Good Earth Plant Company
Good Earth Plant Company, founded in 1977 and headquartered in San Diego, designs, installs, and maintains interior plantscaping, living walls, moss walls, green roofs, and replica plant walls for commercial, healthcare, hospitality, and residential clients across Southern California, combining one-time installation revenue with recurring plant leasing subscriptions.
- Company typePrivate
- Founded1977
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Good Earth Plant Company does
Good Earth Plant Company (DBA Good Earth Plants) is a privately held, San Diego-based plantscaping firm founded in 1977 that designs, installs, and maintains interior and exterior plant environments for commercial, healthcare, hospitality, retail, education, and residential clients across Southern California, with partner-network reach nationwide. Its core product is an integrated biophilic design portfolio spanning traditional interior plantscaping, engineered living walls (vertical gardens with integrated irrigation and drainage on structural trellis systems), preserved moss walls (zero-maintenance lichen and reindeer moss installations), extensive green roofs (lightweight vegetated roofing with waterproofing membranes and custom blended growing media), replica plant walls, edible walls for vertical farming, decorative containers, and rotating living art displays. Underlying proprietary features include sub-irrigation container systems, engineered living wall trellis systems, and lightweight green roof assemblies with specialized growing media and irrigation, executed through wholly-owned subsidiary GreenScaped Buildings for green roof work. The business model combines one-time design and installation fees (typical projects $2,000–$10,000, green roofs $25–$45 per square foot) with recurring plant leasing subscriptions (typical three-year terms) and tiered office plant packages (GO Plan, Ocean Beach through Del Mar, monthly maintenance from $125), supported by a direct sales model that targets enterprise buyers, architects, interior designers, property managers, and general contractors through site consultations and a referral program. Named enterprise customers include Qualcomm, Illumina, Vertex Pharmaceuticals, Vuori, Sharp Memorial Hospital, Westgate Hotel, Hotel Del Coronado, Loews Hotel Santa Monica, Mission Federal Credit Union, LPL Financial, Fashion Valley, Thomas Jefferson School of Law, Kilroy Realty, SDG&E Energy Innovation Center, EDF Renewables, Swinerton Renewable Energy, FIX Body Group, Bardstown Bourbon Company, and Meals on Wheels. The firm holds a California C27 Landscape Contractors License (#928769), $2M in general liability coverage, and employs background-checked, uniformed horticultural technicians, including its first Certified Plantscape Technician (January 2025). It has been recognized with a Biophilic Design Award (Silver, 2021) and three consecutive San Diego Press Club Awards (2018–2020).
Good Earth Plant Company firmographics
Firmographics- Name
- Good Earth Plant Company
- Legal name
- Good Earth Plant Company
- Website
- https://goodearthplants.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Earth Plant Company, founded in 1977 and headquartered in San Diego, designs, installs, and maintains interior plantscaping, living walls, moss walls, green roofs, and replica plant walls for commercial, healthcare, hospitality, and residential clients across Southern California, combining one-time installation revenue with recurring plant leasing subscriptions.
- Ownership category
- akta.pro rank
Good Earth Plant Company industry classification
Industry- Product category
- Commercial Plantscaping Services
- NAICS
- Landscaping Services (561730), Landscape Architectural Services (541320)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
- akta.pro secondary industries
- Seasonal Color, Planting & Horticultural Services (BPABADAL), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI)
Keywords
Where Good Earth Plant Company is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Good Earth Plant Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Plant Leasing Program: Monthly leasing of plants with maintenance included. Most clients choose a three-year term with one-year minimum. Plants are provided along with ongoing care, replacement guarantees, and professional horticultural technician visits.
- Design, Installation, and Maintenance Services: One-time fees for design consultation, professional installation of plantscapes, living walls, moss walls, and green roofs. Includes ongoing maintenance contracts with regular scheduled visits.
- GO Green Office Plan: Tiered office plant leasing packages (Ocean Beach, Mission Beach, Pacific Beach, La Jolla, Del Mar plans) with consistent monthly rates including plants, placement, maintenance, and replacement guarantee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GO Plan packages ranging from starter to largest option |
| One time/ perpetual license | Multi-year contract | Custom Installation Projects |
| Subscription | Monthly | Guaranteed Maintenance Service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Good Earth Plant Company product offering
Product offeringCore offering
Good Earth Plant Company provides interior and exterior landscape design, plant installation, and ongoing maintenance services for commercial and residential properties across Southern California. The company specializes in non-traditional gardening solutions including living walls, moss walls, and extensive green roof systems, along with subscription-based plant leasing and care programs for office environments. Founded in 1977, the company combines horticultural expertise with engineered growing systems to deliver biophilic design installations and recurring plant care services.
Product overview
Good Earth Plant Company is a service-based business offering an integrated portfolio of biophilic design solutions centered on plantscaping and vertical garden systems. The core offerings include Plantscaping Services (interior/exterior plant design, installation, and maintenance), Living Walls (engineered vertical gardens with integrated irrigation), Moss Walls (preserved plant installations), Green Roofs (vegetated roofing systems), and Replica Plant Walls (artificial alternatives). Add-on modules include the Living Art Program (rotating plant displays), GO Green Office Plant Plan (office leasing with tiered tiers), Indoor Plants (curated specimen selection), Decorative Plant Containers (custom planters), and Edible Walls (vertical farming). Since 1977, the company has served commercial and residential clients in Southern California with design, installation, and maintenance services. The Living Art Program, GO Plan, and plant maintenance services complement the core installation products, creating a comprehensive ecosystem for biophilic design in workplaces and homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Plantscaping Services Interior and exterior landscape design, plant installation, and ongoing maintenance services for commercial and residential properties, including consultation, professional installation, and ongoing care of containerized plants.
- Living Walls (Green Walls) Vertical garden installations featuring living plants grown on engineered trellis systems with growing media, integrated irrigation, and drainage. Available for indoor and outdoor settings with design, installation, and maintenance services.
- Moss Walls Preserved moss wall installations using lichen, reindeer moss, driftwood, dried pods, and other natural materials treated with glycerin and non-toxic resin. Zero maintenance required after installation with sound attenuation benefits.
- Green Roofs Engineered lightweight roofing systems supporting vegetation with waterproofing membrane, root barrier, drainage system, and irrigation. Specializes in extensive green roof systems with approximately four inches of growing media.
- Replica Plant Walls High-quality UV-protected artificial plant walls for indoor and outdoor use, featuring commercial-grade materials that are fire retardant and designed to mimic real plants using 3D printing and computer-aided design techniques.
- Living Art Program Rotating custom plant arrangement service featuring handcrafted displays of tropicals, succulents, orchids, and bromeliads. Includes design, professional installation, and regular rotations with zero maintenance required from the client.
- GO Green Office Plant Plan Office plant leasing program with tiered plans (Ocean Beach, Mission Beach, Pacific Beach, La Jolla, Del Mar) offering affordable monthly rates, guaranteed plant appearance, and free replacements. Minimum program under $200/month.
- Edible Walls Specialized living wall configuration for growing herbs, fruits, and vegetables using LED grow lights. Suitable for restaurants and residential applications with sustainable local food production benefits.
Quantifiable outcome
- 12% increase in productivity for workers in environments with plants (Dr. Virginia Lohr study)
- +10 more outcomes
Companies that use Good Earth Plant Company
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles5 records
Good Earth Plant Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Earth Plant Company partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Roofscapes, Inc.coreGood Earth Plant Company is a licensed installer for Roofscapes, Inc. green roof systems. They follow FLL standards developed in Germany and ASTM green roof standards. This partnership enables them to install specialized green roof systems with engineering expertise.
- Botanical DesignscoreGood Earth Plant Company is part of the Botanical Designs family of companies, a nationwide network of interior landscape professionals. This affiliation connects their team to a larger organization with opportunities across the United States while maintaining their San Diego identity.
- Architects, Landscape Architects, Interior DesignerscoreThe company works closely with design professionals including architects, landscape architects, and interior designers to deliver comprehensive plantscaping solutions. Their consulting team includes experienced architects, landscape architects, and horticulturalists who collaborate on projects.
- Licensed Roofers and EngineersminorThe company requires engineering stamps on roof plans and works with experienced, licensed roofers and engineers for green roof projects. This ensures structural integrity and proper waterproofing for all installations.
- Property Managers and General ContractorsminorGood Earth Plant Company's clients include property managers, facilities managers, and general contractors who engage them for plantscaping projects in managed properties and new construction.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Good Earth Plant Company competitors and assessment
Company assessmentDirect peers
- Ambius: Ambius is the largest interior plantscaping and living wall provider in North America, offering plant rental, design, installation, and maintenance services to commercial properties—directly comparable to Good Earth Plant Company's core plantscaping offering but at significantly greater national scale.
- Planterra: Planterra is a Michigan-based interior landscaping and living wall company that combines design, installation, and maintenance services with a plant nursery operation—closely comparable to Good Earth's biophilic design practice and specialty living wall product line.
- Botanical Designs: Botanical Designs operates as Good Earth Plant Company's parent network per public data, providing a national network of interior landscape professionals; directly comparable as a multi-branch plantscaping firm and the explicit affiliated family of companies referenced in Good Earth's materials.
- Garden on the Wall: Garden on the Wall specializes in preserved and living wall installations for commercial interiors, including moss walls and botanically accurate designs—directly comparable to Good Earth's moss wall and living wall offerings with a similar specialty product focus.
- Habitat Horticulture: Habitat Horticulture is a Bay Area-based living wall and biophilic design studio offering design, fabrication, installation, and maintenance—closely comparable to Good Earth Plant Company across living wall systems, moss walls, and green roof specialty offerings.
Broad incumbents
- BrightView Landscape Services: BrightView is the largest commercial landscaping services company in the US, offering design, installation, and maintenance across commercial properties; comparable as a broad incumbent that overlaps with Good Earth's exterior landscape services but operates at vastly larger scale across a much broader service portfolio.
Regional players
- Yellowstone Landscape: Yellowstone Landscape is a regional commercial landscape services provider operating across the southern US; comparable as a regional-level commercial grounds maintenance and landscape installation provider serving a similar enterprise client base to Good Earth but operating in a different geographic territory.
Emerging players
- Living Green Design & Technology: Living Green Design & Technology is a Pittsburgh-based biophilic design firm focused on green walls and moss walls for corporate, healthcare, and education clients—an emerging player with a living wall product focus that intersects Good Earth Plant Company's specialty biophilic offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Earth Plant Company social profiles
Digital presenceGood Earth Plant Company compliance and trust
Trust signalCompliance1 record
Good Earth Plant Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Earth Plant Company leadership team
Management profileNumber of profiles
Profiles5 records
Good Earth Plant Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Good Earth Plant Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Earth Plant Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Earth Plant Company
What does Good Earth Plant Company do?
Good Earth Plant Company provides interior and exterior landscape design, plant installation, and ongoing maintenance services for commercial and residential properties across Southern California. The company specializes in non-traditional gardening solutions including living walls, moss walls, and extensive green roof systems, along with subscription-based plant leasing and care programs for office environments. Founded in 1977, the company combines horticultural expertise with engineered growing systems to deliver biophilic design installations and recurring plant care services.
Is Good Earth Plant Company a public or private company?
Good Earth Plant Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Earth Plant Company founded?
Good Earth Plant Company was founded in 1977. It employs 11 to 50 people.
Where is Good Earth Plant Company based?
Good Earth Plant Company is headquartered in San Diego, United States, in the North America region.
How does Good Earth Plant Company make money?
Three revenue lines are on record. Plant Leasing Program is the primary driver. The others are design, Installation, and Maintenance Services and GO Green Office Plan.
Who are Good Earth Plant Company's main competitors?
Direct peers on record are Ambius, Planterra, Botanical Designs, Garden on the Wall and Habitat Horticulture. BrightView Landscape Services is listed as a broad incumbent. Yellowstone Landscape is listed as a regional player. Living Green Design & Technology is listed as an emerging player.
Does Good Earth Plant Company have an API?
No public API is recorded for Good Earth Plant Company.
What industry is Good Earth Plant Company in?
Good Earth Plant Company's product category is Commercial Plantscaping Services. Its primary akta.pro industry code is HSAIABAB, Landscape Installation (Plants, Sod & Soil), with a secondary code of BPABADAL, Seasonal Color, Planting & Horticultural Services. Its NAICS code is 561730 and its SIC code is 700.