Norsan

What Norsan does

NORSAN GmbH is a Berlin-headquartered German private limited company (Amtsgericht Berlin HRB 177 515 B) that manufactures and supplies premium Omega-3 supplements under the brand Norsan, with Norwegian heritage positioning. Founded in 2006 and operating with 51-100 employees, the company runs a direct-to-consumer e-commerce business on norsan.de plus 18+ European country-specific sites, supported by pharmacy distribution, a 5,000+ physician and therapist recommendation network, and the NORSAN Fachkreis professional portal.

The core catalogue consists of four adult product lines (Omega-3 Total natural fish oil, Omega-3 Vegan plant-based algae oil, Omega-3 Vegan EPA high-EPA algae oil, and Omega-3 Arktis sustainable Arctic cod liver oil) plus a dedicated children's range (FISK fish oil, ALGA vegan algae oil, and ALGA Jelly/FISK Jelly gummies). Each line is offered in liquid oil and capsule forms, with combination sets and children's formulations. Underlying technology is built around three proprietary differentiators: (1) 3-stage purification with micro-distillation that filters heavy metals and PCBs to less than one-fifth of EU limits while preserving natural fatty acid structures (no artificial concentrates, preserving 50+ fatty acids); (2) oxygen-free processing that yields low TOTOX oxidation values of 4-12; and (3) algae-oil production from Schizochytrium sp. cultivated in artificial seawater. The portfolio is quality-validated by IFOS 5-star certification, Friend of the Sea sustainable fishery certification, and per-batch independent laboratory certificates, including heavy-metal and raw-material analyses.

NORSAN monetises primarily through one-time online purchases of supplements (€14-€32 per bottle; 10% discount on 3+ products; €124-€129 check-up bundles) and a recurring Fatty Acid Analysis home blood-test service priced at €89 standalone or included in bundles. The analysis is processed by partner Omegametrix GmbH, measuring Omega-3 Index, Omega-6/3 ratio, and 26 fatty acids, and feeds customers back into supplement purchase. Customer segments span health-conscious adults, families with children, pregnant and breastfeeding women, vegans and vegetarians, and professional and amateur athletes. Brand reach is anchored by 150,000+ reported customers, an apparent 4.93/5 Trusted Shops score, and a 9-out-of-10 willingness-to-recommend figure, with the company claiming the #1 pharmacy position in Germany for Omega-3 products.

Name

Norsan

Legal name

NORSAN GmbH

Website

https://norsan.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

NORSAN is a Berlin-headquartered German Omega-3 supplement manufacturer selling natural fish oil, algae oil, and cod liver oil products via DTC e-commerce across 18+ European countries, paired with an integrated Omega-3 Index diagnostic service for health-conscious consumers, families, athletes, and vegans.

Ownership category

akta.pro rank

Product category

Omega-3 Nutritional Supplements

NAICS

Fats and Oils Refining and Blending (311225), Food (Health) Supplement Retailers (456191)

SIC

Fats & Oils (2070)

akta.pro primary industry

Omega-3 & Specialty Lipids (Fish/Algal Oils, EPA/DHA, MCTs, CLA, Phospholipids) (AFAJAKAC)

akta.pro secondary industry

Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

Keywords

• Omega-3 supplements
• Fish oil products
• Algae oil capsules
• Fatty acid analysis
• Nutritional supplements

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct consumer sales of Omega-3 supplements: NORSAN generates revenue through direct-to-consumer sales of Omega-3 oils, capsules, and gummies via their e-commerce platform. Products are sold as one-time purchases with volume discounts (10% off for 3+ products). The company offers subscription-ready products through repeat purchase incentives.
2. Fatty acid analysis service: NORSAN sells home blood test kits that measure Omega-3 Index, Omega-6/3 ratio, and 26 fatty acids. The test is analyzed by independent laboratory Omegametrix GmbH. Analysis kits are available as standalone products (€89) or bundled with supplement products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NORSAN manufactures and supplies premium, natural (non-concentrated) Omega-3 fish oils, cod liver oils, and algae-based vegan oils in liquid, capsule, and gummy formats, plus a home-based Fatty Acid Analysis diagnostic kit. The portfolio serves individual consumers directly via e-commerce and pharmacies, with four core lines (Total, Vegan, Arktis, Kids) each delivering standardized 2,000 mg Omega-3 daily doses backed by IFOS 5-star certification and independent laboratory purity testing.

Product overview

NORSAN is a Norwegian company specializing in high-dose, premium Omega-3 oils and capsules. The product portfolio consists of four core product lines: Omega-3 Total (natural fish oil with EPA focus), Omega-3 Vegan (plant-based algae oil), Omega-3 Arktis (natural cod liver oil with DHA focus), and Omega-3 for Kids (FISK and ALGA product lines for children). Products are available in both liquid oil and capsule forms, with combination sets and the NORSAN Fatty Acid Analysis diagnostic service offering personalized supplementation guidance. The company emphasizes natural oils without artificial concentrates, with IFOS-certified 5-star quality and third-party laboratory testing for purity and freshness (TOTOX values).

Differentiator

Problem solved

Functional benefit

Brands

• Omega-3 Total: Natural fish oil product line with high EPA content, available in oil and capsule forms
• Omega-3 Vegan
• Omega-3 Arktis
• Omega-3 FISK
• Omega-3 ALGA
• Omega-3 VEGAN EPA

Products and services

• Omega-3 Total Öl

Quantifiable outcome

• 9 out of 10 customers would recommend NORSAN products
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nordic Naturals: Premium Omega-3 supplement specialist offering fish oil, cod liver oil, and algae-based Omega-3 across oils, capsules, and gummies. Closest comparable to NORSAN in product format, quality positioning (IFOS 5-star), and target health-conscious consumer, though materially larger and US-anchored.
• Carlson Labs: Family-owned US supplement maker with a flagship Omega-3 line (fish oil, cod liver oil, vegetarian algae oil) emphasizing purity testing and IFOS certification. Closely matches NORSAN's premium-quality, lab-tested positioning and product format mix.
• Wiley's Finest (WHC): Premium fish oil and Omega-3 concentrate brand focused on sustainability (Friend of the Sea), purity, and high EPA/DHA dosing. Overlaps with NORSAN on quality certifications, sustainability claims, and premium adult/family positioning.
• Bare Biology: UK-based premium Omega-3 brand selling high-dose fish oil and algae oil via D2C e-commerce with a focus on purity, traceability, and high EPA content. Comparable in European D2C motion, premium positioning, and algae-oil line-up to NORSAN.
• Eskimo-3 (Omega Pharma): European Omega-3 brand owned by Omega Pharma offering fish oil and cod liver oil supplements with stability and purity claims. Closely comparable to NORSAN on European market presence, fish/cod liver oil positioning, and pharmacy channel distribution.
• WHC (Wiley's Health Company) UnoCardio: Belgian premium Omega-3 specialist behind UnoCardio, sold across European pharmacies with pharmaceutical-grade positioning. Direct overlap with NORSAN on European pharmacy distribution, premium pricing, and high-dose EPA/DHA formulations.
• Igennus Healthcare Nutrition: UK specialist in condition-specific Omega-3 (e.g., Vegepa) targeting mood, cognitive, and inflammatory health. Comparable to NORSAN in Omega-3 specialization, condition-led marketing, and European D2C presence, though at smaller scale.

Broad incumbents

• Solgar: Long-established broad-line supplement brand with a substantial Omega-3 fish oil and vegan algae oil portfolio. Comparable to NORSAN in Omega-3 SKU overlap and pharmacy/health-food channel presence, but operates across many supplement categories and lacks NORSAN's diagnostic-service integration.
• Nature's Way: Large US-based supplement company with broad Omega-3 offerings alongside vitamins, herbs, and probiotics. Comparable as a portfolio incumbent that competes for the same health-conscious Omega-3 buyer, but without NORSAN's narrow specialist depth or diagnostic integration.
• Life Extension: US premium supplement brand with deep Omega-3 catalog and a strong clinical/longevity positioning. Overlaps with NORSAN on premium pricing, quality validation, and the longevity/health-conscious buyer that NORSAN targets via its Omega-3 Index testing service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/norsanoel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsan