Data Vibes

What Data Vibes does

Data Vibes is a France-based data and analytics consulting firm that helps mid-market and enterprise marketers turn fragmented digital data into measurable performance outcomes. The company is privately held, structured as a French SAS (Société par Actions Simplifiée) with €30,000 registered capital, and operates as a member agency of Groupe CEETADEL, a network of French digital and marketing agencies that also includes Nouveau Monde, Monet, Allmatik, Conversationnel, Smartfire, and SocIAty. Its headcount is reported at five experts covering digital marketing, data science, and UX design.

The firm delivers five integrated service modules under a "Data Vibes+" branding: Analytics+ (analytics configuration, real-time performance tracking, custom dashboards, and predictive analytics), Tag Management+ (deployment of GTM and Tag Commander, including client-side and server-side tracking plans), Data Visualisation+ (24/7 interactive dashboards and decision-support tools), Digital Trust & RGPD+ (CMP selection and implementation, GDPR-compliant consent-based activation of tracking tags), and Conversion Rate Optimisation+ (user-journey audits, A/B and multivariate testing, advanced segmentation). The technology stack relies on third-party analytics and tag management platforms rather than proprietary infrastructure; no API, SDK, or mobile application is offered. The company has registered "Data Vibes" and a white-logo variant as brand-identity IP.

Data Vibes monetises through bespoke consulting projects and retainers under a sales-led, high-touch GTM. Prospects submit objectives, context, and deadlines via a website contact form and receive a dedicated single point of contact with a 24-hour response and initial recommendations. The company is headquartered in Paris (4 rue du Faubourg Montmartre) and maintains additional offices in Lyon, Bordeaux, and Nantes. Its client base, displayed on the company website, includes L'Oréal, SNCF, Bouygues Telecom, Transilien SNCF, Michelin, HSBC, Edmond de Rothschild, Dassault Systèmes, INPI, and Courir, among others, spanning retail, transport, telecoms, financial services, energy, automotive, and public-sector verticals.

Name

Data Vibes

Legal name

DATA VIBES

Website

https://data-vibes.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Data Vibes is a France-based, five-person data and analytics consulting firm that helps enterprise marketers configure analytics, deploy tag management, visualise data, comply with GDPR, and optimise conversions across offices in Paris, Lyon, Bordeaux, and Nantes.

Ownership category

akta.pro rank

Product category

Data and Digital Analytics Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data Storytelling & Collaborative Analytics (HDAEAMAJ)

Keywords

• Data analytics consulting
• Digital analytics services
• Tag management consulting
• Data visualization consulting
• GDPR compliance consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Advisory and operational consulting services in data and analytics. Services include analytics configuration, tag management implementation, data visualization, GDPR compliance, and conversion rate optimization. Revenue likely generated through project-based engagements and retainer contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Data Vibes is a French data and digital analytics consulting firm that helps organizations industrialize their data, measurement, and optimization practices. The firm offers modular consulting services spanning digital analytics, tag management, data visualization, GDPR compliance, and conversion rate optimization, delivered to clients in retail, e-commerce, luxury, transportation, and media. It operates as part of Groupe CEETADEL, with a small multidisciplinary team serving reference clients such as L'Oréal and SNCF.

Product overview

Data Vibes operates as a data and analytics consulting agency offering five integrated professional service modules: Analytics+ for analytics setup and predictive insights, Tag management+ for tag deployment and data collection, Data visualisation+ for dashboard creation and decision support, Digital trust & Conformité RGPD+ for GDPR compliance and tool implementation, and Optimisation du taux de conversion+ for conversion optimization and testing. These services are delivered by a multidisciplinary team combining digital marketing, data science, and UX design expertise to transform client data into actionable performance outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Analytics+
• Tag Management+ Consulting module covering tag management system implementation and governance, enabling clients to centralize and control marketing and analytics tags across their digital properties. Targeted at digital marketing and analytics teams.
• Data Visualization+ Consulting module focused on data visualization and dashboarding, helping organizations design and build reporting assets to make data accessible to business stakeholders. Targeted at data, digital, and business performance teams.
• Digital Trust & GDPR Compliance+ Consulting module addressing GDPR compliance and digital trust, including consent management and data governance for digital properties. Targeted at organizations needing to align digital measurement with European privacy regulations.
• Conversion Rate Optimization+ Consulting module covering conversion rate optimization and experimentation, including A/B testing programs to improve digital performance. Targeted at e-commerce, marketing, and digital product teams.

Quantifiable outcome

• 41% of marketers cannot measure marketing actions effectively (market pain point addressed)
• +3 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Groupe CEETADELparent_groupOthersData Vibes is a member company of Groupe CEETADEL, a network of agencies. Ceetadel appears to be a holding or network structure that Data Vibes operates under. The relationship includes shared branding and cross-referrals with other member agencies such as Nouveau Monde, Monet, Allmatik, Conversationnel, Smartfire, and SocIAty.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Weborama: French ad-tech and data platform provider offering semantic audience targeting, analytics, and cookie-less solutions. Comparable overlap on the data activation, cookie deprecation response, and audience segmentation capabilities Data Vibes delivers.

Direct peers

• Ekimetrics: Paris-based data science consulting firm providing marketing mix modeling, ROI measurement, and advanced analytics to enterprise clients. Overlaps with Data Vibes' predictive analytics and measurement capabilities.
• Converteo: Paris-based data marketing consultancy helping enterprises with analytics, CRO, tag management, and data activation. Direct competitor to Data Vibes across both service catalog and French enterprise target market.
• Artefact: Global data and digital marketing consulting firm with French roots, offering analytics, data engineering, and marketing activation services. Comparable end-to-end service portfolio targeting large French and international enterprises.
• Fifty-Five (55): French data marketing consultancy specialized in web analytics, programmatic, and customer data platforms for major brands. Closely aligned service offering and target client profile with Data Vibes.

Broad incumbents

• Accenture Song: Accenture's creative and digital marketing arm providing analytics, personalization, and CRO capabilities for global brands. Competes for enterprise-level marketing analytics engagements that Data Vibes targets.
• Capgemini Invent: Global digital and analytics consultancy arm of Capgemini, offering data strategy, marketing analytics, and GDPR/data compliance services to large French and European enterprises. Overlaps enterprise RFP competition.
• Publicis Groupe (Publicis Sapient / Epsilon): Global advertising holding group with deep data, analytics, and tag management service lines through Publicis Sapient and Epsilon. Larger incumbent competing with Data Vibes for French enterprise data marketing budgets.
• Deloitte Digital (France): Big-Four-affiliated digital and analytics practice serving French enterprise clients with comprehensive data, marketing, and compliance consulting. Direct overlap on analytics transformation and GDPR projects.

Regional players

• Yann Gourvennec (or similar French mid-tier analytics agencies): Not used; replaced with stronger peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/data-vibes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Vibes