Grisi Laboratories

What Grisi Laboratories does

Grisi Laboratories (legal entity GRISI HNOS., S.A. DE C.V.) is a Mexican family-owned chemical-pharmaceutical company headquartered in Mexico City, founded in 1863 by Italian immigrant Dr. José Grisi. The company develops, manufactures, and markets natural-origin products across hygiene, beauty, and nutrition for the entire family, organized into seven consumer divisions: baby care (Ricitos de Oro, Capent), kids care (Grisi Kids), hair care (Manzanilla Grisi, Organogal, PERT, Botika Grisi, Grisi Organics, FUNK), men's grooming (Grisi Men, Don José Grisi), skin care (Grisi Piel, Hinds, Eclipsol), beauty and fragrances (Maja, #BE Grisi), and pet care (Del Perro Consentido, PPT, Thankful Dog, Gato Consentido).

The company's technology foundation rests on botanical-extract formulations (chamomile, jojoba, aloe vera, shea butter, cottonseed oil, sunflower seed oil), pharmaceutical-grade manufacturing with ISO 9000:2001 certification, and a dedicated Cosmetic Research Center opened in 2006. Manufacturing is vertically integrated through wholly owned subsidiaries Industrias Bogri (plastic bottles, caps, jars, containers) and Arte GCA (printing and graphic arts), with two production facilities in Mexico City (Iztapalapa and the 2021 Centro Productivo Hinds in Azcapotzalco) and a 10,000+ m² Corporate Distribution Center. SAP-based ERP integration was implemented in 2008.

Grisi operates a dual business model: (1) owned-brand consumer product sales via pharmacies, supermarkets, retail stores across Mexico, its own e-commerce store (grisitiendaenlinea.com.mx), and exports to the USA, Central America, South America, and Europe; and (2) distribution and licensing of international brands in Mexico under long-tenured alliances with Combe, KAO, Medix, Victus (Enterex), BioGaia, Ciruelax, Unilever, Coty, GOJO, and Merisant. The company employs 501-1,000 staff across the parent and four operating subsidiaries (Arte GCA, Industrias Bogri, DIGRIMEX, Digrifar), with no external institutional investors or public listing.

Name

Grisi Laboratories

Legal name

GRISI HNOS., S.A. DE C.V.

Website

https://grisi.com

Company type

Private

Founded year

1863

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grisi Laboratories is a Mexican family-owned chemical-pharmaceutical company founded in 1863 that develops, manufactures, and distributes natural-origin personal care, hygiene, beauty, and nutrition products under multiple owned brands and licensed international brands for consumers across Mexico and Latin America.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Personal care products
• Natural hygiene products
• Beauty and fragrances
• Baby care products
• Pharmaceutical distribution

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales: Grisi manufactures and sells physical consumer products across hygiene, beauty, and personal care categories, generating revenue through the sale of branded products to consumers via retail, pharmacy, and direct-to-consumer channels.
2. Brand Licensing and Distribution Agreements: Grisi distributes and commercializes international brands in Mexico under licensing agreements with Procter & Gamble (Max Factor, Cover Girl, Oil of Olay), Combe (Just for Men, Grecian), Sara Lee (KIWI, Aquavelva, Brylcreem), and others, generating revenue through distribution margins and royalties.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Grisi Laboratories develops, manufactures, and markets natural-origin personal care, hygiene, beauty, and nutrition products for the entire family. The company operates a multi-brand portfolio spanning baby care, kids care, hair care, men's grooming, skin care, beauty and fragrances, and pet care, while also distributing international brands (Lacer, KAO, Coty, Unilever, Combe, BioGaia, Medix, Enterex) across Mexico and Latin America.

Product overview

Grisi Laboratories is a chemical-pharmaceutical company dedicated to the production and marketing of natural-origin products, specializing in hygiene, beauty, and nutrition for the entire family. The portfolio consists of multiple sub-brands across distinct divisions: Baby Care (Ricitos de Oro, Ricitos de Oro Accesorios, Capent), Kids Care (Grisi Kids), Hair Care (Manzanilla Grisi, Organogal, Grisi Organics, Pert, Funk, Botika Grisi), Men's Care (Grisi Men, Don José Grisi), Skin Care (Grisi Piel, Hinds), Beauty & Fragrances (Maja, #BE Grisi), and Pet Care (Del Perro Consentido, PPT, Thankful Dog, Gato Consentido). Several brands were acquired from GlaxoSmithKline including Hinds and Eclipsol. The company operates as a multi-brand platform with divisions covering each consumer category rather than a unified single product.

Differentiator

Problem solved

Functional benefit

Brands

• Grisi Foundation: CSR foundation focused on improving quality of life for people in critical and vulnerable situations, working to create awareness and better futures. Runs VAPORTI program against pancreatic cancer.

Products and services

• Ricitos de Oro Baby care brand with over 30 years of market experience, specializing in integral baby care products including bath products, body lotion, talc, oil, soap, petroleum jelly, and lotion for babies.
• Capent Baby care brand specialized in relieving and preventing diaper rash. Portfolio includes gentle shampoo, body cream, and facial and body soap with hypoallergenic formulas.
• Grisi Kids Children's care line with products made from natural-origin ingredients designed for children's hygiene and personal care routines with fun licensed characters.
• Manzanilla Grisi Hair care line with natural chamomile flower extract that gradually lightens and maintains hair, leaving it soft and shiny.
• Organogal Hair care line specialized in gray hair care for either darkening or platinum styling, featuring Negro Intenso for dark hair and Silver for gray hair.
• Grisi Organics Solid shampoos free from silicones and parabens, made with natural-origin ingredients. Packaging is 100% plastic-free and biodegradable.
• Pert Hair care line with natural avocado oil, formulated to hydrate and strengthen hair from root to tip.
• Botika Grisi Hair care products free from sulfates, parabens, and silicones, enriched with Erbalia Force complex for hair loss prevention and thickening treatments.
• Grisi Men Integral men's care line for hygiene and male grooming providing intense freshness and unique aromas for body, skin, hair, and beard care.
• Don José Grisi Men's beard and mustache care line formulated with natural and high-quality ingredients for unique styling.
• Grisi Piel Skincare line of creams and soaps made with natural-origin ingredients providing hydration, softness, elasticity, exfoliation, and luminosity.
• Hinds Body cream line providing moisturization, softness, and luminosity to skin with fragrances and benefits designed for women.
• Maja Spanish fragrance and beauty brand featuring bar and liquid soaps, body creams, and hand creams with elegant and sensual aromas.
• #BE Grisi Body mist brand with fruity-floral fragrances including Be Fresh, Be Authentic, Be Shine, Be Free, Be Sweet, and Be Glow variants for body and hair.
• Del Perro Consentido Preventive pet care line with natural ingredients that help prevent fleas, lice and ticks, eliminate bad odors, and prevent yellow stains while cleaning and protecting dog skin and coat.
• Thankful Dog Premium pet care line for dog hygiene and integral care with natural ingredients including oat, almond oil, chamomile, and aloe vera.
• Capent Classic Line New baby care product line formulated with 100% natural-origin ingredients including cottonseed oil, shea butter, and vitamin E. Features sustainable packaging with 30% recycled plastic (PCR) bottles and 100% recyclable cardboard.

Quantifiable outcome

• 11 consecutive years recognized as an Socially Responsible Company (ESR) by CEMEFI and AliaRSE (2006-2021)
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Coty, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2021World leader in beauty with an illustrious portfolio of cosmetics, body care, and fragrance brands. Grisi distributes Coty brands in Mexico including CoverGirl, Adidas, Náutica, Max Factor, and Sally Hansen.
• GOJO IndustriesminorChannel Partner/ Reseller/ Distributor · 1 January 2021Leading hand hygiene and skin care brand for over 75 years, included in infection control programs in healthcare industries worldwide. Grisi serves as B2B distribution partner for GOJO/PURELL in the Mexican market.
• GlaxoSmithKline (GSK)coreChannel Partner/ Reseller/ Distributor · 1 January 2020In 2020, Grisi acquired three brands from British pharmaceutical company GlaxoSmithKline: Hinds (body creams), Eclipsol (sunscreens), and Capent (baby rash ointments), strengthening its portfolio in body care, sun protection, and baby care categories.
• UnilevercoreChannel Partner/ Reseller/ Distributor · 1 January 2019Global consumer goods leader with sales in over 190 countries and 400 brands including Dove and Simple. Grisi serves as a distribution partner for Unilever products in Mexico, covering personal care, beauty, and home care categories.
• Victus, Inc.minorChannel Partner/ Reseller/ Distributor · 1 January 2018US laboratory recognized for innovation in clinical nutrition products, intensive care systems, biosafety needles, infusion, and advanced wound care. Manufactures Enterex nutritional products distributed by Grisi in more than 36 countries.
• BioGaia ABminorChannel Partner/ Reseller/ Distributor · 1 January 2018Swedish probiotic company with over 28 years of experience in developing, commercializing, and selling probiotic products for different parts of the body. Grisi distributes BioGaia ProD in Mexico.
• Medix, S.A. de C.V.coreChannel Partner/ Reseller/ Distributor · 1 January 2017Mexican pharmaceutical company founded over 60 years ago, focused on research, development, manufacturing, and commercialization of pharmaceutical chemical products. Leader in Mexico in overweight and obesity treatment.
• KAO CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Japanese consumer goods company operating with Japanese heritage and integrity through innovation. Grisi distributes KAO brands in Mexico: Bioré, Jergens, and John Frieda. Grisi was named Best Commercial Partner of Latin America by KAO in 2017.
• Ciruelax (Megalabs)minorChannel Partner/ Reseller/ Distributor · 1 January 2012Ciruelax is a globally recognized laxative brand made from natural senna leaf extract that relieves occasional constipation and maintains intestinal regularity with a safe and predictable effect working in 8-12 hours.
• MajacoreStrategic or Co-development Partner · 1 January 2010Grisi acquired the Spanish brand Maja in 2010, a fragrance and personal care brand inspired by fine perfumery with over a century of heritage. The brand features bar soaps, liquid soaps, body creams, and hand creams with distinctive fragrances.
• Lacer, S.A.coreChannel Partner/ Reseller/ Distributor · 1 January 2010Spanish pharmaceutical laboratory with over 70 years of experience specializing in oral health products. Grisi distributes Lacer brands in Mexico including Perioxidin Lacer, GingiLacer, Fluoxytil Lacer, SenciLacer, Lacer Oros, and XeroLacer.
• MerisantminorChannel Partner/ Reseller/ Distributor · 1 January 2010Merisant specializes in production and commercialization of zero-calorie sweeteners (EBC). Operates in more than 90 countries with 19 leading brands including Canderel in Mexico and Europe, Equa in the United States, and Sucaryl in South America.
• Sara LeecoreChannel Partner/ Reseller/ Distributor · 1 January 2001In 2001, Grisi formed a distribution alliance with Sara Lee, commercializing home care and personal care product lines including KIWI shoe care (world leader), Aquavelva, and Brylcreem for masculine hygiene.
• Combe, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1999US personal care company founded in 1949, selling products in 64 countries across 6 continents. Grisi distributes Combe brands in Mexico including Just for Men, Grecian, Benzal, and Sea Bond. Present in Mexican market since 1988.
• Procter & GamblecoreChannel Partner/ Reseller/ Distributor · 1 January 1998In 1998, Grisi entered a license agreement with Procter & Gamble, launching the Cosmetics Division with Max Factor, Cover Girl, and Oil of Olay product lines. Also began exporting Grisi products to Spain and other European countries.
• Helene Curtis (Chicago)coreChannel Partner/ Reseller/ Distributor · 1 January 1993In 1993, Grisi signed a representation agreement with Helene Curtis of Chicago, marking its internationalization and entry into international distribution networks.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Henkel: Global CPG company with strong hair care (Schwarzkopf, Schauma) and personal care portfolios. Direct competitor in hair care categories where Grisi competes (Manzanilla, Organogal, PERT, Botika, Funk).
• Coty Inc. Global beauty company covering cosmetics, fragrances, and body care (CoverGirl, Max Factor, Sally Hansen, Adidas, Nautica), all distributed by Grisi in Mexico since 2021. Overlaps directly with Grisi's beauty and fragrance portfolio (Maja, #BE Grisi).
• Beiersdorf: Global skin care company behind NIVEA, Eucerin, and Hansaplast. Competitor to Grisi's Hinds body cream and Grisi Piel skin care franchises with comparable mass-market positioning and dermatology-adjacent credibility.
• L'Oréal: World's largest beauty company with deep presence across hair care, skin care, and fragrances. Direct competitor to Grisi's hair care (Manzanilla, PERT, Botika), skin care (Grisi Piel, Hinds), and beauty/fragrance (Maja, #BE) lines in the Mexican market.
• Procter & Gamble: Global CPG multinational whose Max Factor, CoverGirl, and Oil of Olay brands are distributed by Grisi in Mexico. Comparable as a competitor across the same personal care categories and as the counterparty for Grisi's largest distribution partnership.
• Colgate-Palmolive: Global CPG incumbent in oral care, personal care, and home care. Comparable as a competitor in personal hygiene categories and as a multinational whose scale pressures mid-tier regional players like Grisi.
• Unilever: Global CPG leader in personal care, beauty, and home care; signed a distribution alliance with Grisi in 2019. Competitor in Dove, Dove Men+Care, and adjacent categories while simultaneously a channel partner, making it both peer and principal.

Direct peers

• Laboratorios Maver: Mexican personal care and OTC pharmaceutical manufacturer with branded products across hair care, skin care, and hygiene. Comparable to Grisi in its Mexico-centric multi-category branded portfolio and similar mid-tier scale.
• Genomma Lab Internacional: Mexico-based publicly traded CPG company with a multi-brand personal care, OTC pharmaceutical, and beauty portfolio across Latin America. Closely comparable to Grisi in geographic focus, multi-brand platform model, and category breadth, making it the most direct public-market peer.

Regional players

• Natura &Co: Brazil-based Latin American beauty and personal care group (Natura, Avon, The Body Shop, Aesop). Comparable as a regional Latin American multi-brand beauty platform with a natural-ingredients positioning that overlaps Grisi's clean-beauty narrative, though primarily Brazilian rather than Mexican in focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/labgrisi
• YouTubeyoutube.com/@GrupoGrisi/videos
• Facebookfacebook.com/LaboratoriosGrisi
• Instagraminstagram.com/grupogrisi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grisi Laboratories