What Kimberly McDonald does

Kimberly McDonald is a privately held, designer-led luxury lifestyle brand operated by ROCKRAS LLC (dba Kimberly McDonald), selling bespoke fine jewelry, apparel, accessories, and home décor through an owned BigCommerce e-commerce site (www.kimberlymcdonald.com), a flagship boutique at 336 W. 37th St., Suite 600, New York, and traveling trunk shows and events. The brand targets affluent luxury consumers seeking nature-inspired, one-of-a-kind pieces, with a horizontal segmentation strategy and a primary persona of high-net-worth individuals who value uniqueness, craftsmanship, and sustainable luxury positioning. Pricing spans luxury price points: fine jewelry items range from roughly $6,225 to $31,250 (e.g., Pastel Triple Geode Earrings at $27,075, White Geode with Pearl and Diamond Earrings at $31,250), silk caftans $1,100-$2,100, signature cashmere throws $2,250-$2,700, lounge pants $625, and accessories such as signature umbrellas at $170.

The product portfolio is organized into five core categories — Fine Jewelry, Women's Apparel, Men's Apparel, Accessories, and Home & Gifts — plus three sub-brands (KMD Resort, KMD Home, KMD Men's) unified by a signature print library including Malachite, Yowah Opal, Floating Agate, Matrix Opal, Lace Agate, and Coyamito Agate. Fine jewelry is made in NYC, apparel in Italy, and certain home items in the USA, supporting a provenance narrative. The revenue model is entirely one-time product sales with no subscription or membership tier; no AI/ML or proprietary technology is disclosed, and the e-commerce stack is standard BigCommerce. Distribution is direct-to-consumer with global shipping (customer-borne customs duties outside the US), geographic shipping restrictions (no APO/FPO, PO boxes, or hotels), and a registered Kimberly McDonald trademark protecting brand identity. The company reports 11-50 employees and no institutional funding, acquisitions, or publicly disclosed revenue figures.

Name

Kimberly McDonald

Legal name

ROCKRAS LLC dba Kimberly McDonald

Website

https://kimberlymcdonald.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kimberly McDonald is a privately held, designer-led luxury lifestyle brand (ROCKRAS LLC) selling bespoke fine jewelry, apparel, accessories, and home décor featuring nature-inspired prints via its own e-commerce site, a New York flagship boutique, and trunk shows, targeting affluent luxury consumers.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry & Fashion

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industries

Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE), Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)

Keywords

• Fine jewelry
• Luxury fashion
• Resort wear
• Home décor
• Nature-inspired prints

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales - Fine Jewelry: One-time sales of bespoke fine jewelry pieces featuring natural geodes, opals, and precious gemstones. Products range from statement earrings ($27,075) to cufflinks and rings. Made in NYC.
2. Product Sales - Apparel & Accessories: One-time sales of resort wear, loungewear, swimwear, and accessories featuring signature nature-inspired prints. Includes silk caftans ($1,100-$1,700), printed pants ($625), sneakers ($175), and scarves.
3. Product Sales - Home & Gifts: One-time sales of home décor items including cashmere throws ($2,250-$2,700), pillow covers, tabletop items, lighting, and lifestyle accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kimberly McDonald is a luxury lifestyle brand that designs and sells bespoke fine jewelry featuring natural geodes, opals, and precious gemstones, alongside resort wear, apparel, accessories, and home décor. All products carry signature nature-inspired prints such as Malachite, Yowah Opal, Floating Agate, and Matrix Opal. Fine jewelry is made in NYC, apparel in Italy, and home items in the USA, with the brand sold through an owned e-commerce site and a flagship boutique in New York.

Product overview

Kimberly McDonald is a luxury fashion and lifestyle brand operated by ROCKRAS LLC, offering a diversified portfolio of sustainable luxury products. The company operates a single e-commerce platform (BigCommerce-based) as its primary sales channel. The product portfolio spans five core categories: (1) Fine Jewelry featuring bespoke geode and gemstone pieces with diamonds and colored sapphires; (2) Women's Apparel including resort wear, loungewear, activewear, dresses, and jumpsuits; (3) Men's Apparel featuring resort shirts, swim trunks, and accessories; (4) Accessories including silk sarongs, pocket squares, umbrellas, and travel items; and (5) Home & Gifts including cashmere throws, pillow covers, lighting, and decorative objects. Key sub-brands include the KMD Resort Collection (nature-inspired printed apparel and accessories), KMD Home Collection (cashmere throws and décor), and KMD Men's Collection (men's printed accessories). Signature prints include Malachite, Yowah Opal, Floating Agate, Turquoise, Matrix Opal, and various agate variants. Products are made in Italy (apparel), USA (home items), and NYC (jewelry). The brand emphasizes sustainable luxury with natural materials and nature-referenced patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry Collection Signature fine jewelry collection featuring bespoke pieces including bracelets, cufflinks, tux studs, earrings, lapel pins, tie bars, necklaces, and rings, with many pieces incorporating natural geodes, diamonds, and colored gemstones. Made in NYC.
• Women's Apparel Women's clothing including activewear, loungewear, dresses, jumpsuits, playsuits, pants, shorts, skirts, and tops featuring the brand's signature nature-inspired prints.
• Men's Apparel Men's resort and lifestyle clothing including coats, jackets, footwear, loungewear, pajamas, shirts, t-shirts, swimwear, and printed shirts featuring signature nature-inspired prints.
• Accessories Lifestyle accessories including hats, hair accessories, luggage, travel items, scarves, wraps, ties, bow ties, pocket squares, towels, and umbrellas featuring signature nature-inspired prints.
• Home & Gifts Collection Home décor and gift items including accent furniture, tables, gifts, carpet, décor objects, sculptures, pillows, throws, desktop items, KMD pets accessories, lighting, table lamps, barware, and entertaining items.
• KMD Resort Collection Signature resort wear sub-brand featuring printed lounge pants, shorts, silk caftans, printed sneakers, swim trunks, and beach accessories with signature nature-inspired prints such as Malachite, Yowah Opal, Floating Agate, and Turquoise.
• KMD Home Collection Home décor sub-brand featuring cashmere throws, pillows, lighting, and decorative objects with the brand's signature nature-inspired prints.
• KMD Men's Collection Men's lifestyle sub-brand including printed pocket squares, lapel pins, cufflinks, swim trunks, shirts, and accessories featuring the brand's signature nature-inspired prints.
• Pastel Triple Geode Earrings Signature KMD Collection triple geode earring with diamonds (1.46cts), blue sapphires (1.02cts), and pink sapphires (.93cts). Made in NYC. Price: $27,075.
• Puffer Jackets Signature KMD puffer jackets including Yowah Opal, Malachite, Black, and Bright Orange variants with signature prints and Malachite lining, 100% Polyester with a generous fit, priced at $1,600.
• Signature Cashmere Throws Luxury hand-woven cashmere throws featuring nature-inspired prints including Microstalactite, Magnified Opal, Lace Agate, and Geode Cuff, priced from $2,250 to $2,700.
• Silk Caftans Silk caftans including Floating Agate Print, Bubble Agate, Matrix Opal Silk, and King Silk variants, featuring crystal embellishments and a draped silhouette, made from 100% silk, priced from $1,100 to $2,100.
• Lounge Pants Signature KMD Resort Collection printed lounge pants with a drawstring waistband and pockets, made from 95% Viscose and 5% Elastane, available in Floating Agate, Malachite, Turquoise, and Yowah Opal prints, priced from $625, made in Italy.
• Signature KMD Umbrella Signature KMD umbrella with dark-stained wood handle, double canopy, and push-button automatic opening, available in Malachite, Matrix Opal, Lace Agate, and Riverstone prints. 35 inches closed, 39 inches canopy. Price: $170.
• Printed Pillow Covers Signature KMD Home Collection printed pillow covers featuring Coyamito Agate, Lace Agate, and other nature-inspired prints, with linen cover, black ultrasuede backing, and hidden zip closure. Made in USA. 26" x 26". Prices from $250.
• Swim Trunks Signature KMD Men's Resort Collection swim trunks in Floating Agate, Malachite, Underwater, and Matrix Opal prints, 100% Nylon with gold tone hardware and elasticized drawstring waist. Includes printed travel pouch.
• Micro Tee Signature KMD Resort Collection printed micro t-shirts including Matrix Opal and Yowah Opal variants, slim fit with lightweight stretch fabric, priced from $225.
• Pocket Squares Signature KMD Men's Collection printed pocket squares including Coyamito Agate, Laguna Agate, Agate Slice, and Lion Head variants, sized 16.5cm folded and 30.5cm open.
• Silk Sarongs/Pareos Signature KMD printed silk sarongs including Laguna Agate, Coyamito Agate, Geode Cuff, Opal Earring, Boulder Opal, and Natural Lace Agate variants, 140cm width x 210cm length, versatile use as a bathing suit coverup, scarf, or dress.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PAWS (Performing Animal Welfare Society)minorOthersKimberly McDonald supports PAWS (Performing Animal Welfare Society) through charitable donations. The company encourages customers to donate to this animal welfare organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Irene Neuwirth: Bespoke fine jewelry designer based in Los Angeles known for nature-inspired, one-of-a-kind pieces using raw gemstones and unique cuts; designer-led DTC luxury with similar price points and aesthetic ethos to Kimberly McDonald.
• Temple St. Clair: Designer fine jewelry maker focused on nature-, astronomy-, and ancient-world-inspired 18k gold pieces with colored gemstones; runs DTC e-commerce and a SoHo NYC boutique, directly mirroring KMD's bespoke-precious-metal, single-boutique-plus-DTC model.
• Pamela Love: Bespoke fine jewelry designer recognized for nature, mineral, and talismanic motifs with raw stones and signature aesthetic; operates a flagship NYC boutique and DTC, closely matching KMD's NYC-based, mineral/geode-driven designer jewelry positioning.
• Nak Armstrong: Independent fine jewelry designer producing handcrafted gold pieces with colored gemstones and signature finishes; DTC-driven with a similar high-AOV bespoke aesthetic aimed at luxury collectors.
• Suzanne Kalan: Designer fine jewelry brand known for flexible gemstone settings and contemporary precious-metal pieces; sells DTC and through select retailers, overlapping KMD's designer-led, gemstone-forward fine jewelry model.
• Letarte: Designer luxury swimwear and resort wear label with print-driven collections, Made-in-Italy craftsmanship, and DTC/select-retail distribution; the closest analogue to KMD's ready-to-wear and resort apparel arm.
• Mara Hoffman: Designer ready-to-wear brand known for bold prints and sustainable production, with DTC e-commerce and select retail; overlaps KMD's signature-print apparel and accessories positioning while operating at larger scale.
• Devon Fine Custom Jewelry: Bespoke fine jewelry maker specializing in colored gemstones with hand-crafted NYC production; directly comparable to KMD's NYC-made, gemstone-led, custom-jewelry positioning and similar high AOVs.

Broad incumbents

• David Yurman: Large American designer fine jewelry house with broad retail/wholesale distribution and signature collections; relevant incumbent benchmark for pricing architecture and brand-building in designer fine jewelry, though far larger and more diversified than KMD.
• John Hardy: Established sustainable luxury jewelry maison with Bali-made craftsmanship and eco/B Corp positioning; broader incumbent with DTC, boutiques, and wholesale — a direct analogue for KMD's sustainability-and-craftsmanship narrative at greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kimberlymcdonaldjewelry
• Xx.com/kmd_jewelry
• Facebookfacebook.com/kimberlymcdonaldfinejewelry
• LinkedInlinkedin.com/company/kimberly-mcdonald

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kimberly McDonald