Groupe Beaumanoir

What Groupe Beaumanoir does

Groupe Beaumanoir is a French family-owned multi-brand fashion retail holding company headquartered in Saint-Malo, France, founded in 1981 by Roland and Jocelyne Beaumanoir and currently controlled by the C.C.V. Beaumanoir holding entity. It operates a portfolio of 20+ fashion and lifestyle brands spanning accessible family apparel (La Halle, Cache Cache, Bonobo, Br\u00e9al, Vib's), contemporary women's fashion (Morgan, Caroll), online fashion and footwear (Sarenza.com), and action-sports apparel (Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA, Von Zipper) acquired largely through distressed-retail turnarounds from the Vivarte collapse and the 2024 Boardriders Europe acquisition. The underlying technology stack is anchored by a hybrid distribution platform combining company-owned retail stores, an affiliate/franchise network of 200+ affiliates managing 500+ stores, e-commerce storefronts, and an in-house supply-chain subsidiary (C-Log) operating 10 logistics sites in France plus 7 sourcing offices across Asia and Africa. The business model generates revenue through direct retail sales, franchise and affiliation entry fees and commissions on turnover from partner-operated stores, and e-commerce transactions, with primary customer segments being mass-market French and European families, women seeking contemporary fashion, action-sports lifestyle consumers, and online shoppers. The group reports 15,000+ employees, 2,700+ points of sale across 40 countries, and €2.8 billion in stated business volume, making it one of the largest privately held fashion retail groups in France.

Name

Groupe Beaumanoir

Legal name

C.C.V. BEAUMANOIR

Website

https://groupe-beaumanoir.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Groupe Beaumanoir is a French family-owned multi-brand fashion retailer operating 20+ accessible-fashion and action-sports brands through 2,700+ stores and e-commerce across 40 countries, serving mass-market families, women, and lifestyle consumers via owned retail, affiliate, and franchise channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-malo

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from sale of apparel and fashion products through owned retail stores and affiliated/franchisee locations. The group operates 2,700+ points of sale across 40 countries.
2. Franchise and Affiliation Fees: Revenue from franchise and affiliate partnerships, including controlled investment entry fees and attractive commission on turnover from partner-operated stores.
3. E-commerce: Online sales through Sarenza.com platform offering shoes, fashion items and accessories with over 60,000 product references from 750+ brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Groupe Beaumanoir designs, distributes and sells ready-to-wear apparel, footwear, accessories and action sports gear through a multi-brand portfolio of 20+ owned fashion and lifestyle brands including La Halle, Cache Cache, Bonobo, Morgan, Caroll, Sarenza.com, Quiksilver, Roxy and Billabong. Distribution combines 2,700+ company-owned and affiliated points of sale across 40 countries with brand-operated e-commerce sites, supported by an in-house C-Log supply chain subsidiary operating 10 logistics sites in France.

Product overview

Groupe Beaumanoir is a French fashion retail group founded in 1981 operating a multi-brand portfolio of over 20 fashion and lifestyle brands across ready-to-wear, footwear, accessories, and action sports categories. The portfolio includes family fashion brands (La Halle, Cache Cache, Bonobo, Bréal, Vib's), contemporary women's fashion (Morgan, Caroll), online fashion retail (Sarenza.com), and action sports brands (Quiksilver, Roxy, Billabong, DC Shoes, Element, RVCA) acquired through the 2024 Boardriders Europe acquisition. The group also operates C-Log, an internal supply chain and logistics subsidiary managing 10 logistics sites in France. The business model combines owned retail operations with an affiliate/franchise network of over 200 partners representing more than 500 stores.

Differentiator

Problem solved

Functional benefit

Brands

• La Halle: Family fashion retail brand
• Cache Cache
• Bonobo
• Morgan
• Caroll
• Sarenza.com
• Bréal
• Vib's
• Quiksilver
• Roxy
• Billabong
• DC Shoes
• Element
• RVCA
• Von Zipper
• C-Log
• Jennyfer
• Naf Naf

Products and services

• Cache Cache Retail brand offering clothing for women and men across multiple physical store locations, part of the family fashion segment of the Beaumanoir portfolio.
• Bréal Fashion retail brand acquired through the 2003 takeover of Patrice Bréal and operating within the Beaumanoir portfolio.
• Bonobo Fashion brand focused on responsible fashion, offering 100% Instinct jeans and sustainable collections for family and casual wear.
• Vib's Accessible fashion retail brand operating within the Beaumanoir portfolio targeting mass-market consumers.
• La Halle Family-focused fashion retail chain offering clothing for the entire family, acquired from Vivarte in 2020 and integrated into the Beaumanoir portfolio.
• Morgan Fashion brand offering feminine and elegant clothing collections targeting contemporary women's fashion.
• Caroll Women's fashion brand known for timeless elegance, tailoring expertise and structured collections, established since 1963 and acquired in October 2021.
• Sarenza.com French online fashion retailer specializing in shoes, clothing and accessories with over 60,000 product references across 750 brands, founded in 2005 and acquired by Beaumanoir in November 2022.
• Quiksilver Iconic surf and outdoor lifestyle brand since 1969, featuring the mountain-and-wave logo and integrated into the Beaumanoir portfolio through the Boardriders Europe acquisition.
• Roxy Women's action sports brand dedicated exclusively to women since 1990, covering surf, snow and outdoor lifestyle apparel integrated via the Boardriders acquisition.
• Billabong Australian surfing culture brand since 1973 known for authentic surf lifestyle apparel, integrated via the Boardriders Europe acquisition.
• DC Shoes Skateboarding and snowboarding footwear brand founded in 1994 by Ken Block and Damon Way, known for hip-hop style and technical performance, integrated via the Boardriders Europe acquisition.
• Element Skate brand since 1992 focused on sustainability and respect for nature, featuring the tree-in-circle logo, integrated via the Boardriders Europe acquisition.
• RVCA California-based hybrid brand at the intersection of fashion, art, surfing and skateboarding since 2001, known for the Balance of Opposites philosophy and integrated via the Boardriders acquisition.
• Von Zipper Eyewear brand within the Beaumanoir portfolio, part of the Boardriders group of brands.
• C-Log Supply Chain Services Supply chain and logistics subsidiary of Groupe Beaumanoir operating 10 logistics sites in France, providing warehousing, distribution and e-commerce fulfillment services including the C-Lerity transport offer.

Quantifiable outcome

• Successfully revived La Halle from 330 stores at acquisition to 339 stores currently

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• DisneyflagshipStrategic or Co-development Partner · 1 May 2025La Halle brand collaboration with Disney for exclusive capsule collection featuring Disney characters for the whole family, launched May 2025.
• Haiku MarinièreminorStrategic or Co-development Partner · 1 January 2025Bonobo brand collaboration with Haiku Marinière for Valentine's Day collection around marina/nautical theme.
• Boardriders GroupcoreStrategic or Co-development Partner · 1 June 2024Formalized acquisition of Boardriders Group's Western European activities including Quiksilver, Roxy, Billabong, DC Shoes, Element, and RVCA brands. Beaumanoir has stabilized and integrated these distressed surf/skate brands into their portfolio.
• Cap EmploiminorImplementation/ SI/ Consulting PartnerPartnership for inclusive recruitment of people with disabilities through specialized channels alongside France Travail and Missions Locales.
• Wellcom Press Relations AgencyminorGTM or Marketing PartnerExternal PR agency based in Paris (31-33 Avenue de Wagram, 75017 Paris) handling press relations for the group.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Etam Group: French family-controlled women's apparel and lingerie retailer with international franchise network. Comparable to Beaumanoir's women's brands (Morgan, Caroll, Naf Naf, Jennyfer) by French family-owned DNA and franchise-led international expansion.
• SMCP Group: French-listed accessible fashion group (Sandro, Maje, Claudie Pierlot, Fursac). Closest pure-play French peer to Beaumanoir's Caroll and Morgan contemporary women's brands, with overlapping retail and affiliate network model.
• Celio: French family-founded accessible menswear retailer with own stores and franchise network. Comparable to Beaumanoir in terms of French accessible-fashion DNA, family ownership heritage, and franchise/affiliate expansion model.
• Kiabi: French family-owned affordable fashion retailer founded in 1978, headquartered in northern France. Most directly comparable to Beaumanoir's family-fashion brands (La Halle, Cache Cache, Bonobo) by positioning, customer base, and French heritage.

Broad incumbents

• Inditex (Zara): Spanish-listed global fashion retail giant (Zara, Bershka, Pull&Bear, Massimo Dutti). Competes with Beaumanoir in accessible fashion across European markets; far larger scale and vertically integrated supply chain versus Beaumanoir's multi-brand portfolio model.
• H&M Hennes & Mauritz: Swedish-listed accessible fashion retailer with global store presence. Direct overlap with Beaumanoir's mass-market positioning in family and women's apparel, though H&M operates a single dominant brand versus Beaumanoir's multi-brand portfolio.
• PVH Corp: US-listed global apparel conglomerate owning Calvin Klein and Tommy Hilfiger. Comparable multi-brand portfolio operator with significant wholesale and licensing infrastructure; differs from Beaumanoir's primarily retail-and-franchise model.
• Fast Retailing (Uniqlo): Japanese-listed global accessible fashion group built on the Uniqlo brand. Competes with Beaumanoir in mass-market apparel but with a single-brand, vertically integrated model and far larger international footprint.

Others

• Authentic Brands Group: US-based brand management platform owning or licensing Reebok, Forever 21, Brooks Brothers, Eddie Bauer and others. Comparable to Beaumanoir's Boardriders portfolio as an acquirer and operator of distressed heritage apparel brands through licensing-led models.
• Vivarte (predecessor context): Former French retail conglomerate whose judicial recovery in 2020 supplied Beaumanoir with several rescued brands (La Halle, Caroll). Provides the most direct reference point for Beaumanoir's distressed-retail acquisition model, though Vivarte itself is no longer an operating peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gbeaumanoir
• LinkedInlinkedin.com/company/groupe-beaumanoir

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Beaumanoir