Sodaclick

What Sodaclick does

Sodaclick Ltd. is a London-headquartered, privately held software vendor that builds a cloud-based HTML5 digital signage content platform and a proprietary Conversational Voice AI product, sold primarily to enterprise quick-service restaurant (QSR) chains, retailers, and hospitality operators. The company's two product pillars — a no-code dynamic HTML5 CMS (templates, Quick Edit, Google Sheets integration, 4K/8K playback via BrightSign and other media players) and a "Contextual Awareness™" voice AI that processes natural, unscripted dialogue with 98%+ stated order accuracy — are deployed jointly across drive-thru, self-service kiosks, POS terminals, and phone-ordering touchpoints, with purpose-built sub-products including "Ollie," a nutritional AI order taker for Oliver's in Australia.

Underlying technology combines Automatic Speech Recognition, Natural Language Processing, and Text-to-Speech built on Microsoft Azure Cognitive Services for core multilingual capability (speech recognition in 120+ languages and 180+ voices, with 96+ languages and variants in the company's own stack), a "no wake word" sensor-triggered activation model, private/edge deployment options, and integrations into POS systems (Shift8), nutritional databases (Prepit), and IoT hardware from ASUS IoT, Advantech, BrightSign, Simply NUC, and Vestel. Voice AI capabilities include contextual memory, regional-dialect handling, recommendation/upsell logic, and accessibility features positioned for European Accessibility Act 2025 compliance.

The business model is a subscription- and licensing-led hybrid: recurring SaaS subscriptions for the voice AI platform and CMS (quote-based, multi-year enterprise contracts), hardware resale via OEM partners (Simply NUC, BrightSign, ASUS IoT, Advantech), professional services for content design and integration, usage-based API integration revenue, and OEM/royalty licensing to hardware manufacturers (Vestel, ASUS IoT, Advantech). Go-to-market combines direct enterprise field sales ("Request a Demo"), a self-serve app portal, an extensive channel of system integrators (UST Global, Flytech, Pioneer Group, Arrow) and regional distributors (FAMA Technologies for GCC), marketplace listings (Signagelive, Raydiant), and event-driven demand generation across ISE, NRF, GITEX, EuroCIS, EuroShop, MWC, and other industry shows. The company employs 51–100 people (2025) and is led by founder Ibrahim Jan (CEO) and co-founder Ihsan Jan (COO); no external funding rounds or ownership changes are disclosed.

Name

Sodaclick

Legal name

Sodaclick Ltd.

Website

https://sodaclick.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Sodaclick is a London-based software vendor that builds a cloud HTML5 digital signage CMS and a proprietary Conversational Voice AI platform, deployed primarily at enterprise QSR drive-thrus, retail chains, and hospitality operators across the UK, Europe, North America, Australia, and the GCC.

Ownership category

akta.pro rank

Product category

Digital Signage and Voice AI Software

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Conversational voice AI
• Digital signage software
• HTML5 content platform
• Drive-thru automation
• AI-powered kiosks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Voice AI Platform Subscription: Subscription-based access to Sodaclick's conversational voice AI platform including speech recognition, natural language processing, and content management capabilities. Delivered as cloud-based SaaS with optional edge deployment.
2. Digital Signage CMS Subscription: Subscription licensing for the HTML5 content platform with access to creative templates, content gallery, multilingual features, and deployment tools. Pricing tiers based on number of screens or features.
3. Hardware Integration and Resale: Sale of digital signage players (Simply NUC, BrightSign), embedded systems (ASUS IoT, Advantech), and complete hardware bundles optimized for Sodaclick software deployment.
4. Professional Services: Custom content design, implementation support, system integration, and consulting services for enterprise deployments. Includes graphics design services for brand-aligned content creation.
5. API and Integration Services: Custom API integration development for enterprise customers requiring connection to existing POS, inventory, or analytics systems. Usage-based or project-based pricing.
6. Licensing and OEM: Technology licensing arrangements with hardware partners (Vestel, ASUS IoT, Advantech) for embedding voice AI capabilities into professional signage displays and IoT devices.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sodaclick provides a cloud-based conversational Voice AI and HTML5 digital signage content platform that automates customer service and ordering at drive-thrus, kiosks, POS terminals, and phone ordering touchpoints. The platform enables QSR and retail operators to create, deploy, and manage dynamic multimedia signage while integrating unscripted voice AI for natural multilingual customer interactions across 96+ languages and variants.

Product overview

Sodaclick is a digital signage platform specializing in dynamic content and voice AI experiences. The core product portfolio consists of two main pillars: the HTML5 Digital Signage Content Platform (for content creation, management, and deployment) and Conversational Voice AI (for automated ordering and customer interaction). These integrate through end-to-end architecture where voice AI triggers dynamic digital signage content. The platform includes sub-products for specific touchpoints: Drive-Thru Voice AI, Kiosk Voice AI, and Phone Ordering AI. The content platform offers add-on modules including Creative App, Content Gallery, Quick Edit, and Menu App. Key differentiators include multilingual support (96+ languages), 4K HTML5 content, real-time data integration with Google Sheets, and 98% order accuracy. The ecosystem extends through hardware partnerships with BrightSign, Advantech, Simply NUC, and integration with POS systems like Shift8.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversational Voice AI AI-powered voice ordering system that automates customer service through natural, unscripted conversations at drive-thrus, kiosks, POS terminals, and phone ordering. Features automatic speech recognition without wake words, 98% order accuracy, and supports 96+ languages and variants. Built for enterprise QSR, retail, and hospitality operators.
• HTML5 Digital Signage Content Platform Cloud-based digital signage platform enabling creation and deployment of dynamic HTML5 content with 4K support. Includes thousands of customizable agency-grade design templates, real-time updates, multilingual auto-translate, and seamless CMS integration. Built for enterprise retailers, QSRs, and hospitality venues.
• Drive-Thru Voice AI Conversational Voice AI solution specifically designed for drive-thru operations, enhancing service speed and accuracy with automated order taking.
• Kiosk Voice AI Voice AI for self-service kiosks enabling natural voice interactions for ordering, checkout, and wayfinding without touch commands.
• Phone Ordering AI Voice AI solution for automating phone-based ordering conversations with persuasive, informative, and engaging dialogue capabilities.
• Ollie - AI Order Taker Nutritional, unscripted Voice AI order taker featuring contextual awareness, integration with Prepit nutritional database and Shift8 POS. Designed for healthy fast-food drive-thru operations with Australian conversational phrase handling.
• EAA 2025 Accessibility Compliance Voice AI Solution Voice AI solution designed to help kiosks meet European Accessibility Act (EAA) 2025 compliance standards, enhancing accessibility for visually impaired and mobility-impaired users.

Quantifiable outcome

• Wait time reduction: up to 30%
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability11 records

Feature9 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• AdvantechcoreStrategic or Co-development Partner · 1 January 2024Strategic partnership to deliver cutting-edge, robust, and interactive conversational voice AI solutions transforming retail and hospitality worldwide. Sodaclick's AI integrated with Advantech's IoT platforms including USC 360 POS system deployed at Google CEC. Joint showcasing at ISE 2024.
• ASUS IoTcoreStrategic or Co-development Partner · 1 October 2023Sodaclick partnered with ASUS IoT as approved provider of Voice AI solutions. Partnership bridges embedded technology gaps combining Sodaclick's voice AI with ASUS IoT's hardware. Provides plug-and-play, AI-driven, touchless solutions for seamless customer experience. Global reach through ASUS distribution network.
• IntelcoreTechnology or IntegrationTechnology partnership with Intel for platform optimization. Intel logo displayed as 'Partner of Global Leaders'. Intel RPF-Ready certification for Simply NUC devices running Sodaclick experiences. Joint participation at ISE events showcasing Intel-based digital signage and AI solutions.
• MicrosoftcoreTechnology or IntegrationStrategic technology partnership. Microsoft logo displayed as 'Partner of Global Leaders'. Sodaclick's voice AI solutions powered through Azure Cognitive Services for speech recognition and synthesis capabilities.
• SamsungcoreTechnology or IntegrationSamsung logo displayed as 'Partner of Global Leaders'. Collaboration on digital signage and kiosk solutions. Samsung Kiosk displays used for Sodaclick voice AI demonstrations. Co-exhibited at Restaurant & Takeaway Innovation Expo 2024.
• GooglecoreTechnology or IntegrationGoogle logo displayed as 'Partner of Global Leaders'. Sodaclick's Conversational Voice AI solution showcased at Google's ChromeOS Experience Centre (CEC) in San Jose, California. Solution runs on HP Chromebox G3 and Advantech USC 360 POS systems on ChromeOS.
• VestelcoreOEM/ Whitelabel/ Licensing PartnerVestel integrates Sodaclick Voice AI into professional signage displays as one of the world's first voice-enabled digital signage displays. Powering edge-ready conversational AI virtual assistants through Azure Cognitive Services. Vestel serves as exclusive/distributor partner for Turkish and EMEA markets.
• Simply NUCcoreTechnology or IntegrationJoint development of 'Plug and Play' Sodaclick Digital Signage players across three tiers: Entry (NUC 8 Celeron), Value (NUC8v5PNK Core i5), and High-End (NUC8v7PNK Core i7). Intel RPF-Ready certified. Simply NUC provides expert advice, testing, service, warranty, and support.
• BrightSigncoreTechnology or IntegrationBrightSign XC5 players optimized for Sodaclick's HTML5 4K content platform. Supports full-resolution graphics and 8K video with ultra-smooth 60fps playback. Multi-screen output up to 4 displays via single player. Co-exhibited at DSE 2019, NRA 2019, InfoComm 2019.
• Arrow ElectronicsmajorChannel Partner/ Reseller/ DistributorArrow Electronics listed as technology partner and distributor for Sodaclick solutions. Arrow's global distribution network extends Sodaclick's reach to enterprise customers across multiple verticals and geographies.
• UST GlobalcoreImplementation/ SI/ Consulting PartnerStrategic partnership with UST for retail transformation solutions. Co-exhibited at NRF 2022, EuroCIS 2022, MWC 2023. UST integrates Sodaclick voice AI into vision checkouts. Collaborative showcase of Voice AI SDK for enterprise deployments.
• PosiflexmajorTechnology or IntegrationPosiflex listed as technology partner. POS terminals integrated with Sodaclick voice AI for optimized in-store ordering operations and customer experience.
• FlytechmajorImplementation/ SI/ Consulting PartnerFlytech partnered with Sodaclick for retail technology solutions. Co-exhibited at EuroCIS 2023 demonstrating combined capabilities for retail transformation.
• Pioneer GroupmajorImplementation/ SI/ Consulting PartnerPioneer Group (UK-based with global capabilities) partnered with Sodaclick for AV systems integration. Co-exhibited at Restaurant & Takeaway Innovation Expo 2024. Pioneer provides electrical, data infrastructure, and managed services.
• FAMA TechnologiescoreChannel Partner/ Reseller/ DistributorFAMA Technologies partnered with Sodaclick to introduce AI-powered drive-thru solutions for QSRs in Saudi Arabia and GCC region. Partnership includes voice recognition, smart menu boards, and license plate recognition. FAMA provides On Go Drive-Thru Solution, self-ordering kiosks, and full deployment services including supply, installation, testing, and maintenance.
• AV Supply GroupminorChannel Partner/ Reseller/ DistributorAV Supply Group showcased Sodaclick's Voice AI SDK for enterprise room control at Integrate 2022 in Sydney. Distribution partner for Australian and Asia-Pacific markets.
• QbicminorChannel Partner/ Reseller/ DistributorQbic stand hosted Sodaclick's digital signage content showcase at Retail Expo 2019.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Signagelive: Signagelive is an enterprise digital signage CMS used by global retailers and QSR brands to deploy and manage in-store screens. It competes with Sodaclick's HTML5 content platform and is also a marketplace distribution partner.
• SoundHound AI: SoundHound's 'SoundHound for Restaurants' product offers voice AI ordering for QSR drive-thrus, kiosks, and phone — the same core use cases Sodaclick targets. Both compete for multi-unit QSR chain contracts with conversational ordering and integrate with major POS systems.
• ConverseNow: ConverseNow builds voice AI virtual assistants for restaurant phone and drive-thru ordering, targeting pizza and QSR chains. It competes head-to-head with Sodaclick's Voice AI for Restaurants offering on the same customer pain points (accuracy, upsell, labour).
• Raydiant: Raydiant is a cloud-based digital signage CMS platform serving retail, hospitality, and QSR customers with dynamic content and AI-driven screens. It is a direct comparable to Sodaclick's HTML5 Digital Signage Content Platform and is also one of Sodaclick's marketplace partners.
• Presto Automation: Presto (E la Carte) provides voice AI and touchscreen automation for drive-thru ordering at US QSR chains including Carl's Jr. and Hardee's. It is a direct comparable on conversational voice ordering technology and enterprise QSR customer profile.

Emerging players

• Poppulo: Poppulo (formerly Four Winds Interactive) is a digital signage and employee communications platform serving enterprise and retail customers. It overlaps with Sodaclick's content and signage CMS use cases for multi-location retail and corporate environments.
• Hi Auto: Hi Auto is an Israel-based conversational AI startup focused on QSR drive-thru voice ordering. It targets the same enterprise QSR customer base with similar 'human-like' unscripted conversation claims as Sodaclick.
• Valyant AI: Valyant AI provides conversational AI for QSR drive-thru and counter ordering, including integrations with POS and kitchen display systems. It overlaps with Sodaclick on enterprise voice-AI ordering deployments in QSR.

Broad incumbents

• Toast: Toast is a leading restaurant technology platform spanning POS, online ordering, payroll, and increasingly voice/AI-driven ordering. As a broader restaurant tech incumbent, it overlaps with Sodaclick on voice ordering for QSRs and could disintermediate specialist voice AI vendors through bundled offerings.
• Veritone: Veritone provides enterprise AI orchestration, including conversational and voice AI applications across multiple industries. As a broader AI platform incumbent, it represents the 'horizontal platform' alternative to Sodaclick's verticalised QSR/retail voice AI approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sodaclick
• YouTubeyoutube.com/channel/UCBNz8i-2dtDEwsI4KZul9Mg/featured
• LinkedInlinkedin.com/company/sodaclick
• Instagraminstagram.com/sodaclick
• Facebookfacebook.com/sodaclick

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sodaclick