Datasolution

What Datasolution does

DATASOLUTION SAS is a France-based, privately-held full-service digital agency founded in 2003 and headquartered at 224 Rue du Faubourg Saint-Antoine in Paris. The firm employs 330+ digital experts across 14 offices on three continents (10 French cities plus New York, Sydney, Melbourne, and a forthcoming Brisbane location), serving enterprise clients ("grands comptes"), mid-sized ETIs, retailers, pure players, marketplaces, and digital-native startups. President-Directeur Général Jean-Claude Nogues leads the group, which is structured around wholly-owned subsidiaries including Jetpulp, Acidgreen, Active Publishing, DS Digital, and AIMS Interactive (acquired April 2023). FY2025 consolidated revenue is stated at €43 million.

The company's offering is a 360° digital stack anchored in three practice areas: e-commerce and CMS platform implementation (Adobe Commerce, Shopify Plus, Intershop, PrestaShop, WordPress, Pimcore); product/data referential management (PIM, DAM, MDM, RCU, CDP); and DATA & IA services. Complementary capabilities include CRM/ERP integration, custom development, digital marketing (SEO/SEA/social), creative studio, marketing production platforms (web-to-print, personalization, packaging), and cloud/managed services with cybersecurity. The technology stack is partner-driven — Silver Adobe partner since 2015, Gold Pimcore partner since 2016, premier Intershop partner in France (Partner of the Year 2023), Shopify Plus certified, Connectif major partner (2024) — augmented by proprietary modules (ExtraFlow, Datamag) and bespoke integrations to ERP systems (SAP, WSO2 middleware, Active Directory SSO).

DATASOLUTION generates revenue primarily through professional services billed on a project or retainer basis (consulting, implementation, custom development, digital marketing campaigns) combined with recurring managed services and cloud hosting. Distribution is a direct enterprise field-sales motion through the 14-office agency network, supplemented by partner referrals (Adobe, Pimcore, Intershop, Shopify) and inbound channels (website, webinars, LinkedIn, trade events). The client base spans 100+ named accounts across retail, fashion, food & beverage, manufacturing, B2B distribution, financial services, luxury, and education — including Lactalis, Stanley Black & Decker, Motul, Decathlon, Carrefour, Crédit Agricole, RAJA, Optic 2000, ETAM, Sodexo, and Puy du Fou — with marquee engagements demonstrating measurable outcomes (e.g., 215,000 product references managed for Stanley Black & Decker, 30% data duplication reduction for Lactalis, €38M in B2B orders for Motul).

Name

Datasolution

Legal name

DATASOLUTION SAS

Website

https://datasolution.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Agency Services (E-commerce, PIM/MDM/DAM, and Digital Transformation)

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

akta.pro secondary industries

Database Build, Migration & Master Data Management (MDM) Support (BPAAAKAJ), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Monetization & Data Products Services (BPAEAHAL), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• E-commerce agency
• Product information management
• Digital transformation consulting
• PIM MDM DAM solutions
• Adobe Commerce implementation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services & Consulting: DATASOLUTION generates revenue primarily through billable professional services including consulting, digital strategy, UX/UI design, e-commerce platform implementation, PIM/MDM/DAM deployment, CRM/ERP integration, custom development, and digital marketing campaigns. Services are delivered across a digital factory model with project-based and retainer engagements.
2. Managed Services & Ongoing Support: Recurring revenue from 24/7 application maintenance, cloud hosting, managed services, and outsourcing contracts with clients.
3. Business Performance Services: Digital marketing services including SEO, SEA, conversion optimization, and content strategy billed as ongoing retainers or performance-based engagements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Datasolution is a full-service digital agency that designs, builds, and operates e-commerce and product data management solutions for enterprise and mid-market clients across B2B and B2C channels. Core service lines include e-commerce platform implementation on Adobe Commerce, Shopify Plus, Intershop, Pimcore, PrestaShop, and WordPress; PIM/DAM/MDM data centralization; AI-powered data intelligence; CRM/ERP integration; custom web development; digital marketing (SEO, SEA, social, content); creative studio design; marketing production platforms such as web-to-print and personalization; and managed cloud hosting and cybersecurity services. Engagements are delivered through a digital factory methodology across 14 offices in France, the USA, and Australia.

Product overview

DATASOLUTION is a full-service digital agency providing a comprehensive 360-degree digital transformation offering. The portfolio consists of core data management products (PIM, DAM, MDM) alongside e-commerce platform implementations across major platforms (Shopify Plus, Adobe Commerce, Intershop, Pimcore, PrestaShop). These are complemented by specialized services including AI-powered DATA & IA solutions, CRM/ERP integration, custom development, digital marketing, creative studio, marketing production platforms (web-to-print, personalization), and cloud services. The company also offers specialized practices like Phygital & Innovation Lab for connected building experiences and Business Performance for optimization consulting. DATASOLUTION operates across 14 offices globally with over 330 experts serving enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Jetpulp: Digital agency brand under DATASOLUTION group
• Acidgreen
• Active Publishing
• DS Digital

Products and services

• PIM (Product Information Management) Centralized product data management service for managing, enriching, and distributing product information across all sales channels, built primarily on the Pimcore platform.
• DAM (Digital Asset Management) Digital asset management service for organizing, storing, and distributing digital assets such as images, videos, and documents across channels and systems.
• MDM (Master Data Management) Master data management service ensuring a single source of truth for enterprise reference data across systems and entities.
• E-commerce & CMS Solutions End-to-end e-commerce platform implementation, redesign, and migration services across Shopify Plus, Adobe Commerce, Intershop, Pimcore, PrestaShop, and WordPress for retailers, B2B distributors, and digital-native brands.
• DATA & IA (Data and AI) AI and data intelligence service integrating artificial intelligence into e-commerce, marketing automation, and digital processes for business performance optimization.
• CRM & ERP Integration CRM and ERP integration and implementation service connecting e-commerce and PIM platforms to enterprise systems (e.g., SAP) for customer, product, inventory, and order data synchronization.
• Custom Development Custom web and software development service delivering bespoke e-commerce solutions and proprietary modules/extensions tailored to specific business requirements.
• Digital Marketing Digital marketing service covering SEO, SEA (e.g., Google Ads), social media strategy, content marketing, and campaign optimization for B2B and B2C clients.
• Creative Studio (Studio Créa) UX/UI design, branding, visual identity, and creative design service for digital experiences across web, mobile, and in-store touchpoints.
• Marketing Production Platform Marketing production platform service combining web-to-print, personalization solutions, and packaging production capabilities for marketing and merchandising teams.
• Cloud Services Cloud hosting service including public and private cloud infrastructure, 24/7 managed services and application maintenance, and cybersecurity solutions for client platforms.
• Business Performance Business performance optimization service including SEO/SEA, conversion optimization, UX/UI consulting, and digital strategy to drive measurable growth for clients.
• Phygital & Innovation Lab Physical-digital experience service combining connected hardware (SmartScreens, Pepper robot, QR code room management), robotics, interactive kiosks, and digital twins for retail and corporate environments.

Quantifiable outcome

• 30% reduction in data duplication through Pimcore implementation for Lactalis
• +7 more outcomes

Named customers110 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• ConnectifcoreGTM or Marketing Partner · 1 January 2024DATASOLUTION is the major partner (LE partenaire majeur) of Connectif, a digital marketing solution leveraging AI-powered automation and first-party data for e-commerce and omnichannel marketing strategies. The partnership enables DATASOLUTION to offer Connectif integration as part of its Business Performance offering.
• AIMS Interactive (Acquisition)coreTechnology or Integration · 1 January 2023DATASOLUTION acquired AIMS Interactive (Toulouse, founded 2006), specializing in Magento/Adobe Commerce implementations with 200+ websites delivered. The acquisition reinforced e-commerce, CRM, UX/Design expertise and DATASOLUTION's presence in the Occitanie region. Notable AIMS clients include Toptex, Hypnia, Nespresso, Maison de la Presse, Batineau, and Puy du Fou.
• SENZO (Acquisition)coreTechnology or Integration · 1 January 2023DATASOLUTION announced the acquisition of SENZO, expanding its group capabilities in digital commerce.
• PimcoreflagshipTechnology or Integration · 1 January 2016DATASOLUTION is a Gold-level Pimcore Strategic Partner for France, maintaining the partnership since 2016. The company has 16+ certified employees and was named Enterprise Integrator of the Year at the Pimcore Awards 2022. Notable implementations include Lactalis, Stanley Black & Decker, ETAM, and Crèches Pour Tous.
• Adobe (Adobe Commerce / Magento)coreTechnology or Integration · 1 January 2015DATASOLUTION is a Silver Adobe Commerce partner since 2015 with approximately 80 employees, 26 certified practitioners, and award-winning project delivery. The Adobe Commerce division is led by CTO Aurélien GOUTAL. Notable projects include PAUL, Monnaie de Paris, Christofle, Optic 2000, Dinh Van, Dickson Constant, Sol's, and others.
• IntershopflagshipTechnology or IntegrationDATASOLUTION is the premier Intershop partner in France and was voted Intershop Partner of the Year in 2023. The partnership involves implementing Intershop B2B e-commerce platforms for enterprise clients including RAJA, Paredes, Ekosport, and Motul, with projects spanning Europe, Russia, Americas, and Asia.
• Shopify PluscoreTechnology or IntegrationDATASOLUTION is a certified Shopify Plus partner implementing Shopify Plus platforms for enterprise and growth-stage clients including Saint-Maclou, Barbara Bui, Côtelac, and 4Murs. The partnership was highlighted in a joint DATASOLUTION x Shopify Plus webinar.
• Intershop (webinar co-host)minorGTM or Marketing PartnerDATASOLUTION co-hosted a webinar with Intershop featuring AFDB's B2B/B2C digital transformation journey, demonstrating the joint go-to-market approach for Intershop platform implementations.
• JetpulpminorChannel Partner/ Reseller/ DistributorSubsidiary/affiliated digital agency within the DATASOLUTION group ecosystem, operating as part of the multi-brand agency network.
• AcidgreenminorChannel Partner/ Reseller/ DistributorAustralian subsidiary digital agency (Surry Hills, NSW) operating within the DATASOLUTION group, serving as the Australian operational hub alongside offices in Melbourne and Brisbane.
• Active PublishingminorChannel Partner/ Reseller/ DistributorAffiliated digital agency within the DATASOLUTION group ecosystem.
• DS DigitalminorChannel Partner/ Reseller/ DistributorUS-based subsidiary/affiliated agency operating within the DATASOLUTION group as the North American operational hub (New York office).

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Theodo: French digital agency specializing in web and mobile development with growing e-commerce practice. Competes for mid-market digital commerce projects in France.

Direct peers

• Valtech: Global digital agency specialized in commerce, data, and digital transformation with strong European (especially French) presence. Competes with DATASOLUTION on enterprise e-commerce platform implementation and PIM/data services.
• Smile (Open Group): French-headquartered European digital agency and open-source integrator offering e-commerce, PIM/MDM (Pimcore partner), and CMS implementations. Closest direct peer in the French mid-market digital agency segment.
• Ekino: French digital agency (part of Havas/Vivendi) providing e-commerce, data, and digital product engineering. Direct competitor for enterprise digital transformation RFPs in France.
• SQLI: French digital services group providing e-commerce, CRM, and digital transformation to enterprise clients across Europe. Overlapping client base and similar Adobe/Magento/Pimcore delivery focus.

Broad incumbents

• Accenture Song: Accenture's digital creative and commerce arm with deep e-commerce platform partnerships. Major competitor for enterprise digital commerce RFPs across Europe.
• Capgemini Engineering: Global systems integrator with significant French e-commerce and digital transformation practices. Competes with DATASOLUTION on large enterprise RFPs as a broader incumbent.
• Publicis Sapient: Global digital transformation consultancy with strong enterprise commerce practice. Competes with DATASOLUTION on large multi-country e-commerce and data programs for tier-1 enterprise clients.
• Isobar (Dentsu Creative): Global digital agency network within Dentsu offering commerce, experience, and data services. Competes with DATASOLUTION on cross-border digital commerce engagements.

Regional players

• Makheia: French independent digital agency group with brand, marketing, and e-commerce services. Overlaps with DATASOLUTION's French mid-market digital agency positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/datasolution1
• YouTubeyoutube.com/channel/UCvFtwC0lt0SLvF8DvnXrHRA
• LinkedInlinkedin.com/company/datasolution
• Instagraminstagram.com/datasolution.agency

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datasolution