Cappuccine

Name

Cappuccine

Legal name

Cappuccine Inc

Website

https://cappuccine.net

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Cappuccine Inc. is a privately held Corona, California-based manufacturer of 40+ super-premium powdered frappe beverage mixes, founded in 1991 by Michael Rubin. The company sells wholesale and direct to specialty coffee shops, cafes, restaurants, and hotels across 25+ countries via e-commerce and distributor channels.

Ownership category

akta.pro rank

Product category

Specialty Beverage Mixes

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)

akta.pro secondary industry

Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

Keywords

• Specialty beverage mixes
• Powdered frappe mixes
• Wholesale coffee supplies
• Foodservice beverage ingredients
• Commercial blender distribution

Headquarters

HQ city

Corona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Beverage Mix Product Sales: Sale of proprietary powdered frappe and beverage mixes to cafes, coffee shops, restaurants, and hotels. Products sold in 3 lb bags for retail and wholesale, with free shipping on all wholesale cases
2. Consumer Blender Sales: Sale of BlendTec consumer and commercial blenders, including bundled packages with free Cappuccine product bags

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cappuccine manufactures and distributes super-premium powdered frappe and specialty beverage mixes—over 40 flavors across coffee-based, tea-based, and coffee/tea-free profiles—designed for blender preparation into frozen, over-ice, or hot drinks. The company sells these mixes primarily in 3-lb bags and cases to coffee shops, cafes, restaurants, hotels, and wholesale distributors in 25+ countries, complemented by BlendTec consumer and commercial blenders distributed via its own e-commerce site. Revenue is generated almost entirely from product sales of the beverage mixes and related blender equipment.

Product overview

Cappuccine is a specialty beverage mix company offering over 40 unique super premium powdered frappe mixes for blenders. The core product portfolio consists of flavored beverage mixes organized into categories: coffee-based drinks (containing Arabica coffee), tea-based drinks (containing tea), and coffee/tea-free options. Key products include award-winning flavors like Red Velvet, Mocha Glacier, Extreme Toffee Coffee, and Frosted Latte. The company also offers a Blender Program with BlendTec equipment, free sample services for business customers, and wholesale distribution. Products are manufactured in Corona, CA and exported to over 25 countries internationally. The mixes are sold in 3-lb bags with various serving options (hot, cold, on ice, blended). Several products carry special dietary certifications including gluten-free, lactose-free, fat-free, and Halal (Neutral Base). The company was founded in 1991 by Michael Rubin.

Differentiator

Problem solved

Functional benefit

Products and services

• Cappuccine Frappe Mixes (overall product line) Super-premium powdered frappe mix line of 40+ unique flavors (coffee-based, tea-based, and coffee/tea-free) for blenders; prepared as frozen, over-ice, or hot beverages. Sold in 3-lb bags for wholesale and retail.
• Red Velvet Frappe Mix Award-winning velvety smooth cake-batter frappe mix with rich cocoa and red color; gluten-free, no hydrogenated oils, coffee & tea free. Served hot, cold, or on ice.
• Mocha Glacier Frappe Mix Award-winning frappe mix combining premium cocoa with mountain-grown Arabica coffee; gluten-free.
• Extreme Toffee Coffee Frappe Mix Award-winning frappe mix with sweet buttery toffee pieces, a hint of chocolate, and mountain-grown coffee; gluten-free.
• White Chocolate Symphony Frappe Mix Smooth gourmet white chocolate frappe mix; coffee-free; suitable on its own or as a base for custom beverages.
• Vanilla Express Frappe Mix Distinctive real vanilla flavor and aroma; functions as a base for espresso drinks; gluten-free, coffee & tea free.
• Vanilla Latte Frappe Mix Pure vanilla with Colombian coffee in a latte frappe mix; coffeehouse favorite, gluten-free.
• BlendTec Designer 650 Blender Touchscreen blender from the BlendTec Designer Series with modern design and advanced functionality; makes smoothies, fresh juice, ice cream, soups, sauces, dough, and more.
• Neutral Base Frappe Mix Versatile frappe base with creamy smooth texture for custom beverage creation; no artificial flavor, color, or sweetener; Halal certified; gluten-free.
• Pumpkin Spice Latte Frappe Mix Year-round pumpkin spice latte frappe mix; coffee-free, fat-free, gluten-free.
• Horchata Frappe Mix Mexican-inspired horchata frappe mix; can be prepared conveniently or authentically.
• Thai Tea Frappe Mix Best-selling exotic Thai tea frappe mix; creamy delight with unique Thai flavor profile.
• Chocolate Decadence Frappe Mix Ultimate coffee-free chocolate frappe mix; best-seller; gluten-free and lactose-free; serves as a base for unique chocolate beverages.
• Tart Culture Smoothie Frappe Mix Yogurt-inspired smoothie frappe mix with tangy frozen-yogurt flavor; fat-free, lactose-free, with probiotics.
• Cinnamon Bun Frappe Mix Creamy cinnamon frappe mix capturing flavor and aroma of fresh baked cinnamon buns; gluten-free; can be enhanced with espresso to make a Cinnamon Bun Latte.
• Vanilla Chai Latte Frappe Mix Western-style vanilla chai latte frappe mix based on traditional chai spices; gluten-free.
• Matcha Green Tea Latte Frappe Mix Genuine Japanese matcha green tea frappe mix; lactose-free and gluten-free.
• Pistachio Frappe Mix Authentic pistachio nut flavor frappe mix; gluten-free.
• Mint Chip Frappe Mix Refreshing mint frappe with real semi-sweet chocolate chips; no hydrogenated oils.
• Mexican Spiced Cocoa Frappe Mix Latin-inspired blend of dark chocolate, cinnamon, vanilla and a hint of almond; fat-free, lactose-free, gluten-free.
• Coconut Mocha Frappe Mix Best-selling frappe mix combining fresh coconut with premium chocolate and coffee; gluten-free.
• Double Fudge Mocha Frappe Mix Rich sweet-fudge frappe mix complemented with coffee; gluten-free, lactose-free.
• Caramel Latte Frappe Mix Rich creamy caramel flavor with a hint of coffee; gluten-free.
• Kona Mocha Frappe Mix Best-selling frappe mix combining premium chocolate with exotic coffee.
• Latte Frappe Mix Bold latte frappe mix made with real Colombian Supremo Coffee; gluten-free.
• Mocha Frappe Mix Dark, bold European-inspired mocha frappe; contains coffee; gluten-free.
• Frosted Latte Frappe Mix Award-winning frosty frappe mix of high-mountain grown Arabica coffee and creamy dairy milk; gluten-free.
• Extreme Vanilla Bean Frappe Mix Sweet and creamy frappe mix with intense vanilla flavor and visible vanilla bean seeds; coffee & tea free; served hot, on ice, or blended.
• Double Espresso Frappe Mix Bold double-shot espresso frappe mix with sweet cream; lactose-free, gluten-free.
• Coconut Cream Frappe Mix Sweet creamy frappe mix with bits of real island coconut; gluten-free.
• Cookies & Cream Frappe Mix Sweet cream frappe mix with real chocolate cookie crumble.
• Salted Caramel Frappe Mix Caramel-flavor frappe mix.
• Spiced Chai Latte Frappe Mix Traditional spiced chai latte frappe mix made with tea; gluten-free.
• Indian Chai Latte Frappe Mix Black-tea latte frappe mix spiced with cardamom, ginger, cloves and Indian spices; sweetened with honey.
• Java Chip Frappe Mix Bold Arabica frappe mix with rich chocolate and real semi-sweet chocolate chips; lactose-free, gluten-free.
• Dark Chocolate Chip Frappe Mix Deep rich dark chocolate frappe mix with real semi-sweet chocolate chips; lactose-free and gluten-free.
• Almost No Sugar Added Vanilla Frappe Mix Rich indulgent flavor of real Madagascar vanilla with almost no added sugar; gluten-free; can be used on its own or as a base.
• Vanilla Smoothie Mix Vanilla smoothie frappe mix; gluten-free.
• Blender Program (BlendTec partnership) Bundle program offering commercial/consumer BlendTec blenders with Cappuccine frappe mixes at preferred pricing, including up to 15 free bags of product with each blender purchased.
• Free Sample Program Free samples offered to business customers interested in adding Cappuccine products to their menu; submission via contact form with store/business details.
• Wholesale Program Wholesale pricing and distribution program for retailers; bulk bags and cases available with free shipping on all cases.

Quantifiable outcome

• $2.50 - $3.50 profit per drink sold
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• God's PantrycoreOthersCommunity partnership where Cappuccine contributes 1% of revenue to fund trackable giving projects. God's Pantry is a volunteer-supported food pantry serving over 1,400 families weekly in the Inland Empire across six cities and three counties. Partnership supports the organization's mission to share the Gospel through practical community wellness assistance.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Big Train: Big Train is a leading direct competitor offering a broad line of blended iced coffee, frappe, and smoothie mixes sold through foodservice distribution. Both companies target the same B2B cafe and coffee-shop channel with powdered beverage mixes prepared in blenders.
• Torani: Torani is a major flavored syrup and sauce brand widely used in specialty coffee shops and cafes. While its core is syrups rather than powders, Torani competes in the same flavoring-for-beverages category targeting the same B2B foodservice customers and serves as a substitute flavor solution.
• Monin: Monin is a global premium syrup, sauce, and beverage mix supplier serving cafes, coffee shops, and restaurants worldwide. It competes directly with Cappuccine in the flavoring/beverage-mix space targeting specialty beverage operators with similar flavor breadth and B2B distribution.
• DaVinci Gourmet: DaVinci Gourmet produces syrups, sauces, and specialty beverage mixes for the foodservice industry, including frappe and latte offerings. It targets the same cafe, coffee shop, and restaurant customers with comparable B2B distribution and product breadth.
• Café Essentials: Café Essentials offers a line of frappe, smoothie, and specialty beverage mixes sold through foodservice distribution. It is one of the closest direct competitors to Cappuccine in powdered beverage mixes, with overlapping SKUs and identical end-user base of independent cafes.

Broad incumbents

• Ghirardelli: Ghirardelli is a large established chocolate and beverage brand offering premium cocoa and frappe mixes through both retail and foodservice. It competes in overlapping flavor categories (especially chocolate-based drinks) and benefits from broader brand recognition and bigger marketing budgets.
• Lavazza: Lavazza is a large global coffee company offering espresso, coffee beans, and a growing portfolio of cafe-style beverage mixes. While primarily a coffee roaster, its professional foodservice line competes with Cappuccine's coffee-based frappe mixes for cafe and restaurant accounts.

Emerging players

• Oregon Chai: Oregon Chai produces chai latte concentrates and mixes sold primarily through grocery and foodservice. It overlaps with Cappuccine's chai and tea-based beverage product lines and competes for the same cafe and coffee shop customers seeking premium chai offerings.
• Jordans Skinny Mixes: Jordan's Skinny Mixes offers syrups, flavorings, and beverage mixes including sugar-free options sold direct-to-consumer and through foodservice. It overlaps with Cappuccine's syrup/mix positioning and shares focus on flavor variety and dietary-conscious offerings (e.g., sugar-free, gluten-free).

Others

• BlendTec: BlendTec is a commercial and consumer blender manufacturer that Cappuccine resells as part of its Blender Program offering. It is an ecosystem partner/enabler rather than a competitor, but it is highly relevant given the bundling strategy and shared customer base in coffee shops.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCijuRWAIul_nyaq9JyKR6xA
• Facebookfacebook.com/CappuccineInc
• LinkedInlinkedin.com/company/cappuccine
• Instagraminstagram.com/drinkcappuccine
• Xx.com/cappuccineinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cappuccine