Woman's Life Insurance Society

What Woman's Life Insurance Society does

Woman's Life Insurance Society is a not-for-profit fraternal benefit society founded in 1892 as the Woman's Benefit Association by Bina M. West. Headquartered at 1338 Military Street, Port Huron, Michigan, the organization operates as a brand within the Trusted Fraternal Life family, with insurance products issued by Trusted Fraternal Life, Milwaukee. It is incorporated under Michigan law as a membership organization, licensed across 47 US states (excluding Alaska, Massachusetts, and Utah) and listed as serving the United States and Canada, with 11–50 employees reported.

The company sells individual life insurance (Whole Life, Value Whole Life, Final Expense, 20-Pay Whole Life, Single Premium Whole Life, Term Life, Instant Decision Term, and Term Life for Children) and annuities (Single Premium Deferred Annuity, Flexible Premium Deferred Annuity, Intuitions Five, and Intuitions Flex), underwritten with guaranteed minimum interest rates and tax-deferred growth. Distribution combines an agent network with locator tools, online quote requests, a toll-free call center, three internal web portals, and a chapter-based referral system. Pricing is quote-based on age, health, and coverage amount; minimum annuity premiums range from $500 to $10,000 and social membership dues are $20 per year.

Beyond financial products, members receive fraternal benefits such as $1,000-per-year scholarships for up to four years, Good Health reimbursements (breast cancer, colon, and annual physical screenings), a Child Protection Benefit ($15,000 of Value Life coverage), an Accidental Death Fraternal Benefit ($1,500), and a PerkSpot-powered member discount program. Local chapters across the US run matching funds (up to $500 per project), volunteer service project grants (up to $500), and promotion grants (up to $250), delivering measurable community impact: 497 chapter events, $511,734 in contributions, and 40,676 volunteer hours reported in 2025. The organization carries an A (Excellent) AM Best financial strength rating via Trusted Fraternal Life and has received regional Best of the Blue Water Area recognition in 2026.

Name

Woman's Life Insurance Society

Legal name

Woman's Life Insurance Society

Website

https://womanslife.org

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Woman's Life Insurance Society is a not-for-profit fraternal benefit society, founded in 1892 and headquartered in Port Huron, Michigan, that sells life insurance and annuity products to individual women and families through agent, chapter, and digital channels across the United States (excluding Alaska, Massachusetts, and Utah) and Canada.

Ownership category

akta.pro rank

Product category

Fraternal Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Participating (Dividend) Whole Life Insurance (FSAIABAI)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Non-Participating Whole Life Insurance (FSAIABAJ)

Keywords

• Fraternal life insurance
• Annuity products
• Insurance for women
• Member benefit plans
• Financial security products

Headquarters

HQ city

Port Huron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Life Insurance Premiums: Woman's Life generates revenue primarily through the sale of life insurance products including whole life, term life, final expense, and single premium whole life insurance. Premiums are collected on recurring schedules (monthly, quarterly, semi-annual, or annual) and represent the core revenue stream.
2. Annuity Products: The company offers deferred annuities including single premium and flexible premium options. These products generate revenue through premium payments that accumulate with interest and are returned as income during retirement.
3. Social Membership Dues: Social members pay $20 per year for membership dues, which provides access to member benefits, chapter activities, and discount programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Woman's Life Insurance Society is a not-for-profit fraternal benefit society that provides life insurance policies and annuity products to women and families across the United States. Founded in 1892 and headquartered in Port Huron, Michigan, it operates as a brand under Trusted Fraternal Life, with sales and member engagement conducted through local chapters. The society combines insurance protection with a fraternal community model that delivers member benefits tied to chapter participation.

Product overview

Woman's Life Insurance Society is a fraternal life insurance organization offering a portfolio of life insurance and annuity products designed to help women plan for financially secure futures. The core product portfolio includes permanent whole life insurance products (Whole Life, Value Life, Final Expense, 20-Pay, Single Premium) and term life insurance options (Convertible Term, Instant Decision Term, Term for Children), plus a Legacy of Love gift program for grandchildren. Annuity offerings include Single Premium Deferred Annuity, Flexible Premium Deferred Annuity, and branded Intuitions products (Intuitions Five and Intuitions Flex). In addition to financial products, membership includes member benefits such as Good Health Benefits, Scholarship Opportunities, Member Discount Program (via PerkSpot), Leadership Development Grants, Child Protection Benefits, and Accidental Death Fraternal Benefit. Active chapter members also have access to Chapter Financial Support Programs including Matching Funds, Volunteer Service Project Grants, and Chapter Promotion Grants. The organization emphasizes combining financial security with community outreach through local chapter involvement.

Differentiator

Problem solved

Functional benefit

Brands

• Intuitions: A product line of annuity products including Intuitions Flex Flexible Premium Deferred Annuity and Intuitions Five Single Premium Deferred Annuity.
• Trusted Fraternal Life

Products and services

• Life Insurance Policies

Quantifiable outcome

• In 2025, chapters held 497 events including 313 fundraisers and 122 volunteer service projects
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• United Way of St. Clair CountyminorOthersWoman's Life associates partner with United Way of St. Clair County for community service projects including assembling winter warming kits for adults and children, and day packs for the Blue Water Area Rescue Mission homeless shelter. This represents a charitable partnership rather than a commercial business relationship.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catholic Financial Life: Faith-based fraternal benefit society issuing life insurance and annuity products with similar product portfolio, member-benefit structure, and chapter-driven engagement model.
• Royal Neighbors of America: Fraternal benefit society focused on women, offering life insurance and annuities through a chapter-based community model — directly comparable mission, structure, and product mix to Woman's Life.
• Gleaner Life Insurance Society: Small fraternal benefit society offering life insurance and annuities with a comparable member-owned, community-focused operating model and similar scale to Woman's Life.
• Modern Woodmen of America: Fraternal benefit society issuing life insurance, annuities, and retirement products through a local representative/fraternal chapter model — closely aligned with Woman's Life's distribution approach.
• Foresters Financial: Fraternal benefit society offering life insurance and savings products with member benefits, scholarship programs, and community involvement — directly overlapping Woman's Life's positioning.
• WoodmenLife: Fraternal benefit society offering life insurance and annuities through chapter-based community engagement — comparable fraternal operating model, products, and member-benefit structure.

Broad incumbents

• Mutual of Omaha: Large mutual insurer offering life insurance and annuities to individuals and families across the US — comparable core products but as a broad incumbent rather than a fraternal niche operator.
• Knights of Columbus: Very large Catholic fraternal benefit society offering life insurance, long-term care, and annuity products with a much larger footprint — comparable fraternal model but at significantly greater scale.
• New York Life Insurance Company: Large mutual life insurer offering whole life, term life, and annuities through an agent network — comparable product portfolio and distribution model but at substantially greater scale and brand recognition.
• Thrivent Financial: Large fraternal benefit society offering life insurance, annuities, and investment products — operates under the same fraternal business model but with substantially broader products, scale, and advisor network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WomansLifeIns
• YouTubeyoutube.com/channel/UCcXg8HWw0TGP7PBCJBiC4WA
• Facebookfacebook.com/WomansLife
• LinkedInlinkedin.com/company/Woman%27s-Life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woman's Life Insurance Society