acidgreen
Acidgreen is an Australian B2B and B2C digital commerce agency delivering eCommerce implementation, PIM/DAM, CRO, UX/UI, and consulting services across Shopify Plus, Magento, Adobe Commerce, and adjacent platforms for enterprise clients such as Birkenstock, Woolworths, and Guess, operating as a subsidiary of the DATASOLUTION Group.
- Company typePrivate
- Founded2000
- HeadquartersCrows Nest, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What acidgreen does
Acidgreen Pty Ltd is a privately-held Australian digital commerce agency founded in 1999 and headquartered in Crows Nest, Sydney, with an additional Melbourne office. Operating as a wholly-owned subsidiary of the Paris-headquartered DATASOLUTION Group, the agency employs 101-250 staff and is part of a wider 400+ specialist global delivery network that includes offices in New York and across France. It has 26 years of experience and claims 1,500+ websites built, serving enterprise and mid-market B2B and B2C clients with a portfolio that includes Birkenstock, Woolworths, Legend Corporation, Napoleon Perdis, Guess, Dermalogica, OM Digital Solutions, and Whitworths Marine & Leisure.
The agency's core offering spans eCommerce platform implementation (Shopify Plus, Magento, Adobe Commerce, BigCommerce, OroCommerce), PIM/DAM/MDM implementation (Pimcore, Akeneo), conversion rate optimization, UX/UI design, digital transformation consulting, and a newly introduced DATA & AI service line. It holds certified Premier/partner status across seven major platforms and runs proprietary methodologies including the "Unhealthy → Healthy" Shopify Plus uplift program and the Pimcore product data flow methodology. Technical differentiation is anchored in deep multi-system integration capability spanning SAP and Pronto ERP, Salesforce CRM, Blackhawk gift card fulfilment, and logistics platforms such as StarShipIt and Stock In Store.
Revenue is generated primarily through project-based professional services for implementations, ongoing managed services retainers, and strategic consulting engagements. Pricing is quote-based and varies with platform, scope, and integration complexity; Shopify Plus projects typically run 8-16 weeks while Magento/Adobe Commerce builds with ERP integrations run 4-9 months. The go-to-market motion is enterprise field sales with discovery-led scoping, supplemented by inbound referral flow from platform vendor partner channels. The firm is led by founder and CEO Mike Larcher, with Jean-Claude Noguès listed as CEO in the legal notice tied to the DATASOLUTION parent structure.
acidgreen firmographics
Firmographics- Name
- acidgreen
- Legal name
- Acidgreen Pty Ltd
- Website
- https://acidgreen.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acidgreen is an Australian B2B and B2C digital commerce agency delivering eCommerce implementation, PIM/DAM, CRO, UX/UI, and consulting services across Shopify Plus, Magento, Adobe Commerce, and adjacent platforms for enterprise clients such as Birkenstock, Woolworths, and Guess, operating as a subsidiary of the DATASOLUTION Group.
- Ownership category
- akta.pro rank
acidgreen industry classification
Industry- Product category
- Digital Commerce Agency Services
- NAICS
- Custom Computer Programming Services (541511), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ)
Keywords
Where acidgreen is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
acidgreen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- eCommerce Implementation Services: Project-based professional services for implementing eCommerce platforms including Shopify Plus, Magento/Adobe Commerce, BigCommerce, and OroCommerce. Includes discovery, design, development, integration, and launch phases.
- PIM/DAM/MDM Implementation: Product Information Management and Digital Asset Management implementation services using Pimcore and Akeneo platforms, including data modelling, supplier onboarding workflows, and integration.
- Ongoing Support and Maintenance: Post-launch support including ongoing maintenance, security patching, performance monitoring, and continuous improvement retainers. Long-term partnership model rather than one-off deliveries.
- Digital Transformation Consulting: Strategic consulting services including workshops, digital commerce strategy, and platform selection advisory.
- Business Performance Services: Conversion rate optimization services, UX/UI improvements, and performance engineering to maximize eCommerce outcomes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Shopify Plus projects typically take 8-16 weeks from kickoff to launch |
| Other | Multi-year contract | Magento or Adobe Commerce builds with ERP integrations typically require 4-9 months |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
acidgreen product offering
Product offeringCore offering
Acidgreen is a full-service digital commerce agency that implements, customises, and integrates eCommerce platforms (Shopify Plus, Magento, Adobe Commerce, BigCommerce, OroCommerce) and PIM/DAM/MDM solutions (Pimcore, Akeneo) for B2B and B2C brands. The agency delivers end-to-end projects spanning strategy, design, platform implementation, ERP/CRM integration, conversion optimisation, and ongoing managed support, structured around long-term partnerships rather than one-off delivery.
Product overview
Acidgreen is a multi-award winning full-service digital commerce agency offering a comprehensive portfolio of eCommerce services. The agency's core offering spans eCommerce platform implementation (Shopify Plus, Magento, Adobe Commerce, BigCommerce, OroCommerce), Conversion Rate Optimisation (CRO), PIM/DAM/MDM services, UX/UI design, DATA & AI services, and strategic consulting. The agency operates as a certified partner for major eCommerce and PIM platforms, implementing and integrating solutions for B2B and B2C clients across Australia and globally.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Implementation Services Full-service agency offering platform implementation, custom development, and integration services across Shopify Plus, Magento, Adobe Commerce, BigCommerce, and OroCommerce for B2B and B2C brands. Delivered as project-based professional services spanning discovery, design, development, integration, and launch.
- Conversion Rate Optimisation (CRO) Data-driven CRO methodology that identifies and removes friction in eCommerce funnels, improves website speed, optimises checkout flows, and increases conversion rates through A/B testing, behavioural analysis, heatmaps, and revenue attribution modelling. Targeted at eCommerce brands and B2B merchants seeking measurable uplift.
- PIM / DAM / MDM Services Product Information Management, Digital Asset Management, and Master Data Management consulting and implementation services using Pimcore and Akeneo, covering data modelling, supplier onboarding workflows, enrichment, and channel-specific publishing. Designed for organisations with complex product catalogs and multi-brand or multi-channel distribution.
- UX/UI & Creative Studio Data-driven UX/UI design and creative services focused on usability, seamless customer journeys, and measurable conversion growth for eCommerce sites. Delivered to B2B and B2C brand clients as part of platform implementation and standalone design engagements.
- DATA & AI Services
- Consulting Services Strategic workshops and advisory services that help businesses transform ideas into actionable eCommerce plans, including platform selection, digital commerce strategy, and roadmap definition. Delivered to B2B and B2C organisations as standalone or pre-implementation engagements.
- Ongoing Support and Maintenance Post-launch managed services including ongoing maintenance, security patching, performance monitoring, and continuous improvement retainers. Structured as long-term partnerships with multi-year engagements rather than one-off deliveries, supporting enterprise clients such as Woolworths Plus Club over 4-5 year horizons.
Quantifiable outcome
- Up to 60% reduction in manpower required to process supplier product information
- +5 more outcomes
Companies that use acidgreen
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
acidgreen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
acidgreen partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Shopify PluscorePremier Partner status with 80+ Shopify experts and 350+ stores launched. Specializes in Shopify Plus implementation, POS integration, and omnichannel commerce. Offers proprietary Unhealthy → Healthy program for Shopify Plus uplift.
- MagentocoreOne of the first Magento Partners in Australia with large team of Magento Certified Developers. Specializes in Magento Open Source implementation, B2B commerce, and complex integrations.
- Adobe CommercecoreTop Adobe Commerce agency in Australia with 30+ certified experts and 150+ projects launched. Specializes in enterprise B2B and B2C implementations with native B2B functionality.
- BigCommercecoreCertified BigCommerce development agency specializing in B2B commerce, multi-storefront, and headless commerce implementations for Australian businesses.
- OroCommercecoreCertified OroCommerce development company with deep expertise in B2B processes, ERP integrations, approval workflows, and multi-entity structures.
- PimcorecoreCertified Pimcore development partner in Australia. Implements PIM, DAM, MDM, and eCommerce solutions with proven methodology for product data flows.
- AkeneocoreCertified Akeneo implementation partner specializing in PIM solutions for complex B2B catalogs, enrichment workflows, and omnichannel distribution.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
acidgreen competitors and assessment
Company assessmentDirect peers
- Lounge Group: Australian digital agency specializing in Adobe Commerce (Magento) and Shopify Plus implementations for enterprise B2B and B2C clients. Closely comparable to Acidgreen on platform certifications, client profile, and project-based services model in the AU market.
- VMLY&R Commerce (Wunderman Thompson Commerce): Global digital commerce agency network with significant APAC presence, delivering enterprise eCommerce implementations across Adobe Commerce, Salesforce Commerce Cloud, and Shopify Plus. Competes directly with Acidgreen for enterprise B2B and B2C platform engagements.
- Velocity Commerce: US-based Shopify Plus and BigCommerce agency serving enterprise B2B and B2C brands. Comparable to Acidgreen on Shopify Plus Premier partner status, complex B2B integrations, and enterprise client roster.
Broad incumbents
- Accenture Song: Global consultancy with a large commerce practice covering platform implementation, PIM, and digital transformation across all major platforms. Competes with Acidgreen on enterprise deals where global delivery scale is a buying criterion.
- Deloitte Digital: Big Four digital agency arm offering end-to-end commerce transformation including Adobe, SAP Commerce, and Salesforce platforms. Comparable to Acidgreen on enterprise consulting-led delivery but with materially greater resources and brand.
- Publicis Sapient: Global digital transformation consultancy with deep commerce platform implementation expertise and Australian presence. Overlaps with Acidgreen on enterprise B2B commerce, complex ERP integrations, and PIM implementations.
- DEPT®: Global digital agency with dedicated commerce practice across Adobe Commerce, Shopify Plus, and Pimcore. Compares to Acidgreen on multi-platform certified partner model and enterprise delivery capability.
Emerging players
- Optimum7: Multi-platform eCommerce agency focused on CRO, PIM, and platform implementations. Smaller scale than Acidgreen but overlaps on Shopify, BigCommerce, and CRO-focused offerings.
- Codal: Digital commerce and UX design agency offering Shopify Plus, Adobe Commerce, and BigCommerce implementations. Comparable to Acidgreen on platform-agnostic delivery and CRO/UX emphasis.
Regional players
- Pimcore Gold Partners (e.g., Tesisquare, Smile, Laursen): Other certified Pimcore implementation partners globally with comparable PIM/DAM/MDM service offerings. Relevant peer for Acidgreen's PIM/DAM/MDM line of business but operating predominantly in non-AU geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
acidgreen social profiles
Digital presenceacidgreen compliance and trust
Trust signalCompliance1 record
acidgreen financial estimates
Financial estimateRevenue estimate
Valuation estimate
acidgreen leadership team
Management profileNumber of profiles
Profiles2 records
acidgreen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
acidgreen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about acidgreen
What does acidgreen do?
Acidgreen is a full-service digital commerce agency that implements, customises, and integrates eCommerce platforms (Shopify Plus, Magento, Adobe Commerce, BigCommerce, OroCommerce) and PIM/DAM/MDM solutions (Pimcore, Akeneo) for B2B and B2C brands. The agency delivers end-to-end projects spanning strategy, design, platform implementation, ERP/CRM integration, conversion optimisation, and ongoing managed support, structured around long-term partnerships rather than one-off delivery.
Is acidgreen a public or private company?
acidgreen is a private company. It is classified as corporate owned and is currently operating.
When was acidgreen founded?
acidgreen was founded in 2000. It employs 11 to 50 people.
Where is acidgreen based?
acidgreen is headquartered in Crows Nest, Australia, in the Oceania region.
How does acidgreen make money?
Five revenue lines are on record. eCommerce Implementation Services are the primary driver. The others are PIM/DAM/MDM Implementation, ongoing Support and Maintenance, digital Transformation Consulting and business Performance Services.
Who are acidgreen's main competitors?
Direct peers on record are Lounge Group, VMLY&R Commerce (Wunderman Thompson Commerce) and Velocity Commerce. Broad incumbents are Accenture Song, Deloitte Digital, Publicis Sapient and DEPT®. Emerging players are Optimum7 and Codal. Pimcore Gold Partners (e.g., Tesisquare, Smile, Laursen) is listed as a regional player.
Does acidgreen have an API?
No public API is recorded for acidgreen.
What industry is acidgreen in?
acidgreen's product category is Digital Commerce Agency Services. Its primary akta.pro industry code is BPAEAMAJ, Business Process-Aligned IT Outsourcing (ITO + BPO Integrated). Its NAICS code is 541511 and its SIC code is 7370.