Avazzia

What Avazzia does

Avazzia, Inc. is a Dallas, Texas-based medical device company founded in 2004 that designs, manufactures, and sells FDA 510(k)-cleared microcurrent electrical stimulation devices for non-invasive, drug-free pain management. The company's core technology is its proprietary "Reaction Technology" platform — an interactive waveform system that continuously measures tissue conductivity and adjusts stimulation in real time until tissue response plateaus, signaling treatment completion. Devices range from over-the-counter consumer units (Avazzia Blue at $365, Med-Sport at $495) to prescription-required professional units (BEST-RSI at $1,495, PRO-SPORT Ultra at $2,995, PRO-SPORT III at $4,495), with the high-end PRO-SPORT III offering 52 treatment modes and LCD-based real-time diagnostic readouts. The company also sells the MEAD (Meridian Energy Analysis Device) line for body-energy measurement at the professional/research tier ($2,195–$11,700) and a portfolio of patented accessories including Y-electrodes, brush/pencil electrodes, QiWave PEMF pads, and ViaQi/ScalarQi quartz-crystal accessories.

Avazzia monetizes exclusively through hardware sales and ancillary service/repair fees, with a one-time perpetual pricing model across all SKUs. Distribution is multi-channel: direct-to-consumer e-commerce for OTC devices on its own website, eight exclusive distributors (Achieve Vitality, Matrix Therapy, BioEnergiMed, The Sana Shop, Bonrich Academy, Senergy, First Alternatives, Advanced Microcurrent Solutions) selling to healthcare professionals and patients, and a GSA Federal Supply Schedule Contract (36F79720D0251) running through September 2030 for Veterans Affairs and federal procurement. The company serves four primary customer segments — healthcare providers (vertical), Veterans Affairs (vertical, a flagged priority segment), athletes, and general consumers — and markets through clinical research materials, treatment protocols, training videos, and the GSA Advantage marketplace.

The company is privately held, founder-controlled by CEO Tim Smith (a former Texas Instruments semiconductor engineer whose credits include Apollo-era logic chips and early Apple/IBM PC microchips), operates with 11–50 employees from a single Dallas headquarters, and holds three US patents (7,912,541; 7,904,150; 7,509,165), ISO 13485:2016 certification, a CB Safety Certificate (IEC 60601-1), and IP22 ingress protection. No external institutional funding, parent company, M&A activity, or revenue figures have been publicly disclosed.

Name

Avazzia

Legal name

Avazzia, Inc.

Website

https://avazzia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Avazzia is a Dallas-based, privately held medical device company (founded 2004) that designs and sells FDA-cleared microcurrent stimulation devices using its proprietary Reaction Technology for drug-free pain management, serving healthcare providers, the Veterans Affairs channel, athletes, and consumers via direct e-commerce, exclusive distributors, and a GSA Schedule contract.

Ownership category

akta.pro rank

Product category

Microcurrent Pain Management Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Cardiac Assist & Heart Failure Therapies (Implantables, Neuromodulation) (HLAHAFAL)

Keywords

• Microcurrent pain relief
• Medical device manufacturer
• Electrotherapy pain management
• Prescription TENS devices
• Reaction technology platform

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Medical Device Sales: Sale of FDA-cleared microcurrent pain relief devices. OTC devices sold directly to consumers; Rx-required devices sold with prescription. Includes device-only and kit options with accessories bundled.
2. Accessory Sales: Patented medical-grade accessories including Y-electrodes, brush electrodes, pencil electrodes, QiWave pads, ViaQi and ScalarQi accessories, lead wires, and electrode pads.
3. MEAD Device Sales: Meridian Energy Analysis Devices for measuring body energy at micro-current level, sold in professional, research and clinical configurations.
4. Service and Repair: Device repair services with service request fees ($195 for non-LCD devices, $300 for LCD PRO devices).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Avazzia manufactures and sells FDA-cleared microcurrent medical devices that deliver non-invasive, drug-free pain relief for acute and chronic conditions. The product portfolio includes over-the-counter devices (Avazzia Blue, Med-Sport), prescription-required devices (BEST-RSI, PRO-SPORT Ultra, PRO-SPORT III), the M.E.A.D. energy-analysis device line, and a range of accessories. All devices use the proprietary Reaction Technology platform, which measures tissue conductivity and adjusts stimulation waveforms in real time.

Product overview

Avazzia offers a portfolio of FDA-cleared microcurrent medical devices for pain relief, ranging from over-the-counter consumer devices to prescription-required professional devices. The core product line includes: Avazzia Blue (OTC, 2 modes), Med-Sport (OTC, 4 modes), BEST-RSI (Rx, 4 modes), PRO-SPORT Ultra (Rx with LCD, 13 modes), and PRO-SPORT III (Rx with LCD, 52 modes). All devices incorporate proprietary Reaction Technology that measures tissue conductivity and adjusts waveform in response. Additionally, Avazzia offers the M.E.A.D. (Meridian Energy Analysis Device) line for body energy measurement, and various accessories including electrodes (Y-electrode, brush, pencil, finger), QiWave and ViaQi/ScalarQi PEMF accessories, lead wires, electrode pads, and carrying cases. Products are sold as devices alone or in kits with accessories, batteries, and carrying cases.

Differentiator

Problem solved

Functional benefit

Brands

• Ezzi-lift: Microcurrent device for the beauty and aesthetic market

Products and services

• Avazzia Blue Device Hand-held, over-the-counter, battery-powered microcurrent device incorporating Reaction Technology, providing non-invasive temporary relief of pain associated with sore and aching muscles. Two treatment modes, built-in electrodes, and up to 24 hours of relief per session. Targeted at general consumers and community patients seeking drug-free pain management.
• Avazzia Blue Kit Over-the-counter kit including the Avazzia Blue device, lead wire, 2x2 self-adhesive conductive electrode pads (4-pack), 2 AA batteries, and zipper pouch. For general consumer temporary pain relief.
• Avazzia Blue Kit with Y Electrode Over-the-counter bundle including the Avazzia Blue device, 2 lead wires, Y175 Electrode and Y Sleeve, 2x2 self-adhesive conductive electrode pads, 2 AA batteries, and medium carry case. For targeted treatment on hard-to-reach areas.
• Med-Sport Device Hand-held, over-the-counter, battery-powered microcurrent device with Reaction Technology delivering non-invasive relief from aches and pains through four treatment modes. Built-in electrodes enable wire-free on-the-go use; up to 24 hours of relief per treatment. Targeted at athletes and active individuals.
• Med-Sport Kit Over-the-counter kit including the Med-Sport device, lead wire, 2x2 self-adhesive conductive electrode pads, 2 AA batteries, and zipper pouch. For athletes and active users.
• Med-Sport Kit with Y Electrode Over-the-counter bundle including the Med-Sport device, 2 lead wires, Y175 Electrode and Y Sleeve, 2x2 self-adhesive conductive electrode pads, 2 AA batteries, and medium carry case. For targeted sports and athletic pain relief.
• BEST-RSI Device Hand-held, battery-powered prescription-required microcurrent device with Reaction Technology offering non-invasive, built-in electrode delivery of relief for chronic and post-operative pain through four treatment modes, for up to 24 hours. Targeted at healthcare providers treating RSI, acute, and chronic pain. Requires a valid prescription before shipment.
• BEST-RSI Kit Prescription-required kit including the BEST-RSI device, lead wire, 2x2 self-adhesive conductive electrode pads, 2 AA batteries, and zipper pouch. For clinical use managing chronic and post-operative pain.
• BEST-RSI Kit with Y Electrode Prescription-required bundle including the BEST-RSI device, 2 lead wires, Y175 Electrode and Y Sleeve, 2x2 self-adhesive conductive electrode pads, 2 AA batteries, and medium carry case. For targeted clinical pain management.
• PRO-SPORT Ultra Device Hand-held, battery-powered prescription-required microcurrent device with LED display used by professionals to eliminate and manage patient pain through 13 treatment modes, for up to 24 hours. Features Reaction Technology with built-in electrodes and diagnostic numerical readings for treatment planning and patient progress tracking. Targeted at healthcare providers and sports medicine clinicians.
• PRO-SPORT Ultra Kit Prescription-required bundle including the PRO-SPORT Ultra device, 4 lead wires, Y175 Electrode and Y Sleeve, Pencil Electrode, Brush Electrode, 2x2 self-adhesive conductive electrode pads, 4 AA batteries, and large carry case. For clinical professional use across multiple body areas.
• PRO-SPORT III Device Hand-held, battery-powered prescription-required microcurrent device used by professionals to eliminate and manage patient pain through 52 treatment modes for up to 24 hours. Features Reaction Technology with built-in electrodes and an LCD display showing diagnostic readings for treatment planning. The highest-tier professional device in the Avazzia portfolio.
• PRO-SPORT III Kit Prescription-required bundle including the PRO-SPORT III device, 4 lead wires, Y175 Electrode and Y Sleeve, Pencil Electrode, Brush Electrode, 2x2 self-adhesive conductive electrode pads, 4 AA batteries, and large carry case. Comprehensive professional kit for clinical pain management.
• Y-Electrode Bundle Surgical-grade Y175 Electrode accessory with two stainless steel tips designed for hard-to-reach areas and targeted treatment. Bundle includes electrode, Y Sleeve, and lead wire. Compatible with Avazzia microcurrent devices.
• Brush Electrode Bundle Surgical-grade brush accessory with stainless steel bristles designed for use on the scalp or treating arms and legs. Bundle includes electrode and lead wire. Compatible with Avazzia microcurrent devices.
• Pencil Electrode Bundle Surgical-grade pencil accessory with stainless steel tip designed for use on smaller areas such as around the fingers. Bundle includes electrode and lead wire. Compatible with Avazzia microcurrent devices.
• Finger Electrode Conductive rubber electrode accessory designed to target small treatment areas. Attaches via lead wire to Avazzia microcurrent devices.
• QiWave Pad 6x12 Accessory emitting frequency-modulated electromagnetic pulses through two induction coils in a portable cushioned pad (6x12 inches). PEMF controlled by external stimulation source. Compatible with Avazzia devices.
• QiWave Pad 12x18 Accessory emitting frequency-modulated electromagnetic pulses through two induction coils in a large cushioned pad (12x18 inches). PEMF controlled by external stimulation source. Compatible with Avazzia devices.
• ViaQi Accessory Accessory emitting frequency-modulated electromagnetic pulses through precision winding around a hexagonal quartz crystal. PEMF controlled by external stimulation source. Compatible with Avazzia devices.
• ScalarQi Accessory Accessory emitting frequency-modulated electromagnetic pulses through precision scalar winding around a hexagonal quartz crystal. PEMF controlled by external stimulation source. Compatible with Avazzia devices.
• MEAD 10 Device Kit Meridian Energy Analysis Device-10 for measuring human body energy noninvasively. Entry-tier configuration in the M.E.A.D. professional line. Sold in kit form for clinical and research use.
• MEAD 20 Device Kit Meridian Energy Analysis Device-20 measures human body energy noninvasively at micro-current level of 200uA with 1 measuring channel. Kit includes device, Constant Pressure Detecting Module II, Palm Clamp, NIC Cottons, USB Cable, and carrying case. For clinical and research use.
• MEAD 100 Device Kit Meridian Energy Analysis Device-100 measures human body energy noninvasively at 200uA with 3 measuring channels including 2 online real-time channels. Higher-channel variant for advanced clinical and research applications.
• MEAD PRO Device Kit Meridian Energy Analysis Device-PRO measures human body energy noninvasively at 200uA with 5 measuring channels including 4 online real-time channels. Flagship professional configuration for advanced clinics and research centers.
• Device Service and Repair Avazzia-managed device repair service for Avazzia microcurrent devices. Service Request Fee of $195 for devices without LCD and $300 for PRO devices with LCD, with a 30-day warranty on completed repairs.

Quantifiable outcome

• Pain relief for up to 24 hours with single treatment (15-20 minutes)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and flagship.

• Achieve VitalitycoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• Matrix TherapycoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• BioEnergiMedcoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• The Sana ShopcoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• Bonrich AcademycoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• SenergycoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• First AlternativescoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• Advanced Microcurrent SolutionscoreChannel Partner/ Reseller/ DistributorExclusive distributor selling Avazzia-manufactured microcurrent devices, kits and accessories to healthcare professionals and patients.
• U.S. General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorGSA Schedule Contract 36F79720D0251 for government procurement. Award Date: 10/01/2020 - 09/30/2030. FSC Group: 65IIA, SIN: A-72 Stimulators, Muscle, Nerve and Pain Control.
• Paralyzed Veterans Association (PVA)flagshipStrategic or Co-development PartnerSupporting the Paralyzed Veterans Association through ad campaigns in PVA Lone Star Chapter newsletter, device donations, and webinar collaborations on pain management for spinal cord injury patients.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zynex Medical: Public medical device company that designs, manufactures, and markets TENS/electrotherapy devices for pain management, including prescription and OTC units. Directly comparable to Avazzia in product category, target customers (clinicians and patients), and electrotherapy modality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avazzia