Cahaba Media Group

What Cahaba Media Group does

Cahaba Media Group (CMG) is a privately held B2B trade media holding company headquartered in Birmingham, Alabama, founded in 2002 by Wally Evans and now controlled by Matthew Conroy (President & CEO) and Matt Lyons (Chairman), who acquired a majority equity stake in June 2020. The company operates a portfolio of seven active vertical-specialty trade media brands — Butane-Propane News, Construction Business Owner, GRAPHICS PRO, HomeCare, Pumps & Systems, RV PRO, and THE SHOP — serving advertisers and industry professionals in propane distribution, construction, RV manufacturing and dealerships, automotive aftermarket, graphics and signage, home medical equipment, and the pump and rotating equipment industries. Products span monthly print magazines, brand websites, daily and weekly email newsletters, podcasts, webinars, sponsored content, and (until April 2026) the GRAPHICS PRO EXPO regional trade shows.

CMG generates revenue primarily through print and digital advertising sold to B2B marketers in each served vertical, supplemented by magazine subscriptions, sponsored content packages (white papers, eBooks, case studies, dedicated sponsor emails), and transaction-based trade show fees from the discontinued GPX events. Distribution runs through an in-house direct sales team (VP of Sales Greg Meineke and account executives across brands) and a self-serve ad portal (sendmyad.com) for standard ad submissions. The technology stack is standard third-party publishing infrastructure — Pantheon hosting, Omeda subscriber database, Mailchimp email, MagHub CRM, Google Ad Manager, ON24 webinars, and BPA-audited circulation — with no disclosed proprietary technology or AI/ML capability.

Under the 2020 ownership change, CMG pursued an aggressive acquisition strategy, completing three roll-up deals between 2021 and 2023 (BPN, RV PRO/THE SHOP, and GRAPHICS PRO/GPX), with management stating the business tripled in size over three years. The company has been named to the Inc. 5000 list of fastest-growing private companies four times.

Name

Cahaba Media Group

Legal name

Cahaba Media Group, Inc.

Website

https://cahabamedia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Cahaba Media Group is a privately held B2B trade media company operating seven niche vertical brands — including Butane-Propane News, Construction Business Owner, GRAPHICS PRO, HomeCare, Pumps & Systems, RV PRO, and THE SHOP — generating revenue from print and digital advertising, subscriptions, and sponsored content targeting advertisers in specialized industrial markets.

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Periodical Publishers (51312)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• B2B trade publishing
• Trade magazines
• Vertical industry media
• Advertising media sales
• Trade show events

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising: The company generates primary revenue through print magazine advertising across its portfolio of trade publications. Advertisers purchase display ads, classifieds, and special advertising sections in print issues.
2. Digital Advertising: Revenue from website ads, newsletter ads, sponsored content, dedicated sponsor emails, and digital display advertising across brand websites and email platforms.
3. Trade Shows and Events: Revenue from GPX (GRAPHICS PRO EXPO) trade show exhibitions, sponsorships, and event registrations prior to discontinuation announcement in 2026.
4. Magazine Subscriptions: Revenue from magazine subscriptions for trade publications serving B2B industry audiences. Subscribers include professionals in propane, construction, RV, automotive, graphics, home health, and pump industries.
5. Sponsored Content: Revenue from white papers, eBooks, case studies, sponsored articles, and boosted social posts created for advertisers to reach industry audiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cahaba Media Group owns and operates a portfolio of B2B trade media brands delivering industry-specific news, business content, and advertising platforms to professional audiences. The company produces print magazines, websites, e-newsletters, podcasts, and (until April 2026) regional trade shows across niche verticals including propane, construction, RV, automotive aftermarket, graphics/signage, home medical equipment, and pumps/rotating equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Butane-Propane News (BPN): Leading business magazine for propane distributors, marketers, suppliers and other industry leaders since 1939.
• Construction Business Owner (CBO)
• GRAPHICS PRO
• HomeCare
• Pumps & Systems
• RV PRO
• THE SHOP
• GRAPHICS PRO EXPO (GPX)

Named customers7 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Maynard Nexsen PCminorImplementation/ SI/ Consulting Partner · 1 September 2023Served as legal counsel to Cahaba Media Group for the GRAPHICS PRO acquisition.
• Maynard Cooper & Gale PCminorImplementation/ SI/ Consulting Partner · 10 May 2022Served as legal counsel to Cahaba Media Group for the RV PRO and THE SHOP acquisition. Later became Maynard Nexsen PC.
• National Business Media Inc. (NBM)coreOthers · 10 May 2022Colorado-based privately owned media company from which Cahaba Media Group acquired RV PRO, THE SHOP, and later GRAPHICS PRO and GPX. Founded 1985.
• Corporate Solutions / Nick CurciminorImplementation/ SI/ Consulting PartnerExclusive advisor to National Business Media in arranging, structuring and negotiating the acquisition transactions.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Endeavor Business Media: Private-equity-backed B2B media company that acquires and operates a large portfolio of trade publications, websites, and events across niche verticals — directly comparable to Cahaba's multi-brand trade publishing model.
• BNP Media: Family-owned B2B media company publishing trade magazines, newsletters, and events across industries including construction, mechanical systems, and food — structurally analogous to Cahaba's vertical-by-vertical B2B portfolio.
• AC Business Media: B2B media company operating trade publications, digital properties, and events for niche verticals (heavy equipment, logistics, RV among others) — competes directly for advertising dollars in similar end markets.
• Scranton Gillette Communications: B2B media company publishing trade magazines and digital content for infrastructure, construction, and roofing verticals — directly comparable in operating model to Cahaba's print-plus-digital trade publishing approach.
• Randall-Reilly: B2B media and data company serving trucking, construction, and industrial markets with print magazines, digital media, and lead-generation — overlapping customer base and revenue model with Cahaba.

Broad incumbents

• Emerald Holding: Public B2B media and events operator running trade shows and publications across multiple industries — a much larger, broadly diversified incumbent with overlapping B2B vertical monetization.
• Informa Markets: Largest global B2B events and media group operating trade shows, publications, and digital media across dozens of verticals — overlaps with Cahaba in B2B trade media and event formats.

Emerging players

• Industry Dive: Digital-native B2B media company publishing vertical newsletters and providing audience monetization — competes for the same advertiser dollars but with a pure-digital, non-legacy cost structure.
• MultiView: B2B media company specializing in vertical association publishing and digital advertising solutions — comparable in offering niche-vertical digital ad inventory to B2B marketers.

Regional players

• Bedrock Media (RV Trade publications): RV-focused B2B media brand covering the recreational vehicle industry — direct overlap with Cahaba's RV PRO brand on audience and advertiser base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cahabamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cahaba Media Group