What Oregon Business does

Oregon Business is a privately held regional business publication headquartered in Portland, Oregon, founded in 1981. It produces a quarterly print magazine with 20,000+ subscribers and a daily-updated digital platform at oregonbusiness.com covering Oregon's business landscape across technology, energy, healthcare, manufacturing, real estate, professional services, restaurants and retail, education, and other sectors.

The publication's core products are its editorial journalism and three signature annual workplace ranking programs — the 100 Best Companies to Work For in Oregon, the 100 Best Green Workplaces in Oregon, and the 100 Best Nonprofits to Work For in Oregon — each built on confidential employee surveys and employer benefit questionnaires. The nonprofits program operates in partnership with the Nonprofit Association of Oregon. Additional revenue-generating products include a podcast, a 100 Best Destinations ranking extension, sponsored Brand Stories profiles, press release publication, and annual awards events.

The business model blends consumer subscription revenue (print and digital), advertising (print, digital, and newsletter), event sponsorship tied to the 100 Best awards ceremonies, and sponsored branded content. The company serves a diversified Oregon customer base of business professionals reading the publication, employers participating in workplace surveys, nonprofits participating in the NAO-co-branded survey, and brand partners buying advertising and sponsored content. The publication is privately held, has no disclosed parent company or institutional investors, and no funding history is available.

Name

Oregon Business

Legal name

Oregon Business

Website

https://oregonbusiness.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regional Business Media

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Business magazine publishing
• Regional business journalism
• Workplace ranking surveys
• Sponsored content advertising
• Print and digital media

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels4 records

Marketing channels5 records

Core offering

Oregon Business is a statewide business publication that produces a quarterly print magazine and a daily-updated website covering Oregon business news across sectors such as technology, energy, health care, manufacturing, real estate, and professional services. It also operates three signature annual "100 Best" workplace ranking programs — for companies, green workplaces, and nonprofits — built on confidential employee surveys, and sells sponsored brand-story content and advertising to its Oregon business audience.

Product overview

Oregon Business is a business publication offering a print magazine and a comprehensive website covering Oregon business news across multiple sectors including technology, energy, environment, health care, manufacturing, real estate, and professional services. The publication operates three major '100 Best' workplace ranking programs: the 100 Best Companies to Work For in Oregon, the 100 Best Green Workplaces in Oregon, and the 100 Best Nonprofits to Work For in Oregon. These annual rankings are based on employee surveys and employer benefit surveys. The publication also features Brand Stories as sponsored content offerings for companies.

Differentiator

Problem solved

Functional benefit

Brands

• 100 Best Companies to Work For in Oregon: Annual ranking of Oregon's best companies based on employee surveys covering benefits, management, work environment, and career development.
• 100 Best Green Workplaces in Oregon
• 100 Best Nonprofits to Work For in Oregon

Products and services

• Oregon Business Magazine (print) A statewide quarterly print business publication covering Oregon business news across technology, energy, health care, manufacturing, real estate, and other sectors, distributed to 20,000+ subscribers.
• Oregon Business Website (oregonbusiness.com) Online publishing platform delivering daily business news, articles, press releases, and multimedia content covering Oregon's business landscape, with free content and premium reports for purchase.
• 100 Best Companies to Work For in Oregon Annual survey-based ranking of Oregon's best companies to work for, driven by confidential employee surveys on benefits, management, work environment, and career development, sold to employers as a benchmarking and employer-branding service.
• 100 Best Green Workplaces in Oregon Annual ranking evaluating Oregon organizations on sustainability practices including energy conservation, waste reduction, and integration of environmental values into workplace culture, purchased by employers as a sustainability benchmarking program.
• 100 Best Nonprofits to Work For in Oregon Annual survey-based ranking recognizing Oregon nonprofits (including 501(c) organizations, foundations, government agencies, hospitals, universities, and religious groups) as employers, based on employee and employer benefit surveys and conducted in partnership with the Nonprofit Association of Oregon.
• Brand Stories (Sponsored Profiles) Sponsored narrative content offering on oregonbusiness.com featuring company profiles and brand storytelling, sold to advertisers as native branded content within the publication's editorial environment.
• Print and Digital Magazine Subscriptions Paid subscription product offering quarterly print delivery to 20,000+ subscribers and/or online access to the digital edition of the magazine, including free website content and paid premium reports.
• 100 Best Awards Events Annual awards ceremonies and events that recognize 100 Best Companies, 100 Best Green Workplaces, and 100 Best Nonprofits in Oregon, providing networking and recognition opportunities for ranked employers.
• 100 Best Merchandise Store Online store selling 100 Best branded merchandise (such as logos and apparel) to companies recognized in the 100 Best rankings and other supporters.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nonprofit Association of Oregon (NAO)coreStrategic or Co-development PartnerOregon Business partners with the Nonprofit Association of Oregon for the annual 100 Best Nonprofits to Work For in Oregon survey program. NAO provides endorsement and organizational support for the survey that evaluates nonprofit workplaces based on employee satisfaction and sustainability practices.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• The Oregonian / OregonLive: The Oregonian/OregonLive is Oregon's largest news outlet and covers state business news as part of its broader reporting. It competes for Oregon executive readership and digital advertising spend, though it is a general-interest publication rather than a B2B trade title.
• Idaho Business Review: Idaho Business Review is a long-running regional B2B business publication covering Idaho, with print, digital, and events. It is a close structural analog — small-team regional business journal in a Pacific Northwest-adjacent state — though it does not directly compete with Oregon Business.
• Denver Business Journal: Denver Business Journal is an ACJ regional B2B title covering the Denver market with weekly print, digital, and events. Comparable in product mix and revenue model, useful for sizing the regional B2B media opportunity, but it operates in a different geography.
• Seattle Business Magazine: Seattle Business Magazine is a glossy monthly B2B magazine covering the Puget Sound business community, with feature journalism, awards programs, and events. It mirrors Oregon Business's monthly/quarterly magazine-plus-events model but in a neighboring regional market rather than Oregon.
• Puget Sound Business Journal: Puget Sound Business Journal is a sibling American City Business Journals title covering the Seattle/Puget Sound market. It is highly comparable in format (regional B2B journal, weekly print, digital, events, rankings) and serves as a useful proxy for the model Oregon Business operates, though it does not directly compete in Oregon.
• Portland Monthly: Portland Monthly is a regional city magazine serving the Portland market with print, digital, and events. While its primary focus is lifestyle rather than B2B, it competes for the same Portland advertiser dollars and reader attention as Oregon Business.

Others

• Oregon Public Broadcasting (OPB): OPB is Oregon's statewide public media organization and covers state business, politics, and policy. While it is nonprofit and not a direct B2B competitor, it competes for Oregon executive mindshare, sponsorship dollars, and audience attention relevant to advertisers evaluating Oregon Business.

Broad incumbents

• American City Business Journals: American City Business Journals is the parent publisher of more than 40 U.S. regional business journals, including Portland Business Journal. It is the dominant incumbent in the regional B2B media category that Oregon Business competes in, with broader scale, more events, and a national advertising footprint.
• Inc. Magazine: Inc. is a national B2B media brand covering entrepreneurs, growing companies, and workplace culture, with lists, awards (Inc. Best Workplaces), events, and subscriptions. It overlaps with Oregon Business's "100 Best Companies" employer-branding franchise at a national level.

Direct peers

• Portland Business Journal: Portland Business Journal is the most direct competitor: it is a regional B2B business publication serving the same Portland/Oregon business audience with weekly print, digital, events, and Book of Lists franchises. Both publications compete for the same advertisers, executive readers, and local awards-program dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OregonBusiness
• Facebookfacebook.com/OregonBusiness
• LinkedInlinkedin.com/company/oregon-business-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oregon Business