Living With Elan
Living With Elan (legal entity LTS International), founded in 2011 in Noida, India, is a direct-to-consumer e-commerce brand selling handcrafted, vintage-inspired stainless steel and powder-coated home decor and kitchenware to Indian consumers via its Shopify storefront, with adjacent corporate gifting and interior design service lines.
- Company typePrivate
- Founded2011
- HeadquartersNoida, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Living With Elan does
Living With Elan is an India-based direct-to-consumer e-commerce brand operating under the legal entity LTS International, founded in 2011 and headquartered in Noida. The company sells vintage-inspired home decor and kitchenware through its Shopify-powered storefront at livingwithelan.co, targeting individual home consumers across India with pan-India shipping and cash-on-delivery payment options. Its catalog is organized into themed collections — Letters from India (archival collage artwork), Royal Hive (embossed bee motifs), Gingham & Blooms (floral/gingham prints), Splatterful (hand-applied splatter), Pomegranate (celebration serveware), Dabbahs & Days (traditional tiffin-inspired lunch boxes), and Aurora (new launches) — built primarily from handcrafted stainless steel and powder-coated mild steel.
The product portfolio spans budget kitchen and dining items (Rs. 1,000-5,000), mid-range serveware and organization pieces (Rs. 5,000-20,000), and premium furniture up to Rs. 200,000. Manufacturing is positioned around ethical labor practices with SA8000 certification. Beyond the core DTC storefront, the company has extended into Corporate Gifting and Interior Design Services as adjacent revenue lines, and markets through Instagram, Facebook, WhatsApp shoppable videos, and email newsletter.
The business operates as a privately-held, bootstrapped entity under founder Vidushi Gupta. No venture or institutional capital beyond a 2019 Morpheus accelerator engagement is disclosed, and no revenue, headcount growth, or valuation data is publicly available. Technology is limited to a standard Shopify e-commerce stack with no disclosed AI, data, or proprietary software components.
Living With Elan firmographics
Firmographics- Name
- Living With Elan
- Legal name
- LTS International
- Website
- https://livingwithelan.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Living With Elan (legal entity LTS International), founded in 2011 in Noida, India, is a direct-to-consumer e-commerce brand selling handcrafted, vintage-inspired stainless steel and powder-coated home decor and kitchenware to Indian consumers via its Shopify storefront, with adjacent corporate gifting and interior design service lines.
- Ownership category
- akta.pro rank
Living With Elan industry classification
Industry- Product category
- Home Decor & Kitchenware
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
- akta.pro secondary industry
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)
Keywords
Where Living With Elan is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Living With Elan business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: The company generates revenue through one-time product sales of vintage-inspired home decor and kitchenware. Products are sold directly to consumers via their e-commerce website with pricing in Indian Rupees. The business model includes both regular-priced items and sale/discounted products across various collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Kitchen & Dining (Rs. 1,000 - 5,000) |
| Unit Pricing | Pay-as-you-go | Mid-Range Serveware & Organization (Rs. 5,000 - 20,000) |
| Unit Pricing | Pay-as-you-go | Premium Furniture (Rs. 20,000 - 200,000) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Living With Elan product offering
Product offeringCore offering
Living With Elan is a direct-to-consumer e-commerce brand that designs, manufactures and sells vintage-inspired, handcrafted home decor and kitchenware made primarily from stainless steel and powder-coated mild steel. Products span multi-tier tiffin/lunch boxes, cake and cupcake stands, spice boxes, canisters, serving trays, storage trunks, and a furniture line, organized into themed collections such as Letters From India, Dabbahs & Days, Gingham & Blooms, Royal Hive, Splatterful, and Pomegranate. The company also offers interior design services and a curated corporate gifting program.
Product overview
Living With Elan is a vintage-inspired home décor and kitchenware brand operating as an e-commerce platform. The product portfolio centers on multiple curated collections of handcrafted stainless steel and powder-coated metal home products. Core offerings include Kitchen & Dining items (multi-tier tiffin/lunch boxes, spice boxes, canisters, cake stands, serving trays) and Organization & Storage solutions (vintage trunk boxes, desk organizers). The brand organizes its products into distinct sub-branded collections including Letters From India (archival collage artwork), Dabbahs & Days (traditional tiffin-inspired), Gingham & Blooms (gingham/floral prints), Royal Hive (embossed bee motifs), Splatterful (hand-applied artistic splatter designs), and Pomegranate (celebration/festive themes). The company also offers complementary services including Interior Design and Corporate Gifting programs. Products are manufactured in India with SA8000 ethical labor certification.
Differentiator
Problem solved
Functional benefit
Brands
- Letters from India: A collection featuring archival collage designs with vintage botanicals, bird motifs, and historical print patterns on stainless steel kitchenware
- Royal Hive
- Gingham & Blooms
- Splatterful
- Aurora Collection
- Dabbahs & Days
- Pomegranate
Products and services
- Kitchen & Dining Products Core kitchen and dining range including multi-tier stainless steel tiffin/lunch boxes, serving trays, cake and cupcake stands, pantry organizers, spice boxes, roti boxes, canisters, oil dispensers, butter dishes, lemon squeezers, and cutlery holders, targeted at homeowners and home cooks in India.
- Organization & Storage Products Home organization offerings including vintage-style metal trunk boxes, storage trunks, desk organizers, file holders, candlestands, votives, and decorative storage containers for household and home-office use.
- Furniture Home furniture pieces including coffee tables, side tables, nesting tables, wall mirrors, accent chairs, benches, shelves, lamps, and sofas, targeted at premium home decor buyers in India.
- Letters From India Collection Signature collection of handcrafted stainless steel and mild steel kitchenware featuring proprietary archival collage artwork with vintage botanicals, bird motifs, and handwritten letter patterns, including glasses, serving trays, lunch boxes, bowls, water bottles, and coffee sets.
- Dabbahs & Days Collection Stainless steel multi-tier tiffin/lunch box collection inspired by traditional Indian dabba culture, with contemporary geometric and floral prints in metallic finishes.
- Gingham & Blooms Collection Powder-coated stainless steel kitchen organizers in gingham check and floral bloom patterns, including airtight canister jars, spice boxes, lunch boxes, cupcake stands, and roti boxes in dusty pink, fern green, nude, and mauve colorways.
- Royal Hive Collection Premium embossed metal storage trunk boxes with bee motif accents, cake stands, cupcake stands, and server pieces combining vintage grandeur with functional design for gifting and celebrations.
- Splatterful Collection Bold black-and-white collection featuring hand-applied splatter designs on stainless steel kitchenware, with each piece being unique due to the artisanal application technique, including spice boxes, cake stands, lunch boxes, and canisters.
- Pomegranate Collection Festive celebration collection featuring pomegranate-inspired serveware and kitchen accents, including cake covers, butter dishes, canisters, spice boxes, lemon squeezers, and cupcake stands in mauve colorways.
- Aurora Collection (New Launches) Rotating new arrivals collection featuring the latest designs across cupcake stands, file holders, storage bins, desk organizers, spice boxes, roti boxes, and serving trays from across the brand's design lines.
- Interior Design Services Customized interior design services for residential spaces, offering tailored furniture and decor solutions built around the brand's vintage-inspired aesthetic.
- Corporate Gifting Program Corporate gifting program providing curated selections of handcrafted Elan products for employee gifts, client appreciation, and corporate events in India.
Companies that use Living With Elan
Customer profileSegments2 records
Ideal customer profiles2 records
Living With Elan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Living With Elan partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Living With Elan competitors and assessment
Company assessmentDirect peers
- Chumbak: Indian design-led home decor and lifestyle brand selling quirky, Indian-aesthetic products across decor, kitchenware, stationery and accessories. Directly comparable to Living With Elan in target customer (style-conscious Indian home consumers), product aesthetic, and DTC model.
- Good Earth: Premium Indian home and lifestyle brand offering artisanal tableware, textiles, and decor with an Indian craft heritage. Comparable to Living With Elan on premium positioning, craft-led aesthetic, and overlapping categories (tableware, serveware, home decor).
- Nestasia: Online-first Indian home decor and kitchenware brand offering curated serveware, storage, and decor with strong visual branding. Directly comparable to Living With Elan on DTC e-commerce model, kitchenware/serveware focus, and aspirational Indian home consumer target.
- Jaypore: Indian artisan-led home decor, tableware, and lifestyle brand emphasizing regional craft traditions. Comparable to Living With Elan on ethical/handcrafted positioning, tableware and decor mix, and DTC channel orientation.
- Nicobar: Premium Indian home, travel and lifestyle brand with a design-forward, craft-rooted aesthetic spanning tableware, decor, and textiles. Comparable to Living With Elan on premium pricing, design-led collections, and Indian DTC consumer base.
Broad incumbents
- Fabindia: Largest Indian home and lifestyle retailer combining home furnishings, furniture, and decor with an Indian-craft narrative. Comparable to Living With Elan on customer segment and product category, but operates at significantly larger scale across physical and online retail.
- Pepperfry: Large Indian online furniture and home marketplace backed by significant venture funding. Comparable to Living With Elan on home category and DTC channel but operates at vastly larger scale across furniture, decor, and furnishings.
- Urban Ladder: Established Indian online furniture and home decor retailer with a wide assortment spanning furniture, kitchenware, and decor. Comparable to Living With Elan on category mix and DTC channel, but at substantially greater scale and brand recognition.
- Home Centre: Large Indian home furnishings retail chain (part of Landmark Group) offering furniture, kitchenware, and decor across physical and online channels. Comparable to Living With Elan on broad home category offering and Indian consumer base, though at mass-market scale rather than boutique positioning.
Emerging players
- The Wishing Chair: Boutique Indian home decor and lifestyle brand focused on handcrafted, vintage-inspired pieces. Comparable to Living With Elan as a smaller, design-led Indian home decor player with overlapping aesthetic and target audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Living With Elan social profiles
Digital presenceLiving With Elan compliance and trust
Trust signalCompliance1 record
Living With Elan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living With Elan leadership team
Management profileNumber of profiles
Profiles1 record
Living With Elan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living With Elan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living With Elan
What does Living With Elan do?
Living With Elan is a direct-to-consumer e-commerce brand that designs, manufactures and sells vintage-inspired, handcrafted home decor and kitchenware made primarily from stainless steel and powder-coated mild steel. Products span multi-tier tiffin/lunch boxes, cake and cupcake stands, spice boxes, canisters, serving trays, storage trunks, and a furniture line, organized into themed collections such as Letters From India, Dabbahs & Days, Gingham & Blooms, Royal Hive, Splatterful, and Pomegranate. The company also offers interior design services and a curated corporate gifting program.
Is Living With Elan a public or private company?
Living With Elan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Living With Elan founded?
Living With Elan was founded in 2011. It employs 11 to 50 people.
Where is Living With Elan based?
Living With Elan is headquartered in Noida, India, in the Asia region.
How does Living With Elan make money?
One revenue line is on record: direct Product Sales.
Who are Living With Elan's main competitors?
Direct peers on record are Chumbak, Good Earth, Nestasia, Jaypore and Nicobar. Broad incumbents are Fabindia, Pepperfry, Urban Ladder and Home Centre. The Wishing Chair is listed as an emerging player.
Does Living With Elan have an API?
No public API is recorded for Living With Elan.
What industry is Living With Elan in?
Living With Elan's product category is Home Decor & Kitchenware. Its primary akta.pro industry code is CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 44912 and its SIC code is 5700.