Sure Power
Sure Power is a Mid-Atlantic distributor and service provider of UPS battery power products, representing EnerSys, C&D, East Penn/Deka, BAE, Narada, and Vertiv to enterprise, government, and data center customers across the U.S. East Coast.
- Company typePrivate
- Founded1994
- HeadquartersRidley Park, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sure Power does
Sure Power, Inc. is a privately held Mid-Atlantic distributor and service provider of stationary backup battery power products, founded in 1994 by Paul Merrick and headquartered in Ridley Park, Pennsylvania. The company distributes VRLA, flooded lead-acid, and lithium iron phosphate (LFP) batteries from six major manufacturers—EnerSys, C&D Technologies, East Penn/Deka, BAE, Narada, and Vertiv—and pairs the hardware with IEEE-aligned installation, maintenance, testing, recycling, and UPS rental services. It serves enterprise and government customers across data center, healthcare, telecommunications, utility, government, manufacturing, and AI infrastructure verticals through four regional offices in Pennsylvania, Maryland, and Virginia.
Sure Power firmographics
Firmographics- Name
- Sure Power
- Legal name
- Sure Power, Inc.
- Website
- https://sure-power.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sure Power is a Mid-Atlantic distributor and service provider of UPS battery power products, representing EnerSys, C&D, East Penn/Deka, BAE, Narada, and Vertiv to enterprise, government, and data center customers across the U.S. East Coast.
- Ownership category
- akta.pro rank
Sure Power industry classification
Industry- Product category
- Critical Power Solutions
- NAICS
- Battery Manufacturing (33591), Battery Manufacturing (335910)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- UPS Batteries & Energy Storage Modules (HDACAJAE)
- akta.pro secondary industries
- Replacement Parts, Maintenance & Service (UPS/Power Protection) (HDACAJAH), Telecom Power & Backup Systems Installation (Rectifiers, Batteries, Generators, UPS) (IMAFAIAI), Power Distribution & Switchgear (UPS, PDUs, Busway) (HDABAKAA)
Keywords
Where Sure Power is headquartered
LocationHeadquarters
- HQ city
- Ridley Park
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sure Power business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Battery Product Sales: Distribution and sale of UPS batteries from major manufacturers including EnerSys, C&D Technologies, East Penn/Deka, BAE, Narada, and Vertiv. Products include VRLA, flooded lead-acid, and lithium batteries for critical power applications.
- Installation and Maintenance Services: Certified installation, battery maintenance, testing (load bank, capacity analysis), and emergency repair services. Custom maintenance contracts based on organization needs.
- UPS Rentals: Rental of uninterruptible power supply systems including trailer-mounted solutions for data center construction, events, and temporary power needs.
- Battery Recycling and Disposal: Certified removal, recycling, and disposal of lead-acid and lithium batteries in compliance with federal and state regulations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sure Power product offering
Product offeringCore offering
Sure Power distributes stationary backup battery power systems (VRLA, flooded lead-acid, and lithium iron phosphate) for UPS and critical power applications, sourced from manufacturers including EnerSys, C&D Technologies, East Penn/Deka, BAE, Narada, and Vertiv. The company also provides certified installation, IEEE-aligned maintenance and testing, load bank testing, lithium battery services, certified battery recycling, and UPS rentals. Customers are primarily enterprise and government buyers operating data centers, telecom networks, healthcare facilities, utilities, and manufacturing plants across the Mid-Atlantic and East Coast.
Product overview
Sure Power is a distributor and service provider of stationary backup battery power products, UPS rentals, and critical power services. The company does not manufacture its own batteries; instead, it distributes products from multiple manufacturers and brands, including EnerSys (DataSafe DX, DataSafe DXC, DataSafe HX, DataSafe NPX, Genesis, PowerSafe DDm), C&D Technologies (High Rate Series, Long Duration Series, msEndur II, TEL Series/TFA, XT Series, LIBERTY Series 1000), East Penn/Deka (Unigy I, Unigy II, Unigy UPS), BAE Batteries, Narada, and Vertiv. These battery products span VRLA (AGM and gel), flooded lead-acid, and lithium iron phosphate (LFP) chemistries for UPS, telecom, switchgear, utility, and data center applications. Sure Power complements its product distribution with a suite of services including battery maintenance and testing, lithium battery services, load bank testing, installation, recycling/disposal, and UPS rentals. The company operates from four locations (Philadelphia, Baltimore, Sterling Virginia, and Richmond Virginia) and has been in business since 1994, celebrating 30 years in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- EnerSys Batteries Authorized distribution of EnerSys VRLA and flooded lead-acid battery lines including DataSafe DX, DataSafe DXC, DataSafe HX, DataSafe NPX, Genesis, and PowerSafe DDm for UPS, data center, and reserve power applications.
- C&D Technologies Batteries Authorized distribution of C&D Technologies VRLA battery lines including High Rate Series, Long Duration Series, msEndur II, TEL Series/TRUE Front Access, XT Series, and LIBERTY Series 1000 for UPS, telecom, switchgear, and energy storage applications.
- East Penn / Deka Batteries Authorized distribution of East Penn/Deka VRLA batteries including Unigy I, Unigy II, and Unigy UPS series for switchgear, utility, and rack/cabinet UPS applications, including Deka Fahrenheit high-temperature technology.
- BAE Batteries Authorized distribution of BAE Batterien GmbH stationary batteries including OPzS, OGi, OGiV, and OPzV series for stationary VLA applications, leveraging BAE's heritage since 1899.
- Narada VRLA and Lithium Batteries Distribution of Narada VRLA and lithium iron phosphate (LFP) battery solutions for data centers, colocation, edge computing, battery energy storage, grid, microgrid, C&I, and telecom applications.
- Vertiv Batteries Distribution of Vertiv-branded battery products for UPS and critical power infrastructure applications.
- UPS Battery Maintenance and Testing Professional preventive battery maintenance and testing services for enterprise UPS systems, including IEEE-1188 annual VRLA inspections, IEEE-485 quarterly flooded wet cell maintenance, load bank testing, capacity testing, and custom predictive maintenance programs.
- Lithium Battery Services End-to-end lithium battery services for UPS and critical power systems, including site assessments, installation, retrofits, BMS integration, maintenance, monitoring, and recycling with compliance documentation.
- Load Bank Testing Load bank testing services that simulate real-world demand on batteries to confirm actual runtime capacity and produce detailed performance reports for critical power assurance.
- UPS Battery Installation Certified UPS battery installation by OSHA-trained technicians, meeting IEEE and manufacturer standards for critical power systems in data center, healthcare, telecom, utility, and industrial facilities.
- Battery Removal, Recycling and Disposal Certified battery recycling and disposal service covering documented de-installation, removal, rigging, transportation, storage, and recycling compliant with federal and state regulations, backed by a $5 million pollution legal liability policy.
- UPS Rentals High-quality uninterruptible power supply rental solutions, including trailer-mounted and standalone systems, for data centers, communication systems, manufacturers, and other facilities needing temporary or supplemental critical power.
Companies that use Sure Power
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles4 records
Sure Power technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sure Power partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EnerSyscoreEnerSys is one of the largest industrial energy storage companies in the world, serving over 100 countries. Sure Power distributes EnerSys batteries including DataSafe, Genesis, and PowerSafe models for UPS and reserve power applications.
- C&D TechnologiescoreC&D Technologies manufactures VRLA batteries for telecommunications, UPS, utility, switchgear, cable, broadband, and solar markets. Sure Power distributes their full product line including High Rate Series, Long Duration Series, and XT Series.
- East Penn Manufacturing (Deka)coreEast Penn Manufacturing produces Deka branded VRLA batteries including Unigy I, Unigy II, and Unigy UPS series for switchgear and UPS applications. Products are virtually 100% recyclable and made in the US.
- BAE Batterien GmbHminorBAE has been manufacturing high integrity batteries since 1899 in Berlin, Germany. They set the highest quality standards with worldwide reputation for reliability. Sure Power distributes BAE OPzS and OPzV battery products.
- NaradaminorNarada is a leader in VRLA and lithium iron phosphate (LFP) battery solutions for data centers, colocation, edge computing, battery energy storage, grid, telecom, and other applications. Sure Power distributes Narada products.
- VertivminorVertiv provides power and thermal management solutions. Sure Power distributes Vertiv battery products for UPS and critical power applications.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Sure Power competitors and assessment
Company assessmentBroad incumbents
- EnerSys: Global manufacturer of industrial batteries including DataSafe, Genesis, and PowerSafe UPS lines that Sure Power distributes. Comparable as a broad incumbent whose direct sales force and service network could substitute for or compete with Sure Power.
- East Penn Manufacturing (Deka): U.S.-based manufacturer of Deka branded VRLA batteries (Unigy I/II/UPS) for switchgear and UPS applications distributed by Sure Power. Comparable as a broad incumbent and OEM partner whose channel strategy directly affects Sure Power's positioning.
- C&D Technologies: Manufacturer of VRLA and lithium batteries for UPS, telecom, utility, and switchgear applications, distributed by Sure Power. Comparable as a broad incumbent whose own service expansion could pressure distributor economics.
- Vertiv: Global provider of critical digital infrastructure including UPS systems, batteries, and services. Comparable as a broad incumbent whose direct enterprise sales and service organization overlap significantly with Sure Power's offering.
Direct peers
- Continental Battery Systems: Multi-regional battery distributor serving industrial, motive, and stationary power customers including UPS and telecom backup. Directly comparable as a regional/multi-market distributor of UPS-grade stationary batteries.
- Unified Power: National independent UPS service organization performing battery replacement, PMs, and emergency service for enterprise and data center customers. Directly comparable to Sure Power's installation, maintenance, and load bank testing offerings.
- Power Services Inc. Independent critical power service provider specializing in UPS and battery maintenance for data centers, healthcare, and industrial customers. Directly competes with Sure Power on preventive maintenance and battery replacement service contracts.
- Storage Battery Systems: Distributor and service provider of industrial UPS, telecom, and switchgear batteries including VRLA, flooded, and lithium chemistries. Closely comparable as a multi-OEM stationary battery distributor with field service capabilities competing in similar end markets.
- DC Group: National UPS battery and critical power service provider offering preventive maintenance, battery replacement, and emergency service across multi-site enterprise customers. Directly comparable to Sure Power as a service-led UPS battery specialist competing for the same data center and facility maintenance contracts.
- National Power: Provider of UPS service, battery replacement, and critical power maintenance for data centers and industrial facilities across the U.S. Directly competes with Sure Power on preventive maintenance contracts, battery installations, and emergency response services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sure Power social profiles
Digital presenceSure Power compliance and trust
Trust signalCompliance6 records
Sure Power financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sure Power leadership team
Management profileNumber of profiles
Profiles2 records
Sure Power funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sure Power M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sure Power
What does Sure Power do?
Sure Power distributes stationary backup battery power systems (VRLA, flooded lead-acid, and lithium iron phosphate) for UPS and critical power applications, sourced from manufacturers including EnerSys, C&D Technologies, East Penn/Deka, BAE, Narada, and Vertiv. The company also provides certified installation, IEEE-aligned maintenance and testing, load bank testing, lithium battery services, certified battery recycling, and UPS rentals. Customers are primarily enterprise and government buyers operating data centers, telecom networks, healthcare facilities, utilities, and manufacturing plants across the Mid-Atlantic and East Coast.
Is Sure Power a public or private company?
Sure Power is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sure Power founded?
Sure Power was founded in 1994. It employs 51 to 100 people.
Where is Sure Power based?
Sure Power is headquartered in Ridley Park, United States, in the North America region.
How does Sure Power make money?
Four revenue lines are on record. Battery Product Sales are the primary driver. The others are installation and Maintenance Services, UPS Rentals and battery Recycling and Disposal.
Who are Sure Power's main competitors?
Broad incumbents on record are EnerSys, East Penn Manufacturing (Deka), C&D Technologies and Vertiv. Direct peers are Continental Battery Systems, Unified Power, Power Services Inc., Storage Battery Systems, DC Group and National Power.
Does Sure Power have an API?
No public API is recorded for Sure Power.
What industry is Sure Power in?
Sure Power's product category is Critical Power Solutions. Its primary akta.pro industry code is HDACAJAE, UPS Batteries & Energy Storage Modules, with a secondary code of HDACAJAH, Replacement Parts, Maintenance & Service (UPS/Power Protection). Its NAICS code is 33591 and its SIC code is 3600.