Incon.ai

What Incon.ai does

Incon.ai (legal entity Instructive Construction AG) is an ETH Zurich spin-off founded in 2020 and headquartered at Technopark Zürich, Switzerland. The company develops a high-precision augmented reality software platform for the construction and manufacturing industries, with a primary focus on timber construction and prefabricated element fabrication. Its core technology combines computer vision and deep learning algorithms with IFC (Industry Foundation Classes) file processing to automatically convert uploaded 3D models into step-by-step AR assembly instructions that overlay onto real workpieces via standard Android devices or optional synchronized projectors on worktables. The platform is differentiated by its Snap Mode, which uses image-stream analysis and 3D model matching for high-accuracy AR alignment in production environments.

The company monetizes primarily through a SaaS subscription priced per manufactured element under a cumulative volume model (CHF 25 per element for the first 1,000 annually, stepping down to CHF 12 per element beyond 5,000), complemented by optional projector hardware, installation, and hourly calibration services. Go-to-market combines direct enterprise sales into construction and manufacturing firms with a product-led self-serve motion via Google Play and a public demo tour. Named paying customers are predominantly Swiss SMB timber construction companies (e.g., A. Gantenbein Holzbau AG, Schäfer Holzbautechnik, Fink Holzbau, Abt Holzbau AG), with enterprise and academic references including Zaha Hadid Architects and Technische Universität München, and a core technology partnership with Swiss CAD vendor cad-work.swiss. Incon.ai has not publicly disclosed funding rounds, revenue figures, or ownership details, and operates with a team of under 10.

Name

Incon.ai

Legal name

Instructive Construction AG

Website

https://incon.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Incon.ai (Instructive Construction AG) is an ETH Zurich spin-off that provides computer-vision-powered augmented reality software for construction and manufacturing, primarily converting IFC 3D models into step-by-step AR assembly instructions on Android devices for timber prefab producers and manufacturers.

Ownership category

akta.pro rank

Product category

Construction Technology Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AR-Guided Learning & On-the-Job Performance Support (Step-by-Step Overlays) (EDAFAJAF)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Augmented reality construction
• AR building instructions
• Prefab manufacturing software
• Construction technology platform
• Computer vision assembly

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Subscription (SaaS): Subscription-based pricing for AR platform access. Charged per element with cumulative volume pricing tiers. The first 1,000 elements cost CHF 25/element, decreasing to CHF 12/element for elements beyond 5,000.
2. Usage-based Pricing: Cumulative volume pricing model where costs decrease as production volume increases yearly. Rewards customer growth with lower per-element costs at higher tiers.
3. Projector Hardware and Services: Optional projector systems for AR overlay on worktables. Includes installation (CHF 2,000 flat fee), per-projector costs (CHF 300 each), and hourly calibration/assistance rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Incon.ai develops a high-precision augmented reality (AR) software platform for the construction and manufacturing industries. The platform ingests 3D building models (IFC files), automatically generates step-by-step AR assembly instructions, and overlays them onto real-world workpieces via standard Android mobile devices or synchronized projectors. It is sold primarily as a SaaS subscription to timber construction and prefab manufacturers to eliminate 2D printed plans and reduce assembly errors.

Product overview

Incon.ai offers a unified AR software platform (Software as a Service/SaaS subscription model) for the construction and manufacturing industries. The core platform provides high-precision augmented reality building instructions accessible on Android mobile devices. Key modules include Building Plan Generation (which automatically extracts dimensions from IFC files to create step-by-step instructions) and High-accuracy AR Instructions (using computer vision for precise AR overlays). An optional Projector Solution enables floor/wall projection of AR instructions on manufacturing worktables.

Differentiator

Problem solved

Functional benefit

Products and services

• AR Software Platform SaaS-based augmented reality platform for construction and manufacturing companies that converts 3D building models into step-by-step AR assembly instructions viewable on Android mobile devices or via synchronized projectors on worktables.
• Projector Solution Hardware add-on to the AR platform consisting of synchronized projector systems installed on the manufacturing floor, plus installation (CHF 2,000 flat), per-projector cost (CHF 300 each), and hourly calibration services.

Quantifiable outcome

• Significant time savings in planning preparation for timber construction
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• cad-work.swisscoreTechnology or Integrationcad-work.swiss is listed as a trusted partner/customer. Cad-work is a Swiss CAD software provider for timber construction, indicating technical integration and mutual customer relationships in the timber construction software ecosystem.
• Gramazio Kohler Research, ETH ZurichcoreStrategic or Co-development PartnerAcademic research collaboration with ETH Zurich's Gramazio Kohler Research group. They are credited for the Augmented Bricklaying imagery and technology, indicating co-development of advanced AR construction applications.
• ETH ZurichcoreStrategic or Co-development PartnerIncon.ai originated as an ETH Zurich spin-off. The company's technology and research foundation stems from ETH Zurich, with advisors from the institution including Professor Marco Hutter from the Robotics department.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Trimble: Major AEC and construction-technology incumbent offering SiteVision AR and a broad BIM/construction portfolio. Competes broadly with Incon.ai's AR construction use case from a much larger platform.
• Autodesk: Owner of Revit and Construction Cloud, with growing AR/BIM capabilities serving the same construction customers Incon.ai targets. Represents a broad-platform competitive threat.
• Hexagon: Provides AEC and manufacturing measurement/automation solutions with AR-adjacent capabilities. Relevant as a broad incumbent in the construction and industrial AR/visualization space.

Direct peers

• VisualLive: AR platform for AEC that overlays BIM/CAD models onto construction sites via mobile devices and HoloLens. Directly comparable to Incon.ai's AR overlay approach for construction.
• GAMMA AR: Provides AR-based construction visualization and BIM coordination for on-site teams. Most direct competitor to Incon.ai in step-by-step AR overlay of 3D models onto physical workpieces.
• vGIS: AR visualization for AEC, utilities, and infrastructure that overlays BIM/GIS data onto real-world views. Comparable AR-for-construction technology to Incon.ai.
• Revizto: BIM coordination and AR visualization platform used by construction teams for model review and on-site AR. Overlaps with Incon.ai on construction-focused AR visualization.

Emerging players

• Augment: AR platform for architects, designers, and manufacturers to visualize 3D models at scale. Comparable AR-3D-model-overlay technology with overlap into Incon.ai's manufacturing and design verticals.
• OpenSpace: Computer-vision construction documentation and progress tracking via 360 imagery. Adjacent to Incon.ai in applying CV to construction workflows but focused on documentation rather than assembly guidance.
• Buildots: AI-driven construction progress monitoring using computer vision. Adjacent competitor in computer-vision-for-construction, targeting general contractors rather than prefab element manufacturing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/inconai
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/incon_ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incon.ai