City Facial Plastics

What City Facial Plastics does

City Facial Plastics is a privately held, single-physician facial plastic surgery and hair restoration practice founded by Dr. Gary Linkov and headquartered in a Quad A (AAAASF)-accredited surgical facility at 150 E 56th St, Manhattan. The firm delivers a comprehensive menu of surgical and non-surgical aesthetic procedures, with strategic emphasis on two proprietary techniques — RootDesign™ FUE hair transplants and Elelyft® upper lip lifts — both marketed as exclusive worldwide offerings. Supporting services include FUT hair transplants, surgical hairline advancement, rhinoplasty and revision rhinoplasty, facelift and neck lift surgery, blepharoplasty, brow lifts, otoplasty, fat transfers, chin and cheek augmentation, and a non-surgical arm comprising Botox, dermal fillers (Restylane, Juvederm), PRP therapy, exosomes, thread lifts, Capillus low-level laser therapy, JetPeel, Kybella, and proprietary "Feel Confident" retail haircare. Adjunct practice activities include hospital operating privileges at Lenox Hill and the VA Brooklyn, a separately branded hair-loss education site (LinkovHair), and a recently launched physician-training program for MINT PDO threads.

The business is operated as a direct-to-consumer, self-pay elective practice with a small clinical team (one surgeon, one PA-C, one RN, plus unnamed support staff). Pricing is quote-based and not publicly disclosed; representative published benchmarks are $1,000–$2,000 per lip-filler treatment and $800–$4,000 per thread-lift treatment, with surgical procedures priced at premium tiers consistent with the NYC market. Patient acquisition is driven by a multi-channel content and reputation engine — a 410+ million-view educational YouTube channel, active Instagram/TikTok/Facebook presences, SEO-optimized procedure pages, a deep blog library, physician referrals, and RealSelf Verified status — rather than any insurance billing or institutional contracts.

The company is privately held by Dr. Linkov with no institutional capital, no parent company, and no subsidiaries; ownership commentary explicitly indicates no VC or PE investment. Revenue is not publicly disclosed, and the practice has no API, SDK, or app product. Geographic reach is global in marketing claim, with patients traveling domestically and internationally, while physical operations remain anchored to one Manhattan surgical suite plus limited consultation presence in Staten Island. The firm's competitive positioning rests on a personal-brand-driven, method-exclusive, premium-concierge model whose growth ceiling is structurally tied to a single surgeon's case throughput.

Name

City Facial Plastics

Legal name

City Facial Plastics

Website

https://cityfacialplastics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

City Facial Plastics is a privately held Manhattan facial plastic surgery and hair restoration practice led by Dr. Gary Linkov, offering premium surgical and non-surgical aesthetic procedures — most notably proprietary RootDesign™ FUE hair transplants and Elelyft® lip lifts — to self-pay domestic and international patients.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

akta.pro primary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

Keywords

• Facial plastic surgery
• Hair restoration
• Cosmetic surgery
• Rhinoplasty services
• Non-surgical aesthetics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Surgical Procedures: Primary revenue stream from surgical facial plastic surgery procedures including hair transplants, lip lifts, rhinoplasty, facelifts, eyelid surgery, and other surgical interventions. Procedures are typically one-time with consultation, surgical, and follow-up fees.
2. Non-Surgical Procedures: Non-surgical treatments including injectables (Botox, Jeuveau), dermal fillers (Restylane, Juvederm), PRP therapy, thread lifts, laser skin resurfacing, and other minimally invasive aesthetic treatments.
3. Retail Products: Sale of proprietary skincare products including 'Feel Confident' shampoo and hair conditioner branded under City Facial Plastics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

City Facial Plastics is a Manhattan-based facial plastic surgery and hair restoration practice offering a comprehensive range of surgical and non-surgical aesthetic procedures. Core offerings include proprietary RootDesign™ FUE hair transplants, Elelyft® lip lifts, rhinoplasty, facelifts, eyelid surgery, and injectable treatments such as Botox and dermal fillers. The practice is led by double board-certified surgeon Dr. Gary Linkov and serves patients locally, nationally, and internationally.

Product overview

City Facial Plastics is a facial plastic surgery and hair restoration practice led by Dr. Gary Linkov. The practice offers a comprehensive portfolio of surgical and non-surgical procedures centered around facial aesthetics and hair restoration. Core surgical offerings include hair transplants (FUE, FUT, and proprietary RootDesign™ technique), lip enhancement (Elelyft® lip lift, bullhorn lip lift, lip reduction), rhinoplasty and revision rhinoplasty, facelifts, blepharoplasty, brow lifts, neck lifts, and otoplasty. Non-surgical services include injectables (Botox, dermal fillers including Restylane and Juvederm), PRP therapy, thread lifts, and laser treatments. The practice also offers specialized nasal procedures including sinus surgery, septal perforation repair, saddle nose repair, and liquid rhinoplasty. Hair restoration options span surgical transplants, PRP, exosomes, and Capillus low-level laser therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Transplant (FUE/FUT) Surgical hair restoration procedure involving follicular unit extraction (FUE) or follicular unit transplantation (FUT) to transplant hair follicles to areas of hair loss, available for men and women.
• RootDesign™ FUE Hair Transplant Proprietary artistic FUE hair transplant technique offering natural hairline contouring for both men and women; the only plastic surgeon worldwide offering this technique.
• Surgical Hairline Advancement Surgical hairline lowering procedure, particularly for women experiencing hairline recession; offered by one of very few surgeons worldwide providing this procedure alongside FUE and FUT hair transplants.
• Elelyft® Lip Lift Proprietary upper lip lift surgical technique that shortens the space between the nose and top of the lip to increase visible lip volume; offered exclusively at City Facial Plastics worldwide.
• Bullhorn Lip Lift Lip lift surgical technique that reduces the white lip height to create a more youthful lip appearance.
• Lip Reduction Surgical procedure to reduce the size of overly large or prominent lips.
• Rhinoplasty Surgical procedure to change the shape of the nose, improving both cosmetic appearance and nasal function.
• Revision Rhinoplasty Secondary surgical procedure to correct or revise results from a previous nose job.
• Non-Surgical Rhinoplasty (Liquid Rhinoplasty) Nonsurgical nose reshaping using injectable hyaluronic acid fillers.
• Deviated Septum / Septoplasty Surgical procedure to correct a deviated septum and improve nasal breathing.
• Saddle Nose Repair Rhinoplasty procedure to reconstruct the nasal bridge and restore form and function.
• Septal Perforation Repair Surgical procedure to close a hole in the nasal septum using mucosal flaps and interposition grafts.
• Nostril Reduction (Alar Base Reduction) Surgical procedure to reduce nostril size and improve nasal base symmetry.
• Rhinophyma Treatment Surgical and laser treatment for enlarged sebaceous glands on the nose.
• Sinus Surgery Endoscopic or balloon sinuplasty procedure to open sinus passages and reduce infections.
• Asian/Ethnic Rhinoplasty Specialized rhinoplasty techniques considering ethnic nasal anatomy.
• Adolescent/Teen Rhinoplasty Nose reshaping surgery for adolescent patients after nasal growth is complete.
• Facelift Surgery Surgical procedure to address signs of aging in the face and neck, including jowls and drooping skin.
• Blepharoplasty (Eyelid Surgery) Surgical procedure to improve the appearance of eyelids by removing excess skin and fat.
• Forehead/Brow Lift Surgical procedure to raise the eyebrows and reduce forehead wrinkles.
• Neck Lift Surgical procedure to improve the appearance of the neck by removing excess skin and fat.
• Otoplasty (Ear Surgery) Surgical procedure to reshape or reposition the ears.
• Cheek Augmentation/Lift Surgical or non-surgical procedure to enhance cheek contour and projection.
• Chin Implants/Augmentation Surgical procedure to enhance chin projection and facial balance.
• Facial Liposculpture Targeted liposuction to contour specific facial areas.
• Fat Transfers Procedure using patient's own fat to restore volume to facial areas.
• Thread Lifts Non-surgical facelift using absorbable PDO threads to lift and tighten facial tissues.
• Botox Neurotoxin injection to reduce wrinkles and prevent formation of deep lines.
• Dermal Fillers Injectable treatments including Restylane and Juvederm to restore volume and enhance facial features.
• Kybella® Injectable treatment to reduce fat under the chin (submental fat).
• PRP Therapy Platelet-rich plasma therapy for hair restoration and facial rejuvenation.
• Exosomes Hair Treatment Regenerative hair treatment using exosomes to promote hair growth.
• Capillus Cap (LLLT) Low-level laser therapy (LLLT) cap device for hair regrowth.
• Scalp Micropigmentation Tattoo-based technique to create the appearance of hair follicles on the scalp.
• JetPeel Needleless injection technology for facial rejuvenation and hair regrowth.

Quantifiable outcome

• 410+ million views on educational YouTube content demonstrating industry authority and patient trust
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foundation for Hair Restoration (Dr. Jeffrey Epstein): Elite surgeon-led hair transplant and facial surgery practice; Dr. Linkov apprenticed under Dr. Epstein, making it a directly comparable premium FUE/facial practice.
• Bauman Medical: Physician-founded hair restoration practice offering FUE, PRP, and laser therapy to a national/international self-pay clientele, closely mirroring City Facial Plastics' hair-restoration core.
• Jacono Facial Plastic Surgery (Dr. Andrew Jacono): High-profile NYC facial plastic surgeon specializing in facelifts and rhinoplasty with a strong media brand, competing for the same affluent Manhattan aesthetic patients.
• Spalding Drive Cosmetic Surgery (Dr. Paul Nassif): Celebrity facial plastic surgeon focused on rhinoplasty and revision surgery with large social/media following, comparable in model and premium positioning.

Broad incumbents

• Bosley: National hair restoration chain offering transplants and non-surgical treatments; overlaps on hair restoration but as a multi-location commodity brand rather than a boutique surgeon practice.
• HairClub: Large national hair-loss solutions provider spanning surgical and non-surgical options, overlapping with the hair-restoration segment at a broader, mass-market scale.

Emerging players

• LaserAway: Fast-growing aesthetics chain offering injectables, laser, and skin treatments, overlapping with City Facial Plastics' non-surgical med-spa services but not surgery.

Others

• Ideal Image: National medspa brand delivering injectables and skin/laser aesthetics; adjacent to the non-surgical side of the practice but non-comparable on surgical offerings.
• ARTAS / Restoration Robotics (Venus Concept): Provider of robotic FUE hair transplant technology used by hair-restoration practices; an ecosystem/technology enabler rather than a direct patient-facing competitor.

Regional players

• New York Group for Plastic Surgery: New York-area plastic surgery group offering facial and body procedures to a similar affluent regional patient base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cityfacialplastics
• YouTubeyoutube.com/cityfacialplastics
• Facebookfacebook.com/cityfacialplastics
• TikToktiktok.com/@cityfacialplastics
• Xx.com/drgarynyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Facial Plastics