IKI

What IKI does

IKI Group (legal entity: IKI Media Solutions, SL) is an independent Spanish communication group headquartered in Madrid with additional offices in Barcelona, founded in 2015. The company operates an integrated agency model across five wholly-owned specialized units: IKI Media (strategic media consulting with proprietary econometric models), IKI Digital (digital activation and attribution dashboards), IKI Pavlov (boutique creative agency, originally founded 2004), IKI Lab (innovation and generative AI content automation), and IKI PR (public relations and reputation management). This structure allows IKI to deliver cross-channel, end-to-end communication solutions from strategic planning through creative execution and earned-media management.

The company's core technology layer combines proprietary econometric impact-measurement models with attribution and contribution dashboards used for digital media activation. IKI Lab layers generative AI capabilities — leveraging third-party large language models including Chat GPT — to produce automated content across text, video, podcast, and image formats, alongside web development, SEO, CRM, and marketing automation tooling. The technical stack is described as a martech platform rather than a standalone software product; no public API, SDK, or developer-facing offering exists. ISO 9001:2015 and ISO 14001:2015 certifications cover advertising and media operations.

The business model is professional-services based, generating revenue from fees and media commissions across an 80+ client base of Spanish advertisers and brands. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and relationship-driven, with no public listing, no disclosed funding rounds, and no parent company — suggesting an owner-operated or management-owned private structure under President Jordi Calvet and CEO Manel Urquijo. FY2024 revenue was reported at €116MM+ (including likely pass-through media spend), with 141 full-time employees and a claimed highest-in-market NPS of 85.7%. The company's market positioning is domestic Spain only, with no international operating geographies disclosed.

Name

IKI

Legal name

IKI Media Solutions, SL

Website

https://ikigroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

IKI Group is an independent Spanish communication group operating across five units (Media, Digital, Pavlov creative, Lab AI, and PR) to deliver integrated marketing and communications services to 80+ Spanish advertisers and brands, reporting €116MM+ revenue and 141 employees in 2024.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Media planning and buying
• Digital marketing services
• Creative advertising
• Public relations
• Marketing communication

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Communication and Media Services: Full-service communication group providing strategic consulting, media management, digital marketing, creative services, PR, and innovation solutions to Spanish advertisers and brands. Revenue derived from professional services fees across multiple specialized units.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IKI Group is an independent Spanish communication group that provides integrated communication and marketing services to advertisers and brands across five specialized units: IKI Media (strategic media consulting and planning), IKI Digital (digital marketing activation and attribution), IKI Pavlov (creative/branding campaigns), IKI Lab (innovation, Generative AI, web/SEO/CRM/marketing automation), and IKI PR (public relations, influencer marketing, and crisis management). The group delivers measurable business impact through proprietary econometric models, attribution/contribution dashboards, and cross-functional integrated campaigns.

Product overview

IKI Group is an independent Spanish communication group operating as a single integrated platform with five distinct service units. The portfolio combines the strategic and media planning capabilities of IKI Media with the digital activation and technology capabilities of IKI Digital and IKI Lab, anchored by the creative brand identity services of IKI Pavlov and complemented by the public relations expertise of IKI PR. This structure enables IKI Group to deliver cross-functional, integrated communication solutions to clients.

Differentiator

Problem solved

Functional benefit

Brands

• IKI Media: Strategic media consulting agency offering services in consulting, negotiation, media buying, research, strategy, planning, modelling, and data intelligence with proprietary econometric models.
• IKI Digital
• IKI Pavlov
• IKI Lab
• IKI PR

Products and services

• IKI Media Strategic media consulting agency offering consulting, negotiation, media buying, research, strategy, planning, econometric modelling, and data intelligence services for advertisers and brands, with proprietary econometric models to measure business and brand impact.
• IKI Digital Digital marketing and consulting unit providing multidisciplinary specialist teams for digital media strategy and activation across platforms, with attribution and contribution dashboards for agile and flexible decision-making.
• IKI Pavlov Boutique creative agency founded in 2004 and integrated into IKI Group, offering creative solutions from brand conceptualization to multimedia campaign execution, with capacity for international, national, and local projects.
• IKI Lab Innovation and technology unit focused on testing and learning with emerging technologies, with over 5 years of Generative AI and ChatGPT experience, delivering automated and scalable content (video, podcast, image, text), web development, SEO, UX/UI, CRM, and marketing automation solutions.
• IKI PR Public relations division handling reputation management, corporate and product communication, external press office functions, influencer marketing, community management, crisis management, and active listening and analysis.

Quantifiable outcome

• 85.7% NPS - highest in the market
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Movimiento por la PazminorStrategic or Co-development PartnerEducational partnership developing the 'Escuela de Paz' project located in Pozo del Tío Raimundo in Madrid. Initiative directed at youth ages 5-17, transmitting values such as multicultural peaceful coexistence and healthy leisure as a complement to academic education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman: Global PR firm (independent, parent-owned) with major Spanish operations and broader communications offering. Competes directly with IKI PR for corporate communications, reputation management, and crisis mandates from Spanish advertisers.
• Zenith: Publicis-owned global media agency network with Spanish operations, offering media services, data analytics, and content. Comparable integrated media + data proposition competing for the same enterprise Spanish advertisers.
• Mindshare: WPP-owned global media agency with a Spanish presence, offering media planning, buying, and digital activation across categories. Competes directly with IKI Media for Spanish advertiser media mandates but operates as part of a global holding-company network.
• Wavemaker: WPP-owned global media agency explicitly combining media, content, and data/technology services under one integrated proposition. Strong conceptual match to IKI's integrated Media + Digital + Lab stack, but backed by WPP scale.
• Havas Media: Global media agency within Havas Creative Network, with a direct Spanish operation that overlaps IKI's media + digital offerings. Sister entity to Arena Media within the same holding company group.
• OMD Worldwide: Omnicom-owned global media agency with a major Spanish operation, offering media planning, buying, and analytics. One of the largest network options for Spanish advertisers seeking integrated media + measurement services.
• MediaCom: Global media agency (WPP) with significant Spanish operations, focused on connected media planning and data-driven decision-making. Direct competitor for Spanish media + digital mandates where data-led decisioning is a key pitch criterion.

Direct peers

• Arena Media: Spain-based media agency within the Havas Creative Network, focused on strategic media planning and buying for Spanish advertisers. Direct competitor for media-services mandates and the most relevant Spanish-market rival to IKI Media.
• Shackleton: Spanish independent creative + communications agency that has expanded into integrated advertising, digital, and brand strategy. Comparable indie positioning in Spain with similar cross-channel creative-led offering, including multi-discipline talent pool.
• Llorente y Cuenca (LYC): Spanish-headquartered independent communications and public relations group with integrated offerings across PR, communications, and marketing. Closest pure-Spanish independent competitor in terms of integrated comms model, scale (~150+ staff), and client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ikigroup
• Xx.com/IKI_Group
• Facebookfacebook.com/ikigroup.es

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKI