Global Media Alliance

What Global Media Alliance does

Global Media Alliance (GMA) is a Ghana-headquartered integrated media and entertainment company founded in 1998 that delivers four core agency service lines — PR & Media Consultancy, Events Management & Brand Activations, Digital Media & Innovations, and Creatives & Production — to enterprise clients across telecommunications, banking, FMCG, mining, real estate, hospitality, public sector, and NGOs. The company serves as strategic communications partner for named clients including Vodafone Ghana, Fidelity Bank, Kasapreko, Huawei, and Samsung West Africa (a multi-country mandate covering Ghana, Sierra Leone, Cameroon, and Côte d'Ivoire), and has delivered event-management support for AFRIMA and the EPA-led Ghana Beverage Awards Industry Forum.

GMA's service business is reinforced by a portfolio of wholly-owned media assets: YFM (Ghana's leading urban and youth radio station, broadcast in Accra, Kumasi, and Takoradi), Happy FM (sports, current affairs, and entertainment), yTV, eProductions (video/audio production), e-Academy (media training), and an interest in Silverbird Cinemas. These assets double as both client-campaign distribution channels and standalone advertising revenue streams. The company has also developed proprietary digital products — the Whoopro influencer-marketing platform, the Ghana Beverage Awards digital ecosystem, and custom mobile/web applications for clients such as Kazma Mall — indicating incremental investment in software-led capabilities beyond traditional agency work.

GMA monetizes through retainers and project-based professional services fees, advertising sales on owned media, sponsorship and ticket revenue from flagship events (Ghana Beverage Awards in its 10th year, World PR Day Festival in its 6th year, African Legends Night, Music Magic & Comedy Live, Corporate Run & Walk at GH₵100 per registrant), and CSR/commercial partnerships. The company maintains an international affiliation with Weber Shandwick and Fleishman Hillard, employs 200+ staff sourced from multiple countries, and is privately held under founder/CEO Ernest Boateng with no disclosed parent company or institutional investors.

Name

Global Media Alliance

Legal name

Global Media Alliance

Website

https://gmaworld.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Global Media Alliance is a Ghana-based integrated media and entertainment company (founded 1998) providing PR, events management, digital marketing, and creative services to enterprise clients, supported by owned radio (YFM, Happy FM), TV (yTV), and proprietary digital platforms.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Public Relations Agencies (54182), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Television Broadcasting Stations (4833), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)

akta.pro secondary industries

International Radio Broadcasters (Shortwave/Satellite/Digital) (MPABAEAI), International News & Current Affairs Broadcasters (MPABAEAD), International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Public relations consultancy
• Events management services
• Brand activation campaigns
• Digital marketing communications
• Corporate communications agency

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (PR & Media Consultancy): Strategic PR services, crisis management, brand positioning, stakeholder relations, and communications consulting delivered to corporate clients across diverse sectors. Revenue is generated through retainer fees, project-based engagements, and ongoing consultancy contracts.
2. Events Management & Brand Activations: Result-oriented corporate and social events solutions including event concept development, production management, sponsorship drive, ATL & BTL activation, and logistics. Revenue generated through event management fees, brand activation contracts, and sponsorship facilitation.
3. Broadcasting & Media Advertising: Revenue from advertising sales across owned media assets including Happy FM, YFM (Accra, Kumasi, Takoradi), yTV, and Silverbird Cinemas. Includes on-air advertising, content sponsorship, and media placement services.
4. Awards & Industry Platforms: Revenue-generating industry awards schemes (Ghana Beverage Awards) and thought leadership events that attract sponsorships, partnerships, and media engagement while building brand authority.
5. Digital Marketing & Creative Production: Digital marketing campaigns, creative design, production services (print ads, broadcast, websites, social media content), and brand marketing campaigns for clients. Revenue through project fees and retainer contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Global Media Alliance is an integrated media and communications company that delivers strategic public relations, corporate events management, digital marketing, creative production, and broadcasting services to enterprise clients across Africa. Its service offering is delivered through four core capabilities (PR & Media Consultancy, Events Management & Brand Activations, Digital Media & Innovations, and Creatives & Production) and is reinforced by wholly-owned media assets including radio stations YFM and Happy FM, television channel yTV, and signature event platforms such as the Ghana Beverage Awards and the World PR Day Festival.

Product overview

Global Media Alliance (GMA) is a focused Integrated Media & Entertainment Company operating a multi-brand portfolio across broadcasting, public relations, events management, creative services, digital marketing, and brand marketing. The core offering consists of four integrated service divisions: PR & Media Consultancy, Events Management & Brand Activations, Digital Media & Innovations, and Creatives & Production. These services are supported by owned media assets including YFM (urban youth radio in Accra, Kumasi, and Takoradi), Happy FM (sports and entertainment radio), yTV (television), eProductions (video/audio production), e-Academy (media education), and Silverbird Cinemas. GMA also operates several flagship event platforms including the Ghana Beverage Awards (10th edition), World PR Day Festival (6th edition), African Legends Night, and Music Magic & Comedy (MMC Live) concerts.

Differentiator

Problem solved

Functional benefit

Brands

• Ghana Beverage Awards (GBA): Annual awards scheme celebrating excellence in Ghana's beverage industry, launched in 2016 and celebrating its 10th anniversary in 2026.
• World PR Day Festival
• African Legends Night
• Music Magic & Comedy (MMC Live)
• Ghana's Most Influential
• GMA CEO's Cup
• Corporate Run & Walk

Products and services

• PR & Media Consultancy Strategic public relations services that project and improve client image among all stakeholders; covers brand positioning, stakeholder relations, crisis communications and ongoing media consultancy for enterprise clients.
• Events Management & Brand Activations Result-oriented corporate and social events solutions across Africa, covering event concept development, design, production, sponsorship drive, ATL/BTL activation and logistics management.
• Digital Media & Innovations Digital marketing communication solutions including social media campaigns, website development, content creation and online brand management.
• Creatives & Production Creative services spanning print ads, direct mail, broadcast ads, websites, social media content and guerrilla marketing campaigns.
• YFM Radio Broadcasting Leading Ghanaian urban and lifestyle radio station with youthful listenership, broadcast in Accra, Kumasi and Takoradi; generates advertising revenue and serves as a distribution channel for client campaigns.
• Happy FM Radio Broadcasting The most popular radio station in Ghana for sports, current affairs and general entertainment; generates advertising revenue and serves as a distribution channel for client campaigns.
• yTV Television Channel Television channel offering entertainment video content from Ghana and beyond; generates advertising revenue.
• eProductions Video and Audio Production Professional video and audio production services for clients across Ghana.
• e-Academy Media Education Media education center offering specialized training programs for aspiring media professionals.
• Silverbird Cinemas Premium Viewing Deluxe cinema offering premium viewing experience to audiences in Ghana.
• Ghana Beverage Awards Annual awards scheme organized by GMA to celebrate, honor and inspire excellence in Ghana's beverage industry, with sponsorship and industry partnership revenues.
• World PR Day Festival Annual festival convening PR industry leaders, practitioners and stakeholders to celebrate excellence and shape the future of public relations in Africa.
• African Legends Night Annual musical concert celebrating African music legends such as Hugh Masekela, Femi Kuti, Amakye Dede and Yvonne Chaka Chaka.
• Music Magic & Comedy (MMC Live) Annual three-package entertainment event combining musicians, magicians and comedians for a comprehensive entertainment experience.
• Ghana's Most Influential Awards Awards platform instituted in 2010 to recognize individuals who excel in their fields and positively impact society, celebrating influential discourse on national issues.
• Whoopro Influencer Marketing Platform Self-service platform backed by robust technology that connects brands and digital influencers for marketing campaigns.
• Corporate Run and Walk Annual wellness event organized with Japan Motors, with 25% of proceeds donated to Ghana Blind Union to support persons with visual impairment through tandem bicycles and mobility assistance.

Quantifiable outcome

• Fidelity Bank 'Go for Gold' campaign surpassed target of 20,000 new accounts, achieving 41,000 accounts opened
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Japan MotorscoreStrategic or Co-development Partner · 10 August 2026GMA and Japan Motors have co-organized the Corporate Run and Walk for 16 years (15 years as of 2025). The 16th edition is scheduled for September 21, 2026, in commemoration of Kwame Nkrumah Memorial Day across Greater Accra, Ashanti, Western, and Northern Regions. Twenty-five per cent of proceeds donated to Ghana Blind Union to support persons with visual impairment through tandem bicycles and mobility assistance.
• University of Media, Arts and Communication (UniMAC)coreStrategic or Co-development Partner · 9 June 2026GMA partnered with the Department of Public Relations in the Faculty of Business and Strategic Communication at UniMAC for the World PR Day Festival 2026. The partnership brought together students, communication professionals, and academics to discuss the evolving role of PR amid the rise of artificial intelligence under the theme 'Connecting Learning to Practice.'
• INVECO GroupminorGTM or Marketing Partner · 25 March 2026INVECO Group partnered with GMA to donate sanitary pads to over 100 girls at Accra STEM Academy during GMA's International Women's Month engagement session on menstrual health, hygiene, and confidence building.
• Environmental Protection Agency (EPA) GhanacoreStrategic or Co-development Partner · 16 March 2026EPA participated as a featured speaker at the Ghana Beverage Awards Industry Forum 2026. Saeed A. Farocco, Acting Director for the Manufacturing and Industry Unit, provided insight into environmental considerations and regulatory frameworks shaping sustainable manufacturing practices in Ghana's beverage sector.
• McKingtorch AfricacoreStrategic or Co-development Partner · 16 March 2026McKingtorch Africa, led by CEO Makafui Awuku (environmentalist, innovator, and circular economy advocate), participated as a key speaker at the GBA Industry Forum 2026, sharing perspectives on integrating circular economy principles, responsible packaging systems, and environmentally conscious production methods.
• 24 Hour Economy SecretariatcoreStrategic or Co-development Partner · 16 March 2026The 24 Hour Economy and Accelerated Export Development Secretariat participated as a featured speaker at the GBA Industry Forum 2026 through Director of Partnerships Ishmael Nii Amanor Dodoo, discussing the role of the beverage industry in advancing Ghana's 24-hour economy policy for expanded production, job creation, and export growth.
• Food and Beverage Association of Ghana (FABAG)coreStrategic or Co-development Partner · 16 March 2026FABAG, represented by General Secretary Samuel Aggrey, participated at the GBA Industry Forum 2026 providing the perspective of retailers and distributors on supply chain realities, market accessibility, and the role of traders in ensuring beverage products reach consumers efficiently while maintaining quality standards.
• Jack Daniel'sminorGTM or Marketing Partner · 16 March 2026Jack Daniel's partnered with GMA's Ghana Beverage Awards and Ghana Bartenders' Guild to host the Bartenders Masterclass in Accra, part of the GBA's efforts to groom young talents for the bartending profession.
• Ghana Bartenders' GuildcoreStrategic or Co-development Partner · 16 March 2026Ghana Bartenders' Guild partnered with GMA's Ghana Beverage Awards and Jack Daniel's to host the Bartenders Masterclass, contributing to professional development and industry standards in Ghana's bartending and hospitality sector.
• ALX GhanacoreStrategic or Co-development Partner · 10 July 2025GMA partnered with ALX Ghana and Women In PR for the World PR Day Festival 2025 PR x AI x Data Analytics Masterclass, marking the 5th edition of the World PR Day Festival.
• BBC World ServicecoreStrategic or Co-development Partner · 31 March 2025GMA's YFM and BBC World Service announced a strategic partnership to deliver BBC World Service's news programme 'The World in 2 Minutes' for young audiences in Ghana, expanding YFM's news content offering.
• Food and Beverage Association of Ghana (FABAG)coreStrategic or Co-development Partner · 11 March 2025FABAG is a key partner of the Ghana Beverage Awards scheme, supporting the platform's efforts to recognize and inspire excellence within Ghana's beverage industry.
• Consumer Protection Agency (CPA)coreStrategic or Co-development Partner · 11 March 2025CPA partners with GMA's Ghana Beverage Awards scheme, contributing to the platform's efforts to ensure quality standards and consumer protection in Ghana's beverage industry.
• Food Research Institute (FRI) under CSIRcoreStrategic or Co-development Partner · 11 March 2025FRI under CSIR is a partner of the Ghana Beverage Awards scheme, providing technical expertise and quality assurance perspectives to the awards' judging process.
• Chartered Institute of Marketing GhanaminorStrategic or Co-development Partner · 11 March 2025CIMG is a supporter of the Ghana Beverage Awards scheme, contributing to industry standards and professional development in Ghana's beverage sector.
• Silverbird CinemasminorGTM or Marketing Partner · 11 March 2025Silverbird Cinemas is a supporter and venue partner of the Ghana Beverage Awards scheme, hosting the GBA Industry Forum and providing media and venue support.
• E ProductionsminorGTM or Marketing Partner · 11 March 2025E Productions is a media partner supporting the Ghana Beverage Awards scheme.
• Media Partners (Happy FM, YFM, YTV, Zed Multimedia, The New Finder, Business and Financial Times, MX 24, Nydjlive.com)minorGTM or Marketing Partner · 11 March 2025Happy FM, YFM, YTV, Zed Multimedia, The New Finder, Business and Financial Times, MX 24, and Nydjlive.com serve as media partners for the Ghana Beverage Awards scheme, providing coverage and promotional support.
• Perception Management InternationalminorStrategic or Co-development Partner · 11 March 2025Perception Management International is listed as a supporter of the Ghana Beverage Awards 2024 scheme.
• Weber Shandwick and Fleishman HillardcoreOthers · 1 November 2016GMA is affiliated with Weber Shandwick and Fleishman Hillard, both top 5 PR firms globally, providing access to international best practices and global network capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Weber Shandwick: Top-5 global PR firm affiliated with GMA; provides international best-practice framework and access to global client mandates. Direct peer in the PR services category with comparable corporate communications offerings.
• Fleishman Hillard: Top-5 global PR firm affiliated with GMA. Direct peer offering integrated public relations, reputation management, and corporate communications services comparable to GMA's PR & Media Consultancy division.
• Ogilvy Africa: Multinational advertising, PR, and communications network with deep African operations. Direct peer serving corporate clients across multiple sectors with integrated communications, brand activation, and digital marketing services comparable to GMA's portfolio.
• BHM Group: Lagos-based integrated PR, communications, and brand management firm. Direct peer operating a comparable integrated model of PR services, events, media production, and digital marketing in West Africa.
• Magna Carta (Nigeria): Nigerian integrated PR and brand communications firm. Direct peer offering corporate communications, public affairs, events management, and digital media services to enterprise clients across West Africa.
• Razor PR: South African public relations and communications consultancy serving corporate and consumer clients across multiple sectors. Direct peer offering comparable PR, media relations, and integrated communications services in a different African market.
• Trace TV: Pan-African entertainment media brand operating music, lifestyle, and celebrity content across television, digital, and events. Direct peer with comparable broadcasting assets and event IP across multiple African countries, competing for advertiser and audience attention.

Broad incumbents

• Edelman Africa: Global public relations firm with established African operations. Broad incumbent offering the same corporate communications, brand reputation, and stakeholder engagement services as GMA but with larger global network reach.
• Hill+Knowlton Strategies: Global public relations firm with African presence offering integrated communications, public affairs, and crisis management. Broad incumbent in the same corporate communications category as GMA, with substantially larger global resources.
• Multichoice / DSTV: Africa's largest pay-TV and broadcasting platform. Broad incumbent in the broadcasting space, representing both a competitor for advertising audiences in Ghana and a potential distribution partner for GMA's content and event properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/official_gma
• YouTubeyoutube.com/channel/UC7-lCLZJh83aQNPwnLHCk5g
• Facebookfacebook.com/globalmediaalliancegroup
• LinkedInlinkedin.com/company/global-media-alliance
• Instagraminstagram.com/gmaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Media Alliance