First Alternatives

What First Alternatives does

First Alternatives LLC is a privately held wellness technology aggregator and authorized distributor, founded in 2012 and headquartered in Stuart, Florida. The company curates a catalog of 50+ non-invasive, drug-free therapeutic and diagnostic devices from third-party manufacturers — including Avazzia reactive microcurrent systems, Axiom H2 molecular hydrogen devices (featuring SPE/PEM electrolysis up to the $69,000 H2 AQUA bathing system), Therasage infrared and red light platforms, PEMF mats (Qi Wave, Quantum Resonance, Senergy CrystalWave Pro), BrainTap audio-visual brain entrainment, and BioTekna FDA-registered diagnostic devices (BIA-ACC body composition, HEG brain perfusion, PPG Stress Flow). It serves two primary customer segments: licensed healthcare practitioners (chiropractors, MDs, physical therapists, massage therapists, naturopaths, acupuncturists, osteopaths — over 5,000 active accounts) and individual consumers (50,000+ customers), with a multi-channel go-to-market combining owned e-commerce, an independent commission-based sales rep network (10–25%), practitioner wholesale accounts, and the FA Better Body franchise program.

The business model blends one-time hardware sales across a wide price ladder ($50 entry-level to $69,000 premium clinical installations), a recurring FA Care telehealth-and-technology membership ($50–$200/month across three tiers covering all 50 states), CEU-accredited practitioner education (300+ hours across seven disciplines, full schedule launching June 2026), supplement subscriptions (Integrative Peptides, myVitalC ESS60, Vilixium), and franchise/franchise fees. Proprietary value is added through bundled multi-technology clinical protocols, the BioTekna Functional Longevity Method™ framework, the Zero-Loss Upgrade policy, and universal warranty coverage. Demand generation is supported by deep educational content (FA Blog, FA Talk Podcast), organic social, free phone consultations, and the annual FA Conference (Fort Lauderdale, January 2027).

First Alternatives has no disclosed venture capital, institutional investment, parent company, or acquisition history. Ownership is held by founders/operators of the LLC structure, with headquarters in Stuart, Florida and operations concentrated in the Southeast US. The company employs 101–250 people and has distributed 25,000+ Avazzia devices and 1,000+ peer-reviewed H2 studies and 10,000+ PEMF studies underpin its evidence-based marketing positioning across 13 years of operation.

Name

First Alternatives

Legal name

First Alternatives LLC

Website

https://firstalternativetherapies.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

First Alternatives is a privately held wellness technology aggregator founded in 2012 in Stuart, Florida, distributing 50+ FDA-cleared and registered non-invasive medical devices — including Avazzia microcurrent, Axiom H2 hydrogen therapy, and Therasage infrared platforms — to over 5,000 licensed practitioners and 50,000 consumers through e-commerce, a commission rep network, CEU education, and a recurring telehealth membership.

Ownership category

akta.pro rank

Product category

Wellness Technology Devices

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)

akta.pro secondary industry

Health, Wellness & Pharmacy Online Retailers (CRAFADAG)

Keywords

• Wellness technology devices
• Reactive microcurrent therapy
• Molecular hydrogen therapy
• Infrared red light therapy
• PEMF wellness equipment

Headquarters

HQ city

Stuart

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Device Sales (Hardware): First Alternatives generates the majority of revenue through the direct sale of therapeutic wellness devices — ranging from consumer-priced items ($130–$800 for entry-level home devices) to clinical-grade systems ($2,995–$69,000 for high-output machines like the Axiom H2 AQUA hydrogen bathing system). Sales occur via an owned e-commerce storefront, phone/consult sales, and independent rep network. Revenue is one-time at point of sale with no recurring hardware component for most SKUs.
2. Subscription Membership (FA Care): FA Care is a tiered monthly membership ($50–$200/month) bundling telehealth primary care, urgent care access, discounted wellness visits, and included/discounted technology access (DNA testing kits, Avazzia MedSport device, red light pads). Revenue is recurring and subscription-based, covering entire families under one membership with a one-time startup fee ($300–$2,000).
3. CEU Education & Training: First Alternatives offers over 300 hours of CEU-certified continuing education for licensed practitioners (LMT, DC, AP, PT, ND, MD, DO). Training is offered as a paid course catalog and is a revenue stream from practitioners seeking accreditation and protocol certification. The full schedule launches June 1, 2026.
4. Rep & Franchise Partnerships: Independent sales representatives earn 10–25% commission on sales they generate, providing a recurring income stream for reps who build client relationships. The FA Better Body franchise program allows entrepreneurs to open branded wellness locations from $35,000, generating franchise fee revenue for the company.
5. Financing & Leasing Revenue: First Alternatives facilitates financing, rent-to-own, and operating lease arrangements for higher-priced devices (e.g., $69,000 Axiom H2 AQUA, $10,000+ clinical systems). While interest/financing fees may accrue to the company or partner lenders, these arrangements enable customers who cannot pay upfront, effectively expanding the addressable market.
6. Oral Peptides & Supplements: Sale of Integrative Peptides catalog products (CerebroPep, BPC-157, Frag Max, ThyroPep, etc.) ranging from $76–$185 per product. Available as standalone purchases or via subscription (Subscribe & Save). Revenue is one-time or subscription-based, recurring for subscribers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

First Alternatives is an authorized distributor and curated aggregator of 50+ FDA-cleared, non-invasive wellness technologies for pain relief, anti-aging, cognitive performance, metabolic health, and detoxification. It sells devices directly to consumers via its e-commerce storefront and to licensed healthcare practitioners (DCs, MDs, PTs, LMTs, NDs, DOs, APs) through wholesale accounts, a commission-based rep network, and franchise locations, and offers related CEU-accredited education, telehealth membership (FA Care), supplements, and clinical protocol bundling.

Product overview

First Alternatives is a wellness technology company offering a portfolio of 50+ non-invasive, drug-free medical and wellness technologies for practitioners and individuals, organized into five core pillars: (1) Reactive Microcurrent — the Avazzia device line (Blue, EzziLift, MedSport, BEST RSI, ProSport ULTRA, ProSport 3) FDA-cleared for acute and chronic pain relief, ranging from home-use entry devices to clinical-grade diagnostic units. (2) Hydrogen Therapy — the Axiom H2 line of SPE/PEM electrolysis devices including home water bottles, breathable inhalation units (HW300 through HW3000), and the premium Axiom H2 AQUA full-tub hydrogen bathing system ($69,000). (3) Red Light & Infrared — a Therasage-powered portfolio including healing pads, wearable masks/gloves/caps, targeted panels, and the flagship Thera360 Plus portable full-body infrared sauna, plus PEMF mats (Qi Wave Small/Large, Quantum Resonance System, Senergy CrystalWave Pro). (4) Brain Entrainment — the BrainTap headset combining binaural beats and LED visor photic entrainment with 1,000+ guided app sessions. (5) Diagnostics & Testing — BioTekna FDA-registered physiological assessment suite (BIA-ACC body composition, HEG brain perfusion, PPG Stress Flow autonomic monitoring), SNiP DNA nutrigenomics testing (103 SNPs), and FA Gutcheck IgG food sensitivity panel (90 foods). Supplement offerings include Integrative Peptides (oral peptides for cognitive, gut, body composition, thyroid, and immune support), Vilixium botanical supplement, and myVitalC ESS60 Carbon 60 (Nobel-winning antioxidant). FA Care telehealth membership provides physician oversight bundled with technology access across all product lines.

Differentiator

Problem solved

Functional benefit

Brands

• FA Better Body: Franchise opportunity for opening First Alternatives wellness technology locations
• FA Care
• FA Talk
• FA Conference
• FA Blog
• FA Gutcheck
• CODE Complex

Products and services

• Avazzia Reactive Microcurrent Device Line (Blue, EzziLift, MedSport, BEST RSI, ProSport ULTRA, ProSport 3) FDA-cleared biofeedback-driven microcurrent devices for acute and chronic pain relief, scar tissue, nerve health, sports injuries, post-workout recovery, and clinical diagnostics. Line spans entry-level home use (Avazzia Blue from $365) to professional-grade clinical workhorses (ProSport ULTRA at $3,657, ProSport 3 at $5,157; BEST RSI at $1,792) requiring Rx or professional license.
• Axiom H2 Molecular Hydrogen Platform (HW300 V2.0, HW600, HW1000, HW3000, SSH Tablets, HRW Bottle, H2 AQUA) SPE/PEM electrolysis-based hydrogen therapy devices and consumables covering molecular hydrogen tablets ($50), portable HRW bottle, home hydrogen inhalation (HW300 V2.0 $3,500), mid-range clinical units (HW600 $6,500, HW1000 $10,000), hospital-grade inhalation (HW3000 $20,000), and the H2 AQUA full-immersion hydrogen bathing system ($69,000) for high-volume clinical environments and IV lounges.
• Therasage Red Light & Infrared / Thermal Therapy Line (Thera Lite, TheraPro, Thera360 Plus, Therafrost, TheraGlow, TheraSculpt, TheraGlove, TheraCap, Healing Pad, TheraPlex Tri-Lite) Certified Therasage authorized-dealer line spanning full-body infrared saunas (Thera360 Plus $1,428), heating pads (Healing Pad $130, TheraPro $546/$998), clinical panels (Thera Lite $240), cold plunges (Therafrost $4,988), wearable photobiomodulation devices (TheraGlow mask, TheraGlove, TheraCap, TheraSculpt), and combination PEMF + infrared systems (TheraPlex Tri-Lite) for pain relief, circulation, aesthetics, contrast therapy, and recovery.
• PEMF Device Line (Qi Wave Small, Qi Wave Large, Quantum Resonance System, Senergy CrystalWave Pro BioTransducer) Pulsed Electromagnetic Field therapy devices including the Qi Wave Small compact mat ($445), Qi Wave Large full-coverage mat ($1,495 with discount), clinical Quantum Resonance System ($3,500), and advanced Senergy CrystalWave Pro PEMF + crystal resonance bio-transducer bundle ($6,500) for home, clinical, and integrative practice use.
• BrainTap Headset + BrainTap App Subscriptions All-in-one audio-visual brainwave entrainment device combining precision binaural beats through built-in earphones with a full-visor LED light system that pulses in synchronization; pairs with the BrainTap app ($797 retail, $637.60 with 20% off) for anxiety, sleep, focus, brain fog, and pain management use in clinical and home settings.
• BioTekna Diagnostic Suite (BIA-ACC Body Composition Analyzer, HEG Hemoencephalography, PPG Stress Flow) Three FDA-registered BioTekna diagnostic devices for licensed practitioners: BIA-ACC bioimpedance body composition analyzer (fat distribution, muscle integrity, metabolic hydration), HEG hemoencephalography brain perfusion and cognitive regulation device, and PPG Stress Flow autonomic/vascular/HRV profiling device, sold separately to clinicians for functional longevity and integrative medicine practices.
• SNiP DNA Nutrition Test Functional nutrigenomics test analyzing 103 gene SNP variants across 11 personalized DNA health reports covering methylation, detoxification, neurotransmitters, inflammation, vitamin D metabolism, cardiovascular risk, exercise, weight/metabolism, bone health, antioxidant capacity, and caffeine metabolism; paired with a custom CODE Complex supplement formulated to the microgram from each test result.
• FA Gutcheck IgG Food Sensitivity Panel Gold-standard ELISA 90-food IgG antibody panel with at-home finger-prick blood spot collection and 1:1 MD nutritionist consultation, identifying hidden food sensitivities triggering chronic inflammatory responses; includes elimination and reintroduction protocol guidance (semi-annual retesting included with FA Care Full plan).
• Integrative Peptides Oral Peptide Catalog Bioidentical oral peptide supplements covering cognitive, gut healing, body composition, thyroid/hormonal, and immune/anti-aging therapeutic categories; products priced $76–$185 individually and available via Subscribe & Save subscription, GMP-certified, no prescription required.
• myVitalC ESS60 (Carbon 60 Fullerene) Supplement Line Pharmaceutical-grade ESS60 Carbon 60 antioxidant supplements in olive oil ($109.95, $87.96/mo subscription), MCT/avocado oils, softgel capsules ($142.95, $109.95/mo subscription), and pet formulas, backed by the 2012 Baati study showing a 90% lifespan increase in rats; positioned as a Nobel Prize-winning antioxidant molecule 172x more potent than Vitamin C.
• Vilixium Natural Liquid Dietary Supplement Liquid dietary supplement formulated in Canada combining New Zealand Fulvic Acid with Amazonian botanicals (Pau D'Arco, Pao Pereira, Sarsaparilla Root, White Pine Bark) to support skin health, circulation, gut function, energy, immune function, and antioxidant defense.
• FA Care Membership (Basic, Advanced, Full tiers) Tiered monthly membership ($50–$200/month with $300–$2,000 one-time startup fees) bundling telehealth primary care, 24/7 urgent care access, discounted wellness visits, SNiP DNA nutrition testing, Avazzia MedSport device, red light therapy pad, IgG food sensitivity retesting, CODE Complex supplement formulation, and on-demand technology rental for health crises; family-wide coverage across all tiers.
• CEU-Accredited Practitioner Education (300+ Hours) Continuing education catalog of 300+ hours of CEU-accredited training covering device operation, frequency protocol selection, and clinical integration of Avazzia microcurrent, Axiom H2 hydrogen, Therasage red light/infrared, PEMF, BrainTap, and BioTekna diagnostic platforms; serves as a paid course catalog and practitioner acquisition channel.
• FA Better Body Franchise Program Franchise offering for opening a branded FA Better Body wellness location, starting from a $35,000 investment, providing franchisees with access to the full FA technology catalog, brand, marketing framework, and operational support; franchisees purchase devices through FA and operate their own businesses under the FA brand.
• Independent Sales Rep Program (10–25% Commission) Channel sales program enabling independent sales representatives to earn 10–25% commission with recurring income potential by selling FA technologies to practitioners and individuals; reps contact through [email protected].

Quantifiable outcome

• 90%+ efficacy rate — Avazzia Reactive Microcurrent third-party verified by government agencies and universities for acute tissue change and accelerated healing
• +5 more outcomes

Named customers14 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Avazzia (Bioelectric Devices)coreTechnology or IntegrationAvazzia is the manufacturer of the FDA-cleared Reactive Microcurrent device line sold exclusively through First Alternatives as the primary channel. Devices include Avazzia Blue, EzziLift, MedSport, BEST RSI, ProSport ULTRA, and ProSport 3 — covering home use through full clinical applications. FA describes Avazzia as 'built over two decades by engineers, clinicians, and patients.' First Alternatives holds itself out as the primary source for Avazzia devices, warranty, and training.
• Axiom H2 (Molecular Hydrogen Systems)coreTechnology or IntegrationAxiom H2 manufactures pharmaceutical-grade hydrogen therapy devices (HW300, HW600, HW1000, HW3000, and the H2 AQUA hydrogen bathing system) using SPE/PEM electrolysis technology. First Alternatives is an authorized distributor and the primary sales channel for Axiom H2 products in the US wellness market. The H2 AQUA ($69,000) is the flagship premium installation product in the Axiom line.
• Therasage (Red Light & Infrared / Thermal Therapy)coreTechnology or IntegrationTherasage is the manufacturer of the full-spectrum infrared and red light therapy device line (Thera360 Plus sauna, TheraPro healing pad, TheraGlow mask, Therafrost cold plunge, etc.). First Alternatives is a certified Therasage authorized dealer and training partner. Therasage has 20+ years of clinical use and integrates NASA-developed near-infrared technology.
• BrainTap (Audio-Visual Brain Entrainment)coreTechnology or IntegrationBrainTap is the manufacturer of the BrainTap Headset — an audio-visual brainwave entrainment device combining binaural beats and LED visor light synchronization. First Alternatives distributes BrainTap alongside the full BrainTap app library (1,000+ guided sessions). Used in clinical settings for anxiety, sleep, focus, and pain management.
• BioTekna (Diagnostic Assessment Technologies)coreTechnology or IntegrationBioTekna manufactures FDA-registered diagnostic assessment devices — BIA-ACC (body composition), HEG (brain perfusion), and PPG Stress Flow (autonomic/stress profiling). First Alternatives integrates the BioTekna suite as the diagnostic foundation of its Functional Longevity Method™ clinical framework, offering these devices to licensed practitioners.
• Integrative PeptidescoreTechnology or IntegrationIntegrative Peptides is a physician-developed brand of oral bioidentical peptide supplements (BPC-157, Frag Max, CerebroPep, ThyroPep, Epitalon, etc.) carried exclusively through First Alternatives. Products are GMP-certified and available without prescription. The company is the primary distribution channel for Integrative Peptides' catalog.
• myVitalC (ESS60 Carbon 60)secondaryTechnology or IntegrationmyVitalC manufactures pharmaceutical-grade ESS60 (Carbon 60 fullerene) supplements in various carrier oils (olive, MCT, avocado), capsules, and pet formulas. First Alternatives is an authorized distributor. Products include the original olive oil formula used in the landmark 2012 Baati lifespan study. Also available directly via myVitalC.com.
• Qi Wave / Senergy BioTransducer (PEMF Devices)secondaryTechnology or IntegrationQi Wave (small and large PEMF mats) and Senergy CrystalWave Pro (advanced clinical PEMF + crystal resonance) are PEMF device brands carried by First Alternatives. The Quantum Resonance System is also offered for entry clinical PEMF applications. These complement the broader technology portfolio alongside Axiom H2 and Therasage offerings.
• Dr. Marna RasmussenminorStrategic or Co-development PartnerDr. Marna Rasmussen is described as one of the world's foremost authorities on microcurrent therapy and biofeedback medicine, with a high clinical success rate for chronic pain patients. She introduces the Avazzia device line in video content and provides clinical expertise supporting the product's practitioner positioning.
• Dr. Francisco Cidral & Dr. Gianluca (BioTekna)minorStrategic or Co-development PartnerDr. Francisco Cidral and Dr. Gianluca are BioTekna technology experts who introduce the BioTekna diagnostic suite (BIA-ACC, HEG, PPG) in video content. They appear to be key clinical collaborators in the Functional Longevity Method™ framework used by First Alternatives.
• FA Better Body FranchiseesminorChannel Partner/ Reseller/ DistributorFA Better Body franchisees open branded wellness locations using the First Alternatives technology catalog, brand, and operational framework. Franchisees purchase devices and products through FA and operate their own businesses under the FA brand umbrella, creating a distribution channel and revenue-sharing model.
• FA Independent Sales RepresentativesminorChannel Partner/ Reseller/ DistributorIndependent sales representatives earn 10–25% commission selling FA technologies to practitioners and individuals. Rep support contact is [email protected]. The rep network provides a channel for personal sales outreach and relationship-based selling, complementing the e-commerce and consult channels.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Muse (by Interaxon): Muse is a consumer audio-visual brain entrainment/EEG neurofeedback headset with a guided-session app — directly comparable to First Alternatives' BrainTap headset (binaural beats + LED visor + 1,000+ sessions) for sleep, focus, and stress use cases.
• LightStim: LightStim designs FDA-cleared red-light therapy devices for skin care, pain, and aesthetics — overlapping with First Alternatives' TheraGlow mask, TheraGlove, and aesthetic/dermatology-focused wellness devices.
• Alpha-Stim: Alpha-Stim manufactures and distributes FDA-cleared microcurrent electrical therapy devices for pain, anxiety, and insomnia — directly comparable to First Alternatives' Avazzia microcurrent line, including the prescription-required clinical model and direct-to-consumer/home variants.
• Joovv: Joovv is a leading direct-to-consumer red light therapy panel brand (full-body and targeted panels) — directly comparable to First Alternatives' Therasage red light and infrared portfolio (Thera Lite, TheraPro, Thera360 Plus) for both home and clinical use cases.
• BEMER Group: BEMER sells PEMF home and clinical devices globally through an MLM-style rep network — directly comparable to First Alternatives' Qi Wave and Senergy CrystalWave Pro PEMF lines and its commission-based independent rep GTM motion.
• Mito Red Light: Mito Red Light is a consumer and clinical red-light-therapy brand selling modular panels, mats, and wearables — directly comparable to First Alternatives' Therasage Healing Pads, TheraPro, Thera Lite, TheraSculpt, and other red-light SKUs sold through firstalternativetherapies.com.
• Vibrant Wellness: Vibrant Wellness sells practitioner-channel functional lab testing (food sensitivity, hormone, gut panels) via a network of integrative providers — directly comparable to First Alternatives' SNiP DNA Nutrition Test, FA Gutcheck IgG panel, and BioTekna diagnostic suite sold to licensed clinicians.

Broad incumbents

• Restore Hyper Wellness: Restore is a national franchise of wellness-recovery studios offering cryotherapy, infrared sauna, IV drip, and compression therapy services — comparable to First Alternatives' FA Better Body franchise model and the cold-plunge/sauna/PEMF stack sold to performance-recovery and wellness studios.
• Hims & Hers Health: Hims & Hers operates a national telehealth platform selling subscription-based wellness, supplements, and prescription products — broadly comparable to First Alternatives' FA Care telehealth membership (tiered monthly subscription + bundled device/supplement access in all 50 states).

Emerging players

• Hydrogen Health (H2 Sciences / H2 Elixir / HydroFX): Hydrogen-health brands market molecular hydrogen tablets, hydrogen water machines, and hydrogen inhalation devices — overlapping with First Alternatives' Axiom H2 SSH Tablets, HRW Bottle, HW300–HW3000 inhalation line, and AQUA bathing system for the anti-aging/recovery consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FAtherapies
• Facebookfacebook.com/FirstAlternatives
• LinkedInlinkedin.com/company/first-alternative-therapies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Alternatives