B the travel brand

What B the travel brand does

B the travel brand is the retail travel division of Ávoris Corporación Empresarial, the largest tourism group in Spain, and operates as AVORIS RETAIL DIVISION, S.L.U., headquartered in Palma de Mallorca. The company distributes packaged and unbundled travel products — flights, hotels, vacation packages (Vuelo+Hotel), guided circuits and long-haul tours, cruises, Spanish and international island holidays, theme park bundles (Disney, PortAventura, Puy du Fou), ski trips, and short getaways — through a hybrid model combining btravel.com, a dedicated corporate and group travel platform (viajesdegrupos.bthetravelbrand.com), a Madrid-based phone reservations center, and 450 physical travel agencies across Spain. It also runs sub-brands targeting seniors (Viajes Sénior / Imserso), students and groups (Viajes de Estudiantes, Vínculo Viajero), and luxury travelers (B Exclusive / Viajes Exclusivos), and offers interest-free installment payments plus a 24/7 destination assistance hotline.

Name

B the travel brand

Legal name

AVORIS RETAIL DIVISION, S.L.U.

Website

https://bthetravelbrand.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

B the travel brand is the retail travel arm of Spain's Ávoris group, selling flights, hotels, vacation packages, circuits, cruises, and group travel through btravel.com and 450 physical agencies across Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Travel Retail Sales: B travel acts as a retail travel agency earning commissions on travel services sold including flights, hotels, vacation packages, cruises, and guided tours. The company also operates as a tour operator through its Ávoris corporate affiliation, organizing and selling packaged travel products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

B travel is the retail travel division of Ávoris Corporación Empresarial, the largest tourism group in Spain. It sells vacation packages combining flights and hotels, standalone hotel and flight reservations, guided circuits, cruises, island holidays, and theme park packages through both an online platform (btravel.com) and 450 physical travel agencies across Spain. It also offers specialized group travel, corporate travel, senior travel, student trips, and premium/luxury travel experiences, earning commissions on travel services sold.

Product overview

B the travel brand is a Spanish online travel agency (OTA) and tour operator operated by Ávoris Retail Division. The platform offers a comprehensive travel marketplace featuring multiple interconnected product categories: vacation packages (Vuelo+Hotel), standalone hotel bookings, flights, guided tours and circuits, cruises, island destinations, theme park packages (Disney, PortAventura), and specialized group travel. The product portfolio includes sub-brands targeting specific segments such as B Exclusive (premium/luxury travel), Viajes Sénior (senior travelers 60+), and Viajes de Estudiantes (student groups). The Vínculo Viajero platform provides specialized group travel management for students, adults, and pilgrimages with dedicated travel advisors. The company operates 450 physical agency locations across Spain alongside the digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Packages (Paquetes Vacacionales) Combined flight and hotel vacation packages with optional activities for leisure travelers, offering bundled pricing and convenience.
• Hotel Bookings (Hoteles) Standalone hotel booking service offering beach hotels, adult-only hotels, SPA hotels, and all-inclusive accommodations for individual travelers.
• Flight Bookings (Vuelos) Standalone flight booking service for domestic and international air travel, sold separately or combined with other travel components.
• Cruise Bookings (Cruceros) Cruise booking service covering Mediterranean, Northern Europe, Caribbean, and other maritime zones, offered with partner shipping lines including MSC Cruceros, Royal Caribbean, and Costa Cruceros.
• Guided Tours and Circuits (Circuitos y Grandes Viajes) Guided tour packages covering European destinations, Caribbean, Asia, Africa, and long-haul international destinations, including accompanying guide services.
• Island Vacations (Islas) Island vacation packages covering Spanish islands (Tenerife, Mallorca, Gran Canaria, Menorca, Lanzarote, Ibiza, Fuerteventura, Formentera) and international island destinations.
• Theme Park Packages (Disney, PortAventura, Puy du Fou) Theme park vacation packages including Disneyland Paris, Walt Disney World, PortAventura World, and Puy du Fou, bundling park tickets with travel and accommodation.
• Vínculo Viajero Group Travel Platform Specialized group travel platform for managing student trips, adult groups, and pilgrimages, with dedicated travel advisors and exclusive departure management.
• Corporate Travel (Viajes para Empresas) Corporate travel services for business clients, including group business trips, incentive travel, and managed bookings, supported through a dedicated platform.
• B Exclusive / Viajes Exclusivos (Premium and Luxury Travel) Premium and luxury travel experiences including VIP Caribbean packages, exclusive Mauritius trips, and high-end guided tours targeted at affluent travelers and honeymooners.
• Senior Travel (Viajes Sénior) Specialized travel packages for travelers aged 60 and over, including Imserso social tourism programs and guided tours designed with accessible itineraries and appropriate insurance.
• Student Group Travel (Viajes de Estudiantes) Group travel packages designed for student groups and educational trips, sold through the Vínculo Viajero platform with dedicated advisors.
• Getaways and Short Breaks (Escapadas) Short getaway packages including weekend trips, family vacations, last-minute deals, and special offers including dedicated Canary Islands promotions.
• Ski and Experiences (Esquí&Experiencias) Ski and winter sports vacation packages combined with experiential activities.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Ávoris Corporación EmpresarialcoreStrategic or Co-development PartnerB travel is the retail division of Ávoris, the largest tourism group in Spain. This relationship provides access to multiple tour operator brands (Travelplan, Quelónea, Catai, Special Tours, Le Plan, Touring Club, Rhodasol, Marsol, Welcomebeds, Iberrail, LeSky) and enables competitive pricing through bulk purchasing power and vertical integration from wholesale to retail.
• MSC CrucerosminorChannel Partner/ Reseller/ DistributorRecommended cruise line partner featured prominently on the B travel platform for Mediterranean, Northern Europe, Caribbean, and international cruise itineraries.
• Royal CaribbeanminorChannel Partner/ Reseller/ DistributorRecommended cruise line partner for major cruise itineraries including Caribbean, Mediterranean, and international destinations.
• Costa CrucerosminorChannel Partner/ Reseller/ DistributorRecommended cruise line partner featured in the cruise booking platform.
• Welcome Incoming ServicescoreStrategic or Co-development PartnerIn-destination service partner providing ground operations and local assistance for group travelers. Part of the B travel/Ávoris ecosystem ensuring quality in-destination support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TUI Group: Europe's largest integrated tourism group, combining tour operation, retail travel agencies, airlines, cruise ships, and hotels. Comparable to Ávoris/B travel's vertically integrated structure and competes directly in package holidays and cruise distribution across European markets.
• Expedia Group: Operates Expedia, Hotels.com, Vrbo, Trivago, and other travel brands. Broad competitor in flights, hotels, packages, and cruises; competes with B travel for Spanish leisure and corporate customers, with materially larger digital marketing and technology investment.
• Booking Holdings: Global parent of Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Overlaps significantly with B travel in accommodation and ground transportation booking, and competes for the same Spanish consumer travel demand, though at vastly greater scale.

Direct peers

• Viajes El Corte Inglés: Spain's other major retail travel agency network, owned by El Corte Inglés. Most directly comparable peer — operates a hybrid online + in-store travel retail model across Spain, serving leisure and corporate clients with similar product breadth (packages, flights, hotels, cruises).
• eDreams ODIGEO: Leading European OTA headquartered in Spain, operating brands like eDreams, Opodo, Travellink, and GoVoyages. Direct competitor in the Spanish market with overlapping product offerings (flights, hotels, packages) and primarily digital distribution.
• Logitravel: Spanish-headquartered OTA and tour operator offering packages, cruises, flights, and hotels. Direct peer — comparable product mix, Spanish market focus, and online-led distribution model, including cruise specialization that overlaps with B travel's cruise business.
• Lastminute.com: European OTA with strong presence in Spain and other European markets. Comparable in offering last-minute packages, flights, hotels, and tours, and in competing for Spanish leisure travelers.
• Travelgenio: Spanish online travel agency competing in flights, hotels, and packages. Comparable online distribution model and Spanish market focus, though with a less developed physical retail presence.
• Viajes Carrefour: Spanish retail travel agency operated by Carrefour, providing in-store and online travel services. Direct competitor in the Spanish retail travel agency segment, with a similar physical-store-based distribution model serving mass-market leisure travelers.
• Atrápalo: Spanish online travel agency offering flights, hotels, packages, and activities. Comparable to B travel's digital platform across leisure travel categories, serving the same Spanish-speaking customer base with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bthetravelbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B the travel brand