Pharmacopia
Pharmacopia Natural Bodycare is a women-owned, plant-based bath and body brand selling vegan shampoos, body washes, lotions, and bars direct-to-consumers via Shopify and Amazon, and supplying exclusive amenity lines to Hyatt, Best Western Plus, and Element Hotels.
- Company typePrivate
- Founded1998
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pharmacopia does
Pharmacopia Natural Bodycare is a privately held, women-owned natural body care company founded in 1999 and headquartered at 236 West Portal Avenue in San Francisco, California, with products manufactured in Canada. The company formulates and sells plant-based, vegan, cruelty-free, and paraben-free bath and body products — shampoo, conditioner, body wash, body lotion, body bars, and lip elixir — organized around three sub-brands: the Citrus Collection, the Verbena Collection, and the Hotel Collection (Argan Oil and Hotel Verbena lines). Its product technology is anchored by a proprietary "Core Four" botanical blend (Golden Jojoba Oil, Green Tea Extract, Marshmallow Root, Comfrey Root) and essential-oil aromatherapy formulations free from parabens, phthalates, and synthetic fragrances for retail SKUs, with bottles made from 100% recycled plastic. Distribution combines direct-to-consumer e-commerce on a Shopify-powered storefront with Amazon.com and Amazon.ca marketplace listings, and a B2B amenity supply channel delivering 16 oz and gallon-size products to Hyatt Hotels, Best Western Plus, and Element Hotels globally, including some exclusive formulations not available at retail.
The business model spans one-time retail product sales (body bars at $9.95, 16 oz bottles at $30.95, gallon refills at $125), tiered bundle discounts (e.g., Shower Trio at $85.85, Essentials Bundle at $113.80), digital gift cards in $25/$50/$100 denominations, a points-based Loyalty & Rewards program, and B2B bulk amenity supply to hospitality partners. Marketing is multi-channel across email, SMS (30% first-order offer), Instagram, Facebook, the Better-for-You Blog, and a Refer-a-Friend program. The company is led by founder and creative director Lisa Levin, operates with 1–10 employees, and ships only within the United States and Canada, with international shipping explicitly excluded.
Pharmacopia firmographics
Firmographics- Name
- Pharmacopia
- Legal name
- Pharmacopia Natural Bodycare
- Website
- https://pharmacopia.net
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pharmacopia Natural Bodycare is a women-owned, plant-based bath and body brand selling vegan shampoos, body washes, lotions, and bars direct-to-consumers via Shopify and Amazon, and supplying exclusive amenity lines to Hyatt, Best Western Plus, and Element Hotels.
- Ownership category
- akta.pro rank
Pharmacopia industry classification
Industry- Product category
- Natural Personal Care Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where Pharmacopia is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pharmacopia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct-to-consumer sales of body care products including shampoo, conditioner, body wash, body lotion, body bars, and lip balms through owned e-commerce website and Amazon marketplace.
- Hotel Amenity Supply: B2B supply of bulk hotel amenities in gallon sizes and amenity formats to hospitality partners including Hyatt Hotels, Best Western Plus, and Element hotels.
- Gift Cards: Digital gift cards sold in denominations of $25, $50, and $100, delivered via email.
- Loyalty & Rewards Program: Points-based loyalty program offering rewards, special offers, and 20% off first order for subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hotel Collection Individual Products (16 oz) |
| Unit Pricing | Pay-as-you-go | Hotel Collection Gallon Refills (128 oz) |
| Transaction based/ take rate | Pay-as-you-go | Bundle Discounts |
| Unit Pricing | Pay-as-you-go | Verbena Collection Bundles |
| Unit Pricing | Pay-as-you-go | Body Bar Individual |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Other | Pay-as-you-go | Shipping Costs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pharmacopia product offering
Product offeringCore offering
Pharmacopia Natural Bodycare develops, manufactures, and sells plant-based, aromatherapy-infused personal care products including shampoo, conditioner, body wash, body lotion, body bars, and lip balm under the Citrus Collection, Verbena Collection, and Hotel Collection lines. Products are vegan, cruelty-free, sulfate-free (retail), paraben-free, and contain certified organic ingredients, packaged in 100% recycled and recyclable bottles. The company sells these products direct-to-consumer via its Shopify e-commerce website and Amazon (US and Canada), and supplies custom-formulated amenities in retail and gallon sizes to global hotel chains.
Product overview
Pharmacopia Natural Bodycare is a direct-to-consumer body care brand offering a unified portfolio of aromatherapy-inspired personal care products. The core product line spans shampoo, conditioner, body wash, body lotion, and body bar categories across three main sub-brands: the Citrus Collection (energizing citrus formulations), the Verbena Collection (balancing herbaceous scents with lemon, orange, mint, basil, lemongrass, and cedarwood), and the Hotel Collection (luxury formulations also found in Hyatt Regency Hotels and other properties, available in both retail and gallon/bulk sizes). The company also offers a Lip Elixir and gift cards. All retail products are sulfate-free, vegan, cruelty-free, and formulated with certified organic ingredients. The Hotel Collection includes sodium laureth sulfate and is sold in 16 oz and gallon sizes for both hospitality and home use. Pharmacopia also offers a customizable Build A Bundle option for tiered savings.
Differentiator
Problem solved
Functional benefit
Brands
- Hotel Collection: Bath and body products designed for the hospitality industry, including Argan Oil and Verbena lines sold to hotel partners such as Hyatt Regency, Best Western Plus, and Element hotels.
Products and services
- Argan Oil Shampoo Aromatic shampoo from the Hotel Collection that nourishes the scalp and boosts shine with natural and organic plant ingredients (aloe, jojoba, coconut oil, chamomile). Safe for color-treated hair. Sold in 16 oz retail and gallon sizes for hospitality and home use.
- Argan Oil Conditioner Lightweight, hydrating conditioner from the Hotel Collection that smooths and protects without weighing hair down. Enriched with shea butter, jojoba oil, aloe vera, and olive leaf extracts. Available in 16 oz and gallon sizes.
- Argan Oil Body Wash Aloe-rich body wash from the Hotel Collection that gently removes sweat, sunscreen, and impurities without stripping skin. Features melon scent with green tea and argan oil. Available in 16 oz and gallon sizes.
- Argan Oil Body Lotion Lightweight body lotion delivering lasting hydration without feeling heavy or greasy. Contains argan oil, aloe vera, shea butter, and squalane; suitable for all skin types and daily application. Sold in 16 oz and gallon sizes.
- Argan Oil Cleansing Bar Hotel-style soap bar for handwashing and body cleansing that creates a luxurious spa-like experience with aromatic properties; available as Argan Oil Cleansing Bar set of 12 ($19.95).
- Verbena Shampoo Aromatic, clarifying shampoo infused with balancing essences of lemon, orange, mint, basil, litsea cubeba, lemongrass, and cedarwood. Nourishes scalp and boosts shine with aloe, jojoba, coconut oil, and chamomile; safe for color-treated hair.
- Verbena Conditioner Lightweight, hydrating conditioner enriched with shea butter, jojoba oil, aloe vera, and olive leaf extracts. Smooths, protects, and leaves hair soft and manageable without weighing it down.
- Verbena Body Bar Gentle, plant-based soap bar that cleanses without drying. Contains shea butter and vitamin E, creating a rich, creamy lather that leaves skin soft, balanced, and refreshed.
- Citrus Collection Citrus Collection — bath and body product line featuring energizing citrus scents including shampoo, conditioner, body wash, and body lotion, designed to elevate the daily shower routine.
- Verbena Collection Verbena Collection — body care line with calming and revitalizing verbena properties; includes body wash and lotion that cleanse and hydrate with natural and organic plant ingredients.
- Hotel Collection (Argan Oil & Hotel Verbena) Luxurious hotel bathroom products available in 16 oz and 128 oz gallon sizes, sold to hospitality partners including Hyatt Regency Hotels, Best Western Plus, and Element hotels. Includes the Argan Oil line and Hotel Verbena line. Some products are exclusive to hotels and not available for retail purchase.
- Pharmacopia Gift Card Digital gift cards delivered via email in $25, $50, and $100 denominations, redeemable at checkout with no additional processing fees.
- Lip Elixir (Tangerine Lip Balm) Vegan lip care product with tangerine flavor, free of animal-derived ingredients. Recently reformulated to vegan status after previously containing beeswax.
Quantifiable outcome
- Products found in luxurious hotel bathrooms globally including Hyatt Hotels worldwide
- +1 more outcomes
Companies that use Pharmacopia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Pharmacopia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Pharmacopia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Hyatt HotelscorePharmacopia supplies custom-formulated Argan Oil Collection products exclusively to Hyatt Regency Hotels worldwide. Products include shampoo, conditioner, body wash, and body lotion in 16 oz and gallon sizes. Hotel products feature exclusive formulations different from retail versions.
- Best Western PluscorePharmacopia supplies exclusive formulations to Best Western Plus hotels including a custom citrus formulation and Black Tea and Fig products. Some products are exclusive to hotels and not available for retail purchase.
- Element HotelsminorElement hotel amenities are exclusive to the hotel and are not sold on the Pharmacopia website. Partnership provides hotel-specific formulations not available for consumer purchase.
- ShopifycoreE-commerce platform powering the online store at pharmacopia.net. Handles order processing, payment processing, and analytics. Shopify provides the infrastructure for the direct-to-consumer sales channel.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pharmacopia competitors and assessment
Company assessmentDirect peers
- ATTITUDE: Natural and EWG-verified personal care and household brand. Comparable in clean-ingredient messaging, vegan/cruelty-free certifications, and DTC-plus-retail distribution.
- EO Products: Natural and organic body care brand offering shampoos, body washes, lotions, and soaps with a hotel amenity program. Comparable in clean-beauty positioning, ingredient philosophy, and hospitality channel focus.
- Gilchrist & Soames: Specialist hotel amenity supplier offering branded bath and body products to luxury and boutique hotel chains. Most directly comparable on the B2B hospitality distribution side of Pharmacopia's business.
- Beekman 1802: Clean, goat-milk-based body care brand sold through DTC e-commerce and select retail. Comparable in clean-ingredient positioning, natural body care product mix, and small-to-mid brand scale.
- LATHER: Premium natural bath, body, and skincare brand with a strong hotel amenity supply channel and DTC e-commerce. Directly comparable to Pharmacopia in size, product mix (shampoo, conditioner, body wash, lotion), and B2B hospitality distribution.
- Everyone Soap: EO Products' mass-market natural soap, body wash, and lotion brand positioned on essential oils and clean ingredients. Comparable product mix (body wash, lotion, soap bars) and natural positioning.
Broad incumbents
- Aveda: Estée Lauder-owned premium plant-derived hair, skin, and body care brand with extensive hotel and spa amenity partnerships. Comparable on hospitality amenity distribution and botanical ingredient positioning, but with vastly larger scale.
- Dr. Bronner's: Family-owned natural soap and body care company with broad product range including body wash, lotions, and shampoos. Comparable in natural/organic ethos and multi-channel DTC/retail distribution, but significantly larger scale.
- Mrs. Meyer's Clean Day: SC Johnson-owned natural cleaning and personal care brand with hand soap, body wash, and lotion offerings. Comparable in essential-oil-led formulation philosophy, but much larger scale and broader category footprint.
Emerging players
- Puracy: Plant-based natural body care, hair care, and cleaning brand sold via DTC and Amazon. Comparable in clean-ingredient positioning, essential-oil formulations, and DTC-plus-marketplace GTM model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pharmacopia social profiles
Digital presencePharmacopia compliance and trust
Trust signalCompliance7 records
Pharmacopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmacopia leadership team
Management profileNumber of profiles
Profiles1 record
Pharmacopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmacopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmacopia
What does Pharmacopia do?
Pharmacopia Natural Bodycare develops, manufactures, and sells plant-based, aromatherapy-infused personal care products including shampoo, conditioner, body wash, body lotion, body bars, and lip balm under the Citrus Collection, Verbena Collection, and Hotel Collection lines. Products are vegan, cruelty-free, sulfate-free (retail), paraben-free, and contain certified organic ingredients, packaged in 100% recycled and recyclable bottles. The company sells these products direct-to-consumer via its Shopify e-commerce website and Amazon (US and Canada), and supplies custom-formulated amenities in retail and gallon sizes to global hotel chains.
Is Pharmacopia a public or private company?
Pharmacopia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pharmacopia founded?
Pharmacopia was founded in 1998. It employs 1 to 10 people.
Where is Pharmacopia based?
Pharmacopia is headquartered in San Francisco, United States, in the North America region.
How does Pharmacopia make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are hotel Amenity Supply, gift Cards and loyalty & Rewards Program.
Who are Pharmacopia's main competitors?
Direct peers on record are ATTITUDE, EO Products, Gilchrist & Soames, Beekman 1802, LATHER and Everyone Soap. Broad incumbents are Aveda, Dr. Bronner's and Mrs. Meyer's Clean Day. Puracy is listed as an emerging player.
Does Pharmacopia have an API?
No public API is recorded for Pharmacopia.
What industry is Pharmacopia in?
Pharmacopia's product category is Natural Personal Care Products. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils). Its NAICS code is 32561 and its SIC code is 2840.