freight, oil field/hazmat, and fuel-carrier clients, with a particular focus on the TMW Systems transportation management suite (TMWSuite, TMW Asset Maintenance, Fuel Dispatch, TotalMail) and Microsoft technologies (.NET, Microsoft SQL Server, Dynamics Great Plains). Its core service lines are transportation consulting, business intelligence/reporting, technology services (database and network management), application development, and mobile development, supplemented by official reselling of Geotab telematics hardware and solutions.

The firm's distinctive offering is its ability to build "bridge" applications that connect systems lacking native integration, using a Software Development Lifecycle methodology and targeting use cases such as oil field ticket capture, tank-wash segregation, ELD-mandate compliance via the Eleos mobile platform, and bespoke Excel-based Geotab reporting. Its most notable product is the ASR Data Replication Agent, launched in the Geotab Marketplace in July 2021, which automates copying telematics data into on-premise databases to enable advanced analytics.

ASR generates revenue primarily through time-and-materials and fixed-price professional services engagements delivered on-site and remotely, plus a hardware reselling stream from Geotab. Go-to-market relies on direct enterprise field sales, vertical thought leadership at transportation industry conferences (TMW/PeopleNet in.sight, TCA, TMC), and content marketing through its blog and social channels. The company is privately held with 1–10 employees, no disclosed funding or institutional investors, and a founder-led management team including a Development Project Manager and a small bench of transportation-software consultants.

Name

ASR Solutions

Legal name

ASR Solutions, LLC

Website

https://asr-solutions.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ASR Solutions is a privately held Abingdon, Maryland-based consulting and custom software firm serving enterprise trucking, freight, oil field, and fuel carriers with TMWSuite transportation management consulting, .NET application development, Microsoft SQL Server services, and Geotab telematics reselling.

Ownership category

akta.pro rank

Product category

Transportation Technology Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro industry

PRIMARYTLABAJAM

Data Integration, APIs & Telematics Data Platforms

Transportation & Logistics/Fleet Leasing, Rental & Management/Fleet Telematics & Asset Tracking Services (GPS, ELD, Utilization Analytics)

SECONDARYBPAEAFAL

Database/Application Data Layer Modernization (DB migration, ORM, caching)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYTLAEAAAB

Brokerage/3PL TMS (Freight Brokerage Operations)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Transportation Management Systems (TMS)

Keywords

• Transportation consulting
• Telematics integration
• Business intelligence reporting
• Custom application development
• Mobile workforce solutions

Headquarters

HQ city

Abingdon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Transportation Consulting Services: Provides planning, implementation, troubleshooting, and system optimization services for transportation industry clients using TMS systems like TMWSuite.
2. Technology Services: Database management (Microsoft SQL Server), networking, project management, and IT infrastructure services.
3. Application Development: Custom software development using .NET platform for web and desktop applications, including extending Microsoft Office compatible applications.
4. Mobile Development: Customization and integration of Eleos platform for mobile workforce management, connecting to TMS databases and telematics.
5. Business Intelligence: Customized reporting solutions using Crystal Reports, Microsoft Excel, Microsoft Access, SQL Server Reporting Services, and custom .NET solutions.
6. Telematics Reselling: Reselling Geotab telematics solutions as an official re-seller, the largest telematics provider in the world.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ASR Solutions provides B2B consulting, custom software development, and IT services to the transportation and logistics industry. Core offerings include transportation consulting for TMS systems like TMWSuite, business intelligence and custom reporting, technology and database services on Microsoft SQL Server and .NET, mobile development on the Eleos platform, and telematics reselling as an official Geotab re-seller. The firm also builds proprietary software such as the ASR Data Replication Agent for the Geotab Marketplace.

Product overview

ASR Solutions offers a portfolio of professional services for the transportation industry, centered on technology consulting and custom software development. The core offering includes transportation consulting, business intelligence/reporting, application and mobile development, and telematics services (as an official Geotab reseller). A key product is the ASR Data Replication Agent, which integrates with the Geotab Marketplace to copy telematics data to on-premise databases for advanced analytics. Services span the .NET development stack, Microsoft SQL Server database management, and integrations with transportation management systems (TMWSuite), telematics platforms (Geotab, Eleos), and financial systems (Great Plains Dynamics).

Differentiator

Problem solved

Functional benefit

Products and services

• ASR Data Replication Agent A tool designed to copy data collected by telematics providers and transfer it to an on-premise database, consolidating data and making advanced analytics possible. Available in the Geotab Marketplace.
• Transportation Consulting Consulting services with broad knowledge of the transportation industry, assisting with planning, implementation, troubleshooting, and system optimization. Supports systems including TMWSuite, TMW Asset Maintenance, and Great Plains Dynamics.
• Business Intelligence Customized reporting solutions that transform raw data into useful information for business analysis purposes, including advance warnings for proactive solutions and historical analysis for improved decision-making.
• Technology Services Database management services using Microsoft SQL Server, including data modeling, design and development, performance tuning, backup and recovery, data analysis, data warehousing, and migrations. Also includes networking services.
• Application Development Specialty software development that bridges gaps between systems that do not fully integrate. Uses .NET platform to design and create customized applications for web and desktop, as well as extending Microsoft Office compatible applications.
• Mobile Development Mobile application development utilizing the Eleos platform, providing customization and integration to ensure the platform can communicate with users' TMS databases and telematics systems.
• Telematics (Geotab) Official Geotab re-seller offering their global leader IoT and connected transportation solutions, including advanced Geotab reporting solutions.

Quantifiable outcome

• Automation can save users anywhere from five minutes to several hours, cutting out tens of thousands of dollars in man hours over the course of a year with one project

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• GeotabcoreChannel Partner/ Reseller/ DistributorASR Solutions is an official re-seller for Geotab, described as the largest telematics outfit in the world and a global leader in IoT and connected transportation. They have developed products specifically for the Geotab ecosystem including the ASR Data Replication Agent available in the Geotab Marketplace.
• EleoscoreTechnology or IntegrationASR Solutions utilizes the power of Eleos platform for mobile development, assisting in customization and integration to ensure it can communicate with users' TMS databases and Telematics systems. Used for ELD mandate compliance solutions.
• TMW SystemscoreImplementation/ SI/ Consulting PartnerASR Solutions specializes in TMWSuite and associated products including TMW Asset Maintenance (Transman), Fuel Dispatch, Operations, and TotalMail. They provide implementation, support, and custom development for TMW products.
• MicrosoftsupportingTechnology or IntegrationUtilizes Microsoft technologies including .NET platform for application development, Microsoft SQL Server for database management, Microsoft Office extensions, and Microsoft Dynamics Great Plains for ERP integration.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• McLeod Software: Provides transportation management systems (TMS) for trucking and freight carriers, including dispatch, operations, and back-office modules comparable to TMWSuite. McLeod's PowerBroker and LoadMaster platforms target the same over-the-road and bulk carrier segments ASR serves through consulting and integration.
• Eleos Mobile (Eleos Technologies): Mobile workforce management platform for drivers and field operations. ASR builds on and integrates the Eleos platform for its mobile development services, making it a direct partner-peer whose adoption and roadmap directly affect ASR's mobile/ELD practice.
• Motor Carrier Service (MCS) Software / TMW Consulting Partners: Other independent TMWSuite implementation and consulting partners that compete with ASR for the same over-the-road, oilfield, and fuel carrier consulting engagements. The competitive set is fragmented but each firm offers near-identical TMW/Geotab specialty services.

Broad incumbents

• J.J. Keller & Associates: Long-established provider of transportation compliance, safety, and fleet management technology and services. Comparable to ASR in serving regulated trucking customers and offering ELD/compliance tools, but at much larger scale and with broader content/services portfolio.
• Geotab: Global telematics platform and ASR's primary channel partner. Provides the underlying fleet telematics data, APIs, and Marketplace that ASR's Data Replication Agent and reporting templates plug into, making it both a commercial partner and a structural comparable in the same ecosystem.
• Samsara: Public, scaled IoT and telematics platform for fleet operations, ELD compliance, and connected transportation. Competes with Geotab for the same telematics and reporting budgets ASR helps customers deploy, and offers built-in BI that overlaps with ASR's custom reporting value prop.
• Omnitracs (now Solera / Omnitracs): Long-standing provider of TMS, fleet management, and telematics solutions to trucking and freight customers. Competes with TMW/Trimble for the same carrier software wallet that ASR's consulting and BI services depend on.
• Trimble Transportation: Owner of TMW Systems, PeopleNet, and other transportation software/telematics assets. Directly comparable to ASR's TMW/Geotab-centered service stack and represents both a platform partner and a potential systems-integration competitor with significantly greater scale.
• PeopleNet (Trimble): Trimble-owned in-cab telematics and fleet mobility platform with carrier customers overlapping ASR's client base. Competes with Geotab at the device layer and with ASR's telematics integration/reporting services at the application layer.

Emerging players

• Platform Science: Cloud-native telematics and driver workflow platform partnering with Geotab and major carriers. Overlaps with ASR's mobile (Eleos) and telematics integration work, and represents the next-generation, software-defined stack that could either partner with or displace legacy integrators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/@ASRSolutions
• Facebookfacebook.com/233207236712046
• LinkedInlinkedin.com/company/2267508

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASR Solutions