Alsum Farms and Produce

What Alsum Farms and Produce does

Alsum Farms & Produce is a privately held, family-owned vertically integrated produce company headquartered in Friesland, Wisconsin. Founded in 1973 and led since 1981 by Larry Alsum, the company operates across the Lower Wisconsin River Valley and central sands region, growing, packing, and delivering fresh produce to retail grocery chains and warehouse distribution customers in the Midwest and beyond.

The core product is fresh potatoes, with eight commercial varieties (Russet, Red, White, Yellow/Golden, Fingerling, Creamer/Petite, Purple, and Organic) plus value-added microwave-ready and oven/grill-ready formats, generated at roughly 200 million pounds of annual output across 3,000 owned and cultivated acres. The portfolio extends to four onion types and seasonal Wisconsin-grown sweet corn, pumpkins, and apples sourced through multi-decade partner-farm relationships spanning 300+ SKUs. Underlying operations combine GPS-enabled planting, a 12-lane Exeter sizer with X-ray quality inspection, robotics-based packaging, refrigerated storage (24 bins, 600,000 cwt capacity), and a private fleet of 27 trucks and 90 refrigerated trailers operated through wholly-owned subsidiary Alsum Transport.

Commercially, Alsum runs a B2B enterprise sales motion with national-accounts managers and a dedicated retail sales team selling direct to distribution centers and stores, including Aldi, Costco, Meijer, Walmart, Whole Foods, Hy-Vee, Piggly Wiggly, and Woodman's Market. Revenue is generated through negotiated wholesale pricing on multi-year contracts, with packaging options ranging from 12 oz to 50 lb units. The company is family-controlled with three affiliated legal entities (Alsum Farms & Produce, Inc.; Alsum Farms, Inc.; Alsum Transport, Inc.) and an active succession plan underway.

Name

Alsum Farms and Produce

Legal name

Alsum Farms & Produce, Inc.

Website

https://alsum.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Alsum Farms & Produce is a family-owned, vertically integrated Wisconsin produce company that grows, packs, and distributes fresh potatoes, onions, and seasonal produce to enterprise grocery retailers in the Midwest.

Ownership category

akta.pro rank

Product category

Fresh Produce / Potato Farming

NAICS

Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG)

akta.pro secondary industry

Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD)

Keywords

• Fresh produce distribution
• Potato farming
• Sustainable agriculture
• Vertically integrated produce
• Refrigerated logistics

Headquarters

HQ city

Cambria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Sales: Alsum Farms & Produce grows, sources, packs and delivers fresh produce (potatoes, onions, pumpkins, and 300+ fruits and vegetables) to grocery retailers and warehouse distributors. Revenue is generated through product sales with packaging options from 12 ounces to 50-pound packs in poly, mesh, paper or cartons.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Alsum Farms & Produce is a vertically integrated family-owned farm that grows, sources, packs and delivers fresh produce — primarily potatoes, onions, pumpkins and 300+ other fruits and vegetables — to retail grocery chains and warehouse distributors across the Midwest. The company operates 3,000 owned acres, a 350,000 sq ft packing facility with X-ray sorting and robotic packaging, and an in-house refrigerated transport fleet (Alsum Transport) for direct delivery to retail distribution centers and stores.

Product overview

Alsum Farms & Produce is a vertically integrated family-owned produce company offering a diversified portfolio of fresh produce products centered around potatoes and onions as the core offerings. The product line includes nine potato varieties (Russets, Reds, Whites, Yellows/Goldens, Fingerlings, Creamers/Petites, Purples, and Organics) and four onion types (Yellows, Reds, Whites, and Sweets), along with value-added pre-packaged potato products including microwave-ready and oven/grill-ready offerings. The company also distributes seasonal Wisconsin-grown produce including sweet corn, pumpkins, and apples through partner relationships spanning three decades. The vertically integrated business model encompasses growing, harvesting, production, packaging, and distribution operations, supported by the company's in-house Alsum Transport logistics fleet. Additionally, the company offers branded cookbook content as part of its consumer engagement strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Alsum Farms & Produce Brand: The company's primary consumer brand signifying farmer-owned, quality-driven, integrity from field to fork.
• Family Favorite Brand

Products and services

• Russet Potatoes

Quantifiable outcome

• GAP audit score of 99%
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Second Harvest Foodbank (Feeding America)coreStrategic or Co-development PartnerSince 2000, Alsum has donated more than 10 million pounds of potatoes to Second Harvest Foodbank. Alsum is a significant source for Second Harvest Heartland and other Feeding America member food banks, helping provide nourishing food to neighbors in need and reducing food waste.
• Wisconsin FFA ChapterscoreStrategic or Co-development PartnerAlsum supports FFA chapters through annual Tater Trot 5k events, raising funds for local FFA chapters. The 6th Annual Tater Trot 5k raised $14,000 benefiting 7 Wisconsin FFA Chapters.
• Hoekstra's Sweet CornminorStrategic or Co-development PartnerWisconsin sweet corn grower partner with 45+ years of growing expertise, 180 acres grown annually for Alsum's locally grown produce offerings.
• Wisconsin Healthy Grown ProgramcoreStrategic or Co-development PartnerAlsum is a founding member of the Wisconsin Healthy Grown Program established in 1996. This eco-friendly sustainable farming program uses Integrated Pest Management and regenerative agriculture approaches.
• Wisconsin Apple OrchardsminorStrategic or Co-development PartnerLongstanding partnerships with two Wisconsin apple orchard families spanning multiple generations for local apple offerings.
• National Potato CouncilminorOthersIndustry association member supporting potato industry advocacy and standards.
• International Fresh Produce Association (IFPA)minorOthersIndustry association member for fresh produce industry.
• Potato Sustainability Alliance (PSA)minorOthersIndustry organization focused on potato sustainability standards.
• Potatoes USAminorOthersNational potato marketing and promotion organization.
• National Onion AssociationminorOthersIndustry association for onion producers.
• Wisconsin Potato Growers AssociationminorOthersState-level potato grower association.
• United Potato Growers of AmericaminorOthersNational potato grower cooperative.
• Farming for the Future FoundationminorOthersAgricultural sustainability foundation.
• Feed My Starving ChildrenminorStrategic or Co-development PartnerNonprofit organization addressing child hunger.
• Grower Partner FarmscoreChannel Partner/ Reseller/ DistributorAlsum works with partner farmers around the nation to pack and distribute produce, strengthening the supply chain and eliminating dependency on single supply chain resource. Relationships date back three decades.
• Curation Foods Inc, Bolthouse Farms, Cecilia, Del Monte, Dole, GIANT, SequoiaminorChannel Partner/ Reseller/ DistributorPartner brands for extended produce offerings through Alsum's portfolio.

Scale indicators11 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Black Gold Farms: Vertically integrated potato grower, packer, and shipper operating across multiple US regions with national retailer accounts. Closely comparable to Alsum in farming-to-fork model, scale, and customer mix.
• Wada Farms: Idaho-based family-owned potato grower and shipper that grows, packs, and delivers fresh potatoes to major US retailers. Direct peer in grower/packer/shipper model and retail grocery customer base.
• R.D. Offutt Company: One of the largest US potato producers with farming, processing, and packing operations. Comparable in crop-production scale, contract growing, and downstream fresh and processed potato distribution.
• Eagle Eye Produce: Idaho-based grower and shipper of potatoes, onions, and sweet corn supplying national retail and foodservice accounts. Directly comparable portfolio, customer mix, and vertically integrated operating model.
• Sterman Masser, Inc. Pennsylvania-based family-owned potato grower-packer-shipper with retail and foodservice distribution. Comparable family-owned operation with vertically integrated production and packaging capabilities.
• Keystone Fruit Marketing: Specialized grower-packer-distributor of potatoes, onions, and other produce supplying US retail and foodservice. Comparable mid-scale wholesale produce aggregation model to major chains.

Broad incumbents

• Grimmway Farms: Large-scale US produce grower-packer-shipper (carrots, potatoes, organic produce) selling to major retail grocers and foodservice. Comparable vertically integrated produce model but at substantially larger scale.
• Lamb Weston Holdings: Public, multinational potato processor (NYSE: LW) selling frozen and prepared potato products to foodservice and retail. Adjacent in potato value chain but focused on processed rather than fresh produce.
• Cavendish Farms: Major North American potato processor (frozen french fries and potato products) and fresh potato supplier, owned by McCain Foods. Comparable in potato sourcing and retail relationships but at processing scale.
• Basic American Foods (Idahoan): US leader in dehydrated potato products selling to retail and foodservice. Operates upstream in the same potato supply chain with retail customers including major US grocers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alsumfarms
• Instagraminstagram.com/alsumfarms
• Xx.com/alsumfarms

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alsum Farms and Produce