Ksubi
Ksubi is a privately held Australian designer streetwear and denim brand founded in 1999, selling premium men's, women's, and kids' apparel and accessories globally through seven regional e-commerce platforms and six flagship stores in key fashion capitals.
- Company typePrivate
- Founded1999
- HeadquartersRosebery, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ksubi does
Ksubi is a privately held Australian designer streetwear and denim brand founded in Sydney in 1999, now headquartered in Rosebery. The company designs, manufactures, and sells premium denim, apparel, and accessories across men's, women's, kids (ages 2-5), and swimwear (KSWIM) categories, with signature fits spanning skinny, slim, straight, bootcut, barrel, baggy, and wide-leg silhouettes under named franchises such as Van Winkle, Chitch, Hazlow, Anti K, Maxx, Vorteks, and Bronko. Product is positioned in the premium price band, with men's jeans ranging from $195 to $340 and select women's denim reaching $700, supported by sub-brand and collaborative capsule lines including Ksubi By Elle (Volume II with Elle Ferguson) and Ksubi By Alice Hollywood.
The underlying business is a traditional apparel design and manufacturing operation with no proprietary technology platform or AI capabilities disclosed; the stated core technology is fashion design and apparel manufacturing focused on premium denim craftsmanship. Ksubi distributes globally through seven owned regional e-commerce storefronts (US, UK, Australia, Canada, Europe, Japan, New Zealand), six flagship retail stores in Miami, Melbourne, Sydney, New York, Los Angeles, and Chicago, and third-party stockists. International shipping extends to additional markets including Brazil, South Africa, South Korea, UAE, Hong Kong, and Mongolia.
Revenue is generated almost exclusively through one-time direct product sales to consumers via owned DTC channels and physical retail, with pricing on a unit basis (pay-as-you-go), a free-shipping threshold at $150, and Buy Now Pay Later options. Marketing relies on a global roster of celebrity ambassadors and tastemakers (A$AP Rocky, Travis Scott, Kendall Jenner, Hailey Bieber, Trippie Redd), organic social media (Instagram, Facebook, Pinterest), email, and influencer capsule collaborations. The brand extends into lifestyle and sports partnerships, notably a 2025 brand partnership with the Pro Padel League's City's Cup Finals. No external funding rounds, parent entity, or public ownership have been disclosed.
Ksubi firmographics
Firmographics- Name
- Ksubi
- Legal name
- Ksubi
- Website
- https://ksubi.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ksubi is a privately held Australian designer streetwear and denim brand founded in 1999, selling premium men's, women's, and kids' apparel and accessories globally through seven regional e-commerce platforms and six flagship stores in key fashion capitals.
- Ownership category
- akta.pro rank
Ksubi industry classification
Industry- Product category
- Designer Denim & Streetwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
- akta.pro secondary industry
- Toddler Apparel (2T–5T) (CRAAAHAB)
Keywords
Where Ksubi is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Ksubi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Ksubi generates revenue through direct sales of apparel and accessories via owned e-commerce platforms and retail stores. The company sells designer denim, streetwear, and accessories at various price points ranging from approximately $120 to $450 for jeans and similar price ranges for other apparel categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard apparel pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Ksubi product offering
Product offeringCore offering
Ksubi designs, manufactures, and retails premium designer denim and streetwear apparel for men, women, and kids (ages 2-5). The brand sells its products directly through 7 regional e-commerce platforms and 6 flagship retail stores globally, supplemented by third-party stockists. Its product portfolio spans signature denim fits, full apparel lines, accessories, swimwear, kidswear, and limited collaborative capsules.
Product overview
Ksubi is an Australian designer streetwear and denim brand founded in Sydney in 1999, offering a unified product portfolio centered on premium denim and apparel. The core offerings include men's and women's denim jeans in multiple signature fits (Skinny/Van Winkle, Slim/Chitch, Straight/Hazlow, Bootcut/Bronko, Barrel/Vorteks, Baggy/Maxx), complemented by full apparel lines (T-shirts, shirts, jackets, hoodies, knitwear) and accessories (headwear, eyewear, bags, jewelry). The brand extends into kidswear (ages 2-5) as mini-me versions of adult styles, plus specialized collections including Kswim swimwear, collaborative lines (Ksubi By Elle, Ksubi By Alice Hollywood), and seasonal collections (Future Memory, 4x4 Luxe Loungewear, Pre Fall '26). Ksubi positions itself as a cultural streetwear brand with disruptive design aesthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Ksubi Kids: Mini-me collection of kids streetwear for children aged 2-5 years featuring signature branding elements mimicking classic Ksubi styles, including kids sweatshirts, kids t-shirts, kids jackets, and kids jeans.
- KSUBI KSWIM
- Ksubi By Elle: Volume II
- Ksubi By Alice Hollywood
Companies that use Ksubi
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Ksubi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ksubi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pro Padel LeagueminorKsubi is a brand partner for the Pro Padel League City's Cup Finals championship event held October 16-19 at Hammerstein Ballroom in New York City. The event reaches over 300 million households across more than 100 countries. Ksubi joins other lifestyle and performance brands including adidas, AFP Courts, Kalshi, Padeltek, Ultrahuman, 4on, and Harkness.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Ksubi competitors and assessment
Company assessmentDirect peers
- Rag & Bone: Premium New York-based denim and contemporary apparel brand with comparable price points ($200-$400 jeans), similar men's and women's fits, and a parallel celebrity/cool-girl aesthetic. Closely overlaps Ksubi's premium streetwear positioning.
- AGOLDE: California-based premium denim label specializing in women's jeans across similar fits (straight, barrel, baggy, wide-leg) at comparable $150-$300 price points. Directly competes for the same fashion-conscious denim customer.
- Citizens of Humanity: Premium LA denim brand with strong wholesale and DTC presence, premium price points, and a similar focus on denim craftsmanship. Highly comparable on product positioning and channel mix.
- Frame (Frame Denim): LA-based contemporary denim and ready-to-wear brand carried by the same premium stockists (Net-a-Porter, Saks, Nordstrom) and targeting the same fashion-forward consumer with premium denim at $200-$400.
- 7 For All Mankind: Established premium denim brand with global flagship retail, similar pricing, multi-fit assortment, and broad men's/women's/kids categories. Operates at greater scale but with overlapping customer base.
- Mother Denim: California premium denim label with cult following, comparable $200-$300 pricing, and a similar irreverent brand voice. Direct head-to-head competitor in the premium denim specialty channel.
- Acne Studios: Swedish contemporary fashion house blending premium denim with streetwear and ready-to-wear at $250-$700 price points, with global flagship retail in the same fashion capitals (NYC, LA, Miami, Sydney) as Ksubi.
- True Religion: Iconic premium denim brand with strong logo/brand-equity heritage, signature fits, and global wholesale and DTC distribution. Comparable premium denim specialty positioning.
- Stüssy: Heritage streetwear brand originating from surf/skate culture with global DTC, flagship stores in similar fashion capitals, and overlapping celebrity and youth-culture following. Comparable brand-equity-driven streetwear model.
Emerging players
- Represent: UK-based premium streetwear and denim brand scaling rapidly with comparable premium price points, celebrity ambassadors, and a similar luxury-streetwear hybrid aesthetic, though with a younger brand history.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ksubi social profiles
Digital presenceKsubi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ksubi leadership team
Management profileNumber of profiles
Ksubi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ksubi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ksubi
What does Ksubi do?
Ksubi designs, manufactures, and retails premium designer denim and streetwear apparel for men, women, and kids (ages 2-5). The brand sells its products directly through 7 regional e-commerce platforms and 6 flagship retail stores globally, supplemented by third-party stockists. Its product portfolio spans signature denim fits, full apparel lines, accessories, swimwear, kidswear, and limited collaborative capsules.
Is Ksubi a public or private company?
Ksubi is a private company. It is classified as unknown and is currently operating.
When was Ksubi founded?
Ksubi was founded in 1999. It employs 11 to 50 people.
Where is Ksubi based?
Ksubi is headquartered in Rosebery, Australia, in the Oceania region.
How does Ksubi make money?
One revenue line is on record: direct Product Sales.
Who are Ksubi's main competitors?
Direct peers on record are Rag & Bone, AGOLDE, Citizens of Humanity, Frame (Frame Denim), 7 For All Mankind, Mother Denim, Acne Studios, True Religion and Stüssy. Represent is listed as an emerging player.
Does Ksubi have an API?
No public API is recorded for Ksubi.
What industry is Ksubi in?
Ksubi's product category is Designer Denim & Streetwear Apparel. Its primary akta.pro industry code is CRAAABAN, Denim & Casualwear Specialty Retail, with a secondary code of CRAAAHAB, Toddler Apparel (2T–5T). Its NAICS code is 45811 and its SIC code is 5600.