Hyre
Hyre is a Norwegian car sharing platform operating 3,000+ vehicles across 250+ locations in Norway, Sweden, and Denmark. It offers mobile-app-based hourly and daily rentals, corporate mobility subscriptions, and a dealer replacement-car platform (Erstatningsbil 2.0).
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hyre does
Hyre is a Norwegian-founded car sharing platform operating across Norway, Sweden, and Denmark under parent company Møller Mobility Group AS. The platform provides hourly and daily vehicle access through a mobile-first app that uses BankID for identity verification, Bluetooth for keyless entry, and an integrated fleet management system (fleet.hyre.no). Its owned-and-operated fleet of 3,000+ vehicles spans more than 250 locations, including airport positions in Oslo, Bergen, and Trondheim, and has completed more than one million rental transactions since the 2018 app launch. Pricing starts at 399 NOK/day (Toyota Aygo X) and scales by tier to 1,499 NOK/day (large vans), with insurance and 150 daily kilometers included; ancillary expenses — tolls (AutoPass), parking (Apcoa), and fuel/charging (Circle K) — are auto-billed to a single receipt.\n\nThe business operates four product surfaces: a consumer app (pay-per-use rentals), Hyre Pass (99 NOK/month subscription with up to 38% discount), Bedrift/Mobilitetsplan (corporate fleet subscriptions from 6,490 NOK/month, with named customers including Telia, Rambøll, Salgspartner, Norconsult, AF Energi, and Rejlers), and Erstatningsbil 2.0 (a white-label replacement-car platform for car dealers and workshops, co-developed with Møller Bil and adopted by 20+ dealer networks with ~1,000 cars). Distribution is hybrid: product-led self-serve via iOS/Android for individuals, an enterprise B2B sales motion for corporate accounts, and a channel/dealer network for Erstatningsbil 2.0. All technology is in-house (Python/Django/Postgres/TypeScript/React stack), and the data backbone integrates with BigQuery on AWS.\n\nRevenue is generated through rental tariffs, recurring consumer and corporate subscriptions, insurance and ancillary mark-ups (tolls, fuel, parking), and platform/transaction fees from the dealer replacement-car product. Ownership is split 72% Møller Mobility Group and 28% employees, with wholly-owned regional subsidiaries Hyre AB (Sweden) and Hyre ApS (Denmark). The company employs 53 people as of May 2026 and is not publicly listed.
Hyre firmographics
Firmographics- Name
- Hyre
- Legal name
- Hyre AS
- Website
- https://hyre.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hyre is a Norwegian car sharing platform operating 3,000+ vehicles across 250+ locations in Norway, Sweden, and Denmark. It offers mobile-app-based hourly and daily rentals, corporate mobility subscriptions, and a dealer replacement-car platform (Erstatningsbil 2.0).
- Ownership category
- akta.pro rank
Hyre industry classification
Industry- Product category
- Car Sharing Services
- NAICS
- Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Round-Trip Carsharing (Station-Based) (TLAFAMAA)
- akta.pro secondary industry
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF)
Keywords
Where Hyre is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices4 records
Markets served
Hyre business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Hourly and Daily Car Rental: Pay-per-use rental model where customers pay for time used plus per-kilometer charges. Insurance and 150km daily included in base price.
- Hyre Pass Subscription: Monthly subscription (99 NOK) offering up to 38% discount on rental prices for frequent users.
- Business Mobility Plan: Corporate fleet subscription starting at 6490 NOK/month, providing businesses with guaranteed vehicle access and simplified administration.
- Replacement Car 2.0 Platform: White-label platform service for car dealers and workshops to manage their own fleet rentals, with Hyre taking a platform or transaction fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Entry-level city car rental starting price |
| Usage-based | Pay-as-you-go | Electric compact car rental |
| Usage-based | Pay-as-you-go | Family sedan rental |
| Usage-based | Pay-as-you-go | Electric SUV rental |
| Usage-based | Pay-as-you-go | Small van rental (3m³) |
| Usage-based | Pay-as-you-go | Large van rental (6m³) |
| Subscription | Monthly | Subscription plan for frequent renters |
| Subscription | Monthly | Corporate fleet subscription |
| Unit Pricing | Pay-as-you-go | Reduced deductible option |
| Usage-based | Pay-as-you-go | Age-based insurance surcharge |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Hyre product offering
Product offeringCore offering
Hyre operates a mobile-first car sharing platform that allows users to reserve, unlock, and pay for vehicles entirely through the Hyre smartphone app using Bluetooth-based digital keys, with no physical counter, keys, or paperwork. The service is offered on hourly and daily rental terms with insurance and 150 km per day included, supported by integrations with BankID for identity verification, AutoPass for tolls, Apcoa for parking, and Circle K for fuel/charging.
Product overview
Hyre is a Nordic car sharing platform offering mobile-based hourly and daily car rentals. The core offering is the Hyre App combined with the Hyre Car Sharing service, where users reserve, unlock, and pay for vehicles via smartphone. The platform operates across multiple modules: Van Rental for commercial users, Airport service for airport pickups, Hyre for Bedrift (Business Account) with Mobilitetsplan for corporate fleets, Hyre Pass subscription for frequent renters offering up to 38% discounts, Erstatningsbil 2.0 for car dealers and workshops managing their own fleets via fleet.hyre.no, and Hyre Sameie for residential community car sharing. All services are accessible through the unified Hyre App with integrated payments via Autopass tolls, Apcoa parking, and Circle K fuel/charging.
Differentiator
Problem solved
Functional benefit
Products and services
- Hyre Car Sharing Hourly and daily car rental service for individuals across Oslo, Bergen, Trondheim, Stavanger, and Haugesund, with insurance and 150 km per day always included and per-kilometer overage billed at 3 NOK/km.
- Hyre Van Rental Van rental service offering small vans (3 m³), standard vans (6 m³), electric vans, and large vans (11 m³) for moving and commercial use in Oslo, Bergen, and Trondheim.
- Hyre Airport Car rental service at Oslo, Bergen, and Trondheim airports, allowing travelers to walk directly to vehicles and unlock them via mobile without visiting a rental counter.
- Hyre for Bedrift (Business Account) Corporate account service enabling companies to manage employee car rentals with company billing, automatic expense tracking, and fleet management, including automatic settlement of tolls, fuel, and parking on a single receipt.
- Mobilitetsplan (Mobility Plan) Annual corporate car rental subscription offering businesses a guaranteed number of cars available simultaneously, with employees choosing cars as needed; priced from 6,490 NOK/month.
- Hyre Pass Monthly subscription for frequent individual renters providing up to 38% discount on Hyre rental prices for 99 NOK per month, with the first month free for new subscribers.
- Erstatningsbil 2.0 (Replacement Car Platform) Fully digital rental platform for car dealers and workshops to manage rental of their own vehicle fleets, including keyless digital booking, in-app customer identification, automatic cost tracking for tolls and fuel, 24/7 roadside assistance, and a fleet management portal at fleet.hyre.no.
- Hyre Sameie (Community Parking) Car sharing solution for housing cooperatives and apartment buildings in which Hyre places cars in residential parking areas, generating rental income for the community from available parking spaces.
- Hyre Gift Cards Digital gift cards delivered as PDF via email, redeemable in the Hyre app for car rentals, valid for 12 months from redemption and extendable to a maximum of 3 years from issue.
Quantifiable outcome
- 54% reduction in car costs for corporate customers (Salgspartner)
- +4 more outcomes
Companies that use Hyre
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Hyre technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature6 records
Hyre partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- If SkadeforsikringcoreInsurance partner providing comprehensive vehicle coverage. Offers market-leading liability and comprehensive insurance included in Hyre rentals with coverage up to 1 million Norwegian kroner. Handles claims and damage settlements.
- BankIDcoreSecure identity verification system used for customer registration and authentication. Same technology as online banking - safe, fast, and simple. Critical for secure customer onboarding and rental agreements.
- Møller BilflagshipCo-development partner for Erstatningsbil 2.0 replacement car platform. Møller Bil Sør-Rogaland tested the platform with 150 Hyre cars across 4 dealerships. Joint product development to streamline dealer fleet rental management.
- RøhneSelmercoreEarly adopter of Erstatningsbil 2.0 replacement car service. Successfully reduced administration and created new revenue streams from their vehicle fleet through the Hyre platform.
- VoiminorMobility partnership for Scandinavian integration. Collaboration enables users to access multiple forms of transport in a single booking, supporting multi-modal urban mobility.
- Statens VegvesencoreNorwegian Public Roads Administration. Automatic verification of customer driving eligibility when creating profile and starting each rental.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Hyre competitors and assessment
Company assessmentDirect peers
- Getaround: Global peer-to-peer and free-floating car sharing platform operating a keyless digital-key mobile app model very similar to Hyre's, serving individual and business renters across multiple geographies.
- Zipcar: Round-trip car sharing pioneer with a station-based model and mobile-app booking; one of the closest historical analogues to Hyre's return-to-same-location carsharing service for both consumers and businesses.
- Share Now: European free-floating car sharing operator active in multiple cities, offering app-based, keyless access to a distributed fleet—a direct competitive model to Hyre, especially as Hyre expands beyond Norway.
- Nabobil: Norwegian peer-to-peer car sharing marketplace based locally and closely competing with Hyre in the Norwegian consumer and corporate short-term rental market.
- Hygglo: Scandinavian peer-to-peer rental marketplace for cars and other assets; competes with Hyre's Sameie and dealer network use cases in Norway and the broader Nordics.
Broad incumbents
- Sixt: Large European and global car rental incumbent with strong Nordic presence; competes for travel and airport rental demand overlapping with Hyre's airport and trip-based offerings.
- Hertz: Global traditional rental incumbent active in Norway; competes with Hyre on airport and travel-rental occasions and serves as a benchmark for hourly/daily car rental pricing.
- Avis: Major global car rental company with established Norwegian operations; overlaps with Hyre on consumer short-term rental and corporate accounts at airports.
Emerging players
- Care by Volvo: OEM-backed vehicle subscription service providing monthly all-inclusive access to a car; addresses the same 'ownership vs. access' decision as Hyre's Mobilitetsplan and Hyre Pass subscriptions.
- Bolt: European ride-hailing, scooter, and car-sharing operator with growing Nordic presence; competes with Hyre for urban short-trip mobility budgets, especially among consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hyre social profiles
Digital presenceHyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hyre leadership team
Management profileNumber of profiles
Profiles2 records
Hyre subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hyre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hyre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hyre
What does Hyre do?
Hyre operates a mobile-first car sharing platform that allows users to reserve, unlock, and pay for vehicles entirely through the Hyre smartphone app using Bluetooth-based digital keys, with no physical counter, keys, or paperwork. The service is offered on hourly and daily rental terms with insurance and 150 km per day included, supported by integrations with BankID for identity verification, AutoPass for tolls, Apcoa for parking, and Circle K for fuel/charging.
Is Hyre a public or private company?
Hyre is a private company. It is classified as corporate owned and is currently operating.
When was Hyre founded?
Hyre was founded in 2017. It employs 51 to 100 people.
Where is Hyre based?
Hyre is headquartered in Oslo, Norway, in the Europe region.
How does Hyre make money?
Four revenue lines are on record. Hourly and Daily Car Rental is the primary driver. The others are hyre Pass Subscription, business Mobility Plan and replacement Car 2.0 Platform.
Who are Hyre's main competitors?
Direct peers on record are Getaround, Zipcar, Share Now, Nabobil and Hygglo. Broad incumbents are Sixt, Hertz and Avis. Emerging players are Care by Volvo and Bolt.
Does Hyre have an API?
No public API is recorded for Hyre.
What industry is Hyre in?
Hyre's product category is Car Sharing Services. Its primary akta.pro industry code is TLAFAMAA, Round-Trip Carsharing (Station-Based), with a secondary code of TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 532111 and its SIC code is 7510.