T Hansen Gruppen
T. Hansen Gruppen A/S is a privately held Danish omnichannel retailer operating 86+ physical stores and the thansen.dk e-commerce platform, selling automotive parts, tools, outdoor equipment, bicycles, boats, and leisure products to individual consumers across Denmark.
- Company typePrivate
- Founded1991
- HeadquartersMiddelfart, Denmark
- Headcount101–250
- GTM typeB2C
- OfferingServices
What T Hansen Gruppen does
T. Hansen Gruppen A/S is a privately held Danish omnichannel retailer operating under the "thansen" brand from its headquarters in Middelfart, Denmark (CVR 15242485). The company runs 86+ physical retail stores across Denmark alongside the thansen.dk e-commerce platform, serving individual consumers with automotive parts and accessories, scooters and motorcycles, bicycles, camping gear, boats and marine equipment, leisure and electronics, and tools and consumables. Distribution is supported by Click & Collect (online order pickup within 30 minutes, held for up to 4 weeks) and home delivery via PostNord, GLS Erhverv, and Danske Fragtmænd, with payments accepted via MobilePay, Dankort, Visa, and Mastercard.
The company's core product technology is the SLATE Power Tools own-brand line, built around a proprietary 20V "One for All" battery platform where a single battery works across the full cordless range including drills, impact drivers, saws, garden tools, pressure washers, and cleaning equipment. The e-commerce platform integrates the TecDoc automotive parts catalog for vehicle-specific compatibility lookup, and the site holds an e-mærket certification from the Danish E-commerce Foundation for 2026.
Revenue is generated through one-time retail product sales at unit prices ranging from approximately Kr. 19.95 to Kr. 3,999.00, inclusive of 25% Danish VAT. There is no subscription or recurring billing model. The customer base is entirely B2C, distributed across Denmark with no disclosed enterprise or B2B segment, making demand highly diversified but exposed to Danish consumer spending cycles and seasonal category dynamics such as fireworks and camping equipment.
T Hansen Gruppen firmographics
Firmographics- Name
- T Hansen Gruppen
- Legal name
- T. Hansen Gruppen A/S
- Website
- https://thansen.dk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- T. Hansen Gruppen A/S is a privately held Danish omnichannel retailer operating 86+ physical stores and the thansen.dk e-commerce platform, selling automotive parts, tools, outdoor equipment, bicycles, boats, and leisure products to individual consumers across Denmark.
- Ownership category
- akta.pro rank
T Hansen Gruppen industry classification
Industry- Product category
- Retail - Automotive and Outdoor Leisure
- NAICS
- Hardware Retailers (444140), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
Keywords
Where T Hansen Gruppen is headquartered
LocationHeadquarters
- HQ city
- Middelfart
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
T Hansen Gruppen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Retail: Primary revenue from selling automotive parts, accessories, tools, camping equipment, bicycles, boats, and leisure products through physical retail stores and e-commerce platform. Products are sold at retail prices including 25% Danish VAT.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across multiple categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
T Hansen Gruppen product offering
Product offeringCore offering
T Hansen Gruppen A/S is a Danish omnichannel retailer operating 86+ physical stores across Denmark and the thansen.dk e-commerce platform, selling automotive parts and accessories, power tools, camping gear, bicycles, boats and marine supplies, scooters/motorcycles, fireworks, and leisure/electronics products. The company also sells its own SLATE brand of 20V cordless power tools built around a shared One for All battery platform. Customers can buy in-store, order online for home delivery (next-day), or use Click & Collect for 30-minute in-store pickup.
Product overview
T Hansen Gruppen operates thansen.dk as a Danish omnichannel retailer offering automotive parts, power tools, outdoor equipment, and leisure products through both e-commerce and physical store locations. The company sells products across multiple categories including cars, scooters/motorcycles, bicycles, camping, boats, electronics, and tools. Their own SLATE Power Tools brand is a core component of the tool offering, built around a proprietary 20V One for All battery platform that powers a complete cordless tool ecosystem including drills, grinders, saws, garden equipment, pressure washers, and workshop tools. The product portfolio also features well-known third-party brands like Kärcher (cleaning equipment), Nilfisk (industrial vacuums), Thule (outdoor carriers), and Optimize (automotive care). Services include Click & Collect (30-minute in-store pickup), nationwide delivery, and seasonal offerings like fireworks for New Year's celebrations. The business operates as a traditional retailer without a public API, SaaS platform, or AI/ML-powered products.
Differentiator
Problem solved
Functional benefit
Brands
- SLATE Power Tools: Own brand of power tools and garden equipment featuring 20V battery platform compatible across the SLATE product range.
Products and services
- SLATE Power Tools (Own Brand) Own-brand battery-powered cordless power tool system from T Hansen Gruppen featuring a 20V One for All platform where one interchangeable battery powers the entire SLATE range. Sold to DIY consumers and homeowners for repair, garden, and cleaning tasks.
- Automotive Parts and Accessories Aftermarket automotive parts and accessories for do-it-yourself car maintenance and repair, including tires and wheels, spare parts, and vehicle equipment, with TecDoc-backed compatibility lookup for Danish car owners.
- Camping Equipment Camping gear and outdoor cooling/refrigeration products for consumers participating in camping, road trips, and outdoor leisure.
- Scooter and MC Products Parts, accessories, and equipment for scooters and motorcycles, targeted at Danish consumers maintaining or accessorizing two-wheeled motor vehicles.
- Bicycles and Cycling Equipment Bicycles and cycling accessories sold to Danish consumers for everyday cycling and recreational riding.
- Boat, Marine, and SUP Equipment Boating and paddle/SUP water sports equipment including boards, paddles, leashes, pumps, repair kits, and roof-mounted board carriers, sold to Danish consumers for marine leisure activities.
- Leisure and Electronics General leisure goods and consumer electronics for outdoor and recreational use, sold to Danish consumers across thansen.dk.
- Tools and Consumables Power tools, hand tools, air tools, cleaning equipment, chemicals, and workshop consumables for DIY enthusiasts and tradespeople, including the proprietary SLATE 20V cordless range.
- Pressure Washers High-pressure washer units from Kärcher, Nilfisk, and the company's own SLATE brand, sold to consumers for home, automotive, and light professional cleaning.
- Carpet and Upholstery Cleaners Carpet and upholstery cleaning machines from SLATE, Kärcher, and Optimize, sold to consumers for car interior and home cleaning applications.
- Fireworks Seasonal fireworks including assortments, rockets, batteries, tubes, fountains, junior products, and safety accessories for New Year celebrations, sold through physical stores across Denmark.
- Click & Collect Omnichannel service enabling online ordering with in-store pickup within 30 minutes at any nationwide store, with orders held for up to 4 weeks for Danish consumers.
- Special Orders and Fitting Services In-store services including tire mounting, wheel fitting, bicycle and scooter registration, and related customizations offered to consumers at T Hansen Gruppen's physical store locations.
Companies that use T Hansen Gruppen
Customer profileSegments3 records
Ideal customer profiles3 records
T Hansen Gruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
T Hansen Gruppen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TecDocsupportingTecDoc provides automotive parts catalog data integration for thansen.dk, enabling product compatibility lookup for vehicle-specific parts. The TecDoc data is used for car parts identification and compatibility verification.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
T Hansen Gruppen competitors and assessment
Company assessmentEmerging players
- Autodoc: European online-first auto parts retailer with a Danish storefront. Targets the same DIY car-maintenance segment as T Hansen's automotive category, with a deeper pure-online catalog and lower overhead.
Direct peers
- Harald Nyborg: Danish multi-category discount retailer selling tools, hardware, automotive, leisure and household goods through both physical stores and e-commerce. The closest direct competitor to T Hansen on assortment, channel mix and Danish market focus.
- Biltema: Nordic multi-category retailer selling automotive, tools, leisure and household products at value price points across Denmark, Norway and Sweden. Highly comparable assortment model, own-brand depth and omnichannel retail structure.
- Silvan: Danish DIY and home improvement retailer operating physical stores and online. Comparable assortment in tools, hardware and garden, though with greater weighting toward building materials and contractor trade.
- Clas Ohlson: Nordic retailer of tools, hardware, leisure and home products with stores and e-commerce across Scandinavia. Direct overlap on the tools, hardware and DIY assortment that anchors T Hansen's SLATE category.
- Jem & Fix: Danish hardware and home improvement chain with broad assortment across tools, automotive, garden and leisure. Overlaps directly with T Hansen's tools and DIY categories and competes for similar DIY/auto-maintenance consumers.
Broad incumbents
- Jula: Nordic multi-category retailer of tools, hardware, automotive and garden products. Comparable assortment breadth and own-brand strategy, though historically skewed toward the Swedish/Norwegian markets.
- Bauhaus: European DIY/home improvement big-box incumbent with Danish operations. Overlaps on tools, garden, automotive accessories and leisure but operates at larger format and broader category scope than T Hansen's neighborhood stores.
- Føtex: Large Danish general merchandise and grocery retailer (Salling Group). Competes more loosely via general-merchandise categories (electronics, leisure, household) and overlaps on omnichannel Danish consumer traffic.
Regional players
- Skousen: Danish electronics and household appliance retailer. Overlaps on the consumer electronics, small appliance and home equipment portion of T Hansen's assortment and serves the same Danish consumer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
T Hansen Gruppen social profiles
Digital presenceT Hansen Gruppen compliance and trust
Trust signalCompliance1 record
T Hansen Gruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
T Hansen Gruppen leadership team
Management profileNumber of profiles
T Hansen Gruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T Hansen Gruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T Hansen Gruppen
What does T Hansen Gruppen do?
T Hansen Gruppen A/S is a Danish omnichannel retailer operating 86+ physical stores across Denmark and the thansen.dk e-commerce platform, selling automotive parts and accessories, power tools, camping gear, bicycles, boats and marine supplies, scooters/motorcycles, fireworks, and leisure/electronics products. The company also sells its own SLATE brand of 20V cordless power tools built around a shared One for All battery platform. Customers can buy in-store, order online for home delivery (next-day), or use Click & Collect for 30-minute in-store pickup.
Is T Hansen Gruppen a public or private company?
T Hansen Gruppen is a private company. It is classified as unknown and is currently operating.
When was T Hansen Gruppen founded?
T Hansen Gruppen was founded in 1991. It employs 101 to 250 people.
Where is T Hansen Gruppen based?
T Hansen Gruppen is headquartered in Middelfart, Denmark, in the Europe region.
How does T Hansen Gruppen make money?
One revenue line is on record: product Sales - Retail.
Who are T Hansen Gruppen's main competitors?
Autodoc is listed as an emerging player. Direct peers are Harald Nyborg, Biltema, Silvan, Clas Ohlson and Jem & Fix. Broad incumbents are Jula, Bauhaus and Føtex. Skousen is listed as a regional player.
Does T Hansen Gruppen have an API?
No public API is recorded for T Hansen Gruppen.
What industry is T Hansen Gruppen in?
T Hansen Gruppen's product category is Retail - Automotive and Outdoor Leisure. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores. Its NAICS code is 444140 and its SIC code is 5399.