Kuhn North America

What Kuhn North America does

Kuhn North America, Inc. (KNA) is the North American subsidiary of KUHN Group, a European-headquartered global agricultural machinery manufacturer. KNA designs, manufactures, and distributes a multi-line agricultural equipment catalog organized into four primary categories: Crop (mounted and semi-mounted rollover plows, primary and secondary tillage tools, high-speed discs, strip-till implements, mechanical seed drills, cover-crop seeders, fertilizer spreaders, and shredders); Hay & Forage (disc and drum mowers, mower-conditioners, belt mergers, rotary and wheel rakes, tedders, large-square and round balers, and single and inline bale wrappers); Livestock (vertical, four-auger horizontal, and reel TMR mixers, feed-delivery boxes, bale processors, and side-, apron-box, and hydraulic-push manure spreaders); and Landscape & Road (offset mowers, salt and sand spreaders, and landscape shredders). Its headquarters and principal manufacturing footprint are in Brodhead, Wisconsin; the company serves farmers, ranchers, custom operators, and municipalities across the United States, Canada, Mexico, and Greenland through an authorized dealer network. Two retained historical sub-brands, KUHN Knight (livestock / TMR mixers and bale processors) and KUHN Krause (high-speed tillage), are marketed under the Kuhn North America umbrella.

The core technology stack pairs ISOBUS-compatible CCI in-cab terminals (CCI 50, CCI 800, CCI 1200, SST) with an integrated precision-farming software layer anchored by the MyKUHN customer portal, KUHN Connect, KUHN EasyTransfer, agrirouter-based data interchange (SHP/ISOXML), and three mobile applications (KUHN SpreadSet for spreader calibration, KUHN SeedSet for seed-drill calibration, and KUHN EasyMaps for variable-rate application maps). Proprietary product technologies differentiate specific implements within their categories, including IntelliWrap bale-wrapping control with VT 30 monitor, BaleEye photoelectric sensors on inline wrappers, the Botec® four-auger mixing design, the Helix® open-center reel, the Steady Control ground-following hydraulic system on Optimer L and XL models, Hay Maxx® and Roughage Maxx® processing systems, and the OptiWrap® aluminum pre-stretcher at a 70% stretch ratio on the OWR 6000 and OWS 6500 inline wrappers.

KNA's revenue model is dominated by one-time sales of agricultural machinery through an authorized dealer network across North America, supplemented by recurring aftermarket parts and service revenue through the same channel, captive Kuhn Finance programs (including 0% APR up to 48 months on all new KUHN equipment), an industrial and truck-mount specialty program adapting agricultural machinery for B2B applications, and a branded Gifts & Gear merchandise storefront operated via a third-party e-commerce platform. Equipment pricing is dealer-quoted rather than publicly disclosed. Customer engagement is anchored by the free MyKUHN portal, which retains maintenance schedules, technical documentation, spare-parts selections, and connected-machine data for registered machines approximately twenty years old or newer, creating ongoing touchpoints with the installed base.

Name

Kuhn North America

Legal name

Kuhn North America, Inc.

Website

https://kuhn-usa.com

Company type

Private

Founded year

1828

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kuhn North America manufactures and distributes a full line of agricultural machinery — crop, hay & forage, livestock, and landscape equipment — across the U.S., Canada, and Mexico through an authorized dealer network, supported by ISOBUS electronics and the MyKUHN digital customer portal.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Agricultural machinery manufacturing
• Hay and forage equipment
• Tillage equipment
• Livestock feeding equipment
• Precision farming electronics

Headquarters

HQ city

Brodhead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Primary revenue stream from one-time sales of agricultural machinery (crop, hay & forage, livestock, landscape & road equipment) sold through an authorized dealer network across North America.
2. Genuine KUHN Parts & Service: Recurring aftermarket revenue from genuine KUHN parts, replacement components, and maintenance services sourced through the dealer network and the MyKUHN parts portal.
3. Kuhn Finance Programs: Captive/partner financing offers (e.g., 0% APR up to 48 months on all new KUHN equipment) supporting equipment sales.
4. Gifts & Gear Branded Merchandise: Direct-to-consumer branded apparel, headwear, kids corner items, garage and tools, home & office products, and scale model collectibles sold via the ELiTE Stores e-commerce storefront.
5. Industrial & Truck Mount Equipment: Specialty program adapting KUHN agricultural machinery for industrial and truck-mounted applications, generating additional B2B revenue outside the agricultural channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels10 records

Core offering

Kuhn North America designs, manufactures, and distributes a broad portfolio of agricultural implements (crop, hay & forage, livestock, and landscape/road equipment) sold through an authorized North American dealer network. The lineup spans plows, tillage tools, seeders, fertilizer spreaders, shredders, mowers, mower-conditioners, mergers, rakes, tedders, balers, bale wrappers, TMR mixers, feed delivery boxes, bale processors, manure spreaders, and ISOBUS-compatible CCI electronics, supported by genuine parts, service, and Kuhn Finance programs.

Product overview

Kuhn North America, Inc. (KNA) is the North American subsidiary of the KUHN Group, a global agricultural-machinery manufacturer whose portfolio is organized as a multi-line, multi-brand catalog of implements rather than a single unified product platform. The Crop line covers plows, primary and secondary tillage tools (chisel plows, rippers, field cultivators, power harrows, power tillers, soil finishers), the Excelerator® 8005 / XT 8010 high-speed vertical tillage, Optimer® L, Optimer® XL and Krause Interceptor® 8055 high-speed compact discs, Gladiator® 1210 strip-till, tandem disc harrows and 4400 Packer, plus mechanical seed drills, CCX 9000/9010 cover-crop seeders, Axis®/MDS/Advance fertilizer spreaders, and BKE/BV/SDS crop shredders. The Hay & Forage line includes GMD disc mowers and PZ drum mowers, FC mower-conditioners, MM belt mergers, GA rotary and SR wheel rakes, GF tedders and HayBob, SB (including SB 1290 iD) large square balers and FB/VB round balers, VBP BalePack round baler-wrapper combinations, and RW/SW single bale wrappers plus the OWR 6000 and OWS 6500 OptiWrap® inline bale wrappers. The Livestock line offers VS/VT/VTC/VXL vertical TMR mixers, KUHN Knight 4100 and BTC 100 Series Botec® 4-auger mixers, RA/RC 200/300/3100 reel mixers, SPW self-propelled self-loading mixers, BTC 100 / PF 100 feed delivery boxes, PRIMOR bale processors, and SL/SLC side-discharge plus 1200/PS/PSC/PXL apron-box and HP/HPX hydraulic-push manure spreaders. The Landscape & Road line covers RSM/TBE offset mowers and VSA 360 H salt & sand spreaders. Electronics consist of ISOBUS CCI 50 / CCI 800 / CCI 1200 / SST operator terminals. The digital layer wraps these machines: the MyKUHN portal at mykuhn.kuhn.com (manuals, parts lookup, parts-request, maintenance schedules, KUHN Connect data transfer with agrirouter, Remote View of CCI terminals), plus the KUHN SeedSet, KUHN SpreadSet and KUHN EasyMaps mobile calibration and variable-rate applications, with KUHN Parts and a KUHN-branded Gifts & Gear merchandise storefront completing the offering.

Differentiator

Problem solved

Functional benefit

Brands

• KUHN Knight: Livestock / TMR mixer product line, including RC reel mixers, BTC 4-auger mixers, vertical mixers, manure spreaders, and bale processors.
• KUHN Krause
• MyKUHN

Products and services

• KUHN Crop Equipment Line (Plows, Tillage Tools, Seeders, Fertilizer Spreaders, Shredders) Full range of crop establishment implements including plows, primary and secondary tillage, high-speed discs, vertical tillage, strip-till, disc harrows, seeders, fertilizer spreaders, and crop shredders for row-crop and small-grain producers.
• KUHN Hay & Forage Equipment Line Complete hay and forage harvesting and preservation equipment line including disc and drum mowers, mower-conditioners, mergers, rotary and wheel rakes, tedders, large square and round balers, baler-wrapper combinations, and single bale wrappers for livestock and dairy operations.
• OWR 6000 and OWS 6500 OptiWrap Inline Bale Wrappers Inline bale wrappers designed for custom operators producing large volumes of silage bales, with IntelliWrap electronic control, BaleEye photoelectric sensor, 70% plastic pre-stretch ratio, and Honda iGX engines for efficient operation.
• KUHN TMR Mixers (Vertical, 4-Auger Horizontal, Reel, Self-Propelled Self-Loading) Total Mixed Ration mixers for dairy and feedlot operations in vertical, 4-auger horizontal, reel, and self-propelled configurations, with proprietary Botec 4-auger and Helix reel designs for fast cleanout and consistent ration mixing.
• KUHN Knight BTC 100 Series Botec 4-Auger Commercial Mixers Commercial 4-auger horizontal TMR mixers with proprietary Botec design providing fast and complete cleanout, reduced horsepower requirement, and fast mix time for large dairy and feedlot operations.
• KUHN Knight RC 300 Series Commercial Reel Mixers Commercial reel TMR mixers with patented Helix open-center reel design, twisted reel arms, and optional Hay Maxx/Roughage Maxx processing systems for dairy and beef operations requiring smooth-running ration mixing.
• KUHN Manure Spreaders (Side-Discharge, Apron Box, Hydraulic Push) Manure spreaders in side-discharge, apron-box rear-discharge, and hydraulic-push rear-discharge configurations for dairy, beef, and livestock operations of varying scales.
• PRIMOR Bale Processor Bale processor for livestock bedding and feed distribution, processing round and square bales for bedding or feed delivery.
• KUHN Landscape & Road Equipment (Offset Mowers, Salt & Sand Spreaders) Landscape offset mowers and salt/sand spreaders for municipalities, contractors, and grounds-care professionals managing roadside vegetation and winter road maintenance.
• CCI ISOBUS Operator Terminals (CCI 1200, CCI 800, CCI 50, SST) ISOBUS-compatible operator terminals (CCI 1200, CCI 800, CCI 50, SST) providing in-cab control of KUHN implements, variable-rate prescription execution, and integration with MyKUHN Connect Remote View.
• MyKUHN Customer Portal (KUHN Connect, KUHN EasyTransfer, Remote View) Free online customer portal providing operator manuals, parts lookup and request, maintenance schedules, KUHN Connect data transfer with agrirouter integration, and Remote View of CCI terminal screens from computer, smartphone, or tablet.
• KUHN SpreadSet Fertilizer Spreader Settings App Mobile and online application that identifies the right fertilizer type and guides operators through Axis, MDS, and Advance spreader settings for correct dose and lateral distribution, with remaining hopper quantity estimator.
• KUHN SeedSet Seed Drill Calibration App Mobile calibration assistant for KUHN mechanical seed drills that determines appropriate settings based on drill model, width, number of rows, row spacing, crop type, and target application rate.
• KUHN EasyMaps Variable-Rate Application Map App Free mobile app that displays variable-rate application maps on a smartphone or tablet, showing the prescribed rate based on the operator's position in the field, with manual rate override capability.
• KUHN Gifts & Gear Branded Merchandise KUHN-branded merchandise storefront covering apparel, headwear, kids corner items, garage and tools, home and office products, and 1:32/1:64 scale models of KUHN equipment.

Quantifiable outcome

• Up to $8,000 off select KUHN Optimer L & XL Tillage Machines (9000/12000/12500 models) via the Optimum Savings coupon program
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• ELiTE StoresminorChannel Partner/ Reseller/ DistributorELiTE Stores operates the KUHN-branded Gifts & Gear e-commerce storefront, selling apparel, headwear, kids corner items, garage & tools, home & office products, and 1/32 and 1/64 scale models. The storefront is referenced from the main kuhn-usa.com navigation and a homepage banner.
• HondacoreOEM/ Whitelabel/ Licensing PartnerHonda iGX engines (standard 13 hp; optional 20 hp) power the KUHN OWS 6500 and OWR 6000 inline bale wrappers. The engines automatically adjust between high, medium, and low idle depending on load to save fuel.
• AgriroutercoreTechnology or IntegrationAgrirouter is integrated into KUHN Connect as part of the data transfer and application map workflow that sends application maps to CCI 800 and CCI 1200 terminals via KUHN EasyTransfer. The integration supports certified compatibility with major market formats (SHP, ISOXML).
• Association of Equipment Manufacturers (AEM)coreGTM or Marketing PartnerAEM (led by President Megan Tanel) co-hosted U.S. Senator Tammy Baldwin's visit to Kuhn North America's Brodhead, Wisconsin headquarters in May 2022 for a tour and to discuss supply-chain issues in the manufacturing sector.
• KUHN Group (parent company)flagshipStrategic or Co-development PartnerKuhn North America is the North American subsidiary of KUHN Group, a global agricultural machinery manufacturer headquartered in Europe. KUHN Group has a global manufacturing and distribution footprint spanning Europe, North America, Central America & Caribbean, South America, Asia Pacific, and Africa & Middle East, and provides product engineering, parts, and manufacturing scale leveraged by the North American operation.

Recent moves6 records

Expansion highlights6 records

Direct peers

• John Deere (Deere & Company): Largest North American agricultural machinery OEM with overlapping product lines in tillage, hay/forage, and precision-ag electronics; competes head-to-head with KUHN implements across many categories and operates a proprietary precision-ag platform (John Deere Operations Center) that competes with MyKUHN/KUHN Connect.
• Case IH (CNH Industrial): Major North American agricultural machinery brand offering tractors, tillage, hay/forage, and application equipment that directly competes with KUHN's plow, Optimer, baler, and TMR mixer lines; cited by Kuhn North America customer Kenneth Trapp as the dealer through which KUHN equipment was first purchased.
• Krone: German agricultural machinery manufacturer focused on hay/forage (mowers, tedders, rakes, round and large square balers, baler-wrapper combinations, self-propelled harvesters); directly comparable to KUHN's hay/forage product line and competitive in North American dealer channels.
• New Holland Agriculture (CNH Industrial): CNH-owned agricultural brand competing in hay/forage (Hesston legacy balers), tractors, and implements; directly comparable product overlap with KUHN's GMD mowers, FC mower-conditioners, balers, and baler-wrapper combinations.
• CLAAS: German family-owned agricultural machinery manufacturer with strong hay/forage harvesting and baler product lines plus tractors; directly competes with KUHN's mowers, mergers, balers, and inline bale wrappers, and is a peer European implement specialist.
• Pöttinger: Austrian agricultural machinery manufacturer specializing in tillage, seedbed preparation, seed drills, mowers, rakes, tedders, and loader wagons; direct European peer whose product range mirrors KUHN's Crop and Hay & Forage lines.
• AGCO Corporation (Massey Ferguson / Fendt / Hesston): Global full-line ag equipment manufacturer whose Massey Ferguson, Fendt, and Hesston brands compete with KUHN across tractors, tillage, hay/forage harvesting, and application equipment; comparable broad-line go-to-market and dealer-distribution model.
• Vermeer Corporation: Iowa-based equipment manufacturer with a significant hay/forage product line (mowers, rakes, balers, bale processors) competing directly with KUHN's hay/forage offering; similar North American dealer-distribution footprint.

Regional players

• MacDon Industries: Canadian-based harvester header and hay/forage equipment manufacturer with strong North American presence; competes with KUHN in mower-conditioner and harvesting-adjacent categories and is a relevant hay/forage peer despite a more focused product line.

Broad incumbents

• Kubota: Japanese full-line agricultural and compact equipment manufacturer with North American presence; broader tractor-and-implement portfolio than KUHN but overlapping hay/forage and small-tractor implement segments, and a comparable dealer-led GTM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KuhnNA
• YouTubeyoutube.com/user/kuhnnorthamerica
• Facebookfacebook.com/117318728323030
• LinkedInlinkedin.com/company/kuhn-north-america-inc-
• Instagraminstagram.com/kuhn_na

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuhn North America