Hoodies

What Hoodies does

Hoodies (הודיס) is an Israeli fashion retail brand specializing in basic everyday apparel, sportswear, and customizable school uniforms for women, men, kids, and teens. The brand operates as a subsidiary of Castro Model Ltd., part of the diversified Castro-Hodius Group (קסטרו-הודיס) which also owns Castro, Top Ten, Carolina Lemke, Kiko Milano, Urbanika, and Yves Rocher in Israel. Hoodies distributes through a nationwide omnichannel network of 71 physical store branches across Israel — from Eilat in the south to Karmiel in the north — including mall locations, outlet stores, tax-free Eilat and airport outlets, and a full e-commerce storefront at hoodies.co.il supporting home delivery (free over 199 ILS) and locker pickup (free over 149 ILS).

The core product offering is organized across four demographic lines — Women (נשים), Men (גברים), Kids (ילדים), and Teens (נערות/נערים) — supplemented by the PRO Collection (performance sportswear with leggings, sports jerseys, tanks, sets), Casual Sets (coordinated everyday outfits), Dresses, Accessories (socks, bags, hats, hair products, water bottles), Underwear, Clearance, and a School Uniforms program with custom logo printing (5 ILS per symbol, free for 3+ symbols, online-only ordering). The underlying technology is a standard Magento-class e-commerce platform with payment integrations (PayPal, Bit, Apple Pay, Google Pay), delivery tracking via Tapuz Delivery, and WhatsApp-based customer service. The brand runs digital-first marketing through Instagram (@hoodiesil), email newsletter, and SEO, and participates in cross-brand loyalty programs including the LOVE CARD gift card (up to 1,500 ILS, valid across all Castro-Hodius group brands) and the El Al FLY CARD frequent-flyer co-brand. No native mobile app, public API, or AI/ML capabilities are disclosed.

The business model is direct-to-consumer retail with one-time-sale revenue on apparel plus gift card reloads, supplemented by quantity-discount bundle pricing on school uniforms. Customer acquisition is driven by physical mall presence, digital marketing, and influencer/social campaigns, including a 2025 co-branded launch with Samsung Israel around the Galaxy Watch 8 Aura Collection. Founder & CEO Yossi Gabison-Sasa leads the company, headquartered at Amal Street 24, Rosh Ha'ayin, with corporate employment of 11-50 staff alongside store-level retail headcount.

Name

Hoodies

Legal name

Hoodis Ltd. (הודיס בע"מ)

Website

https://hoodies.co.il

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoodies is an Israeli fashion retailer offering basics, sportswear, and customizable school uniforms for women, men, kids, and teens through 71 physical stores nationwide and an e-commerce site, operating as a subsidiary of the Castro-Hodius Group.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Family Clothing Stores (5651)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Thermal Underwear & Base Layers (CRAAAIAG), Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Fashion retail
• Basic apparel
• Sportswear clothing
• School uniforms
• Family clothing

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clothing Retail Sales: One-time sale of fashion apparel including t-shirts, pants, hoodies, dresses, sportswear, underwear, and accessories through physical stores and e-commerce website.
2. LOVE CARD (Gift Cards): Single-load gift cards up to 1,500₪, reloadable gift cards, valid at all Castro-Hodius group brands in Israel.
3. School Uniform Printing: Custom school logo printing service on shirts for schools, with 5₪ fee per symbol and free printing for 3+ symbols.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hoodies operates a fashion retail brand selling basic clothing, sportswear, and accessories for women, men, kids, and teens through 71 physical stores across Israel and an e-commerce website. The brand offers the PRO sportswear collection and a school uniform customization service that prints school logos on shirts.

Product overview

Hoodies is an Israeli fashion brand (part of Castro-Hodias Group) offering basic clothing, sportswear, and accessories across multiple demographic lines. The core offering is a unified fashion platform organized into product lines for Women, Men, Kids, and Teens, with specialized sub-collections including the PRO Collection (performance sportswear), Casual Sets (coordinated casual outfits), PRO Sets (sports coordination), School Uniforms (custom-print school logo shirts), and a Clearance section. The brand operates as both an e-commerce platform and physical retail chain with 71 branches across Israel.

Differentiator

Problem solved

Functional benefit

Brands

• PRO Collection: Sportswear line for women including leggings, sports jerseys, tank tops, sets, and jumpsuits designed for fitness activities.

Products and services

• Women's Clothing Line Women's clothing line including shirts, pants, leggings, hoodies, vests, dresses, tank tops, skirts, overalls, and underwear for everyday casual wear.
• Men's Clothing Line Men's clothing line including pants, shirts, tank tops, hoodies, and underwear for everyday wear.
• Kids Clothing Line Children's clothing for boys and girls ages 3-12, including shirts, pants, and leggings for school and play.
• Teens Clothing Line Teens clothing line including shirts, pants, and tank tops for youth style.
• PRO Sportswear Collection Sportswear line featuring compression leggings, baker leggings, shorts, sports tops, tanks, shirts, jackets, and jumpsuits designed for fitness activities including gym, running, yoga, and pilates.
• School Uniforms School uniform program offering shirts with customizable school logo printing service for children, boys, girls, and teens, with 5 ILS fee per symbol and free printing for 3+ symbols.
• LOVE CARD Gift Cards Gift card program under Castro Group offering single-load gift cards up to 1,500 ILS, reloadable gift cards, valid for 5 years and redeemable at all Castro-Hoodies group stores in Israel.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Samsung IsraelminorStrategic or Co-development PartnerCollaboration on Aura Collection launch with Galaxy Watch 8 smartwatches. Joint marketing campaign featuring 'Wear Your Power' theme showcasing fashion and technology integration. Partnership featured on brand Instagram with product lifestyle imagery.
• El Al Airlines (FLY CARD)minorGTM or Marketing PartnerFLY CARD co-branded loyalty partnership allowing customers to earn 5x frequent flyer points on purchases made at Hoodies when paying with the El Al FLY CARD.
• Castro GroupcoreOthersHoodies is a subsidiary of Castro Model Ltd, part of the Castro-Hodius Group which includes brands: Castro, Top Ten, Kiko Milano, Urbanika, Carolina Lemke, and Yves Rocher. Shares customer data infrastructure and gift card systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lululemon: Lululemon is the global benchmark for premium women's athletic/sportswear (tights, sports tops, sets) that overlaps with Hoodies' PRO Collection. It represents both a premium competitor to Hoodies' PRO line and a directional signal for athleisure demand in Israel.

Direct peers

• Castro: Castro is the flagship apparel brand within the same Castro-Hodius Group that owns Hoodies. Both are Israeli multi-category fashion retailers with overlapping women/men/kids lines, omnichannel retail, and shared gift card infrastructure (LOVE CARD), making Castro the closest comparable for sourcing, pricing, and merchandising decisions.
• Fox (Israel): Fox is one of Israel's largest local fast-fashion apparel chains with broad women, men, kids, and teens assortments and a strong school uniform program. Fox and Hoodies compete head-to-head on basics, sportswear, and back-to-school uniform printing in the same Israeli malls and shopping centers.
• Top Ten: Top Ten is the accessories chain operating alongside Hoodies under the same Castro-Hodius Group umbrella. While focused on accessories rather than full apparel, it shares the parent conglomerate's gift card, customer data, and loyalty infrastructure, making it operationally and strategically comparable.
• Golf & Co: Golf & Co is a long-established Israeli apparel and fashion chain carrying multi-brand women's, men's, and children's clothing across mall locations. It is comparable as a domestic mid-market fashion retailer competing with Hoodies for the same mass-market consumer.
• Renuar: Renuar is an Israeli fashion chain offering women's, men's, and children's apparel with significant mall-based retail presence. It competes directly with Hoodies for the same Israeli mass-market fashion customer and operates a similar omnichannel model with stores plus e-commerce.

Others

• Delta Galil Industries: Delta Galil is an Israeli-headquartered global apparel manufacturer that produces intimate apparel, activewear, and basics (including for global brands). It is thematically relevant as a comparable Israeli-based apparel company but operates upstream as a manufacturer rather than direct retail competitor.

Broad incumbents

• H&M (Israel): H&M operates multi-category fashion stores in Israel focused on affordable basics, kids, and women's apparel. It overlaps with Hoodies on price-sensitive basics and school-age kids, though H&M is far broader in assortment and a global incumbent.
• Zara (Israel): Zara (Inditex) operates a broad fashion assortment across Israel via physical stores and online. While it does not specialize in basics/sportswear, it competes with Hoodies on trend-driven women's, men's, and kids fashion and sets the pricing/turnover benchmark for Israeli mall-based apparel retail.
• Nike (Israel): Nike operates mono-brand sportswear stores plus distribution in Israel. As the global leader in athletic apparel, it competes with Hoodies' PRO sportswear assortment and represents the international standard Hoodies is measured against in activewear.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hoodiesil
• Facebookfacebook.com/Hoodies.co.il
• LinkedInlinkedin.com/company/hoodies-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoodies