What Maxomedia AG does

Maxomedia AG is a privately-held, Bern-based full-service digital agency founded in 1996 that sells customer journey optimization services to Swiss enterprises, public institutions, and consumer-facing brands. Its core service architecture is the proprietary 'Parkur-Prinzip' methodology — a six-step, three-phase framework (Attention, Interaction, Loyalty) used to identify and remove obstacles in B2B and B2C customer journeys. Service modules are sold both as integrated packages and individually, covering strategy & consulting, campaigning, UX design, visual design, web development (Craft CMS, WordPress, .NET, HTML/CSS/JS/PHP), marketing automation (Active Campaign, Mautic, custom .NET), and analytics & reporting.

The technology stack combines mainstream CMS and web development frameworks with marketing automation platforms, plus custom generative AI chatbot products (Max for enterprises, Mutz for SC Bern, WiSTy for Wirtschaftsschule Thun) and an AI video generator used in campaign work. AI capabilities are applied rather than proprietary — built on third-party foundation models via prompt engineering — and are positioned as feature additions to the agency's broader services portfolio rather than standalone platform offerings.

The business model is professional services: project-based engagements with bespoke, non-publicly-disclosed pricing, plus a free 'Ask a Maxo' consultation used as a lead-generation funnel. Distribution is direct, regional, and enterprise-field-sales in nature, anchored in the Bern headquarters with no public sales outside the DACH region. Customer concentration is diversified across named enterprise and government logos (SBB, Swisscom, Swissquote, BAG, CONCORDIA, SC Bern, Universität Fribourg, Wirtschaftsschule Thun, VBZ), though no revenue split is disclosed. The firm operates without external investment, indicating founder/management-controlled ownership.

Name

Maxomedia AG

Legal name

Maxomedia AG

Website

https://maxomedia.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxomedia AG is a privately-held Bern-based digital agency, founded in 1996, that sells customer journey optimization services built around its proprietary 'Parkur-Prinzip' methodology to Swiss enterprises, government, and consumer brands across DACH.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

akta.pro secondary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

• Digital marketing agency
• Customer journey optimization
• Web development services
• Marketing automation
• AI chatbot development

Headquarters

HQ city

Berne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Agency Services: Full-service digital agency providing strategy consulting, campaign management, UX/UI design, web development, marketing automation, and analytics services. Services are offered both as integrated customer journey solutions and as individual competency modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maxomedia AG is a full-service Swiss digital agency offering integrated customer journey optimization through its proprietary Parkur-Prinzip methodology. The agency delivers seven service modules—strategy consulting, campaigning, UX/UI design, visual design, web development, marketing automation, and analytics—either as end-to-end solutions or individual engagements. It also develops custom generative AI chatbot products for Swiss enterprises, with a DACH regional focus.

Product overview

Maxomedia AG is a full-service digital agency offering integrated customer journey optimization services. Their core offering is the proprietary Parkur-Prinzip methodology with six competence modules: Strategy & Consulting, Campaigning, User Experience Design, Visual Design, Web Development (HTML, CSS, JS, PHP, WordPress, .NET), Marketing Automation (Active Campaign, Mautic, .NET), and Analytics & Reporting. The company also develops custom AI chatbot products including Max (enterprise ChatGPT solution), Mutz (SC Bern sports chatbot), and WiSTy (educational institution chatbot). Services are offered both as integrated customer journey packages and as individual modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Consulting Digital marketing strategy consulting and advisory services focused on customer journey optimization from lead generation through customer loyalty and brand advocacy.
• Campaigning On- and offline advertising campaign development combining data-driven insights with creative execution across multiple channels including social media, landing pages, and traditional media.
• User Experience (UX) Design UX/UI and web design services focusing on creating intuitive, efficient, and satisfying user experiences through persona development, user research, and user-centered design methodologies.
• Visual Design Visual design and graphic services including brand identity, display advertising, posters, high-end video production, and visual content optimized for user engagement.
• Web Development Web development services using HTML, CSS, JS, PHP, WordPress, and .NET for building state-of-the-art websites, web platforms, and digital experiences that integrate seamlessly with enterprise systems.
• Marketing Automation Marketing automation services including lead scoring, personalized communication, and CRM coordination using Active Campaign, Mautic, or custom .NET solutions for B2B and B2C customer journey optimization.
• Analytics & Reporting Web analytics and tracking services providing data-driven decision support, budget optimization, and marketing performance measurement through customized data dashboards.
• Max (ChatGPT for Swiss Enterprises) Proprietary AI chatbot solution for Swiss enterprises, providing ChatGPT-like conversational capabilities tailored for business applications using prompt engineering techniques.
• Mutz KI-Chatbot (SC Bern) Generative AI chatbot for SC Bern featuring real-time data integration, sports statistics, knowledge hub, complex calculations, personalized advertising, and interactive fan engagement.
• WiSTy Chatbot (Wirtschaftsschule Thun) AI-powered career planning chatbot for Wirtschaftsschule Thun providing 24/7 support for course information, educational planning, and bilingual offerings using knowledge database integration.

Quantifiable outcome

• 8,000+ app downloads achieved for ZüriMobil campaign despite pandemic launch challenges
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tabakpräventionsfonds (TPF)coreStrategic or Co-development Partner · 30 May 2024Collaborative partnership for the 'Don't get fogged' nicotine prevention campaign targeting youth. TPF partnered with Maxomedia and other agencies to develop anti-tobacco messaging delivered through TikTok, interactive landing pages, and gamified Minecraft content.
• Oxy SuissecoreStrategic or Co-development Partner · 30 May 2024Co-partner in the 'Don't get fogged' nicotine prevention campaign for World No Tobacco Day 2024. Jointly developed campaign targeting youth through social media and interactive content.
• Ads&FiguresminorStrategic or Co-development Partner · 30 May 2024Creative agency partner in the 'Don't get fogged' TikTok campaign, contributing to the development of provocative anti-smoking content for youth audiences.
• Les Tailleurs CommunicationsminorStrategic or Co-development Partner · 30 May 2024Communication agency partner in the 'Don't get fogged' campaign, collaborating on youth-focused anti-tobacco messaging strategy.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Jung von Matt: One of Europe's leading independent creative agencies with significant presence in Switzerland (Jung von Matt/Limmat, Jung von Matt/Brand Identity). Competes directly with Maxomedia for Swiss enterprise creative and digital mandates, offering similar full-service campaign and digital transformation capabilities.
• Scholz & Friends: Germany-based creative and digital agency group with strong DACH presence. Competes with Maxomedia for integrated marketing, digital transformation, and customer journey engagements for German-speaking enterprise clients.
• Farner Consulting AG: Major Swiss integrated communications and consulting agency offering strategy, branding, content, digital, and public affairs services. Directly comparable to Maxomedia in serving large Swiss enterprises and public institutions across multiple sectors.
• Wirz Group: Long-established Swiss advertising and communications agency with full-service creative, digital, and media capabilities. Directly comparable peer competing for Swiss enterprise marketing budgets and digital campaign mandates.
• Dept: Global digital agency combining technology, marketing, and creative services with strong European presence. Comparable to Maxomedia for integrated digital transformation, web development, and customer journey work for enterprise clients.
• Valtech: Global digital agency focused on customer experience, commerce, and data-driven marketing transformation. Directly comparable in offering integrated digital services and customer journey optimization to enterprise clients across multiple verticals.
• Notch Interactive: Swiss digital agency specializing in customer experience, e-commerce platforms, and digital transformation for DACH enterprises. Comparable to Maxomedia in size, geography, and service portfolio including web development, UX, and marketing automation.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group headquartered in Munich with Swiss operations. Offers the same integrated strategy, creative, digital, and technology service portfolio as Maxomedia but at significantly larger scale across the DACH region.
• Wunderman Thompson: Global WPP-owned agency combining creative, data, and technology capabilities. Competes with Maxomedia for large Swiss enterprise digital transformation and CRM/marketing automation mandates, though at materially greater scale.
• Dentsu Creative (formerly Isobar): Global Dentsu-owned digital creative network operating across Switzerland and the broader DACH region. Competes with Maxomedia for enterprise digital strategy, experience design, and integrated campaign mandates at greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxomedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxomedia AG