MedRabbits

What MedRabbits does

MedRabbits (legally Magic Potion Technology Private Limited) is an India-based home healthcare platform founded in 2017 by Amol R Deshmukh and headquartered in Mumbai with operational hubs in Pune and Chennai. The company delivers a broad range of in-home clinical and personal care services — nursing care with ICU-trained staff, doorstep diagnostics (lab tests, ECG, portable X-ray), home physiotherapy, attendant and elderly care, home dialysis (hemodialysis and peritoneal), doctor home visits, and the sale or rental of medical equipment such as hospital beds, oxygen concentrators, and CPAP/BiPAP machines. Supporting service lines include a MedRabbits Clinic walk-in facility in Mumbai and Pune, a Medical Tourism vertical for international and domestic patients, and a Hospital Recruitment arm that places trained caregivers with partner hospitals.

The underlying technology stack is operationally focused rather than platform-led: a digital booking website (bookingwebsite.medrabbits.com) and mobile application enable appointment scheduling and patient profile management, while Razorpay is integrated as the PCI-DSS compliant payment gateway. Caregiver supply is built around a state-of-the-art in-house training facility in Pune, designed by medical experts, that standardizes skill development and underpins the company's vetting of nurses, attendants, and physiotherapists. The revenue model is a hybrid of fee-for-service (per visit or per day for nursing, diagnostics, physiotherapy, equipment rental) and recurring subscriptions (SmilePlan at ₹1,999/month, Comfort Care Plan at ₹3,999/month, Ultimate Care Plan at ₹4,999/month), with a "Care Now Pay Later" financing option provided through third-party lenders. Customer acquisition is primarily direct-to-consumer via website, WhatsApp (+91 9112266969), and phone, supported by referral partnerships with nine major hospital chains including HCG, MGM, Max, CloudNine, Columbia Asia, Kokilaben, Artemis, Manipal, and Fortis. Reported scale to date is 4,000+ customers served and 12,000+ appointments across three cities, with a 4.9/5 Google rating on 100+ reviews.

Name

MedRabbits

Legal name

Magic Potion Technology Private Limited

Website

https://medrabbits.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MedRabbits is an India-based home healthcare platform founded in 2017 that delivers nursing care, diagnostics, physiotherapy, attendant and elderly care, home dialysis, and medical equipment across Mumbai, Pune, and Chennai, serving individual patients and medical tourism clients through a digital booking platform supported by in-house caregiver training.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Ambulatory Health Care Services (621)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Medication Reconciliation & Skilled Medication Administration (Clinical) (HSABACAH)

akta.pro secondary industry

In-Home Medication Administration (Nurse-Delivered) (HSABALAF)

Keywords

• Home healthcare services
• At-home nursing care
• Doorstep diagnostics
• Medical equipment rental
• Medical tourism facilitation

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Nursing Care Services: Nursing care services at home including ICU-trained nurses, wound care, medication management, and vital monitoring provided on hourly or daily basis
2. Physiotherapy Services: Home physiotherapy services including consultations, personalized exercise programs, and supervised rehabilitation sessions
3. Diagnostic Services: At-home diagnostic services including lab tests, X-rays, ECGs with portable equipment and certified radiology technicians
4. Medical Equipment Sales/Rental: Sale and rental of medical equipment including wheelchairs, hospital beds, oxygen concentrators, CPAP/BiPAP machines, and cardiac monitors
5. Medical Tourism: Facilitation of medical travel for international and domestic patients including treatment planning, hospital coordination, visa assistance, transportation, and accommodation support
6. Clinic Services: Physical clinic services including diagnostics, doctor consultations, pharmacy, ECG/TMT, X-ray, sonography, audiology, ophthalmology, and dental care

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MedRabbits delivers comprehensive at-home healthcare services across India, including ICU-trained nursing care, physiotherapy, doorstep diagnostics (lab tests, X-rays, ECGs), medical equipment rental and sales, attendant and elderly care, home dialysis, and doctor home visits. The company also operates physical clinics, facilitates medical tourism for international patients, and provides hospital recruitment services. Service bookings are managed through a digital platform supported by WhatsApp and phone channels in Mumbai, Pune, and Chennai.

Product overview

MedRabbits operates as a home healthcare platform with multiple integrated service lines. The core platform is its home healthcare services (nursing, physiotherapy, diagnostics, attendant care, elderly care, dialysis, medical equipment) delivered at patients' homes in Mumbai, Pune, and Chennai. Supporting offerings include MedRabbits Clinic (physical clinic with diagnostics, consultation, pharmacy, and specialty services), Medical Tourism (treatment facilitation and coordination for international patients), and Hospital Recruitment services. The company also offers subscription care plans (SmilePlan, Comfort Care Plan, Ultimate Care Plan) providing bundled monthly services. All services are backed by in-house trained caregivers and partner hospitals, with digital booking through their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Doorstep Diagnostics At-home diagnostic services including blood sample collection by skilled phlebotomists, portable X-rays, and ECGs interpreted by certified radiologists and technicians, targeting patients with mobility limitations or those preferring home-based testing.
• Medical Equipment Rental and Sales Sale and rental of home medical equipment including wheelchairs, walkers, hospital beds, oxygen concentrators, CPAP/BiPAP machines, cardiac monitors, blood pressure machines, and pulse oximeters for patients with chronic conditions or post-surgery recovery needs.
• Home Physiotherapy Home physiotherapy consultations and supervised sessions including personalized exercise programs, joint mobilization, muscle stretching, massage, acupuncture, IFT, and trigger point therapy, targeting patients recovering from injury, surgery, or managing chronic conditions.
• Nursing Care ICU-trained nurses providing at-home care including vital monitoring, injection administration, oral medication management, wound dressing, Ryle's tube feeds, and catheter/colostomy care on hourly or daily basis.
• Attendants and Caretakers Trained attendants providing personal care including grooming, feeding, mobility assistance, oral medication administration, vital monitoring, and companionship for seniors and post-surgery patients, available on 24-hour or 12-hour shifts.
• Elderly Care Comprehensive elderly care combining at-home nurses, health aides, medical equipment rental, physiotherapy sessions, doctor visits, lab tests, and portable X-rays/ECGs for senior citizens aging in place.
• Dialysis at Home Home dialysis services including hemodialysis with rented machine, water filter installation, consumables, and technician-supervised sessions, plus peritoneal dialysis options (CCPD and CAPD) for chronic kidney disease patients.
• Doctor at Home

Quantifiable outcome

• 4.9/5 Google rating based on 100+ patient reviews
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• HCG Cancer HospitalcoreStrategic or Co-development PartnerMedRabbits has established partnerships with major hospital networks across India including HCG Cancer Hospital, MGM Hospital, Max Hospital, CloudNine Hospital, Columbia Asia Hospital, Kokilaben Dhirubhai Ambani Hospital, Artemis Hospital, Manipal Hospital, and Fortis. These partnerships enable seamless referrals and coordinated care for patients requiring hospital-level treatment alongside home healthcare services.
• MGM HospitalcoreStrategic or Co-development PartnerPartnership with MGM Hospital for coordinated patient care and medical tourism services in India.
• Max HospitalcoreStrategic or Co-development PartnerMax Hospital partnership enables referral pathways and coordinated healthcare delivery for MedRabbits patients requiring hospital services.
• CloudNine HospitalcoreStrategic or Co-development PartnerCloudNine Hospital partnership for maternal and childcare-related referrals and coordinated services.
• Columbia Asia HospitalcoreStrategic or Co-development PartnerPartnership with Columbia Asia Hospital (Fortis network) for referral services and medical tourism coordination.
• Kokilaben Dhirubhai Ambani HospitalcoreStrategic or Co-development PartnerKokilaben Dhirubhai Ambani Hospital partnership for specialty care referrals and medical tourism services.
• Artemis HospitalcoreStrategic or Co-development PartnerArtemis Hospital partnership enables access to advanced medical facilities for MedRabbits patient referrals.
• Manipal HospitalcoreStrategic or Co-development PartnerManipal Hospital partnership for coordinated care and medical tourism facilitation services.
• Fortis HospitalcoreStrategic or Co-development PartnerFortis Hospital partnership for specialty care referrals and comprehensive healthcare coordination.
• RazorpaycoreTechnology or IntegrationRazorpay processes all online payments through their secure payment gateway. Customer card data is encrypted through PCI-DSS compliant systems and is not stored on Razorpay servers after transaction completion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Healers at Home: Early-stage Indian home healthcare startup focused on physiotherapy, nursing, and diagnostic services. Comparable in service scope though smaller scale and narrower geographic reach than MedRabbits.
• Zoctr: Tech-enabled home healthcare provider offering nursing, ICU setup, and chronic care management across Indian cities. Comparable in digitally-enabled multi-line home care model though at earlier stage.

Direct peers

• Portea Medical: India's largest home healthcare provider offering nursing, physiotherapy, diagnostics, and doctor home visits across 20+ cities. Directly comparable to MedRabbits in core home healthcare service mix, customer profile, and India metro focus.
• HealthCare atHOME (HCAH): NABH-accredited home healthcare provider backed by Burman family and Dabur, offering nursing, physiotherapy, critical care, and home ICU services. Closely comparable in service breadth and Indian urban market focus.
• Nightingales Home Health Services: Specialized home health services provider offering ICU-level home care, chronic disease management, and elder care across multiple Indian cities. Directly comparable to MedRabbits in skilled home nursing focus.
• India Home Health Care (IHHC): Home healthcare provider offering nursing attendants, doctor visits, physiotherapy, and post-hospitalization care across Indian metros. Closely comparable service mix and target customer profile.
• Care24: On-demand home healthcare platform providing nursing, attendant, and elder care services in major Indian cities with an online booking model. Comparable to MedRabbits' digital booking plus multi-service home care approach.
• Tribeca Care: Senior-focused home healthcare provider offering attendant, nursing, and elder care services in India with subscription packages. Directly comparable to MedRabbits' elderly care subscription plans (SmilePlan, Comfort Care, Ultimate Care).

Broad incumbents

• Apollo HomeCare: Home healthcare arm of Apollo Hospitals, one of India's largest hospital networks. Leverages Apollo's brand and clinical infrastructure to deliver home nursing, attendant, and physiotherapy services — a comparable offering with a much larger parent.
• Max@Home: Home healthcare arm of Max Healthcare, delivering nursing, physiotherapy, diagnostics, and elder care across North India. Comparable to MedRabbits' home service portfolio, leveraging a strong hospital parent brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Medrabbitscare
• Facebookfacebook.com/medrabbits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MedRabbits