Clyde

What Clyde does

Clyde Mobility AG operates an all-inclusive electric car subscription service in Switzerland, branded as Clyde and legally situated under parent AMAG Leasing AG, Switzerland's largest automotive importer and dealer group. The platform allows Swiss residents and businesses to select an EV from a fleet of 1,670+ vehicles spanning 20+ manufacturers (Audi, VW, Škoda, Cupra, Mercedes-Benz, Tesla, BMW, Polestar, Volvo, etc.), choose a contract duration between 1 and 48 months, and select a mileage package from 250 to 4,000 km/month. A monthly fixed fee covers third-party liability and casco insurance (underwritten by Allianz Suisse), vehicle taxes, cantonal registration, scheduled service, seasonal tyres with storage, the Swiss motorway vignette, multi-driver coverage, and home delivery; a Premium tier additionally bundles public-network charging access and reimbursement for private charging at CHF 0.30/kWh.

The technical backbone combines an online configurator and MyClyde customer portal with embedded vehicle telemetry via autoSense hardware adapters — capturing GPS, driving behavior, trip data, error messages, battery status, and mileage to inform insurance risk assessment, maintenance triggers, and service management. Short-term 1–2 month rentals are fulfilled through a Europcar partnership, while the E-Tester program offers 3–6 month trials at up to 45% off with a 50% subscription-cost rebate redeemable on purchase or lease at any AMAG Retail outlet, formalizing the subscription-to-ownership funnel. Helion extends the proposition into residential energy (solar, heat pumps, charging stations).

Clyde's commercial model is predominantly direct-to-consumer (clyde.ch) with a self-serve online product-led growth motion and a phone-based consultation layer for higher-value or corporate buyers. Revenue is generated through recurring monthly subscriptions (CHF 429 entry-level to CHF 1,500+ for premium EVs), usage-based excess-mileage charges, and ancillary fees for Insurance Plus, delivery, and vehicle replacement. Customer segments are split horizontally across individual consumers (Swiss residents aged 20+ with a valid licence), corporate/business customers (fleet, expats, multi-driver scenarios), and EV evaluators using the trial funnel. Headquartered in Cham with 11–50 employees, the company is privately held within the AMAG ecosystem and does not publish standalone financials.

Name

Clyde

Legal name

Clyde Mobility AG

Website

https://clyde.ch

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Clyde Mobility AG is a Switzerland-based, all-inclusive electric car subscription service operating under parent AMAG Leasing AG, serving Swiss individual consumers, corporate fleets, and prospective EV buyers with flexible 1–48 month subscriptions across a 1,670+ vehicle fleet.

Ownership category

akta.pro rank

Product category

Electric Car Subscription Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Vehicle Subscription Services (All-Inclusive, Flexible Term) (TLABAAAE)

akta.pro secondary industries

All-Inclusive Subscriptions (Insurance, Maintenance, Roadside, Registration) (THADACAE), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Flexible-Term / Month-to-Month Car Subscriptions (THADACAC)

Keywords

• Electric car subscription
• Car subscription service
• Electric mobility services
• Vehicle fleet subscription
• Mobility as a service

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Vehicle Subscription Fees: Monthly subscription fees for electric car usage. Pricing varies by vehicle model, subscription term length (1-48 months), and mileage package (250-4,000 km/month). Longer terms result in lower monthly costs. Includes all insurance, taxes, registration, service, and tyres.
2. Premium Electricity Option: Optional add-on for Premium subscription that includes electricity at public charging stations and reimbursement for private charging at CHF 0.30/kWh. Increases monthly subscription rate.
3. Excess Mileage Charges: Additional charges for kilometres driven exceeding the selected mileage package. Billed per kilometre according to the catalogue of fees.
4. Additional Services: Fees for optional services including Insurance Plus (parking damage protection, extended glass cover), home delivery, and vehicle replacement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Clyde provides all-inclusive electric car subscriptions in Switzerland with terms from 1 to 48 months and mileage packages from 250 to 4,000 km per month. The monthly fixed price bundles insurance (third-party liability, comprehensive, partial casco), vehicle taxes, registration in the customer's canton, servicing and maintenance, summer and winter tyres including seasonal changes and storage, the Swiss motorway vignette, and multi-driver capability, with optional bundled electricity via a partner charging network. Customers configure and subscribe entirely online at clyde.ch and receive vehicles via home delivery throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Electric Car Subscription Clyde's core product: an all-inclusive monthly subscription for an electric vehicle from a multi-brand fleet (Audi, VW, Škoda, Cupra, Mercedes-Benz, BMW, Tesla, Polestar, Volvo and more), bundling insurance, taxes, registration, service and tyres for individuals and businesses in Switzerland.
• Premium Subscription with Electricity Subscription tier that extends Clyde's standard all-inclusive offer with bundled electricity, providing access to free public charging at partner stations and reimbursement for private home charging via a charging app and card.
• E-Tester Program (3-6 Month Test Drive Subscription) Short-term promotional EV subscription for Swiss consumers to trial an electric car in real-world conditions for 3 to 6 months before deciding to extend, return, or buy/lease the vehicle at AMAG Retail.
• Short-Term Electric Car Rental (1-2 Months) Short-term EV subscription/rental delivered through Europcar's Swiss network for customers needing an electric car for 1 to 2 months, with flexible collection at Europcar locations.
• Clyde Business Subscription Electric car subscription offering tailored for Swiss businesses needing flexible vehicle access for employees, pool vehicles, expats, and corporate fleet operations, with multi-driver registration and configurable subscription terms.

Quantifiable outcome

• Home delivery within 3-4 weeks after receipt of first payment for immediately available vehicles
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AMAG Leasing AGcoreOEM/ Whitelabel/ Licensing PartnerClyde operates as a brand under AMAG Leasing AG, leveraging AMAG's position as Switzerland's largest car import and dealer group. AMAG provides access to vehicle inventory from multiple brands (Audi, VW, Škoda, Cupra, etc.) and established service infrastructure.
• HelionminorGTM or Marketing PartnerEnergy partner offering Clyde customers CHF 1,000 discount on solar panels or heat pumps, and 10% discount on charging stations including installation. Promotes sustainable energy ecosystem integration for Clyde subscribers.
• AMAG RetailcoreGTM or Marketing PartnerE-Tester program allows customers to try an electric car for 3 months and receive 50% of subscription costs back as discount on vehicle purchase or lease at any AMAG Retail outlet.
• EuropcarcoreChannel Partner/ Reseller/ DistributorShort-term rental partner for 1-2 month subscriptions. Provides electric vehicles from Europcar fleet when specific brand/model cannot be guaranteed. Customers collect from preferred Europcar location with comparable vehicle category.
• Allianz Suisse Versicherungs-Gesellschaft AGcoreTechnology or IntegrationInsurance provider for Clyde subscriptions covering third-party motor liability, fully comprehensive collision, partial comprehensive, and gross negligence protection. Insurance terms and conditions from Allianz apply to all subscription contracts.
• autoSense AGcoreTechnology or IntegrationVehicle telemetry provider supplying hardware adapters for Clyde vehicles that monitor GPS position, driving behaviour, trip data, vehicle error messages, and battery status. Essential for insurance risk assessment and service management.
• Charging Service PartnercoreTechnology or IntegrationService partner for charging solutions managing the public charging network accessible to Premium subscribers. Provides charging app and charging card for accessing partner charging stations. Clyde reserves right to change service partner with customer notification.
• Mobilog AGminorOthersVehicle logistics partner at AMAG vehicle logistics centre in Lupfig for vehicle return and condition inspection. Default return location for subscription end unless home collection is booked.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carvolution: Swiss all-inclusive car subscription service operating directly in the same Swiss market as Clyde, offering flexible terms and bundled insurance/maintenance/tyres. Most direct head-to-head competitor given identical geography, business model, and value proposition.
• FINN.auto: Germany-based EV-only car subscription platform offering all-inclusive monthly subscriptions with flexible terms. Closely comparable operating model and EV-only focus, though Germany-focused rather than Swiss.
• Care by Volvo: Volvo's official all-inclusive vehicle subscription program offering fixed monthly payments covering insurance, maintenance, and roadside assistance. Comparable flat-fee subscription structure, though single-brand.
• Sixt+: Sixt's car subscription product offering flexible monthly subscriptions with insurance, maintenance, and tyre changes bundled. Closely matches Clyde's all-inclusive value proposition in the European market.
• Bipi: European car subscription platform (Spain-originated, also operating in other markets) offering monthly all-inclusive subscriptions with insurance and maintenance bundled. Direct competitor in the subscription category.
• ViveLaCar: France-based all-inclusive car subscription service offering monthly subscriptions with insurance and maintenance bundled. Comparable subscription-only model targeting European consumers.
• Mercedes-Benz Collection: Mercedes-Benz's official vehicle subscription program offering flexible terms with bundled insurance and service. Comparable OEM-direct subscription offering to what Clyde offers across multiple brands.

Regional players

• Hyre: Norway-based car subscription platform with strong EV exposure, reflecting Norway's high EV adoption. Comparable subscription model with EV orientation, but serving a different national market.

Broad incumbents

• Enterprise Car Subscription: Enterprise's subscription offering leverages its position as one of the largest global rental fleets. Comparable subscription mechanics, but operates as part of Enterprise's much broader mobility portfolio rather than a focused subscription specialist.

Others

• AMAG Retail: Clyde's parent group's traditional dealer network. Not a direct subscription competitor, but the downstream purchase/lease channel for E-Tester conversions and a critical ecosystem partner for Clyde's growth funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clydemobility
• LinkedInlinkedin.com/company/clyde-mobility
• Instagraminstagram.com/clyde_mobility
• Xx.com/clyde_mobility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clyde