What 313 Presents does

313 Presents is a privately held live entertainment company headquartered in Detroit, Michigan that promotes, produces, and operates concerts, theatrical productions, sporting events, comedy performances, and family shows across a portfolio of seven venues in the Detroit metropolitan area: Little Caesars Arena, Fox Theatre, Pine Knob Music Theatre, Meadow Brook Amphitheatre, Michigan Lottery Amphitheatre, Comerica Park, and Sound Board at MotorCity Casino Hotel. The company functions as a venue operator and promoter under the broader Ilitch Holdings umbrella, with its careers page hosted on the ilitchcompanies.com careers portal. Core products include the unified live events platform (ticketing and event programming), premium seating and suite memberships (including the 313 Premium Access cross-venue benefit), group sales services for parties of 10 or more, dedicated venue management, and mobile ticketing through a Ticketmaster integration. Technology stack combines third-party ticketing infrastructure with Google Analytics advertising features and stated AI/predictive analytics capabilities for fan engagement, plus QR-code-based fan tools discussed by President Howard Handler.

The business model is multi-stream: primary revenue comes from ticket sales (transaction fees across all seven venues) and premium seating/suites (memberships, single-event rentals, VIP packages), supplemented by corporate sponsorships including the April 2026 bet365 partnership (presenting sponsor for Detroit Red Wings and Detroit Tigers broadcasts on Detroit SportsNet), Comerica Bank (Fox Theatre presenting partner), Oakland University Credit Union (Meadow Brook presenting partner), and the Pine Knob presenting partners (United Wholesale Mortgage, Trinity Health, Ally). Customer segmentation is horizontal: consumer event-goers (primary, long-tail) purchasing individual tickets through Ticketmaster or box offices; corporate clients (primary) buying premium seating, suites, and the Corporate Access Program; and group organizations (secondary, including schools, scouts, and corporate outings) served by a dedicated group sales team. Go-to-market is event-driven and venue-anchored, with marketing channels spanning the 313presents.com storefront, email/newsletter subscriptions, social media, radio partnerships (Mix 92.3, 97.9 WJLB, 99.5 WYCD), and direct field sales for premium hospitality. Distribution is regional (Southeast Michigan), with no global footprint claim and operations effectively tied to the Ilitch family's Detroit real estate and sports assets.

Name

313 Presents

Legal name

313 Presents, LLC

Website

https://313presents.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

313 Presents is a Detroit-based live entertainment promoter and venue operator that presents concerts, sports, comedy, and family shows across seven venues — including Little Caesars Arena, Fox Theatre, Pine Knob Music Theatre, and Comerica Park — selling tickets, premium suites, and corporate sponsorships to consumer audiences and corporate clients in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Live Entertainment & Venue Operations

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Corporate Venues & Location Rentals (Hotels, Ballrooms, Unique Venues) (MPAGAHAO), Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Live event promotion
• Venue management services
• Concert ticketing services
• Premium hospitality suites
• Corporate entertainment programs

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts, shows, and events at Little Caesars Arena, Fox Theatre, Pine Knob Music Theatre, Meadow Brook Amphitheatre, Michigan Lottery Amphitheatre, Comerica Park, and Sound Board at MotorCity Casino Hotel
2. Premium Seating and Suites: Revenue from luxury suite memberships, single-event suite rentals, and premium seating experiences including VIP packages at multiple venues
3. Corporate Sponsorships: Sponsorship agreements with corporate partners including bet365 sportsbook partnership, Comerica Bank as Fox Theatre presenting partner, and other venue naming rights and presenting partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

313 Presents is a Detroit-based live entertainment promoter and venue operator that produces and presents concerts, theatrical productions, family shows, comedy performances, and sporting events across seven Detroit-area venues. It sells event tickets via Ticketmaster integration, premium seating and suite experiences, group sales packages for organizations of 10 or more, and partners with corporate sponsors for presenting and venue activations.

Product overview

313 Presents is a live entertainment company operating as a unified platform that presents concerts, sports, family shows, and comedy events across seven Detroit-area venues (Little Caesars Arena, Fox Theatre, Pine Knob Music Theatre, Michigan Lottery Amphitheatre, Meadow Brook Amphitheatre, Comerica Park, and Sound Board at MotorCity Casino Hotel). The core offering centers on event ticketing via Ticketmaster and venue operations, supplemented by Premium Seating Experiences (suite memberships and rentals) and Group Sales Services for parties of 10 or more. The product portfolio consists of the main live events platform, premium seating add-ons, group sales services, venue management, and mobile ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• 313 Presents Live Events Platform Live entertainment company presenting concerts, sports events, family shows, and comedy performances across multiple Detroit-area venues, including arenas, theaters, and amphitheaters. Tickets sold to individual consumers and groups.
• Premium Seating Experiences VIP suite experiences across Fox Theatre, Little Caesars Arena, and Comerica Park, including suite season memberships, single-event suite rentals, private entrance, guaranteed event access, complimentary food and beverage, and 313 Premium Access cross-venue benefits for corporate and individual clients.
• Group Sales Services Discounted ticket packages for groups of 10 or more, featuring reserved seating, group experience packages, Scout Nights programs, and dedicated group sales executives serving schools, scouts, corporations, and other organizations.
• Venue Management Services Operating and management services for seven Detroit-area entertainment venues offering diverse event experiences from arena concerts to amphitheater performances, including box offices, visitor services, seating charts, private events/catering, and integrated parking via Olympia Development.
• Mobile Ticketing Digital ticket management via the Ticketmaster platform, allowing fans to access, manage, and present event tickets through mobile devices for seamless venue entry.
• Fox Theatre Series Subscriptions Multi-show subscription packages for the Fox Theatre offered through group sales, allowing organizations and individuals to reserve seats for a series of performances.
• Corporate Access Program Ongoing corporate entertainment program providing businesses with premium access, reserved seating, and event benefits across 313 Presents venues for client hospitality and employee entertainment.

Quantifiable outcome

• Over 1 million people have witnessed The Thorn live show over 30 years
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered major and core.

• bet365majorGTM or Marketing Partner · 17 April 2026British-owned sports betting company bet365 signed a sponsorship deal with 313 Presents, becoming presenting sponsor on broadcasts for Detroit Red Wings and Detroit Tigers on the new Detroit SportsNet streaming service. Partnership includes in-stadium signage, virtual signage, and odds integrations. Bet365 launched as Michigan's 17th legal and regulated online sportsbook and casino.
• Comerica BankcoreGTM or Marketing PartnerComerica Bank is the exclusive presenting partner of the Fox Theatre, sponsoring major events and performances at the venue.
• Oakland University Credit UnioncoreGTM or Marketing PartnerOakland University Credit Union is the exclusive presenting partner of Meadow Brook Amphitheatre.
• Pine Knob Music Theatre Sponsors (United Wholesale Mortgage, Trinity Health, Ally)coreGTM or Marketing PartnerPine Knob Music Theatre is presented by Proud Partners United Wholesale Mortgage, Trinity Health and Ally. These corporate sponsors provide venue naming and presenting support.
• Olympia DevelopmentcoreStrategic or Co-development PartnerOlympia Development operates 32 parking facilities within The District Detroit. 313 Presents works with Olympia Development to provide integrated parking services for venue guests, with pre-reservation available through ParkDistrictDetroit.com.
• TicketmastercoreTechnology or IntegrationTicketmaster is the primary ticketing platform for 313 Presents events, integrated into the 313 Presents website for ticket sales across all venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company and concert promoter, operating global venue networks and ticketing (via Ticketmaster, which 313 Presents itself relies on). It is the most direct competitor for touring-content routing and the parent of 313 Presents' primary ticketing platform.
• AEG Presents: AEG Presents is the second-largest global concert promoter and venue operator, competing head-to-head with 313 Presents for top-tier touring acts at amphitheaters, arenas, and theaters. AEG operates similarly multi-format venue portfolios in other U.S. markets.
• Oak View Group: Oak View Group specializes in venue development, management, and programming for arenas and entertainment districts — a directly comparable venue-management and content-programming business model to 313 Presents' multi-venue Detroit portfolio.
• ASM Global: ASM Global is one of the world's largest venue management and event services companies, operating hundreds of arenas, stadiums, theaters, and convention centers. Its third-party venue-management model is comparable to 313 Presents' operational role across its Detroit portfolio.
• Nederlander Concerts: Nederlander Concerts is a long-established regional concert promoter and venue operator with portfolios in multiple U.S. markets. It is a directly comparable mid-to-large regional promoter competing for the same touring-content pool as 313 Presents.
• Another Planet Entertainment: Another Planet Entertainment is a regional concert promoter and festival operator managing venues and amphitheaters in the Western U.S. It mirrors 313 Presents' model of combining venue operation with concert promotion in a defined geographic market.
• Jam Productions: Jam Productions is a Chicago-based concert promoter and venue operator that, like 313 Presents, runs a regional multi-venue live entertainment portfolio including theaters and amphitheaters in the Midwest.

Broad incumbents

• Madison Square Garden Entertainment: MSG Entertainment operates iconic venues (Madison Square Garden, Radio City Music Hall, The Chicago Theatre) and produces original entertainment. While broader in scope and publicly traded, it is a comparable large-scale venue-based live entertainment operator.
• Caesars Entertainment: Caesars Entertainment owns entertainment venues including the Colosseum at Caesars Palace and operates arenas across its casino-resort portfolio. Its Sound Board venue is part of 313 Presents' portfolio, making Caesars a partial overlap (venue landlord/partner) as well as a broader entertainment operator.

Others

• Levy (Spectra / Legends): Levy operates venue hospitality, premium dining, and fan-experience services across major arenas and stadiums, including several of 313 Presents' partner venues. While not a direct promoter, it is a closely adjacent ecosystem partner providing F&B and premium services that complement 313 Presents' offering.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/313Presents

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 313 Presents