Nouveau Monde

What Nouveau Monde does

Nouveau Monde is a French brand strategy and creative agency founded in 1996, operating as a subsidiary of Groupe Ceetadel, a diversified holding company of specialized marketing and communications agencies. The agency employs approximately 45 creative talents across four French offices (Paris headquarters, Lyon, Nantes, and Bordeaux) and serves major French and international enterprise clients including Michelin, Babolat, CNR, Ricoré, Botanic, SoCoo'c, Screwfix, and 5 à Sec. Its core services span brand strategy and positioning, campaign creation (TV, digital, DOOH, print), content production (brand films, visual assets, multimedia), social media management, brand activation, and influence/PR work.

The agency's revenue model is B2B professional services, with custom quote-based project fees and retainers negotiated directly with brand managers and marketing directors at large enterprises. Nouveau Monde differentiates itself by generating 'unpaid media' through creative differentiation rather than paid-media reliance, and it leverages its position within the Ceetadel group — alongside sister agencies Monet (PR, four-time French PR Agency of the Year), Allmatik (digital), Smartfire (tech), Data Vibes (analytics), SocIAty (AI consulting), and Reli[AI]f (AI creative studio) — to offer integrated communication solutions. Notable technical capabilities include AI-enhanced asset production, evidenced by 50% AI integration in social media workflows delivering 100+ assets per month for the Babolat engagement. The company has received industry recognition including a TOP COM Argent award and a Clio Awards shortlist for the Botanic campaign.

Name

Nouveau Monde

Legal name

Nouveau Monde

Website

https://nouveaumonde.fr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Nouveau Monde is a French brand strategy and creative agency, founded 1996, employing ~45 talents across Paris, Lyon, Nantes, and Bordeaux. It serves major enterprise clients with brand positioning, campaign creation, and content production as part of Groupe Ceetadel's multi-agency ecosystem.

Ownership category

akta.pro rank

Product category

Advertising Services

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

Keywords

• Brand strategy services
• Creative campaign production
• Advertising agency services
• Content marketing production
• Brand activation services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Creative Consulting: B2B agency providing strategy, branding, campaign creation, and activation services to major brands. Revenue generated through project fees, retainers, and consulting engagements. The agency serves as part of Groupe Ceetadel's multi-agency model offering integrated communication solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nouveau Monde is a French brand strategy and creative advertising agency that develops brand positioning, marketing campaigns, content production, social media management, and brand activation services for major French and international brands. The agency is part of Groupe Ceetadel and leverages sister agencies (Monet for PR, Allmatik for digital, Smartfire for tech, Data Vibes for analytics, SocIAty for AI) to deliver integrated communication solutions. Revenue is generated through project fees, retainers, and consulting engagements with enterprise clients across retail, automotive, sports, energy, food & beverage, and consumer goods sectors.

Product overview

Nouveau Monde is a brand strategy and creative agency with approximately 45 employees, operating as part of the Groupe Ceetadel. The agency offers a unified suite of marketing services centered on brand strategy, campaign creation, content production, and activation. Their core service architecture combines strategic positioning with creative execution across multiple channels including TV, social media, DOOH, print, and experiential marketing. The agency works with major French and international brands across sectors including retail, automotive, sports, energy, and consumer goods. Within the Ceetadel group, Nouveau Monde specializes in strategy and creation while drawing on affiliated agencies (Monet for PR, AllMatik for digital, Smartfire for tech, Data Vibes for analytics, Sociaty for AI consulting) for complementary capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic brand positioning, rebranding, and platform development services to help brands find their distinct identity and communication territories. Targeted at major French and international brands seeking brand differentiation.
• Campaign Creation Services Development and production of marketing campaigns including TV campaigns, social media campaigns, DOOH (Digital Out-of-Home), print advertising, and branded content for major brands.
• Content Production Creation of brand films, visual assets, photography, and multimedia content for marketing and advertising purposes across channels.
• Social Media Management

Quantifiable outcome

• Babolat: 100+ assets/month deployed across all markets with AI integration in social media production
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Groupe CeetadelcoreOthersParent company and holding group for Nouveau Monde. Ceetadel brings together specialized agencies (Monet, Allmatik, Smartfire, Sociaty, Data Vibes, Reli[AI]f) to offer integrated communication services to ambitious brands.
• MonetcoreStrategic or Co-development PartnerPR and earned media agency within Ceetadel group. Provides data, strategic planning, content, media relations, and influence services. Won PR Agency of the Year in 2016, 2020, 2022, and 2023.
• AllmatikcoreStrategic or Co-development PartnerDigital cross-media agency specializing in precision marketing. Optimizes brand presence across online and offline channels.
• SmartfiresupportingTechnology or IntegrationTech agency within Ceetadel using agile processes and DevOps technologies for modular development. Implements new technologies for group innovation.
• SocIAtysupportingTechnology or IntegrationAI consulting firm developing three service offerings for enterprises: analyze, action, and implement personalized AI solutions.
• Data VibessupportingTechnology or IntegrationData analytics specialist offering web analytics, data visualization, and data management with proprietary SaaS tool Attrilab.
• Reli[AI]fsupportingTechnology or IntegrationAI-powered creative studio designed to transform how brands approach content creation using cutting-edge AI technologies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Publicis Groupe is the largest French-headquartered advertising holding group, encompassing creative, media, digital, and data agencies. Comparable to Nouveau Monde at the holding-company level, as Ceetadel is to Nouveau Monde; competes indirectly for the same enterprise client budget.
• Havas Paris: Havas Paris is the French flagship of Havas, one of the world's largest communications groups. Comparable in service mix to Nouveau Monde but operates at substantially larger scale with integrated media, creative, and PR capabilities.
• Ogilvy Paris: Ogilvy Paris is the French office of WPP-owned Ogilvy, offering brand strategy, advertising, and integrated marketing services to major French and international brands. Comparable to Nouveau Monde in offering, though operating within a larger global network.

Direct peers

• DDB Paris: DDB Paris is the French office of DDB Worldwide (Omnicom), focused on creative campaigns and brand strategy for major brands. Comparable to Nouveau Monde as a French-market creative agency competing for the same enterprise client roster.
• Rosapark: Rosapark is an independent French creative agency known for brand strategy and campaign work for major French enterprises (similar verticals to Nouveau Monde: retail, FMCG, energy). Directly comparable in positioning and size.
• TBWA\Paris: TBWA\Paris is the French flagship of the TBWA global creative network, offering brand strategy and campaign creation to enterprise clients. Directly comparable in service mix (brand strategy, campaign creation, activation) and client profile to Nouveau Monde.
• BETC Paris: BETC is one of France's largest and most awarded independent creative agencies, headquartered in Paris. Comparable to Nouveau Monde as a French strategic/creative agency serving major enterprise brands across verticals (retail, FMCG, luxury).
• Fred & Farid Paris: Fred & Farid is a creative agency with French roots and a strong brand strategy and campaign creation offering for major brands, including luxury, sports, and F&B verticals. Comparable to Nouveau Monde in client profile and service mix.
• Wieden+Kennedy Paris: Wieden+Kennedy operates a Paris office focused on brand strategy and creative campaigns for global enterprise brands. Comparable to Nouveau Monde in offering integrated creative and brand strategy services targeting major French and international clients.
• Marcel (Publicis): Marcel is a creative agency within Publicis Groupe with a strong French identity, working on brand strategy and integrated campaigns for major clients. Directly comparable in scope and client type to Nouveau Monde.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nouveaumonde_fr
• Instagraminstagram.com/agencenouveaumonde
• Xx.com/nouveaumonde_fr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouveau Monde