Seattle Business

What Seattle Business does

Seattle Business is a regional B2B media company serving Washington state and the Pacific Northwest, operated as a sub-brand under parent publisher Seattle Magazine. Its core products are a monthly print magazine and the companion digital platform seattlebusinessmag.com, supported by the twice-monthly Insight e-newsletter. The company generates revenue through five advertising-aligned streams — print advertising ($1,900-$7,000/month), online advertising (from $950/month, 70,000+ monthly impressions), sponsored content marketing with guaranteed page views, e-newsletter advertising, and event sponsorship.

The business also operates eight annual awards programs — Executive Excellence, Washington Manufacturing, 100 Best Companies to Work For, Leaders in Health Care, Tech Impact, Community Impact, Family Business, and Daring Women — which serve as both editorial franchises and the foundation of a high-margin events/sponsorship business. Distribution is regional, reaching more than 100,000 Washington business leaders per month through 17,200 controlled print copies and the digital properties.

The company is privately held, with 11-50 employees and no disclosed venture or private equity backing. It operates as a horizontal B2B media platform targeting two primary segments: Washington state business leaders (readers seeking regional intelligence and recognition) and regional advertisers (B2B marketers seeking access to a C-suite Pacific Northwest audience). No AI/ML capabilities, technology products, APIs, or patents are disclosed; the competitive position is anchored in editorial brand equity and proprietary awards IP rather than technology.

Name

Seattle Business

Legal name

Seattle Magazine

Website

https://seattlebusinessmag.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Seattle Business is a regional B2B media brand under Seattle Magazine, publishing a monthly print magazine, seattlebusinessmag.com, and the Insight e-newsletter for Washington business leaders, monetized through advertising and eight annual awards event programs.

Ownership category

akta.pro rank

Product category

Regional Business Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business magazine publishing
• Regional business media
• Corporate awards events
• Advertising services
• Executive audience reach

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Print Advertising: Print advertising in the monthly magazine targeting Washington business leaders, with circulation of 17,200 copies including newsstand, paid subscribers and C-suite executive qualified-controlled circulation.
2. Online/Digital Advertising: Web advertising provides traffic of more than 70,000 impressions per month. Includes web banners and sponsored content.
3. Content Marketing: Sponsored thought-leadership content designed to maximize search results and traffic to sponsor sites, with guaranteed page views.
4. E-newsletter Advertising: Twice-monthly Insight newsletter creates additional awareness and drives traffic to advertiser sites.
5. Event Sponsorship: Prestigious event sponsorships providing opportunities to position companies and interact with targeted audiences at awards galas.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Seattle Business operates as a regional business media company serving Washington state and the Pacific Northwest, publishing a monthly print magazine with 17,200 circulation and the digital platform seattlebusinessmag.com. The company delivers editorial coverage of regional business leaders, enterprises and trends, complemented by a twice-monthly Insight e-newsletter and eight annual awards programs. Revenue is generated primarily through advertising packages (print, online, sponsored content) and event sponsorships sold to B2B marketers seeking access to Washington business decision-makers.

Product overview

Seattle Business operates as a multi-platform business media company offering both a unified print and digital magazine product alongside a portfolio of award programs and marketing services. The core offering consists of Seattle Business Magazine (print publication) and seattlebusinessmag.com (digital platform), supported by the twice-monthly Insight e-newsletter. The company extends its brand through eight annual awards programs (Executive Excellence Awards, Washington Manufacturing Awards, 100 Best Companies to Work For, Leaders in Health Care Awards, Tech Impact Awards, Community Impact Awards, Family Business Awards, and Daring Women) that serve as the foundation for its event sponsorship and advertising marketing opportunities. These awards events drive advertising revenue through print advertising, online advertising, content marketing, and event sponsorship packages sold to business marketing partners.

Differentiator

Problem solved

Functional benefit

Brands

• Executive Excellence Awards: Regional awards program recognizing business leaders
• Washington Manufacturing Awards
• 100 Best Companies to Work For
• Leaders in Health Care Awards
• Tech Impact Awards
• Community Impact Awards
• Family Business Awards
• Daring Women
• Insight

Products and services

• Seattle Business Magazine Monthly print business magazine covering Pacific Northwest business leaders, enterprises, and industry trends, with circulation of 17,200 copies via newsstand, paid subscribers and C-suite qualified-controlled distribution.
• seattlebusinessmag.com Digital platform featuring news, profiles, commentary, and multimedia content covering Pacific Northwest business topics, generating 70,000+ impressions per month for advertisers.
• Insight E-newsletter

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Puget Sound Business Journal: The most direct competitor in the same Seattle/Pacific Northwest regional B2B business media market, owned by American City Business Journals, with overlapping print, digital, and events coverage of the same Washington business audience.
• Portland Business Journal: Sibling American City Business Journals title covering the Portland/Oregon market, offering a directly comparable regional business magazine + events model targeting Pacific Northwest business leaders.
• Oregon Business: Independent regional B2B magazine covering Oregon business news, profiles, and events; comparable in format, audience (Pacific Northwest executives), and advertising-supported business model.
• Denver Business Journal: American City Business Journals regional title covering the Denver market; directly comparable in business model, audience (regional executives), and multi-platform events + print + digital monetization.
• San Francisco Business Times: American City Business Journals regional title covering the San Francisco Bay Area, a directly comparable regional B2B media business with similar awards events and premium executive audience.

Regional players

• Alaska Business Monthly: Regional B2B business magazine covering Alaska, with similar monthly print + digital + events model targeting regional business decision-makers, though operating in a different geography.
• Idaho Business Review: Regional business publication covering Idaho, sharing the B2B trade magazine + events + newsletter structure but focused on a different Pacific Northwest sub-market.
• Seattle Met: Seattle-focused regional city magazine covering business, culture, and lifestyle; partially overlapping audience and sister to Seattle Magazine's broader portfolio, with comparable events and editorial sponsorship products.

Emerging players

• GeekWire: Pacific Northwest-based digital business and technology media company, overlapping with Seattle Business's tech executive and startup coverage audience though operating as a primarily digital-native publication.

Broad incumbents

• Forbes: National business publication that competes for Pacific Northwest executive readership and advertiser attention; broader scope but overlapping audience and a comparable multi-platform B2B advertising product including events and thought leadership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/seattlebusiness
• Facebookfacebook.com/SeattleBusinessMag
• LinkedInlinkedin.com/company/seattle-business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seattle Business