Bikeparts.com

What Bikeparts.com does

Bikeparts.com is the e-commerce arm of Peak Cycles, an independent bicycle retailer founded in 1997 and headquartered at 1224 Washington Ave, Suite 145, Golden, Colorado. The business operates a dual-channel model: a direct-to-consumer online storefront (bikeparts.com) that ships bicycle parts, components, accessories, apparel, tools, and complete bikes across the continental United States, paired with a physical Peak Cycles bike shop in Golden that handles in-person sales, repairs, and a Fit Studio service. Customers span individual cyclists across road, mountain, BMX, gravel, cyclocross, electric, fat, folding, touring, and youth cycling disciplines, with a horizontal segmentation approach targeting hobbyist and enthusiast consumers rather than enterprise accounts.

The product catalog is organized into six core categories — Bike Parts & Components, Cycling Accessories, Complete Bicycles, Cycling Apparel, Bike Maintenance, and Bicycle Tools — with breadth across drivetrain, brakes, wheels, frames, suspension, and electric bike parts. The underlying technology is a standard e-commerce retail platform with category-based navigation and search; no proprietary technology stack, AI/ML capabilities, APIs, or integrations are disclosed. Marketing is driven primarily by content (the team.bikeparts.com blog with product reviews and buying guides) and organic social (Facebook, Instagram, Twitter, Yelp), supplemented by community engagement via the Peak Cycles Race Team sponsorship.

Revenue is generated through one-time product sales across both the e-commerce channel (continental US shipping, free over $75) and the physical shop, with no subscription, SaaS, or recurring revenue model. The company is privately held under founder/owner John Polli, with no disclosed institutional investors, funding rounds, M&A activity, or parent company. Pricing is transactional and transparent at the SKU level. No revenue, employee count detail, or financial statements are publicly disclosed, limiting visibility into unit economics.

Name

Bikeparts.com

Legal name

Peak Cycles - BikeParts.com

Website

https://bikeparts.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Bikeparts.com is the e-commerce arm of Peak Cycles, an independent bicycle retailer founded in 1997 in Golden, Colorado. It sells parts, components, accessories, apparel, and complete bikes online nationwide and through a physical bike shop serving local cyclists.

Ownership category

akta.pro rank

Product category

Bicycle Parts & Accessories Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI), E-Bike Retail (CRAMAHAE)

Keywords

• Bicycle parts retail
• Cycling accessories
• Bike components
• Cycling apparel
• Bicycle maintenance tools

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - E-commerce: Online retail sales of bicycle parts, components, accessories, cycling apparel, and complete bicycles through the bikeparts.com website with shipping to customers across the USA.
2. Product Sales - Retail: In-person retail sales at Peak Cycles physical bike shop location in Golden, Colorado, including bike repairs and service department.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bikeparts.com is an online bicycle retailer (operated by Peak Cycles, a physical bike shop in Golden, Colorado) that sells bicycle parts, components, accessories, cycling apparel, complete bicycles, maintenance supplies, and tools across road, mountain, BMX, gravel, electric, fat, folding, and youth cycling categories. The business runs a direct-to-consumer e-commerce storefront shipping nationwide and complements it with a physical Peak Cycles shop providing bike sales, repairs, and a Fit Studio.

Product overview

Bikeparts.com is an e-commerce platform operated by Peak Cycles, a bicycle shop located in Golden, Colorado. The company offers a comprehensive bicycle retail experience through two interconnected offerings: the online Bikeparts.com store and the physical Peak Cycles bike shop. The online store features an extensive catalog organized into six core product categories: Bike Parts & Components (drivetrain, brakes, tires, wheels, frames, forks, suspension), Cycling Accessories (bags, racks, electronics, hydration, lights, locks), Complete Bicycles (road, mountain, BMX, electric, fat bikes), Cycling Apparel (jerseys, shorts, shoes, helmets), Bike Maintenance (lubricants, brake parts, tools), and Bicycle Tools (professional and home mechanic tools). The physical Peak Cycles shop in Golden, Colorado provides bike repairs, sales, and a Fit Studio service. The company offers free shipping on orders over $75 for continental USA customers.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jenson USA: Direct-to-consumer online bicycle retailer based in Riverside, CA selling bike parts, components, accessories, apparel, and complete bikes across mountain, road, gravel, and e-bike disciplines. Highly comparable to Bikeparts.com in product mix, target customer (enthusiast cyclists), and pure-play e-commerce model, though Jenson operates at significantly larger scale.
• Chain Reaction Cycles: Major online bicycle and cycling goods retailer shipping globally with extensive parts, accessories, and bike inventory. Comparable to Bikeparts.com in core e-commerce bike parts/accessories retail model and enthusiast cyclist customer base, but operates at much larger international scale with broader brand selection.
• Competitive Cyclist: Premium online specialty retailer focused on high-end road and mountain bike parts, apparel, and complete bicycles targeting enthusiast cyclists. Direct peer to Bikeparts.com in the enthusiast bike parts e-commerce category, with overlapping product depth in drivetrain, wheels, and components though skewing more premium.
• Merlin Cycles: UK-based online bicycle retailer specializing in bike parts, accessories, and components with international shipping. Direct competitor to Bikeparts.com in the online bike parts retail category with similar catalog depth across road, MTB, and component categories, though primarily serving UK/European customers.
• Mike's Bikes: Multi-location independent bicycle retailer with strong e-commerce platform selling new bikes, parts, accessories, and apparel across road, mountain, and e-bike categories. Comparable to Bikeparts.com/Peak Cycles in the independent specialty bike shop model with hybrid online/retail presence, though with more physical locations.
• Wiggle: UK-based global online cycling retailer selling bike parts, accessories, apparel, and complete bicycles across road, MTB, and triathlon disciplines. Comparable to Bikeparts.com in the global online bike parts/accessories category with similar target customer, though operating at much larger international scale.
• Universal Cycles: Independent online bicycle retailer specializing in bike parts, components, and accessories with deep catalog across mountain, road, and BMX categories. Very comparable to Bikeparts.com as a similarly-sized independent online bike parts specialist with comparable product mix and enthusiast cyclist target customer.

Broad incumbents

• REI Co-op: Large US outdoor recreation co-operative retailer selling bikes, parts, accessories, and apparel across cycling disciplines. Broader incumbent competitor to Bikeparts.com with significant e-commerce presence and nationwide physical stores, though cycling is one of many outdoor categories rather than a specialty focus.
• Backcountry: Online retailer of outdoor and cycling gear, parts, and apparel including road, mountain, and gravel cycling equipment. Comparable to Bikeparts.com in e-commerce outdoor/cycling parts and accessories, though Backcountry carries a much wider product range beyond cycling.
• Trek Bicycle: Major bicycle manufacturer and retailer with extensive direct-to-consumer website selling complete bikes, parts, accessories, and apparel, plus company-owned retail stores. Comparable to Bikeparts.com as both a bike parts/accessories seller and bike retailer, though Trek has dominant brand power, OEM advantage, and far larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bikepartsdotcom
• Facebookfacebook.com/PeakCyclesRaceTeam
• Instagraminstagram.com/peakcyclesraceteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikeparts.com