Woodcreek Golf Club

What Woodcreek Golf Club does

Woodcreek Golf Club operates a dual-course public municipal golf facility in Roseville, California, owned by the City of Roseville and managed by SRI Golf. The flagship Woodcreek course is an 18-hole championship layout designed by Robert Muir Graves in 1995 (Par 72, 6,518 yards, Slope 132), paired with the Diamond Oaks Golf Course, an 18-hole Ted Robinson design operational since 1963 (Par 72, 6,283 yards, Slope 118). The company monetizes through eight revenue streams: green fees and cart rentals at both courses, a lighted driving range with token cards and bucket pricing ($5-$20), four membership tiers (Annual Pass, Golf Roseville Membership, Platinum Annual Pass, Rose Card), golf instruction delivered by PGA and LPGA professionals using Flight Scope club-fitting technology, full-service tournament coordination starting at $29 per player, banquets and weddings at the Clubhouse at Woodcreek (up to 200 guests), on-site food and beverage at Legends Bar & Grill and Legends Sports Bar & Grill, and pro shop merchandise.

The technology stack is thin and operational rather than product-driven: TeeItUp for tee-time booking, a BigCommerce-hosted online store, and weather-data integration via WillyWeather. Customer acquisition runs through golfroseville.com, Facebook pages for both courses, an e-club email program, tournament events, and word-of-mouth. Distribution is direct-to-consumer with no third-party tee-time aggregators beyond TeeItUp, and the entire footprint is domestic within the Sacramento Valley. Membership pricing is inquiry-based and not publicly listed, which is consistent with a municipal facility where annual recurring revenue coexists with significant daily-fee and event revenue.

The customer base is segmented across four personas — individual golfers (primary), group event organizers, wedding and celebration planners, and youth golfers — with no enterprise customer concentration and no disclosed recurring-customer count. Two named executives (Curtis Wood, Head Golf Professional; Rob Frederick, PGA, Director of Golf) oversee operations across both courses, supported by a staff of 11-50 employees. The partnership stack includes the City of Roseville (owner), NCGA (membership inclusion), TeeItUp (booking), Legends Bar & Grill (F&B), and AimPoint Technologies (instruction), with SRI Golf as the operating brand. No funding, M&A, or AI/ML capabilities are disclosed in the source data.

Name

Woodcreek Golf Club

Legal name

Woodcreek Golf Club

Website

https://golfroseville.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Woodcreek Golf Club is a City of Roseville-owned, SRI Golf-managed dual-course public golf facility in Roseville, California, operating two 18-hole championship courses (Woodcreek and Diamond Oaks) with driving range, instruction, memberships, tournaments, banquet venue, and on-site Legends Bar & Grill serving individual golfers, event planners, and youth players in the Sacramento region.

Ownership category

akta.pro rank

Product category

Public Golf Courses

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf courses
• Golf instruction
• Tournament coordination
• Event venue services
• Golf memberships

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Green Fees & Cart Rental: Revenue from daily play at Woodcreek Golf Club (Par 72, 6518 yards) and Diamond Oaks Golf Course (Par 72, 6283 yards). Cart rental available.
2. Driving Range: Token card and bucket sales for lighted driving range practice. Woodcreek offers extended hours (sunrise to 9:30pm) and token cards for repeat customers.
3. Membership Programs: Annual memberships including unlimited weekday play, weekend access with time restrictions, range balls, merchandise discounts, guest passes, and beverage coupons. Options include Annual Pass, Golf Roseville Membership, Platinum Annual Pass, and Rose Card.
4. Golf Instruction: Private lessons, group clinics, club fitting with Flight Scope technology, and youth programs. Instructors include PGA and LPGA professionals.
5. Tournament Services: Tournament coordination packages starting at $29 including green fees, cart rental, range balls, prizes, on-course contests, scoring, and catering options.
6. Events & Banquets: Wedding receptions, business meetings, holiday parties, and special events at the Clubhouse at Woodcreek with capacity up to 200 guests. Full catering and customized menus.
7. Food & Beverage: Legends Bar & Grill at both courses and Legends Sports Bar at Diamond Oaks. Grill menu available on-site.
8. Pro Shop Merchandise: Fully stocked golf shop offering equipment, apparel, and accessories. Online store available via BigCommerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Woodcreek Golf Club operates two public 18-hole championship golf courses in Roseville, California — Woodcreek (designed by Robert Muir Graves, opened 1995) and Diamond Oaks (designed by Ted Robinson, operating since 1963) — along with a lighted driving range, golf instruction by PGA and LPGA professionals, multi-tier membership programs, tournament coordination, on-site food and beverage at Legends Bar & Grill, and a Clubhouse banquet facility hosting weddings and special events for up to 200 guests.

Product overview

Woodcreek Golf Club operates as a dual-course public golf facility managed by SRI Golf, encompassing Woodcreek Golf Club and Diamond Oaks Golf Course in Roseville, California. Woodcreek Golf Club is an 18-hole championship course (Par 72, 6518 yards, Slope 132) designed by Robert Muir Graves, while Diamond Oaks Golf Course is an 18-hole course (Par 72, 6283 yards, Slope 118) designed by Ted Robinson and operational since 1963. The company offers integrated services including golf instruction programs, tournament coordination, membership packages, event venues for weddings and special events, lighted driving ranges, and Legends Bar & Grill dining. Both courses share amenities including golf shops, practice facilities, and banquet spaces, with membership providing unified access to both properties.

Differentiator

Problem solved

Functional benefit

Brands

• Legends Bar & Grill: Restaurant and sports bar located at Woodcreek Golf Club
• Legends Sports Bar & Grill
• Rose Card
• Platinum Annual Pass
• Annual Pass

Products and services

• Woodcreek Golf Club An 18-hole championship public golf course (Par 72, 6,518 yards, Slope Rating 132) designed by Robert Muir Graves in 1995 among mature oak trees and native wetland habitat, featuring a lighted driving range, fully stocked pro shop, Legends Bar & Grill, and banquet facilities. Open to individual golfers, members, tournament groups, and event clients.
• Diamond Oaks Golf Course A public 18-hole golf course (Par 72, 6,283 yards, Slope Rating 118) designed by Ted Robinson, serving the Sacramento region since 1963. Includes a fully stocked golf shop, Legends Sports Bar & Grill, and practice facility. Open to individual golfers, members, tournament groups, and event clients.
• Golf Instruction Programs Comprehensive golf instruction including private lessons, adult group instruction, youth programs, club fitting using Flight Scope technology, and specialized AimPoint putting instruction. Delivered by PGA and LPGA professionals. Targeted at individual golfers and youth players of all skill levels.
• Lighted Driving Range Lighted driving range practice facility offering token card options (10, 20, 100 tokens) and bucket pricing ranging from $5 (25 balls) to $20 (135 balls). Open sunrise to 9:30pm at Woodcreek (Tuesday opens at 10:30am) and sunrise to sunset at Diamond Oaks. Serves individual golfers and members seeking practice.
• Membership Programs Multiple annual membership tiers — Annual Pass (unlimited weekday play and restricted weekend access at both courses), Golf Roseville Membership (NCGA membership, member pricing, monthly tournaments), Platinum Annual Pass (unlimited 7-day golf with cart at both courses, tournament fees included), and Rose Card ($99 annually with two free green fees and discounts). Targeted at recurring individual golfers.
• Tournament Services Full-service tournament coordination at both Woodcreek and Diamond Oaks with packages starting at $29 per person, including green fees, cart rental, range balls, putting and hole-in-one contests, tee prizes, custom scorecards, event scoring, on-course beverages, catering, and photography. Targeted at corporate groups, charities, leagues, and tournament organizers.
• Clubhouse at Woodcreek Weddings & Events Full-service banquet and event center with indoor, patio, garden, and wedding-site areas accommodating up to 200 guests. Specializes in wedding receptions, rehearsal dinners, retirement parties, holiday parties, business meetings, anniversaries, birthday parties, and quinceañeras, with full catering and customized menus. Targeted at couples, families, and organizations hosting milestone events.
• Special Events Professional special events coordination for business meetings, anniversaries, birthday parties, holiday parties, and quinceañeras at the Clubhouse, with views of Woodcreek Oaks Golf Course, the Sierra range, and natural aesthetics. Includes dedicated event staff and on-site catering. Targeted at families and organizations planning celebrations.
• Legends Bar & Grill On-site food and beverage service at Woodcreek (Legends Bar & Grill) and Diamond Oaks (Legends Sports Bar & Grill), offering casual dining, live music, grill menu, and special promotions for members. Targeted at golfers, members, event guests, and the local Roseville community.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• TeeItUpcoreTechnology or IntegrationThird-party tee time booking platform integration. Woodcreek Golf Club and Diamond Oaks Golf Course are listed on teeitup.golf for online reservation processing, expanding customer access to tee times.
• NCGA (Northern California Golf Association)coreStrategic or Co-development PartnerNCGA membership included with annual memberships. Provides access to NCGA tournaments, handicapping services, and member benefits. Key partnership for golfer engagement and community building.
• Legends Bar & GrillcoreStrategic or Co-development PartnerOn-site food and beverage partner at Woodcreek Golf Club (Legends Bar & Grill) and Diamond Oaks Golf Course (Legends Sports Bar & Grill). Offers dining, bar services, and member benefits including gift cards and discounts.
• City of RosevillecoreOthersMunicipal owner and operator of both Woodcreek Golf Club and Diamond Oaks Golf Course. Provides public access golf to the Roseville community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Golf Corporation: Operates and manages a large portfolio of public and private golf courses across the U.S., with a comparable membership, daily-fee, instruction, and event-hosting model directly analogous to Woodcreek's municipal-style multi-course operation.
• KemperSports: Manages municipal, public, and resort golf properties with full-service operations including instruction, tournaments, and event venues—directly comparable service mix to Woodcreek's multi-course municipal operating model.
• Troon: Largest golf management company globally, operating public, private, and resort courses; offers the same club management, instruction, tournament, and F&B services as Woodcreek but at national scale, making it the closest management-services comparable.
• Granite Bay Golf Club: Sacramento-area championship golf club offering similar public/private access, instruction, and tournament services; competes for the same regional golfer base within minutes of Woodcreek's Roseville footprint.
• Haggin Oaks Golf Complex: Large Sacramento municipal golf complex featuring multiple courses, lighted range, instruction, and FootGolf—directly overlapping Woodcreek's service lines within the same regional market.

Regional players

• Torrey Pines Golf Course: Iconic municipal golf facility operated by the City of San Diego, demonstrating the municipal-owner operating model Woodcreek uses, though at higher profile/tour-level scale.
• The Crossings at Carlsbad: California municipal-style championship course with similar amenities (range, instruction, events); comparable product offering though operating in a different Southern California geography.

Broad incumbents

• Callaway Golf Company: Major golf equipment and apparel brand with Toptracer tech used in ranges worldwide; an incumbent that influences demand across pro shops, range technology, and instruction ecosystems that Woodcreek participates in.

Emerging players

• Topgolf: Technology-enabled, entertainment-focused golf concept with F&B and events; targets overlapping casual/recreational golfers and competes for share-of-wallet on entertainment outings vs. traditional facilities like Woodcreek.
• Drive Shack: Operator of golf entertainment venues (Puttery, Drive Shack venues) competing for casual golfer leisure time and corporate event dollars that might otherwise go to traditional public courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoodcreekGolfClub
• Xx.com/woodcreekca
• LinkedInlinkedin.com/company/woodcreek-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodcreek Golf Club