What Yutree does

Yutree Insurance Ltd is a UK commercial insurance brokerage and underwriting agency headquartered in Newmarket, Suffolk, founded in 2012 by co-founders Kevin Hancock (CEO, ACII) and Laura Hancock (Managing Director, MInstLM Cert CII). The firm operates a dual-revenue model: (1) as a commercial insurance broker placing business directly with end clients across 11+ specialist verticals including Construction, Freight & Transport, Manufacturing, Media & Entertainment, Property Owners, Science & Technology, Leisure & Hospitality, and Personal Lines; and (2) as a Lloyd's of London Coverholder offering its own proprietary 'by Yutree' underwriting product range (Liability, Contractors All Risks, Media & Entertainment, Transport, Excess Liability, JCT 21.2.1, Land & Property Owners Liability, Property Owners, Property, Sport & Leisure) to third-party brokers ranging from high-street firms to nationwide networks. Underwriting capacity is provided by 'A'- or 'AA'-rated carriers including Chaucer Syndicate 1084 at Lloyd's, Hiscox, AXA Insurance UK plc, Aviva Insurance Ltd, Chubb, and NPA Insurance Ltd (Peach), enabling delegated binding authority.

Yutree monetizes primarily through commission-based brokerage fees and underwriting/binder fees, with stated minimum premiums ranging from £150 (Liability) to £500 (Contractors All Risks) plus Insurance Premium Tax. Pricing is transparent with no hidden administration fees, and self-service online quote forms are available for several products. The company is one of only approximately 200 Corporate Chartered Insurance Brokers in the UK, the official BIBA Approved Scheme Provider for Liability Cover (covering 600+ trades), and PLASA's preferred insurance partner for the live events and entertainment industry. In April 2025, the firm completed a management buyout led by the founders, and in June 2025 opened a Norwich branch office with new Director Peter Foster. The team of approximately 40 named professionals includes senior hires from AXA, Aviva, Norwich Union, Marsh, Gallagher, Howden, Towergate/Everywhen, H J Boswell, and Brunel, with the firm regulated by the Financial Conduct Authority and a member of the Financial Services Compensation Scheme.

Name

Yutree

Legal name

Yutree Insurance Ltd

Website

https://yutree.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Yutree is a UK commercial insurance broker and Lloyd's of London Coverholder underwriting agency, founded in 2012 and headquartered in Newmarket, serving SMEs and mid-market clients across 11+ specialist verticals with proprietary 'by Yutree' schemes and direct brokerage services.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG)

Keywords

• Commercial insurance brokerage
• Underwriting agency
• Lloyd's coverholder
• Chartered insurance broker
• Specialist commercial insurance

Headquarters

HQ city

Newmarket

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Services: Commission-based commercial insurance brokerage services for direct clients seeking personalized insurance advice and protection
2. Underwriting Agency Services: Providing other insurance brokers access to Yutree's proprietary underwritten product range, earning commission from insurers for binding coverage
3. Fee-Based Advisory: Total transparency about fees with no hidden costs or administration fees across the business. Services provided on commission or fee basis with complete transparency about earnings

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yutree is a UK commercial insurance brokerage and underwriting agency that delivers highly personalised insurance advice and protection directly to clients across 12 specialist sectors (construction, freight & transport, media & entertainment, manufacturing, property owners, professions, leisure & hospitality, science & technology, personal lines, private medical, and digital marketing agencies). In parallel, it operates a Lloyd's Coverholder underwriting agency providing other brokers with access to its own in-house underwritten product range — including liability, contractors all risks, media & entertainment, transport, excess layer, JCT 21.2.1, property owners, land & property owners liability, property, and sport & leisure lines — with security from Chaucer, Hiscox, AXA, Aviva, Chubb and NPA Insurance Ltd.

Product overview

Yutree is a commercial insurance brokerage and underwriting agency offering two distinct product lines: insurance products for direct clients across multiple specialist areas (Construction, Freight & Transport, Leisure & Hospitality, Manufacturing, Media & Entertainment, Personal Insurance, Private Medical Insurance, Professions, Property Owners, Science & Technology, and Risk Management), and underwriting products for brokers branded as 'by Yutree' (Liability, Contractors All Risks, Media & Entertainment, Transport, Excess Liability, JCT 21.2.1, Land and Property Owners Liability, Property Owners, Property, and Sport & Leisure). The company operates as both a broker placing business with insurers and as a Lloyd's-approved Coverholder with delegated authority to underwrite and issue insurance contracts on behalf of Lloyd's syndicates including Chaucer, Hiscox, and AXA.

Differentiator

Problem solved

Functional benefit

Products and services

• Liability by Yutree Employers, public and products liability insurance covering hundreds of trades and offered as the BIBA Approved Scheme to member brokers. Underwritten in-house by Yutree and backed by Chaucer Syndicate 1084 at Lloyd's, with same-day documentation available.
• Contractors All Risks by Yutree Annual contractors all risks policy covering contract works, own plant, temporary buildings, hired in plant, employee tools and terrorism, available as one-off contracts or for plant in isolation. Backed by Hiscox and underwritten in-house by Yutree, with a 24-hour quote turnaround.
• Media & Entertainment by Yutree Commercial combined cover for the media and entertainment sector combining property damage, business interruption, production exposures, liabilities, professional indemnity and terrorism. Underwritten in-house by Yutree and backed by AA-rated AXA Insurance UK plc; partnered with PLASA and BIBA approved.
• Transport by Yutree Employers, public and products liability and freight liability cover for hauliers, couriers, coach and taxi operators. Underwritten in-house by Yutree and backed by Aviva Insurance Ltd, with a minimum premium of £300 + IPT.
• Excess Liability by Yutree Excess public or products liability cover (with excess employers' liability when quoted together) sitting above the primary layer. Backed by A-rated Chaucer Syndicate 1084 at Lloyd's and additional capacity from Chubb, with a £350 + IPT minimum premium.
• JCT 21.2.1 by Yutree Non-negligence cover for building projects under JCT 21.2.1, protecting employers against liability for property damage caused by works, including collapse, subsidence, heave, vibration, weakening or removal of support, and lowering of ground water.
• Land and Property Owners Liability by Yutree Property owners liability insurance for landlords, landowners, residents associations and management companies covering paddocks, ransom strips, unadopted roads, private paths, car parks and woodlands. Backed by Chaucer Syndicate 1084 at Lloyd's.
• Property Owners by Yutree Commercial property package for commercial property owners with 1-6 properties, covering property damage, loss of rent, employers liability, property owners liability and terrorism. Provided by NPA Insurance Ltd t/a Peach.
• Property by Yutree Commercial combined property insurance for UK SMEs across retail, wholesale, manufacturing, offices, sports, community and leisure facilities, complementing Yutree's liability products with property damage, business interruption, goods in transit and specified risks.
• Sport & Leisure by Yutree Commercial combined cover for the sports, fitness and leisure sector combining directors & officers liability, employers liability, personal accident, professional indemnity, property, and public and products liability.
• Construction Insurance (Brokerage) Insurance brokerage solutions for the construction industry including general builders, plumbers, electricians, property developers, carpenters and civil engineers, covering contract works, employers liability, public and products liability, plant (owned and hired), tools and equipment, latent defects and building guarantees, existing structure cover, bonds and warranties and professional indemnity.
• Freight & Transport Insurance (Brokerage) Insurance brokerage for the freight and transport sector covering road haulage, freight forwarders, couriers, removers, coach and taxi operators from owner drivers to large fleet operators, covering motor fleet or single vehicle, employers/public/products liability, goods in transit, and directors and officers.
• Media & Entertainment Insurance (Brokerage) Specialist insurance brokerage for film, TV, media and creative industries including post-production companies, rental facilities, special FX companies, outside broadcast operators and feature film producers. PLASA preferred insurance partner with cover spanning production exposures, cast/crew expenses, event liability and cancellation, cyber liability and professional indemnity.
• Private Medical Insurance Private medical insurance offered to UK businesses and their employees through panel partners BUPA, Aviva, AXA Health and Vitality, providing hospital treatment, specialist fees, diagnostic tests, radiotherapy/chemotherapy, musculoskeletal treatment, dental, optical and mental health care extensions.
• Risk Management Services Risk management services including disaster recovery plans, motor fleet claims review, valuation service, health & safety support and risk assessments, delivered in partnership with Aviva Risk Solutions.

Quantifiable outcome

• Over 600 trades covered by the BIBA approved Liability scheme
• +3 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Lloyd's of LondoncoreStrategic or Co-development PartnerYutree is approved by Lloyd's of London as a Coverholder. Lloyd's has delegated its authority to Yutree to enter into contracts of insurance on its behalf. This underwriting authority enables Yutree to quote and issue documents to brokers, consistently delivering high level of service backed by the strong financial credentials of Lloyd's of London.
• British Insurance Brokers' Association (BIBA)coreStrategic or Co-development PartnerYutree is the provider of the BIBA Approved Liability Scheme, working with the BIBA membership to provide liability insurance for businesses from small independents to multi-million pound operations. The company actively participates in BIBA conferences and Laura Hancock chairs BIBA's Insurance, Technology and Innovation Committee.
• PLASAcoreStrategic or Co-development PartnerYutree is PLASA's preferred insurance partner. PLASA is the leading international membership body for those who supply technologies and services to the event, entertainment and installation industries.
• Chaucer Syndicate 1084coreTechnology or IntegrationBacking provider for Excess Layer by Yutree and Liability by Yutree products. Lloyd's syndicate providing 'A' rated security for underwriting products.
• AXA Insurance UK plccoreTechnology or IntegrationUnderwriting partner for Media & Entertainment by Yutree product. AXA provides 'AA' rated security backing the exclusive media scheme enabling Yutree to make decisions on behalf of underwriters and issue documentation immediately.
• HiscoxcoreTechnology or IntegrationBacking provider for Contractors All Risks by Yutree. Hiscox provides insurance capacity for the in-house underwritten contractors product.
• Aviva Insurance LtdcoreTechnology or IntegrationBacking provider for Transport by Yutree product. Aviva provides capacity for hauliers, couriers, coach and taxi operators liability coverage.
• NPA Insurance Ltd (Peach)majorTechnology or IntegrationUnderwriting partner for Property Owners by Yutree commercial property insurance product covering retail, office, warehouse and manufacturing risks.
• BUPAmajorTechnology or IntegrationPrivate Medical Insurance partner offering employee healthcare coverage alongside Aviva, AXA Health and Vitality.
• AvivamajorTechnology or IntegrationPrivate Medical Insurance partner offering employee healthcare coverage alongside BUPA, AXA Health and Vitality.
• AXA HealthmajorTechnology or IntegrationPrivate Medical Insurance partner offering employee healthcare coverage alongside BUPA, Aviva and Vitality.
• VitalitymajorTechnology or IntegrationPrivate Medical Insurance partner offering employee healthcare coverage alongside BUPA, Aviva and AXA Health.
• Aviva Risk SolutionsminorStrategic or Co-development PartnerYutree works with Aviva to help clients manage business risks effectively, providing access to disaster recovery plans, risk assessment templates, and health & safety support.
• ChubbmajorTechnology or IntegrationExcess Layer policies backed by Chubb for excess liability coverage providing top-up cover to primary layer.
• QuestGatesminorImplementation/ SI/ Consulting PartnerThird-party claims handler for liability claims (Chaucer, Endurance policies), contractors all risks claims (Hiscox, Brit), providing claims management services.
• BBA Insurance Services LtdminorImplementation/ SI/ Consulting PartnerEquestrian Liability by Yutree claims handler for initial claim reporting.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Howden: Large UK-headquartered specialty insurance broker with a substantial Coverholder/MGA arm and a long history of acquiring regional UK brokers. Competes with Yutree in commercial lines including transport, construction and media/entertainment but operates at vastly greater scale and across multiple geographies.
• Arthur J. Gallagher: Global insurance broker and risk advisor with a significant UK footprint built largely through acquisitions of regional brokers. Competes with Yutree across commercial lines, employs senior talent Yutree has recruited from, and operates its own delegated authority businesses that overlap with Yutree's underwriting agency function.
• Towergate (Everywhen Group): One of the UK's largest independent broker networks with deep regional presence and a broad commercial book. Competes head-to-head with Yutree for SME and mid-market commercial clients across most of the same vertical specialties (construction, transport, property owners).
• Marsh McLennan: Global insurance broker and risk advisor with a substantial UK corporate and commercial practice. Several senior hires at Yutree (William Knight, Robin Newby) joined from Marsh, evidencing direct talent overlap and parallel coverage of large/complex UK commercial risks.
• PIB Group: UK-focused specialty insurance broker and MGA consolidator that has acquired dozens of regional brokers and underwriting agencies. Competes directly with Yutree in UK commercial lines and recruited Jane Craig from Q Underwriting (PIB subsidiary), evidencing direct talent overlap.
• GRP (Global Risk Partners): UK-focused specialty insurance broker and MGA consolidator with a regional broker roll-up strategy. Kate Young, a Yutree Client Executive, joined from GRP, evidencing direct talent flow between the two firms and parallel focus on UK commercial lines.
• Ethos Broking: UK broker network consolidating regional commercial brokers (e.g. H J Boswell, where several Yutree team members previously worked). Competes with Yutree in the same regional UK commercial insurance market with a similar broker-network model.

Direct peers

• Victor Insurance (formerly Bluefin Underwriting): Global managing general underwriter with deep UK scheme/MGA heritage originally built from The Davis Group and Bluefin Underwriting. Multiple Yutree team members (Kerry Oldfield, Jane Craig, Katie Beech, Gemma Fletcher) came directly from Victor/Bluefin, and Victor operates in the same UK scheme-distribution model as Yutree's 'by Yutree' products.
• Nexus Underwriting: UK-focused specialty MGA underwriting delegated authority business on behalf of A-rated capacity providers. Closely comparable to Yutree's underwriting agency function in binding authority structure, A-rated backing, and specialty commercial line focus.

Regional players

• Sussex Insurance / Sussex Underwriting: UK regional commercial insurance broker and underwriting agency focused on specialist commercial lines for SMEs. Comparable to Yutree in dual broker/MGA model, regional UK focus, and reliance on Lloyd's and major carrier capacity for proprietary products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yutreeinsurance
• Facebookfacebook.com/YutreeInsurance
• LinkedInlinkedin.com/company/yutree-underwriting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yutree