What ads&figures Ltd. does

ads&figures AG is a privately held Swiss digital marketing agency (Digitalagentur) headquartered in Bern, Switzerland, founded in 2016 by Fabian Wydler. Operating with 11–50 employees under a founder-led structure (CEO & Founder Fabian Wydler; CBDO & Partner Alessandro Graf; COO & Co-Founder Jean-Claude Zulauf; Co-Founder René Linder), the firm provides professional services across three core competencies: Data & Digital Analytics, Digital Marketing, and Strategy & Consulting. Service lines include Digital Analytics, SEO, SEA, Social Media Advertising, Programmatic Advertising (DV360, Programmatic DOOH), Feed Management & Google Shopping, Audits, KPI Definition, Data Ownership consulting, Website Relaunch support, and Workshops & Coachings. The agency's central methodology is the proprietary 'ads&figures Digital Success Model', a six-pillar framework spanning Strategy & KPIs, Brand & Product, Data & Technology, BI & Reporting, User Journey & Automation, and Digital Marketing Excellence.

The technology stack is composed of mainstream martech platforms rather than proprietary systems: Google Analytics and Google Tag Manager for measurement, Google Ads, Meta Business tools (Facebook, Instagram), LinkedIn Marketing Solutions, Pinterest, and DV360 for programmatic media buying, with Pipedrive used as the internal CRM. The firm is a listed Meta Facebook Business Partner under Campaign Management, a LinkedIn Marketing Partner, and an active member of IAB Switzerland, where it received the Digital Marketing Award in 2020 jointly with Lidl Schweiz. Multilingual campaign execution across Switzerland's German, French, and Italian language regions is positioned as a core capability.

Revenue is generated through professional services engagements — both ongoing retainers and project-based work — billed to Swiss enterprises, non-profits, government bodies, tourism organizations, and SMBs. Named clients include Valiant Bank, Mobiliar, The Adecco Group Switzerland, EHB, Bimbosan, Alzheimer Schweiz, FSP, ProJuventute, BVZ Holding, SwissSkills Bern, Jungfrau Region Tourismus, and Lindenhofgruppe. The GTM motion is direct sales-led via the company website, supported by case-study evidence, workshops, and IAB-driven relationship channels; pricing is quote-based with no published rate card. Geographic scope is exclusively Switzerland, which is a structural constraint on addressable market.

Name

ads&figures Ltd.

Legal name

ads&figures AG

Website

https://adsandfigures.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ads&figures AG is a privately held Swiss digital marketing agency headquartered in Bern, founded in 2016, serving Swiss enterprises, non-profits, government, tourism organizations, and SMBs with SEO, SEA, programmatic, social media advertising, digital analytics, and consulting services across all three Swiss language regions.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Market Research, Analytics & Consumer Insights (BPAFAAAM), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)

Keywords

• Digital marketing services
• Search engine optimization
• Programmatic advertising
• Digital analytics consulting
• Performance media buying

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: ads&figures generates revenue through fees for digital marketing consulting, campaign strategy, and execution services. The agency provides ongoing retainer-based engagements as well as project-based work encompassing SEO, SEA, Social Media Advertising, Programmatic Advertising, Digital Analytics, Audits, and Workshops & Coachings. Revenue is primarily service-based with recurring client engagements.
2. Digital Analytics & Reporting Services: Fees for analytics implementation, dashboard creation, and stufengerechte (audience-appropriate) reporting services, helping clients make data-driven decisions.
3. Workshops & Coaching: Individual support for digital challenges and sustainable knowledge building within client digital teams, billed as professional services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ads&figures is a Swiss digital marketing agency that plans, executes, and measures cross-channel digital marketing campaigns for Swiss organizations. Core offerings include Digital Analytics (tracking implementations, dashboards, reporting), Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Advertising, Programmatic Advertising (including Programmatic Digital Out-of-Home), Audits, Feed Management & Google Shopping, Strategy & Consulting (KPI definition, Data Ownership, concept work, website relaunch), and Workshops & Coachings. Service delivery is structured through a proprietary five-pillar "Digital Success Model" framework and is billed via project-based and ongoing retainer engagements.

Product overview

ads&figures is a Swiss digital marketing agency (Digitalagentur) headquartered in Bern that offers professional services organized around three core competencies: Data & Digital Analytics, Digital Marketing, and Strategy & Consulting. The agency does not appear to offer a distinct software product but rather provides service-based offerings including Digital Analytics, Programmatic Advertising, Search Engine Advertising (SEA), Search Engine Optimization (SEO), Social Media Advertising, Audit services, Feed Management & Google Shopping, Data Ownership consulting, KPI Definition, Digital Marketing Conceptualization, Website Relaunch support, and Workshops & Coachings. The agency operates a proprietary 'ads&figures Digital Success Model' framework that structures engagement across six pillars: Strategy & KPIs, Brand & Product, Data & Technology, BI & Reporting, User Journey & Automation, and Digital Marketing Excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Analytics Analysis, tracking implementation, and dashboard/reporting services that turn website and campaign data into structured, actionable reporting for client decision-making. Target users are Swiss organizations needing data-based digital marketing decisions.
• Programmatic Advertising Automated, real-time bidding-driven digital ad buying across Display, Video, and Digital Out-of-Home (city screens, train stations, airports, gas stations) for Swiss clients seeking cost-efficient, targeted reach.
• Search Engine Advertising (SEA) Paid search advertising management on Google and Bing, including keyword strategy, smart bidding, ad creation, and continuous optimization. For Swiss organizations seeking professional SEA campaign execution.
• Search Engine Optimization (SEO) Sustainable search engine optimization that grows organic website traffic over time through technical, on-page, and off-page measures, complementing paid media. Target users are Swiss brands seeking long-term organic visibility.
• Social Media Advertising Paid social media advertising on platforms including Instagram, LinkedIn, Facebook, and Pinterest, with audience targeting and trend-aware creative delivery. For Swiss organizations running campaigns across social platforms.
• Audit Audit of clients' existing digital marketing setups (analytics, campaigns, channels) to identify optimization potential. Used as a diagnostic engagement preceding full-service work.
• Workshops & Coachings Individual coaching and workshops that build sustainable digital marketing expertise within client digital teams. Billed as professional services and used for capability transfer.
• Feed Management & Google Shopping Feed management and Google Shopping optimization for e-commerce clients, supporting large product inventories and performance-oriented shopping campaigns.
• KPI Definition Strategy consulting that defines marketing-relevant KPIs as the foundation for digital strategy, campaign measurement, and ongoing optimization.
• Data Ownership Strategy consulting around client ownership of marketing data, analytics infrastructure, and platform independence, addressing vendor lock-in and data sovereignty.
• Digital Marketing Conceptualization (Konzeption) Development of digital marketing concepts and roadmaps that translate business objectives into channel strategies, tactical plans, and execution frameworks for the client team.
• Website Relaunch Support Strategic and operational support for clients undergoing website relaunches, including SEO continuity preservation, redirect planning, and digital marketing integration.

Quantifiable outcome

• +300% clicks, +1,200% CTR improvement, -81% CPC reduction for Alzheimer Schweiz campaign
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• IAB SwitzerlandcoreGTM or Marketing Partnerads&figures is an active member of IAB Switzerland, the national Interactive Advertising Bureau. The agency received a Digital Marketing Award from IAB Switzerland in 2020 (jointly with Lidl Schweiz) and participates in IAB events and initiatives. Membership provides industry credibility and access to the Swiss digital marketing ecosystem.
• Meta (Facebook Business Partner)coreTechnology or Integrationads&figures is listed in Meta's Facebook Business Partner Directory under Campaign Management, indicating certified expertise in Meta advertising platforms (Facebook and Instagram). Multiple team members hold individual Meta/Facebook certifications.
• Google (Google Ads & Analytics Partner Ecosystem)coreTechnology or Integrationads&figures implements and manages campaigns across Google Ads, Google Analytics, and Google Marketing Platform (including DV360/Programmatic). The agency's expertise with these platforms is evident across numerous client case studies.
• LinkedIn Marketing Solutions PartnercoreTechnology or Integrationads&figures holds LinkedIn Marketing Partner certifications and manages LinkedIn advertising campaigns for clients including Valiant Bank AG, demonstrating expertise in B2B LinkedIn advertising in the Swiss market.
• Republica (Creative Agency)strategicStrategic or Co-development Partnerads&figures collaborated with Bern-based creative agency Republica on the ProJuventute 'Ungehörte Münder' campaign. Republica handled creative development while ads&figures managed digital media distribution. The partnership demonstrates a co-creation model between creative and media agencies.
• Komet (Creative Agency)strategicStrategic or Co-development Partnerads&figures worked with Bern-based creative agency Komet on the Haslital winter campaign 2025/26 for Jungfrau Region Tourismus. Komet provided creative direction while ads&figures handled digital campaign execution.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept: Amsterdam-headquartered European digital agency combining creative, performance marketing, and technology services for enterprise clients. Comparable in its full-funnel digital marketing orientation and cross-channel campaign execution model.
• Webrepublic: Zurich-headquartered Swiss performance and digital marketing agency offering SEO, SEA, programmatic, and social media advertising to enterprise clients. Closest direct peer given the shared Swiss focus, full-funnel performance orientation, and similar service mix.
• Diva-e: German full-service digital agency offering strategy, content, performance marketing, and technology services. Comparable in its mid-sized, multi-disciplinary digital agency positioning serving enterprise clients across the DACH region.
• Nexum: European digital agency with a strong presence in the DACH region offering digital strategy, performance marketing, and martech services. Comparable in its mid-sized, full-service digital positioning and DACH enterprise client base.
• Liip: Swiss digital agency with offices in Bern, Lausanne, and Zurich focused on digital product, web, and marketing services. Comparable as a similarly sized Swiss digital agency with a multidisciplinary, full-service model.

Broad incumbents

• Scholz & Volkmer: German digital creative and technology agency serving enterprise clients with digital strategy, platforms, and campaign work. Comparable in its DACH enterprise focus and blend of creative and digital marketing services, though with a stronger technology-platform orientation.
• Valtech: Global digital transformation agency with strong DACH presence, blending technology, data, and marketing services for enterprise clients. Comparable in combining martech, analytics, and campaign execution, though at significantly larger scale and broader scope.
• Jung von Matt: Major European creative and digital agency group with strong DACH presence and significant digital marketing capabilities. Broader incumbent offering a wider portfolio including large-scale brand campaigns, into which mid-sized Swiss digital agencies like ads&figures are often sub-contracted or compete against.
• Wunderman Thompson: Global digital, creative, and data-driven marketing agency network (now VML) with enterprise clients across industries. A broad incumbent whose data, technology, and performance marketing capabilities overlap with ads&figures' offering at a much larger scale.
• Merkle: Global data-driven performance marketing and customer experience agency within Dentsu, focused on analytics, CRM, and digital media. Comparable in its data-led performance marketing and analytics practice, though operating at significantly larger scale and geographic breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adsandfigures
• Facebookfacebook.com/adsandfigures
• LinkedInlinkedin.com/company/adsandfigures
• Instagraminstagram.com/adsandfigures
• Pinterestpinterest.ch/adsandfigures

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ads&figures Ltd.