The Winona Post
The Winona Post is an independently-owned community newspaper in Winona, Minnesota, serving Winona, Buffalo, and Trempealeau counties with print and digital local news, advertising, classifieds, and obituaries, with a stated circulation of 22,000.
- Company typePrivate
- Founded1971
- HeadquartersWinona, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Winona Post does
The Winona Post is an independently-owned community newspaper headquartered at 64 E. Second St. in Winona, Minnesota, serving the city of Winona and the surrounding Winona, Buffalo, and Trempealeau counties. Founded in 1971 and owned by publisher Patrick Marek since 2014, the publication operates as a single integrated news product with both print and digital distribution and a stated circulation of 22,000.
The publication's digital platform is built on the BLOX Content Management System from BLOX Digital, organized across sections including local news (City of Winona, Winona County, Schools, Crime & Justice, Buffalo County, Trempealeau County), opinion, community news, sports, arts and entertainment, events, obituaries, and classifieds. The product includes user account functionality for subscriptions, saved articles, classified ad placement, and obituary submissions. Reporting is produced by a small editorial team led by editor Chris Rogers, with award-winning column coverage from publisher Marek.
The business model combines four revenue streams: print and digital subscriptions, local display advertising, classified advertising (employment, real estate, personal), and fee-based obituary submissions. The company is incorporated as Winona Post, Inc. in Minnesota, is privately held with single-owner control, has no venture or private equity backing, and does not publicly disclose revenue or subscription pricing.
The Winona Post firmographics
Firmographics- Name
- The Winona Post
- Legal name
- Winona Post, Inc.
- Website
- https://winonapost.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Winona Post is an independently-owned community newspaper in Winona, Minnesota, serving Winona, Buffalo, and Trempealeau counties with print and digital local news, advertising, classifieds, and obituaries, with a stated circulation of 22,000.
- Ownership category
- akta.pro rank
The Winona Post industry classification
Industry- Product category
- Local Newspaper
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where The Winona Post is headquartered
LocationHeadquarters
- HQ city
- Winona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Winona Post business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Print and digital newspaper subscriptions serving 22,000 circulation readers in the Winona area
- Advertising: Local news and advertising in Winona, covering the Winona area with a circulation of 22,000
- Classified Ads: Revenue from classified advertisements including employment, real estate, and personal listings
- Obituary Submissions: Fee-based obituary submission services for community members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
The Winona Post product offering
Product offeringCore offering
The Winona Post is an independent, locally owned newspaper that publishes local news, opinion, sports, arts, community announcements, obituaries, and classifieds covering the city of Winona, Winona County, Buffalo County, and Trempealeau County. It distributes content via a printed edition with a circulation of 22,000 and a digital website with user accounts for subscription management, and sells local advertising and paid obituary/classified placements.
Product overview
The Winona Post is a single, unified local newspaper product. The digital platform provides comprehensive local news coverage organized across multiple sections: News (covering City of Winona, Winona County, Schools, Features, Crime & Justice, Buffalo County, and Trempealeau County), Opinion (Letters to the Editor, Editorials, and Columns), Community News (School Updates, Outdoors, Agriculture, Obituaries, Births, Marriages), Sports, Arts & Entertainment, Events/Calendar, Classifieds, and Obituaries. The publication also offers user account features including subscription services, classified ad placement, and obituary submissions.
Differentiator
Problem solved
Functional benefit
Products and services
- The Winona Post (Print and Digital Newspaper) Award-winning, independent, locally owned newspaper published in print and online, providing local news, opinion, sports, arts and entertainment, community news, obituaries, and events coverage for the city of Winona, Winona County, Buffalo County, and Trempealeau County. Founded in 1971 with a circulation of 22,000.
- Local Display Advertising Paid advertising placements (display, run-of-paper) sold to local businesses seeking reach to the Winona area's 22,000 circulation readers across print and digital channels.
- Classified Ads Fee-based classified advertisement placements submitted by individuals and businesses, covering employment, real estate, and personal listings, published in print and online.
- Obituary Submission Service Paid obituary submission service that publishes death notices and memorials submitted by community members in print and on the digital obituary section.
Companies that use The Winona Post
Customer profileSegments2 records
Ideal customer profiles2 records
The Winona Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Winona Post partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- BLOX DigitalcoreThe Winona Post's website is powered by BLOX Content Management System from BLOX Digital for website content management and digital publishing operations.
- Facebook (Meta)minorThe Winona Post maintains a Facebook page (WinonaPost) for social media engagement and content sharing with readers.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Winona Post competitors and assessment
Company assessmentRegional players
- Winona Daily News: A competing daily newspaper serving the same Winona, Minnesota market; directly overlaps in local news coverage and advertising audience.
- La Crosse Tribune: Regional newspaper covering the nearby La Crosse/Wisconsin area with the same print-and-digital local news and advertising model.
- Forum Communications Company: Family-owned Upper Midwest media company operating community newspapers with local news and advertising, comparable in market and model.
- Post Bulletin (Rochester, MN): Nearby southeastern Minnesota community newspaper with similar local news coverage and advertising revenue model.
Broad incumbents
- Adams Publishing Group: Owns numerous community newspapers across the Upper Midwest, operating the same local news and advertising model at consolidated scale.
- Lee Enterprises: Large owner of local and regional newspapers, including titles in Minnesota and Wisconsin, competing for the same community readers and advertisers.
- Gannett: National local-news publisher (USA Today Network) operating many community dailies with subscription and advertising revenue, the incumbent-scale version of the Winona Post's model.
- CherryRoad Media: Acquirer and operator of small-market community newspapers, matching the Winona Post's local print-plus-digital profile.
Others
- TownNews (BLOX Digital): Provider of the BLOX CMS platform powering the Winona Post's website; an enabling technology vendor rather than a competitor.
Direct peers
- Fillmore County Journal: Independent, locally owned southeastern Minnesota community newspaper of comparable scale and business model to the Winona Post.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Winona Post social profiles
Digital presenceThe Winona Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Winona Post leadership team
Management profileNumber of profiles
Profiles4 records
The Winona Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Winona Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Winona Post
What does The Winona Post do?
The Winona Post is an independent, locally owned newspaper that publishes local news, opinion, sports, arts, community announcements, obituaries, and classifieds covering the city of Winona, Winona County, Buffalo County, and Trempealeau County. It distributes content via a printed edition with a circulation of 22,000 and a digital website with user accounts for subscription management, and sells local advertising and paid obituary/classified placements.
Is The Winona Post a public or private company?
The Winona Post is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Winona Post founded?
The Winona Post was founded in 1971. It employs 11 to 50 people.
Where is The Winona Post based?
The Winona Post is headquartered in Winona, United States, in the North America region.
How does The Winona Post make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising, classified Ads and obituary Submissions.
Who are The Winona Post's main competitors?
Regional players on record are Winona Daily News, La Crosse Tribune, Forum Communications Company and Post Bulletin (Rochester, MN). Broad incumbents are Adams Publishing Group, Lee Enterprises, Gannett and CherryRoad Media. TownNews (BLOX Digital) is listed as an others. Fillmore County Journal is listed as a direct peer.
Does The Winona Post have an API?
No public API is recorded for The Winona Post.
What industry is The Winona Post in?
The Winona Post's product category is Local Newspaper. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110 and its SIC code is 2711.