What Reboot does

Reboot, Inc. is a privately held managed service provider (MSP) founded in 2000 and headquartered in Fishers, Indiana, with additional offices in Jacksonville, Florida and Chicago, Illinois. The company delivers outsourced IT and cybersecurity services to mid-market businesses, operating through three service pillars: Manage (Managed IT, Co-Managed IT, Managed Cloud, Managed Network and Voice), Guard (Managed Cybersecurity via its wholly-owned subsidiary Data-Guard365, Data Backup & Recovery, Compliance, Security Assessment), and Accelerate (Strategic Technology Advisor / vCIO and ERP Solutions). The underlying technology stack is built around Microsoft 365 administration, cloud infrastructure management, endpoint and network operations, and a 24/7 Security Operations Center delivering EDR, MDR, SIEM, and email security with AI-assisted anti-phishing.

Reboot generates revenue primarily through recurring monthly subscriptions across two service tiers (Reboot Unlimited Managed and Reboot Limited Managed) for core IT, with DataGuard Unlimited and DataGuard Limited tiers layered on for cybersecurity; additional unit-priced professional services are billed at $175 per hour and incident response at $250 per hour. Go-to-market is sales-led and consultative, targeting business leaders at mid-market companies—particularly those experiencing IT staff turnover, outgrowing a current provider, or needing specialized compliance expertise in healthcare (HIPAA), financial services (FINRA, SOX), and ITAR-regulated verticals. Marketing is executed via SEO, a Substack newsletter ("Hit Reboot"), executive webinars, paid social, and HubSpot CRM, with inbound handled through phone, website forms, and free IT assessments.

The company has 11–50 employees, no disclosed funding or institutional investors, and operates as a founder-led entity under CEO Michael Reece with Greg Reece as SVP of Sales. Documented operational metrics include a 6-second average call waiting time, 96.4% same-day resolution rate, and $1.7M+ in delivered client technology savings, supporting a 5-star reputation among named mid-market clients such as Raybestos Powertrain and Advance Mechanical.

Name

Reboot

Legal name

Reboot, Inc.

Website

https://rebootinc.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Reboot, Inc. is a privately held managed service provider delivering outsourced IT, cybersecurity (via subsidiary Data-Guard365), compliance, vCIO, and ERP services to mid-market businesses across Indiana, Florida, and Illinois under recurring subscription tiers.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Backup & DR Software Implementation & Managed Platforms (BPAEALAI)

akta.pro secondary industries

Cloud Migration & Rehosting (Lift-and-Shift) (BPAEACAB), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)

Keywords

• Managed IT services
• Cybersecurity services
• IT consulting
• Cloud management
• Compliance services

Headquarters

HQ city

Wheaton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services (Reboot Unlimited Managed): Comprehensive managed IT subscription service including reactive support desk, technology alignment, backup administration, proactive technology management, vCIO, Microsoft 365 management, email filtering, vendor management, user account management, and application control management. Billed monthly as recurring subscription.
2. Managed Cybersecurity Services (DataGuard): Cybersecurity subscription services including EDR, MDR, 24/7 SOC monitoring, SIEM, incident response, email protection, CISO advisory services, and dark web monitoring. Premium tier includes $1,000 per device coverage.
3. Reboot Limited Managed Services: Entry-level managed services tier including patch management, fractional CIO, and standard backup/disaster recovery. Lower-priced tier for businesses with more limited needs.
4. Professional Services: Additional services outside the managed services agreement, billed at $175 per hour. Includes services working outside agreement hours, remote or onsite.
5. Incident Response Services: Incident response activities for uncovered endpoints billed at $250 per hour. Includes cyber health check, digital forensics, incident response planning, and analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Reboot, Inc. is a Managed Service Provider delivering integrated IT management, cybersecurity, and strategic technology advisory to mid-market businesses. Core offerings include Managed IT, Co-Managed IT, Managed Cloud, Managed Network and Voice, Managed Cybersecurity (powered by subsidiary DataGuard365), Data Backup & Recovery, Compliance, Security Assessment, ERP Solutions, and a Strategic Technology Advisor (vCIO) service, sold primarily through recurring monthly subscriptions.

Product overview

Reboot, Inc. is a Managed Service Provider (MSP) offering a comprehensive portfolio of IT and cybersecurity services organized around three pillars: Manage (IT infrastructure management), Guard (cybersecurity protection), and Accelerate (strategic technology advisory). The core offering includes Managed IT as the foundational service, supplemented by specialized cybersecurity solutions powered by its subsidiary DataGuard. The product lineup spans Managed IT, Co-Managed IT, Managed Cloud, Managed Network and Voice, Managed Cybersecurity, Data Backup & Recovery, Compliance, Security Assessment, Enterprise Resource Planning (ERP), and Strategic Technology Advisor/vCIO services. DataGuard sub-brands include Guardian Absolute, Guardian Ranger, and Guardian SIEM for advanced security operations. Services are delivered through subscription tiers called Reboot Unlimited Managed and Reboot Limited Managed, with optional add-ons like Vulnerability and Penetration Testing and Incident Response Retainers. The company also offers a free Cyberhealth Check tool for prospective clients.

Differentiator

Problem solved

Functional benefit

Brands

• Data-Guard365: Cybersecurity subsidiary offering EDR, MDR, SOC monitoring, SIEM, email protection, CISO advisory services, dark web monitoring, and security awareness training.

Products and services

• Managed IT Comprehensive proactive IT management solution offering unlimited support at a fixed monthly rate, including help desk support, technology management, network administration, backup administration, Microsoft 365 management, vCIO, and Strategic Technology Advisor guidance for mid-market businesses.
• Co-Managed IT Hybrid IT support model that complements existing internal IT teams with additional expertise, providing scalability, enhanced security, 24/7 monitoring, and specialized capabilities without replacing in-house staff.
• Managed Cloud Cloud IT services encompassing deployment of cloud technology, regular security updates, maintenance, and upgrades to optimize client cloud infrastructure.
• Managed Network and Voice Fully supported modern phone systems with comprehensive features including disaster recovery and responsive support for uninterrupted business communication.
• Managed Cybersecurity Cybersecurity stack powered by subsidiary DataGuard365, comprising 24/7 monitoring, EDR, MDR, SIEM, email protection, incident response, CISO advisory, and threat protection to ensure compliance adherence and minimize cyber risk for mid-market businesses.
• Data Backup & Recovery Backup and recovery process optimized over 20 years to safeguard critical business data, enabling swift recovery to minimize downtime and resume operations promptly after an incident.
• Compliance Compliance solutions bridging the gap to achieve regulatory compliance with HIPAA, FINRA, SOX, ITAR, and other regulations, including assessment, gap analysis, and implementation of required security measures.
• Security Assessment Cybersecurity assessment service providing an overview of security capabilities and improvement areas, including network audits, penetration testing, compliance verification, and employee security training.
• Enterprise Resource Planning (ERP) ERP solutions that streamline operations, automate workflows, and scale businesses by integrating finance, HR, sales, inventory, and procurement into a unified platform with real-time analytics and reporting.
• Strategic Technology Advisor (vCIO) Executive-level technology, cybersecurity, and automation strategy service providing dedicated IT strategists, technology roadmaps, and CIO-level guidance without requiring clients to hire a full-time CIO.

Quantifiable outcome

• 6-second average call waiting time
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DataGuard365coreStrategic or Co-development PartnerDataGuard365 is a Reboot-owned company providing comprehensive cybersecurity services including EDR, MDR, 24/7 SOC, SIEM, and incident response. The two companies operate jointly under a unified service model, with DataGuard365's cybersecurity stack powering Reboot's managed security offerings. Combined service catalog covers both IT management and cybersecurity under one partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rackspace Technology: Rackspace is a large-scale managed cloud, managed security, and IT services provider serving enterprise and mid-market customers globally. Overlaps with Reboot on managed cloud and managed security offerings but at vastly greater scale and broader portfolio.
• Secureworks: Secureworks is an established managed security services provider offering MDR, SOC-as-a-service, and vulnerability management to mid-market and enterprise clients. Overlaps with Reboot's DataGuard EDR/MDR/SIEM capabilities at a much larger scale.
• All Covered (Konica Minolta): All Covered, the IT services division of Konica Minolta, provides managed IT, cloud, and security services to SMB and mid-market businesses across the U.S. Comparable to Reboot on managed IT and managed security offerings, but with substantially greater geographic reach and parent-company resources.

Direct peers

• CMIT Solutions: CMIT Solutions is a franchise-based managed IT services provider targeting SMBs and mid-market clients with managed IT, cybersecurity, and compliance services. Comparable to Reboot in target customer segment and managed services delivery model, though delivered via a franchise network.
• Ntiva: Ntiva is a U.S. managed IT services and cybersecurity provider serving SMB and mid-market clients with subscription-based IT management, cloud, and security operations. Directly comparable to Reboot in service catalog, customer profile, and vCIO-style strategic advisory model.
• Dataprise: Dataprise is a mid-market and enterprise Managed Service Provider offering managed IT, cybersecurity, and cloud services across multiple U.S. regions. It is a direct comparable to Reboot in target customer, subscription-based managed services model, and integrated security stack.
• Integris: Integris is a regional managed IT and cybersecurity provider serving mid-market clients in the Mid-Atlantic and Southeast U.S. It overlaps with Reboot on subscription managed IT, co-managed IT, and integrated cybersecurity offerings for growth-stage companies.
• Coretelligent: Coretelligent provides managed IT, cybersecurity, and cloud services to mid-market organizations with a focus on compliance-heavy industries. Closely matches Reboot's combination of managed IT, managed cybersecurity, and compliance expertise (HIPAA/financial services).
• Sentinel Technologies: Sentinel Technologies is a Midwest-based managed IT, cybersecurity, and cloud services firm serving mid-market and enterprise clients. Directly comparable to Reboot given overlapping regional Midwest footprint and bundled managed IT + security portfolio.

Emerging players

• Arctic Wolf: Arctic Wolf is a fast-growing managed detection and response (MDR) and security operations provider that partners with MSPs to deliver 24/7 SOC services. Comparable to Reboot's DataGuard cybersecurity stack on the security operations side, though delivered primarily as a partner-channel product.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reboot