T Hansen Gruppen

What T Hansen Gruppen does

T. Hansen Gruppen A/S is a privately held Danish omnichannel retailer operating under the "thansen" brand from its headquarters in Middelfart, Denmark (CVR 15242485). The company runs 86+ physical retail stores across Denmark alongside the thansen.dk e-commerce platform, serving individual consumers with automotive parts and accessories, scooters and motorcycles, bicycles, camping gear, boats and marine equipment, leisure and electronics, and tools and consumables. Distribution is supported by Click & Collect (online order pickup within 30 minutes, held for up to 4 weeks) and home delivery via PostNord, GLS Erhverv, and Danske Fragtmænd, with payments accepted via MobilePay, Dankort, Visa, and Mastercard.

The company's core product technology is the SLATE Power Tools own-brand line, built around a proprietary 20V "One for All" battery platform where a single battery works across the full cordless range including drills, impact drivers, saws, garden tools, pressure washers, and cleaning equipment. The e-commerce platform integrates the TecDoc automotive parts catalog for vehicle-specific compatibility lookup, and the site holds an e-mærket certification from the Danish E-commerce Foundation for 2026.

Revenue is generated through one-time retail product sales at unit prices ranging from approximately Kr. 19.95 to Kr. 3,999.00, inclusive of 25% Danish VAT. There is no subscription or recurring billing model. The customer base is entirely B2C, distributed across Denmark with no disclosed enterprise or B2B segment, making demand highly diversified but exposed to Danish consumer spending cycles and seasonal category dynamics such as fireworks and camping equipment.

Name

T Hansen Gruppen

Legal name

T. Hansen Gruppen A/S

Website

https://thansen.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

T. Hansen Gruppen A/S is a privately held Danish omnichannel retailer operating 86+ physical stores and the thansen.dk e-commerce platform, selling automotive parts, tools, outdoor equipment, bicycles, boats, and leisure products to individual consumers across Denmark.

Ownership category

akta.pro rank

Product category

Retail - Automotive and Outdoor Leisure

NAICS

Hardware Retailers (444140), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Automotive parts retail
• Power tools retail
• Outdoor leisure retail
• Omni-channel retail
• Danish consumer retail

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Retail: Primary revenue from selling automotive parts, accessories, tools, camping equipment, bicycles, boats, and leisure products through physical retail stores and e-commerce platform. Products are sold at retail prices including 25% Danish VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

T Hansen Gruppen A/S is a Danish omnichannel retailer operating 86+ physical stores across Denmark and the thansen.dk e-commerce platform, selling automotive parts and accessories, power tools, camping gear, bicycles, boats and marine supplies, scooters/motorcycles, fireworks, and leisure/electronics products. The company also sells its own SLATE brand of 20V cordless power tools built around a shared One for All battery platform. Customers can buy in-store, order online for home delivery (next-day), or use Click & Collect for 30-minute in-store pickup.

Product overview

T Hansen Gruppen operates thansen.dk as a Danish omnichannel retailer offering automotive parts, power tools, outdoor equipment, and leisure products through both e-commerce and physical store locations. The company sells products across multiple categories including cars, scooters/motorcycles, bicycles, camping, boats, electronics, and tools. Their own SLATE Power Tools brand is a core component of the tool offering, built around a proprietary 20V One for All battery platform that powers a complete cordless tool ecosystem including drills, grinders, saws, garden equipment, pressure washers, and workshop tools. The product portfolio also features well-known third-party brands like Kärcher (cleaning equipment), Nilfisk (industrial vacuums), Thule (outdoor carriers), and Optimize (automotive care). Services include Click & Collect (30-minute in-store pickup), nationwide delivery, and seasonal offerings like fireworks for New Year's celebrations. The business operates as a traditional retailer without a public API, SaaS platform, or AI/ML-powered products.

Differentiator

Problem solved

Functional benefit

Brands

• SLATE Power Tools: Own brand of power tools and garden equipment featuring 20V battery platform compatible across the SLATE product range.

Products and services

• SLATE Power Tools (Own Brand) Own-brand battery-powered cordless power tool system from T Hansen Gruppen featuring a 20V One for All platform where one interchangeable battery powers the entire SLATE range. Sold to DIY consumers and homeowners for repair, garden, and cleaning tasks.
• Automotive Parts and Accessories Aftermarket automotive parts and accessories for do-it-yourself car maintenance and repair, including tires and wheels, spare parts, and vehicle equipment, with TecDoc-backed compatibility lookup for Danish car owners.
• Camping Equipment Camping gear and outdoor cooling/refrigeration products for consumers participating in camping, road trips, and outdoor leisure.
• Scooter and MC Products Parts, accessories, and equipment for scooters and motorcycles, targeted at Danish consumers maintaining or accessorizing two-wheeled motor vehicles.
• Bicycles and Cycling Equipment Bicycles and cycling accessories sold to Danish consumers for everyday cycling and recreational riding.
• Boat, Marine, and SUP Equipment Boating and paddle/SUP water sports equipment including boards, paddles, leashes, pumps, repair kits, and roof-mounted board carriers, sold to Danish consumers for marine leisure activities.
• Leisure and Electronics General leisure goods and consumer electronics for outdoor and recreational use, sold to Danish consumers across thansen.dk.
• Tools and Consumables Power tools, hand tools, air tools, cleaning equipment, chemicals, and workshop consumables for DIY enthusiasts and tradespeople, including the proprietary SLATE 20V cordless range.
• Pressure Washers High-pressure washer units from Kärcher, Nilfisk, and the company's own SLATE brand, sold to consumers for home, automotive, and light professional cleaning.
• Carpet and Upholstery Cleaners Carpet and upholstery cleaning machines from SLATE, Kärcher, and Optimize, sold to consumers for car interior and home cleaning applications.
• Fireworks Seasonal fireworks including assortments, rockets, batteries, tubes, fountains, junior products, and safety accessories for New Year celebrations, sold through physical stores across Denmark.
• Click & Collect Omnichannel service enabling online ordering with in-store pickup within 30 minutes at any nationwide store, with orders held for up to 4 weeks for Danish consumers.
• Special Orders and Fitting Services In-store services including tire mounting, wheel fitting, bicycle and scooter registration, and related customizations offered to consumers at T Hansen Gruppen's physical store locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• TecDocsupportingTechnology or IntegrationTecDoc provides automotive parts catalog data integration for thansen.dk, enabling product compatibility lookup for vehicle-specific parts. The TecDoc data is used for car parts identification and compatibility verification.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Autodoc: European online-first auto parts retailer with a Danish storefront. Targets the same DIY car-maintenance segment as T Hansen's automotive category, with a deeper pure-online catalog and lower overhead.

Direct peers

• Harald Nyborg: Danish multi-category discount retailer selling tools, hardware, automotive, leisure and household goods through both physical stores and e-commerce. The closest direct competitor to T Hansen on assortment, channel mix and Danish market focus.
• Biltema: Nordic multi-category retailer selling automotive, tools, leisure and household products at value price points across Denmark, Norway and Sweden. Highly comparable assortment model, own-brand depth and omnichannel retail structure.
• Silvan: Danish DIY and home improvement retailer operating physical stores and online. Comparable assortment in tools, hardware and garden, though with greater weighting toward building materials and contractor trade.
• Clas Ohlson: Nordic retailer of tools, hardware, leisure and home products with stores and e-commerce across Scandinavia. Direct overlap on the tools, hardware and DIY assortment that anchors T Hansen's SLATE category.
• Jem & Fix: Danish hardware and home improvement chain with broad assortment across tools, automotive, garden and leisure. Overlaps directly with T Hansen's tools and DIY categories and competes for similar DIY/auto-maintenance consumers.

Broad incumbents

• Jula: Nordic multi-category retailer of tools, hardware, automotive and garden products. Comparable assortment breadth and own-brand strategy, though historically skewed toward the Swedish/Norwegian markets.
• Bauhaus: European DIY/home improvement big-box incumbent with Danish operations. Overlaps on tools, garden, automotive accessories and leisure but operates at larger format and broader category scope than T Hansen's neighborhood stores.
• Føtex: Large Danish general merchandise and grocery retailer (Salling Group). Competes more loosely via general-merchandise categories (electronics, leisure, household) and overlaps on omnichannel Danish consumer traffic.

Regional players

• Skousen: Danish electronics and household appliance retailer. Overlaps on the consumer electronics, small appliance and home equipment portion of T Hansen's assortment and serves the same Danish consumer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thansendk
• LinkedInlinkedin.com/company/thansen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T Hansen Gruppen